1. Steve Jobs

2.

Steve Jobs

Steve Jobs , , , ,

PowerPoint ,

! ,

, , Steve Jobs , ,

3. Steve Jobs 2008 1 MacBook Air 4.

Martin Lindstrom ---

,

1984 presentation, IBM; 2007 iPhone

5.

Focus on Benefits!

Steve Jobs benefits

Steven Jobs , ,

6.

Steve Jobs 3 , 3?

3 2

3 4

Steve Jobs: 3 6 8 ,

7. Sell dreams, not products! , Steven Jobs , Create visual slides , Steve Jobs , Make numbers meaningful , , ; , 2009 9 9 2 2 iPods, , + ( 73% ) 8. Use zippy words Real Holy smokes moment Practice, a lot! PowerPoint