Strategia, design et Agile per il futuro dell'esperienza€¦ · working seamlessly across physical...
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Strategia, design et Agile per il futuro dell'esperienza Strategia, design et Agile per il futuro dell'esperienza
Transcript of Strategia, design et Agile per il futuro dell'esperienza€¦ · working seamlessly across physical...
Strategia, design et Agile per il futuro dell'esperienza
Strategia, design et Agile per il futuro dell'esperienza
Disruptors are setting a new level of expectation
the vast majority of the market is not made by early adopters
the vast majority of the market is not made by early adopters
Market segments
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Players on the market
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Value per customer
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Business strategy
Disruptexisting markets
Build exponential organizations
Try to transform their business
Try tosurvive
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build exponential organizations
Try to transform their business
Try tosurvive
Disruptexisting markets
The business transformationThe business transformation
implement leaders models
reshape the internal
service & org. model
use technology to
empower workforce
the transformation challenge
convert into exponential
Future marketHumanexpectations
Technologicalopportunities
Business transformation
Past Now Soon Tomorrow Future
ARTIFICIALINTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
Future marketHumanexpectations
Technologicalopportunities
Business transformation
Opportunityspace
ARTIFICIALINTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
continuously fitNeeds and Expectations
We must create products and services that arouse a great end-to-end experience that exceed people expectations.
The new goal
service / strategicdesign
product / systemdesign
design / experienceresearch
businessdesign
Transformational Thinking
HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from humanto humanby technology
Product owner
Today
Strategic / Service designers
Tomorrow
Product owner
Product / Service thinking
Tomorrow
Productmanagement
Qualityperception
Tomorrow
Businessperception
curating the end to end experiencecurating the end to end experience
Exponentialapproach
PROCESS
evolutive experiencedesign TM
APPROACH
experience centereddesign METHOD
smart & leandesign
01. 02.
Designingthe service
03.
Evolvingthe experience
04.
Analyzingthe challenge
Understandingthe context
Setting the focus and the objectives of the project.
Mapping the actual context and setting the boundaries.
Understanding people’s needs and behaviours.
Discovering pains & gains and setting opportunities.
Developing hypotheses of a product/service system.
Defining the MVP (Minimum Viable Product) and validating it through tests.
Executing design and supporting the product/ service system delivery as well as its evolution.
EvolveThe experience
04.
Prototype
Prototype
Method
working seamlessly
across physical & digitalproducts, services, systems and processes
working smart
in small, multidisciplinary & focused team(with you)
working lean
iteratively on incomplete, imperfect & impermanent artifacts
working together
to reach the project goals while spreading the design culture within your organization.
Architect Interactiondesigners
Visualdesigner
Architect Interactiondesigners
Visualdesigner
Architect Researcher
1st Iteration 2nd Iteration 3rd Iteration
CX mobile web web store
Thank you
@lucamascarowww.sketchin.ch
