SteveTrash APAPLeanGreenMean -1.14.13

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Lean Green Mean copyright concrete dream inc. www.stevetrash.com

description

This is the rough version of a presentation that Steve Trash gave to at the Hilton Hotel in NYC Monday January 14, 2013. Obviously my Mac KEYNOTE app is not communicating well with POWERPOINT. I'll try and redo the spacing ASAP. Enjoy.

Transcript of SteveTrash APAPLeanGreenMean -1.14.13

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Lean Green Meancopyright concrete dream inc. www.stevetrash.com

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what is sustainability?

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Sustainable - Meet today’s needs without

compromising the ability of future generations to meet

theirs.copyright concrete dream inc. www.stevetrash.com

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1. renewable2. no pollution

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system design

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1. reduce risk2. cut costs

3. build brand4. grow revenue

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1.  Pre/Post Production2. Production

3. Touring 4. Outreach5. Venues

Performing Arts Focus Areas

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• INSENTIVIZE EVERYONE TO REDUCE IMPACT - build a culture that looks for ways that your organization can reduce it’s impact. Have

contests with REAL PRIZES for suggestions that will save money and reduce the impact you have on the planet.

• USE MONEY FROM RECYCLING FOR MONTHLY BIRTHDAY PARTIES - Parties are fun, they give people the opportunity to celebrate

and reinforce their appreciation for one another and “green efforts”

GET BUY IN -

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• DfE - ALL SCENIC MATERIALS - Design scenery for the environment. Design sets that reduce construction materials and will make less waste

at the END of the project.• Dfe - ALL LIGHTING - Design lighting for the environment. Design

with LED lighting (or another energy efficient alternative) in mind.• REUSE SETS & COSTUMES - Reuse sets or costumes from previous

productions during design phase of show. Look at inventory and see how that stuff might be repurposed.

• BUY IT LOCAL - Utilize local vendors as opposed to having products shipped across the country.

• REDUCE - REUSE - RECYCLE IT - Make sure any waste produced is sent to a local recycling facility.

1. PRE-PRODUCTION/POST PRODUCTION

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1. PRE-PRODUCTION/POST PRODUCTION

• CHOOSE A GREEN CZAR - Put someone in your operation in charge of green procedures as a resource for all your employees and clients. • GREEN IT FROM TOP TO BOTTOM - Implement green practices in

through-out organization.• MAKE SURE YOUR WASTE HAULER IS A RECYCLER - Utilize a local

waste management company that is committed to recycling, then fill their trucks.

• CHOOSE LOW OR NO ENERGY - Utilize LED lighting when possible.• DO NOT USE DISPOSABLES - Use rechargeable batteries in battery-

operated devices and recycle any non-rechargeable batteries.

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2. PRODUCTION

• BUILD A GREEN MINDSET FROM THE START WITH CAST & CREW - At first call let actors and staff know that greener practices will be incorporated into the production. Start

this from the beginning.

• PROVIDE BOTTLES 4 ALL - Offer cast and staff reuseable bottles instead of disposable, plastic water bottles. Ensure that cast and staff have labels for water bottles and mugs, as well

as access to natural/organic dish washing solution.

• RECYCLE BIN BESIDE EVERY TRASH CAN - Explain that recycling is mandatory and make the recycling containers easily accessible. Make sure a recycle bin is next to EVERY trash can.

• MOTION SENSORS SAVE ENERGY - Install motion sensor lights. In rooms where this isn’t possible, post notices by all light switches (especially in bathrooms) reminding people to turn

off the lights when leaving a room.

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2. PRODUCTION • RECYCLE AND REUSE ALL PAPER - Point out that the paperwork

the company is given, if any, has been printed on either post-consumer content recycled paper or reused scrap paper - print on both sides where

possible. This is greener and saves $$$.• E-MAIL INSTEAD OF PAPER - Remind colleagues, company members and outside parties that they will receive their notices by email instead of

hard copies, unless requested otherwise.• TURN OFF ENERGY VAMPIRES - Use power strips and turn off all

computers, printers, sound systems and any other electronic equipment in rehearsal room at the end of the day. Also make sure any A/C units

are turned off at the end of the day.

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2. PRODUCTION• TELL CREW WE’RE STILL GREEN - When a production moves into the

performance space, remind everyone green practices will continue. • RECYCLE HERE - Point out recycling receptacles during initial backstage

tours.• MUGS & BOTTLES HERE - Make sure the cast knows where their mugs and

water bottles are located.• POST REMINDERS - Post strategically placed reminders in dressing rooms,

reminding cast members to turn off lights and electronics

• PRINT POST CONSUMER - Use only 100% recycled paper, with a goal of minimum post-consumer content of 30%. Print on the back of scrap paper whenever possible. Use old inserts and stuffers as note pads/scratch pads.

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• COLD WASHING SAVES ENERGY - Use eco-friendly detergents. Wash clothes in cold water.

