Strategic objective 2 of the DATOURWAY project: Supporting social-economic background for tourism...
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Transcript of Strategic objective 2 of the DATOURWAY project: Supporting social-economic background for tourism...
Strategic objective 2 of the DATOURWAY project:
Supporting social-economic background for tourism
Márton Lendvay
Sofia, 24th November 2011
I. Analysis
GDP per capita
I. Analysis
Unemployment rate
I. Analysis
Tertiary qualification
I. Analysis
Old age index
II. Strategic elements (SWOT)Strengths
• Improving educational level and skills• Diversification of local economies in several areas • Entrepreneurial drive• Organic-farming initiatives• Strong capital cities and regions, dynamic medium size cities• Development of advanced urban services• Growing interest in tourist development• Diversity of cross-border cooperative activities• Technological development of manufacturing • Respect and celebration of national, regional, local cultural
traditions and products
II. Strategic elements (SWOT)Weaknesses
• Substantial ratio of peripheral areas• Deprived rural areas; urban – rural dichotomy• Territorial disparities• Decline of population except in the suburban rings• Out-migration of educated young people• Inadequate language skills and skills for tourist services• Growing unemployment, long-term unemployment• Decline and closure of manufacturing industries• Poor housing conditions in deprived rural areas • Deprived areas dependent on subsistence farming or a single
manufacturing company• Environmental and social challenges in the urbanized areas, unstable
situation of small towns
II. Strategic elements (SWOT)Opportunities
• Broad opportunities for transnational cooperation• Forthcoming EU Strategy for the Danube Region• Increasing permeability of national borders• Spread of new, eco-friendly lifestyles • Social and cultural policies promoting equal opportunities• Increase of social responsibility of companies• Offer and demand of diverse, high quality local products: food,
drinks, crafts• Local developments (nature conservation, cycle routes) • Rewarding experience of successful initiatives• Mobilizing impact of flourishing tourism on local economies and
social behaviour
II. Strategic elements (SWOT)Threats
• Depopulation of some rural areas• Subsistence problems in off-season periods • Increasing East-West dichotomy at the European level• Growing transnational, regional and local disparities• Economic and social difficulties involving regional / ethnic
conflicts • Out-migration, emigration of young, educated groups• Difficulties in raising motivation of the elderly, rural population• Constraints on local, small scale developments in period of
economic crisis
III. DATOURWAY strategy
• Vision:Danube: the attractive and unique tourist region
• General objective:Building of a well known tourism brand for the Danube region by utilization of the tourism potential and strengthening the socio-economic, environmental and infrastructural background
3 strategic objectives:
1.Widely utilised tourism potential in the Danube Region
2.Supporting social-economic background for tourism
3.Strong environmental and infrastructural conditions for tourism
III. DATOURWAY strategy
Successfully developed tourism by strong social reception and
support, increasing economic basics
Social background & human resources
They have determining role in the internal connections and the cross border
developments of the area
IV. Social-economic aspect in DATOURWAY strategy
V. Strategic objective 2. Supporting social-economic background for tourism
Priorities 2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
Measures
2.1.1. Coordinated development of tourism and local economy
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.3.1. Tourism oriented and professional training programs for the local inhabitants in the region
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation among the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
V. Strategic objective 2. Supporting social-economic background for tourism
Priorities 2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
Measures
2.1.1. Coordinated development of tourism and local economy
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.3.1. Tourism oriented and professional training programs for the local inhabitants in the region
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation among the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
V. Strategic objective 2. Supporting social-economic background for tourism
Priorities
Measures
2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
2.1.1. Coordinated development of tourism and local economy
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.3.1. Tourism oriented and professional training programs (e.g. language courses) for the local inhabitants in the region
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation among the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
2.1.1. Coordinated development of tourism and local economy
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.1. Development of the local tourism resources of the Danube area
V. Strategic objective 2. Supporting social-economic background for tourism
Priorities
Measures
2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
2.1.1. Coordinated development of tourism and local economy
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.3.1. Tourism oriented and professional training programs (e.g. language courses) for the local inhabitants in the region
