STRANGERS > VISITORS > LEADS > CUSTOMERS > ADVOCATES

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INBOUND MARKETING

• Traditional outbound marketing is intrusive, interruptive andimpersonal.

• Today’s customers prefer to dotheir own research, ask their peers (social media) and FIND their own solutions.

• Inbound marketing efforts will build trust, desire and even loyalty toward your brand.

WHY INBOUND MARKETING

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Rethink Marketing

• Strategize who your TARGET PERSONAs are. Build a S.M.A.R.T. plan

• Make sure your website is in order (modern, fresh, mobile-friendly, etc.)

• Attract STRANGERS (target personas) through SEO, content, social, etc.

• Convert these VISITORS into LEADS through CTA’s, and strategic offers

• Convert LEADS into CUSTOMERS through lead nurturing, workflows, etc.

• Convert CUSTOMERS into loyal ADVOCATES through continued resources

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STEPS OF INBOUND MARKETING

Strategize who your

target buyer personas are

BUYER PERSONAS

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Build a S.M.A.R.T.

marketing plan based on those

personas

S.M.A.R.T. PLAN

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SPECIFIC GOAL:

Lose 10 lbs in 10 weeks,(averaging 1 lb per week)

Marketing plans should be Specific

ACTION PLAN:

Walk on treadmill for 1 hr/dayEat less than 1,800 calories/dayHigh protein & low carb/fat diet

MARKETING PLANS

VAGUE GOAL:

I want to lose weight

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MARKETING PLANS

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• Is sweet spot/UVP highlighted?

• Modern design?

• Mobile friendly?

• Everything based on personas?

• Every page optimized for S.E.’s?

• Steady flow of fresh, helpful content?

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WEBSITE DESIGN

Make sure your website is in order

Attract strangers through quality content

QUALITY CONTENT

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Attract strangers through quality content

QUALITY CONTENT

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Social media, press releases, email, influencer outreach

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PROMOTE YOUR GREAT CONTENT

Convert those visitors into leads through CTA’s

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CALL TO ACTIONS

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Strategic Landing Pages and Use of Short Forms

LANDING PAGES

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Convert your leads into sales (CRM, emails, nurturing)

LEAD NURTURING

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Analytics & Conversion Rate Optimization Efforts

CONTINUALLY IMPROVING

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RECAP

So... what was all that again?

THANK YOUFOR YOUR TIME!