• USE WIND ENERGY TO DRY CLOTHES - Airdry clothes when possible.• RECHARGE ‘EM - Use rechargeable batteries whenever possible and

Recycle used batteries.• CUT DOWN ON THE TOXINS - Use environmentally-sound versions

paints, glues, solvents, etc.• DON’T DUMP IT - Properly dispose of hazardous liquids, such as paint, paint

thinners, glues, etc.• TRASH CAN + RECYCLE BIN = MORE RECYCLING Point out recycling centers to new company members when they get their tour of the theatre.

3. PRODUCTION

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• TELL YOUR STORY & SHOUT IT OUT LOUD - Communicate about your greening actions because greening actions are contagious. Audiences care about

greening efforts. Communicate about greening actions in multiple ways: Include in Playbills or other programs. Post signs in lobbies, restrooms, mention in electronic

and other marketing communications.Announce from stage.

• BATHROOM ETIQUETTE - Use eco-friendly paper products in bathrooms, let people know. Or switch to air dryers. Remind people to use only what they need.

• LOBBY RECYCLING - If you're separating recyclables in your theatre, make those signs clear and noticeable. Recycle bin next to every trash can. If

concessions are selling in cups that CANNOT BE RECYCLED... consider switching to ONLY recyclable containers. (aluminum, glass, plastic)

4. OUTREACH

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• TELL AUDIENCE WHAT THEY CAN DO - Communicate about what audience members can do at home and at work.

• DIGITAL SAVES RESOURCES - Communicate with your audience via email, text, etc. reducing the need for paper and mailing.

• BEST KIND OF PAPER IS 100% POST CONSUMER WASTE RECYCLED- Print flyers, inserts, and other paper products on recycled paper and/or FSC

certified paper.

• GREEN PATRONS SHOULD SAVE MONEY - Create green promotions like discount tickets for carpooling or people cycling to the theatre. Encourage the

use of public transit or biking/walking.

Create dialogues about the issue between casts and audiences.

4. OUTREACH

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• PRINT GREEN - Use print shops that use eco-friendly inks and paper.

• CAST CHANGES - Replace paper inserts with signage or announcements when possible - otherwise, use best efforts to combine

multiple inserts to single inserts.

• SOURCE LOCALLY - Buy office supplies and equipment locally.

• GREEN CELEBS - Use electrics or hybrids when using a car service for celebrities or press events.

• DIGITAL MEETINGS - PowerPoint presentations or pdf/emailed charts/figures instead of handouts at marketing meetings.

4. OUTREACH

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• THE “G” TEAM - Establish a green team responsible for identifying and implementing greener practices on the road.

• TEAM - THEM- 2 EXPECT GREEN - Communicate in advance with shows and personnel appearing at your venue your greening practices and requirements. Implement a green rider to contracts that sets out

requirements for greener conduct in your venue.• SIGNS OF THE TIMES - Take appropriate and re-useable traveling signage

and communications with you or on site that make “green” easy.• DFE TOURING - Design and produce touring sets and equipment to

minimize energy usage for operating and transporting the show.• COLLECT FOR REUSE - Work with organizations that can use your waste

materials. • REDUCE CARBON FOOTPRINT - Reduce the number and or size of

vehicles that go out on tour.

5. TOURING

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• CLOUD CONTRACTING - Implement electronic processing of contracts, using PDF's rather than mail, where possible.

• DESIGN FOR GREEN TRAVEL - Develop efficient tour schedule and packing plan.

• GREEN TRUCKS - Use transportation companies committed to greener practices, such as proper tire inflation and reduction of idling or use of biofuels.

• BUY OFFSET CREDITS - Invest in wind power and other high quality programs to offset the remaining impact of transportation.

• SHOUT IT OUT LOUD - Have press agents let local media know in advance about your greening efforts.

5. TOURING

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• ENERGY AUDIT - Seek out a local utility to complete an energy audit, to provide a baseline for energy and cost saving improvements.

• REPLACE LAMPS - Convert all facility lamps to more more efficient bulbs.

• GREEN FACILITY ETHIC - Encourage everyone to turn off lights when not needed. Add motion sensors to areas that are unused for large

periods of time. (restrooms, etc.)

• GREEN HVAC - Invest in more energy-efficient HVAC systems as venues are restored/upgraded.

• BE A ZERO WASTE FACILITY - Commit to a more aggressive recycling policy, including waste and refuse from production, concessions,

maintenance, and patrons. Look for ways to PRE-CYCLE.

6. VENUES

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• BUY GREEN - Convert to green cleaning products, which alleviate staff and patron environmental health exposures AND liabilities.

• DEMAND = MORE - Use recycled paper products that contain at least 30% post consumer content.

• RENOVATE GREEN - Make environmentally informed choices during theatre renovations as facility projects arise.

• WATER CONSERVATION = SAVINGS - Conserve and manage water consumption and sewer waste. Examine investment in water-efficient

bathroom fixtures, including low-flow sinks and waterless urinals.

6. VENUES

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www.broadwaygreen.com

www.nrdc.org/greeningadvisor

www.sustainablepractice.org/programs/ldi

www.artsearthpartnership.org

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