STRATEGIC

ALLIANCE

Leidy Carolina Pardo 1520122049 Maria Camila Ramírez1520122006Cristhian Camilo Lozano 1520122001

DEFINITION

It´s a business relationship between two or more companies that enables each to achieve certain strategic objectives that are not able to achieve on their own.

INVOLVED PARTIES

The two parties involved in the process of a strategic alliance are:

•The domestic company.•The international company.

• MethodologyPhase 1 Phase 2 Phase 3 Phase 4 Phase 5

Strategic reconsideratio

n

Choice of business associate

Construction of strategic

alliance

Determination of the

structure of the strategic

alliance

Formalization of the

agreement

TYPES OF STRATEGIC ALLIANCE

•ALLIANCES MARKETING

•ALLIANCES PRODUCT -Buyers with suppliers -Joint manufacturing associations

• PARTNERSHIPS FOR DEVELOPMENT OF TECHNOLOGY

ADVANTAGES• Possibility for companies to multiply their

operations more effectively, speed, safety and economy.

• Supplemented with other organizations to optimize their results.

• Synergies to combine the best parts.• Transfer of technology to enhance competitive

advantages. • Access to new markets.• Provide local contacts and links.

DISADVANTAGES•Conflicts of control: both parties have an

interest in controlling the company.•Risk that changes in attitudes, abilities

and interests of the partners occur. •Lack of sincerity and cooperation between

the parties. •Different styles of leadership.

•Differences goals to achieve with the association.

•The alliance partners could become more dependent on each other, making it difficult to operated again as separated entities.

•Can consume more human and financial resources than were anticipated.

REAL LIFE CASE•JUAN VALDEZ AND LAN

This strategic partnership includes a exclusive offer of Juan Valdez to all persons traveling on international flights from LAN and nationals in Chile and Colombia, where it will be distributed along with special coffee Colombian, a muffin to go with it, driving the concept of coffee break . LAN and Juan Valdez have a whole future ahead, because they have the same Latin American values, a common origin and the vision to grow and consolidate under the highest quality standards.

WEBOGRAPHY• Amaya. Monday, 24th November 2008.

http://alianzasestrategicas75879.blogspot.com/2008/11/ventajas-y-desventajas-de-las-alianzas.html

• Wednesday, 20th November 2013. http://www.todomktblog.com/2013/11/alianzas-estrategicas-marcas.html

• http://www.lan.com/es_us/sitio_personas/noticias/comunicados-de-prensa/cafe-juan-valdez-a-bordo-de-lan

 • Shawn Grimsley. http

://education-portal.com/academy/lesson/strategic-alliance-in-business-definition-advantages-disadvantages.html#lesson

• Aguilar Valdés A, Cabral A, Alvarado Martinez F, Leon Contreras E. (2013) Strategic Alliances and its Application in Agribusiness. Revista Mexicana de Agronegocios. http://ageconsearch.umn.edu/bitstream/155136/2/20.%20De%20Leon%20Contreras%20JOINT.pdf