Storytelling
28
Leading with Story
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Transcript of Storytelling
When to tell Story
Sharing a vision
Making recommendation
During a presentation
Establishing a culture
Encouraging collaboration
Giving a sales pitch
BeginningMiddleEnd
SetupCatalystTurning PointClimaxFinal ConfrontationResolution
ContextActionResult
1
ContextActionResult
1
Where and When answers three questions:Who is the hero?
What do they want?
Who or what is getting in the way?
ContextActionResult
1
Hero does the action:
Must have context
Hero does battle with the villain
At least one up-and-down
Comes to a resolution
Mindset, Skillset and Toolset
Speak for Audience
Credibility&Relatability
CuriosityCharacterDialogueDetailsMovementMetaphors