Staying on target with IBM Design Thinking and Lean UX
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InfoSphere Data Explorer, Big Data
UX Lead and Development Manager
Ariadna Font Llitjós, PhD
Staying on Target with IBM Design Thinking & Lean UX
@quicola #designthinking #leanux @ibmdesign
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InfoSphere Data Explorer :: ©2013 IBM Corporation
Acquisition
2
Vivisimo
Company size 120
Engineering size 30
Cross-functional team size 4
Enterprise search
June 2012 (TOB - January 2013)
IBM, Big Data
430,000
40+
10
Big Data exploration &visualization
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Focused vision and target
vs.
Overstimulating environment & developing market
3
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking to the rescue
6
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
— Don Norman
“Designers [...] don't try to search for a solution until they
have determined the real problem, and even then,
instead of solving that problem, they stop to consider a
wide range of potential solutions.
Only then will they finally converge upon their proposal.
This process is called ‘design thinking.’”
7
“Rethinking Design Thinking” Core77, 19 March, 2013
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
— Don Norman
“Designers [...] don't try to search for a solution until they
have determined the real problem, and even then,
instead of solving that problem, they stop to consider a
wide range of potential solutions.
Only then will they finally converge upon their proposal.
This process is called ‘design thinking.’”
8
“Rethinking Design Thinking” Core77, 19 March, 2013
![Page 9: Staying on target with IBM Design Thinking and Lean UX](https://reader033.fdocuments.net/reader033/viewer/2022052315/540df5478d7f72767e8b4be0/html5/thumbnails/9.jpg)
InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
— Don Norman
“Designers [...] don't try to search for a solution until they
have determined the real problem, and even then,
instead of solving that problem, they stop to consider a
wide range of potential solutions.
Only then will they finally converge upon their proposal.
This process is called ‘design thinking.’”
9
“Rethinking Design Thinking” Core77, 19 March, 2013
![Page 10: Staying on target with IBM Design Thinking and Lean UX](https://reader033.fdocuments.net/reader033/viewer/2022052315/540df5478d7f72767e8b4be0/html5/thumbnails/10.jpg)
InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
— Don Norman
“Designers [...] don't try to search for a solution until they
have determined the real problem, and even then,
instead of solving that problem, they stop to consider a
wide range of potential solutions.
Only then will they finally converge upon their proposal.
This process is called ‘design thinking.’”
10
“Rethinking Design Thinking” Core77, 19 March, 2013
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 11
IBM Design Thinking is about creating great experiences for our users.
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
This is not a user experience
12
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This is a user experience
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 14
PRODUCT UX UI
SERVER DATA CENTER
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 15
PRODUCT UX UI
SERVER DATA CENTER
PRODUCT UX UI
SERVER DATA CENTER
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
— Thomas Watson Jr.
“Good design is good business.”
16
Chief Executive Officer, 1973
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
17
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
17
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
17
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
3 Release Hills focus and empower teamsLess micro-management and more iteration
18
Example of a Release Hill:
“A business user should be able to create and start using a process application in less than 60 seconds”
A Release Hill captures the Commander’s intent
“a framework for freedom to act”
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
19
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
19
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
PlaybacksRelentless focus on user value and experience throughout the development process
• Story-driven milestones led by users
• Playback Zero: Align on product vision before coding
• Interim Playbacks: Demo stories in executable code
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 20
Demo features & functionality
vs.
Demo experience as a narrative
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 21
Quotes from Playback 1
— Manuel Corniel, WW Sales Exec Big Data, Data explorer
“I’d love to have you present this to the sales teams the same way, it tells the entire story...”
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 22
Quotes from Playback 1
— Charlie Hill, CTO Design
“To me it’s like nirvana, you’re getting a non-mediated demo (directly from the user).”
