Strategic alliance
-
Upload
anjali-arora -
Category
Education
-
view
1.956 -
download
0
Transcript of Strategic alliance
Submitted to Submitted by Mr. Dheeraj Tiwari Anjali Kumawat Aarti Chhanjwani MBA-FT 2nd sem
Strategic
Alliance
Synopsis
Introduction Strategic alliance in international market Role and emergence Need of strategic alliance Types of strategic alliance Models Stages of strategic alliance Advantages example
Introduction
“A strategic alliance is a relationship between two or more parties to pursu a set of agreed goal or to meet a critical business need while remaining independent.”
Strategic alliance in international market
“A global strategic alliance is an agreement among two or more independent firm to co-operate for the purpose of achieving common goal such as a competitive advantage or customer value creation.”
Role………………. Globalization of the world economy.
Systematic technological change.
Innovation led growth.
Growing acceptance of the view that competition does not necessarily ensure optimum growth.
Need………… Adding value to product.
Improving market access.
Strengthening operations.
Adding technological strength.
Enhancing strategic growth.
Building finance strength.
Types
joint venture. Equity strategic alliance.
Non-Equity strategic alliance.
Global strategic alliance
Types on the basis of agreement
Technology-based
alliance.
Production-based
alliance.
Distribution-based
alliance .
Resource-based
alliance.
Models……….
Alliance conceptualization. Alliance pursuance.
Alliance confirmation Alliance implementation
Preocess………..
Revised condition
* Task definition
* Partner’s routine
* Interface structure
* Expectation of motives
Learning about
*environment
* Task
* Process
*skills
*goods
Re-evaluation of-
*efficiency
*equity
*adoptability
Initial condition
* Task definition
* Partner’s routine
* Interface structure
* Expectation of motives
Stages……….
Strategic development.
Partner assessment
Contract negotiation.
Alliance operation.
Alliance termination.
Advantages Improve organization efficiency.
Offer to access new market and technologies.
Reduce the impact of risk.
Help to build independent brands.
Deals to heavy budget project.
Example………..
Cisco system and polycom Inc. have strategic alliance for joint development.
Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and more
Thank You.