Statistical Research About Telecommunication in the Philippines 2

8/9/2019 Statistical Research About Telecommunication in the Philippines 2

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University Of Caloocan City

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Chapter 1

INTRODUCTION

Smart Communications is a wholly-owned mobile phone and Internet service

subsidiary of the Philippine Long Distance Telephone Company (PLDT). Its main focus is to

handle the PLDT Group's wireless services business. It operates a nationwide cellular network

covering over 99 percent of the population. On April 20, 2008, Smart updated its logo, changing

with the new, shortened letter "S", stylized versions of letters "A" & "T", and a new line below

the logo.

On June 30, 2007, Smart reported that its GSM network consisted of 100 switches and

100,000 base stations, over 2 of which are equipped with wireless broadband capability. It also

has over 23 3G base stations nationwide. On December 31, 2009, it reported that it has

41,328,641 subscribers on its Smart EDGE/UMTS and Red Mobile GSM networks, which

includes Talk 'N Text subscribers that were transferred from Piltel.

Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the

Philippines doing business as Sun Cellular. The company is a wholly-owned subsidiary of

Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit

Group with a minority stake held by the TeliaSonera Group. It is assigned to access codes of


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922, 923, 932 and 933. It began its operations in 2003, positioned as a latecomer in the market

allowed it to put up infrastructure at lower cost.

Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging

and calls for a fixed price for Sun-to-Sun transactions. This led competing networks

Smart Communications and Globe Telecom to offer similar but higher-cost plans.

As of March 2010, Sun Cellular has 12 million subscribers.

In 1928, Congress passed Act No. 3495 granting the Robert Dollar Company, a

corporation organized and existing under the laws of the State of California, a franchise to

operate wireless long distance message services in the Philippines. The Robert Dollar Company

subsequently incorporated in the Philippines as Globe Wireless Limited and in 1934, Congress

passed Act No. 4150 transferring the franchise and privileges of the Robert Dollar Company to

Globe Wireless Limited.

Globe Wireless Limited was subsequently renamed

Globe Mackay Cable and Radio Corporation. Congress, through Republic Act 4630 enacted in

1965, further expanded its franchise to allow it to operate international communications systems.

Globe Mackay Cable and Radio Corporation was closed in the Philippines by Martial law.

Shortly before the expiration of its franchise, the Batasan Pambansa in 1980 enacted Batas

Pambansa 95 granting Globe Mackay Cable and Radio Corporation a new franchise.

On June 15, 1990, Isla Communications Co., Inc. (Islacom) was incorporated. Through


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Republic Act 7372, Islacom was authorized to develop full-service telecommunications network

in the country.

In 1991, Globe Mackay was subsequently merged with the Clavecilla Radio Corporation.

Globe Mackay as the surviving company was renamed GMCR, Inc. and on March 19, 1992, the

Philippine Congress passed Republic Act 7229 approving the merger and the transfer of the

franchise of Clavecilla Radio Corporation to the surviving company to be renamed GMCR, Inc.

In 1994, Islacom launched the country's first digital mobile communication services

using GSM world standard digital technology.

On August 20, 1998, the Philippine Securities and Exchange Commission (SEC)

approved the change of name of GMCR, Inc. to Globe Telecom, Inc. (Globe).

On February 22, 2000, Globe and its principal shareholders Ayala Corporation (AC) and

Singapore Telecom International Pte. Ltd. (STI), a wholly owned subsidiary of Singapore

Telecom (ST), and Islacom and its principal shareholders Asiacom Philippines, Inc.(Asiacom)

and DeTeAsia Holding GmbH (DeTeAsia), a wholly owned subsidiary of Deutsche Telekom

AG (DT), entered into a general agreement for a combination of the business and operations of

Globe and Islacom.

On June 27, 2001, Globe completed the share swap transaction with Islacom, which

effectively made Islacom a 100%-owned subsidiary of Globe.

In September 2002, Globe announced the operational integration of Globe and Islacom's


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wireless networks. A key element of the integration involves the migration of existing wireless

subscribers of Islacom to the improved Touch Mobile (TM) service.

On August 7, 2003, the National Telecommunications Commission (NTC) approved the

legal transfer of Globe's wireline business, authorizations, properties, assets and obligations to

Islacom.

On August 25, 2003, the SEC approved the change in name of Islacom to Innove

Communications, Inc. (Innove).