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
23
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
PlaybacksRelentless focus on user value and experience throughout the development process
• Story-driven milestones led by users
• Playback Zero: Align on product vision before coding
• Interim Playbacks: Demo stories in executable code
![Page 27: Staying on target with IBM Design Thinking and Lean UX](https://reader033.fdocuments.net/reader033/viewer/2022052315/540df5478d7f72767e8b4be0/html5/thumbnails/27.jpg)
InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
23
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
Product Management
Wiki-based Release DocumentsEfficient cross-functional collaboration around peer-reviewed artifacts
Design
Engineering
PlaybacksRelentless focus on user value and experience throughout the development process
• Story-driven milestones led by users
• Playback Zero: Align on product vision before coding
• Interim Playbacks: Demo stories in executable code
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
personas
24
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
user stories & interactions
personas
24
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
sketches
user stories & interactions
personas
24
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
sketches
user stories & interactions
personas
24
visual prototypes
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
field testing
sketches
user stories & interactions
personas
24
visual prototypes
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IBM Designcamp :: IBM Confidential :: ©2013 IBM Corporation
field testing
sketches
user stories & interactions
personas
24
visual prototypes
releaseblueprint
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
25
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
Product Management
Wiki-based Release DocumentsEfficient cross-functional collaboration around peer-reviewed artifacts
Design
Engineering
PlaybacksRelentless focus on user value and experience throughout the development process
• Story-driven milestones led by users
• Playback Zero: Align on product vision before coding
• Interim Playbacks: Demo stories in executable code
![Page 35: Staying on target with IBM Design Thinking and Lean UX](https://reader033.fdocuments.net/reader033/viewer/2022052315/540df5478d7f72767e8b4be0/html5/thumbnails/35.jpg)
InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
IBM Design Thinking: Scaling great designKey building blocks for consistently great design outcomes
25
Release HillsFocused investment, empowered teams
Sponsor Clients/UsersContinuous engagement with people in target roles and industry domains
Product Management
Wiki-based Release DocumentsEfficient cross-functional collaboration around peer-reviewed artifacts
Design
Engineering
PlaybacksRelentless focus on user value and experience throughout the development process
• Story-driven milestones led by users
• Playback Zero: Align on product vision before coding
• Interim Playbacks: Demo stories in executable code
1:9
ReleaseBlueprint URL
Organizationdata
Skills ratios
Dependencies
Design team skills data
Release Hills
Lead Users
IBM DesignThinkingMetricsVisibility into objective operational data
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Where were we?
26
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
What else changed?
29
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Colocated team
vs.
Distributed team (2/10 remote devs - still more colocated than most IBM teams)
30
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Non-dedicated design resources
vs.
Dedicated design resources(2 UX designers, 2 front-end devs / 3 app devs, 3 backend devs)
31
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Access to end users
vs.
Sponsor clients and users
32
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Dev UX PM
vs.
Dev UX PM
InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 33
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InfoSphere Data Explorer :: ©2013 IBM Corporation
Lean UX Principles
34
• Design Thinking
• User-centric design and development
• Cross-functional team
• Maximize learning
• Just-in-time (minimize waste)
• Validate and iterate
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Things that remained the same
35
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Agile & Lean practices for over 5 years
InfoSphere Data Explorer :: ©2013 IBM Corporation 36
• startup culture
• XP practices (continuous integration, peer reviews, unit tests, pair programming, ...)
• design studios (collaborative design workshops)
• Kanban
• stories
• daily standups
• demos
• retrospectives
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Design and development flow
37
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 38
1. Brainstorm and scope as a team
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 39
2. Workflow and creating epics
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 40
3. Breaking epics down to stories that can be designed / implemented
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 41
4. Design, validate, implement, polish design
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 42
5. One day in the Pittsburgh Big Data lab...
Team daily standup
Designers and developers at work
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 43
6. Designer shares design and gets feedback from Dev
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ARIADNA FONT | @QUICOLA @IBMDESIGN @LEANUX
7. Dev works on implementing the design
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 45
8. Dev proudly shows the implementation with the final design to designer
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 46
Key aspects
One team with shared core values
Daily high-bandwidth communication
Iterate - don’t let perfection be the enemy of good
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
What about outcomes?
47
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 48
Before...
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 49
Now
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 49
Now
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 50
Now
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 54
Responsive design (mobile friendly)
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Responsive design (mobile friendly)
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
InfoSphere Data Explorer 9.0
1st Signature Product released!
55
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Can’t dictategreat outcomes
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PROCESS
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PROCESS
Not a new way of acting, a new way of thinking
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Can prepare for
great outcomes
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation 59
June 2012
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October 2013
We managed to bring IBM along and
leverage IBM’s channels
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IBM Design Thinking
61
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IBM Design Thinking&
Lean UX
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Thanks!
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@quicola #designthinking #leanux @ibmdesign
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References
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InfoSphere Data Explorer :: IBM Confidential :: ©2013 IBM Corporation
Engineering and coding practices
65