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Stephen paton training day - 2013
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Transcript of Stephen paton training day - 2013
The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media PartnerFestival Supporters
• Q – Research Software• CreaMetrix Research• TapestryWorks• Keen as Mustard• CrowdLab
• L&E Research• Schlesinger Associates• Focus Forums• eCGlobal Solutions• Revelation
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Supplier Client RelationshipsA two legged race or a bicycle built for two?
Stephen Paton
AGL Energy,
Manager Insights, Australia
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Are you in a three legged race?
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Or riding a bicycle built for two?
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Successful Relationships
• Trust
• Openness
• Honesty
• Respect
• Understanding
• Liking
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Recognise the context
We are not adversaries
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Example 1: The Briefing process
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Example 2: Presenting Results
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
Further Reading
What do you think should change in the agency/client relationship?
I think there’s a big opportunity for clients and agencies to work together on a more continuous basis
http://www.greenbookblog.org/2012/09/12/an-angry-mr-client-speaks/
http://researchandreflect.blogspot.com.au/2012/12/why-im-not-angry-mr-client.html
#MRX
Speaker: Stephen Paton, AGL Energy, AustraliaFestival of NewMR 2013 – Training Day
THANK YOU
Stephen Paton
AGL, Manager Insights
email: [email protected] ;
twitter.com: @stephengpaton,
Linkedin: http://au.linkedin.com/pub/stephen-paton/6/9a1/804