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation among the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.2.2. Strengthening the co-operation among the Danube region settlements
2.2.3. Strengthening the civil networks in the region
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
V. Strategic objective 2. Supporting social-economic background for tourism
Priorities
Measures
2.1.1. Coordinated development of tourism and local economy
2.2.1. Development of the border and cross border co-operations of tourism
2.3.1. Tourism oriented and professional trainings (e.g.language courses) for the local inhabitants in the region
2.1.2. Strengthening the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation between the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
2.3.1. Tourism oriented and professional training programs for the local inhabitants in the region
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.3.3. Networking of the middle and high level tourism training institutions in the region
2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
2.3. Human resources development in the Danube region
Priority 2.1. Development of the local tourism resources of
the DATOURWAY area
Local values & interference zones of locally based tourism development must be identified
• Interconnections of tourism and local economy, the economic fostering role of tourism
• Attractions based on traditional farming and product production activities for tourism
• Possible linkages of the private and public sphere in the spatial development of tourism
Measure 2.1.1. Coordinated development of tourism and local
economy
Connection between local economy and tourism needed – by connection of services of the tourism products
and programs organised for the local service providers
Creation of local product markets and the creation of their aligned system on the
frequent target areas of tourism
Measure 2.1.2. Promoting the local product generation and
sale (rural and handicraft) together with tourism
Local products as “territorial” products can only be a real tourism attraction if they are marketable
Network of quality system & regional and spatial product brands should be created
Priority 2.2. Strengthening the regional identity and cohesion
by means of development of cultural tourism
Social environment is fundamental for tourism:
• Coordination • Cross-border activities • Spatial cohesion• Civil organizations • Networks
Measure 2.2.1. Promoting of the border and cross border co-
operations in tourism development
Some good examples already for joint utilization, harmonization, common management of development
• Common tourism products• Product packages• Ports for river tourism• Thematic routes
Measure 2.2.2. Strengthening the co-operation among the
DATOURWAY settlements
Cooperation in economy (and tourism)
• EGTCs (European Grouping of Territorial Cooperation, cooperation instrument at the community level with legal personality)
• Joint investments, tenders, common institutions & events
Measure 2.2.3. Strengthening the civil networks in the region
Local support is needed – through NGOs
Civil organizations need information
itinerary - common forums - joint actions
Priority 2.3. Human resources development of the
DATOURWAY area
Era of knowledge based society, human resource development, education, training and lifelong learning
Development & management of Human Resources needed in a wide perspective and its tourism aspects
Measure 2.3.1. Tourism oriented and professional training programs for the tourism sector and local
inhabitants
Multi-level training to satisfy the needs of tourism industry
• Contribution of higher education» Hospitality, geography, languages etc.
• Vocational training» Cook, waiter, sommelier etc.
• Special programs » Tourist guides, animators
+ infrastructure required
Measure 2.3.2. Strengthening the local population’s
environmental awareness
Regional tourism development can be effectively supported by strengthening local patriotism and transfer of relevant knowledge on environment and tourism
Organization of forums, events, education,presentations for environmental awareness
Measure 2.3.3. Networking of the middle and high level tourism educational/training institutions
Adequate quality of tourism ensured by the harmonized cooperation of training institutions
Common research, knowledge transfer, mobility programs, professional forums, publications…
VI. Summary Strategic objective 2. „Supporting social-
economic background for tourism” in DATOURWAY strategy
Priorities 2.1. Development of the local tourism resources of the Danube area
2.2. Strengthening the regional identity and cohesion by means of development of cultural tourism
2.3. Human resources development in the Danube region
Measures 2.1.1. Coordinated development of tourism and local economy
2.2.1. Promoting of the border and cross border co-operations in tourism development
2.3.1. Tourism oriented and professional training programs for the local inhabitants in the region
2.1.2. Promoting the local product generation and sale (rural and handicraft) together with tourism
2.2.2. Strengthening the co-operation among the Danube region settlements
2.3.2. Strengthening the local population’s environment awareness and catering ability
2.2.3. Strengthening the civil networks in the region
2.3.3. Networking of the middle and high level tourism training institutions in the region
Márton LendvayScientific Association for Spatial Development