ST.JOHN’S/AVALONST.JOHN’S/AVALON

BEST PLACES TO LIVE

DREAM KITCHENS

REAL ESTATE PROFILE

BED & BATH EXPOSE

MUCH MORE!

ST.JOHN’S/AVALON

BUILDERS/DEVELOPERS CONDOS ACREAGES/COTTAGES INTERIORS

DIRECT TO HOMES IN AFFLUENT AREAS• Houses• Acreages• Condos

RETAIL STANDS IN AFFLUENT AREAS• Hardware Stores• Select Retail Locations

MEDICAL WAITING ROOMS• Doctors• Dentists• Optometrists• Chiropractors

COMPLETE DISTRIBUTION/TARGET MARKETING/SATURATION

HOME, GARDEN & COTTAGE SHOWS

WOMEN

IMPROVMENTS/RENOS DREAM KITCHENS OUTDOOR/LANDSCAPE REAL ESTATE

PSYCHOGRAPHIC READER PROFILE

Personality• Friendly to gregarious• Sociable• Kind

Values• Family/friends• Good health• Education• Investing• Nice home/vehicles• Charitable/helps others• Grooming/fashion

• Hard working• Recycles

Attitudes• Positive• Open to change• Hard work produces rewards• Seeks better products/services• Entrepreneurial• Somewhat to very much a risk taker

Interests• Reading

• Various hobbies• Sports/exercise• Computers• Furthering education• Volunteering• Coaching

Lifestyles• Social• Member of clubs/organizations• Attends entertainment and cultural events

(concerts, symphony, art gallery, etc.)• Enjoys travel/exploring

DEMOGRAPHIC READER PROFILE Women 78% Men 22%Age 18-24 6%, 25-34 18%, 35-49 26%, 50-59 30%, 60+ 20%Married/Common-law 69%, Single 31%

With Children 61%, No Children 39%University/Post-Graduate Educated 92%Professionals 62%, Business Owners 27% Trades People 11%

Other 7%Homeowners 93%Average Household Income $100,000/yr+Urban 92%, Rural 8%

WHO READS FINE HOMES MAGAZINES?

MIDDLE TOUPPER INCOME

YOUNGER COUPLES

MATURE

ST.JOHN”S/AVALON

$0.0000

$0.1000

$0.2000

$0.3000

$0.4000

$0.5000

$0.6000

$0.7000

FINE LIFESTYLES

NORTHEAST AVALON

TIMES

THE TELEGRAM

DOWNHOME MAGAZINE

TELEGRAM HOME

BUYER'S GUIDE

BUSINESS POST

HOME & CABIN

MAGAZINE

BUY & SELL NL

THE REAL ESTATE BOOK

RESTAURANT GUIDE

BILLBOARD HERALD THE OGM MAGAZINE

SALTSCAPES RADIO STATION

EAST COAST LIVING

MAGAZINE

$0.0101$0.0389 $0.0489 $0.0511 $0.0515 $0.0517 $0.0544 $0.0564

$0.0925 $0.0933 $0.1053

$0.1405$0.1705

$0.6429$0.6588 $0.6596

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

EAST COAST LIVING

MAGAZINE

RADIO STATION

BILLBOARD NORTHEAST AVALON

TIMES

SALTSCAPES BUY & SELL NL

THE REAL ESTATE BOOK

HERALD TELEGRAM HOME

BUYER'S GUIDE

BUSINESS POST

RESTAURANT GUIDE

THE OGM MAGAZINE

DOWNHOME MAGAZINE

HOME & CABIN

MAGAZINE

THE TELEGRAM

FINE HOMES

6,800 8,500 9,500 10,920 11,200

19,500 20,000 21,000

30,000 30,000 30,000

35,200

45,000 45,000

63,000

98,000

Media ComparisonCOST/PERSON REACHED

Media ComparisonCOST/PERSON REACHED

ST.JOHN”S/AVALON

709.730.7874

Readership Comparison

ROI (Return on Investment)Starch Research, 20 Brands

Advertising Acceptance(Media Choices - Erdos & Morgan)

Readership Comparison

Advertising Cost/Reader Comparison

FineHomes ST JOHN’S/AVALON

SPECIAL MEMBERSHIP PRICING

ADVERTISING RATES

For more information or to book space, contact your Fine Homes/Fine Lifestyles

Advertising Consultant, or call: 709.730.7874

Two Page Feature: $2900.00Cost includes layout & design, editorial, and photography

One Page Advertisement: $1750.00Cost includes layout/design and photography (if applicable) - Client supplies writing

Half Page Advertisement: $950.00Cost includes layout/design and photography (if applicable) - Client supplies writing

Two Page Advertisement: $2750.00Cost includes layout/design and photography (if applicable) - Client supplies writing

Three Page Feature: $4100.00Cost includes layout & design, editorial, and photography

Four Page Feature: $5300.00Cost includes layout & design, editorial, and photography

Inside Front Cover + Two Interior Pages: $4500.00Cost includes layout & design, writing/editorial and photography