On March 30, 2007, Globe Telecom, through its president and chief executive Gerardo

Ablaza Jr. said it is diversifying from its core business to take advantage of the booming

broadband business. Ablaza said the company would increase its investments in cable systems

and wire lines to build its broadband Internet infrastructure. Industry analysts have viewed

Globe's plan to invest in cable systems as a strategy to compete more aggressively with

Philippine Long Distance Telephone Company (PLDT), which took advantage of its wire line

infrastructure to diversify into broadband business.


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THE BACKGROUND OF THE STUDY

This research paper aims to know what telecommunication network gives more

satisfaction to the second year students of marketing management and to fulfill the following

objectives:

1. To know what sim card is being used by many?2. To know the satisfaction rate of our respondents?3. To know if they encounter problems and how often does happen?4. To share this particular research for future reference?


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STATEMENT OF THE PROBLEM

Our main purpose in this research was to know the customer satisfaction rating

of second year marketing management students.

Specifically, our research sought to answer the following problems:

1. What SIM are you using right now?2. How often do you reload your SIM?3. How long you are subscribe in this network?4. Do you encounter problems with the network you are using now?

How often it happens?

5. Are you satisfied with the services that your network provides?


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SIGNIFICANCE OF THE STUDY

The researchers believed that this research is important.

It can be a source of reference for future use of other people. By the use of this

reference, you will be able to know the satisfaction of the respondents provided by their

network company.

This research also aims to know the weaknesses of the networks. This can be also

beneficial to those market researchers in doing their studies.

Retailers can be also benefit on this study for they now what network as most

preferred by their customers.


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DEFINITION OF TERMS

S.I.M. this refers to the subscribers identity module.

UNLIMITED CALL or TEXT this refers to the promo of the telecommunication

company giving subscribers non-stop call or text in a given period of time.

NETWORK they are the one who provides different services to the customers.

BRAND NAME it represents the companys product or service, it is also the one

that the customers prefer in choosing their network provider.

LONG DISTANCE

C.E.O. ( Chief Executive Officer ) the one with the highest position in a

telecommunication company.

SMART one of the biggest telecommunication network in the Philippines.


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GLOBE second biggest telecommunication network in the Philippines.

SUN first telecommunication network in the Philippines that offers unlimited

call and text promo.


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Chapter 2

RELATED LITERATURE

THE LEADING TELECOMMUNICATION COMPANY IN THE PHILIPPINES

Sun Cellular

Raissa Anne S. Bola, former CEO of Sun Cellular. According to him. Before Sun

entered the market, the competing giants Globe and Smart had been running smoothly

and its competing for the same price of service, while the lowest-cost providers namely

Touch Mobile ( a wholly-owned brand of Globe) and Talk n Text ( a wholly-owned

brand of Smart) offers low prices on calls and services.

Sun Cellular is one of todays biggest wireless telecommunication providers in

the Philippines that first introduced the UNLIMITED Call and TEXT in the market. This

strategy boosted the company into its success today. But this wasnt the case back on its

beginnings, the Cellular Mobile Philippine Phone, Sun isnt even in the middle of its

success today.


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When Sun Cellular entered the scene the two giants did not feel threatened by

the newcomer. Sun was left behind and needed of a plan to lure more subscribers to

their network. This became the origin of the UNLIMITED pricing scheme. Sun used

this strategy to lure customer, and sure enough, the population grew each week. Globe

and Smart, who was caught unaware with this powerful strategy, were forced to follow.

Suns, today is providing the best offers and services for its subscribers, Sun Cellular is

branded as the fastest growing network in the Philippines.

Smart

Smart has built a reputation for innovation, having introduced world-first wireless

data services, including mobile commerce services such as Smart Money, Smart load and

Smart padala. Smart also offers 3G and HSPA services. Its Smart Link service provides

communications to the global maritime industry. Smart Broadband Inc., a wholly-owned

subsidiary , offers a wireless broadband service, Smart BRO. Smart is a wholly-owned

subsidiary of the Philippines leading telecommunication carrier, the Philippines Long

Distance Company.


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Globe

Is a leading telecommunications company in the Philippines, our mission is to

transform and enriched lives through communications by way of our vision of making

great things possible.

Through our renewed commitment to enriching lives through east and

relevance, our goal is to enrich everyday communications by simplifying and removing

obstacle in communication technology so that we bring our customers closer to what

matters to them most.

