Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
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Storytelling for Events Ticketscript talks April 2015 – Lemon Scented Tea
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Transcript of Storytelling for events by Gijsbregt Vijn (Ticketscript 7 april 2015)
Storytelling for EventsTicketscript talks
April 2015 – Lemon Scented Tea
HELLOI AM….
• Gijsbregt Vijn
• My personal journey
• MD Lemon Scented Tea
• The storytelling agency
Growing brands & businesses through great stories.
Our brains are made for stories
That a good story needs to do two things:
1) Hold attention2) Transport emotions
Research Berkeley Universitystudy showed:
Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=34WIbmXkewU
Cortisol Oxytocin
Act 1
Context
Who, where and when:Setting the stage, intro
of characters
Conflict
Meeting resistance the struggle
Act 3
Resolution
How it ends:the outcome
Goals
Starting the journey:the will to engage with
change
Act 2
Matrix is about a man who needed to believe he could save the world and when he believed he did.
Act 1Is Neo ‘the one’ to liberate humanity
Act 2Only when he believes and overcomes
Act 3Yes he can
The same counts for (event) brands. And the big ones really play into this…
Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=kbN6Kdlim_c
Same counts for gig build up & festival build up
Act 1Build up, suspense
Act 2More daring tracks to get them where you want them
Act 3Release with hits
Dippedingreend communiication blog 2010
ESPEmotional selling
point
ISPInspirational selling point
USPUnique selling points
How to get your story straight
Good stories and brandsstart with a point of view
Spartacus is about a man who wants to go home.
The mother of brand stories
Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=SswMzUWOiJg
The same can count for (festival) brands. And the big ones really play into this…
A press release
for yourself will
do.
Copy this link in your browser to watch the video: https://www.youtube.com/watch?v=4NyXzir2yKg
Divide the main story into storylines
Design
Technique
Culture &
Groups
Food
Art
sneakers
The breaks
Locations
Divide the main story into storylines than share it via the channels
Design
Technique
Culture &
Groups
Food
Art
Sneakers
The breaks
Locations
Manage the storylines
Good exercise:
Treat your brand like a mag
Intrigue… don’t spell it out
Find your own media logic Discover
Involve
Act
Share
“Hello I’m this brand
“This is what I stand for”
“Come to my website, contact me or buy me”
“Talk about me
If you have the data
Use it
Brands
Keep creating awesomeness!!!
Thank you