RELATED STUDIES

CASE STUDY: CELLULAR NETWORK

cellular networkis a radio network made up of a number ofradio cells (or just cells)

each served by a fixed transmitter, known as a cell site or base station. These cells are used to

cover different areas in order to provide radio coverage over a wider area than the area of one

cell. Cellular networks are inherently asymmetric with a set of fixed main transceivers each

serving a cell and a set of distributed (generally, but not always, mobile) transceivers which


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provide services to the network's users.

Cellular networks offer a number of advantages over alternative solutions:

y increased capacityy reduced power usagey better coverage

A good (and simple) example of a cellular system is an old taxi driver's radio system where the

taxi company will have several transmitters based around a city each operated by an individual

operator.

General characteristics

The primary requirement for a network to succeed as a cellular network is for it to have

developed a standardized method for each distributed station to distinguish the signal emanating

from its own transmitter from the signals received from other transmitters. Presently, there are

two standardized solutions to this issue: frequency division multiple access (FDMA) and; code

division multiple access (CDMA).

In the case of the aforementioned taxi company, each radio has a knob. The knob acts as

a channel selector and allows the radio to tune to different frequencies. As the drivers move

around, they change from channel to channel. The drivers know which frequency covers

approximately what area. When they don't get a signal from the transmitter, they also try other

channels until they find one which works. The taxi drivers only speak one at a time, as invited by

the operator (in a sense TDMA).


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SYNTHESIS OF RELATED STUDIES

In this synthesis of related studies will discuss the function of cellular network in the

primary networks in the Philippines today.

Based on the related studies weve gathered, we can say that through this so called

cellular network, the network providers can be more flexible in giving more services to their

valued customers.

Cellular networks offer a number of advantages over alternative solutions:

o increased capacityo reduced power usageo

better coverage

Also through this, they can give satisfaction those customers depending on the services

they provide.


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The Research Paradigm

INPUT PROCESS OUTPUT

Figure 1

Respondents

y 31 2nd year AMarketing

Management

students

y 20 2nd year BMarketing

Management

studentsy 28 2nd year C

Marketing

Management

students

y 33 2nd year DMarketing

Management

students

y Questionnaire

Asking the students satisfaction

regarding their network provider

y 2nd year MarketingManagement students

y Students Attitudey Tabular Methody Statistical Treatment of

data

y Analysis of Data

Plan of action for

continuous

improvement of their

network provider.


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Frame one of the model shows the students respondent who are taking

Marketing Management. These second year students of Marketing Management

are involved of plan of action for continuous improvement of their network

provider. It also include questionnaire graph that will help the researcher elicit

the necessary information from the respondents.

Frame two consists of asking the students satisfaction regarding their

network provider, basically on the areas of second year Marketing Management

students. The availability of second year marketing Management students

including students attitude, the statistical treatment, tabular data, and analysis

of gathered data.

Frame three consists of the action plan for continuous improvement of

their network provider as a whole to ensure the benefits, not only on the

Marketing Management students needs but more also in other people.


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Chapter 3

METHODOLOGY

This chapter describes the research design, research environment, respondents of

the study, data gathering procedure, instrument and statistical treatment of data.

Research Design

This research made use of Tabular Method to know what is popular being use by

the students of the University of Caloocan City. The research is also made by using a

questionnaire that best fit to our research . This design was used because it involves a set

of student has been using different SIM Cards.

Research Environment

Course of Bachelor of Science in Business Administration Major in Marketing

Management in second year level has four sections namely 2A, 2B, 2C, and 2D. This

course is based on the following criteria:

y This course is easy to gathered the data.Respondents of the Study

The respondents of the study were Second Year students of Bachelor of Science


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in Business Administration major in Marketing Management from different sections.

`Majority of the respondents were female belonging to age bracket of 18 20 y/o.

Instrumentation

The researchers made use of questionnaire sheet as our main data gathering

instrument. Before its administration this went through a developmental procedure

through assistance of people in authority to give comment and suggestions for the

improvement of the questionnaire.

Questionnaire

a)

Personal data sheet. This was accomplished by all second year Marketing

Management students. This helped the researcher to know the profile of the respondents.

b) There were also 5 sets of checklist accomplished by the second yearMarketing Management students , they were asked to check their answers on the space

provided.

Checklist 1. The respondents were asked what SIM are they using right now.

Checklist 2. The respondents were asked how often they reload their SIM.

4 Choices were given:

4 always 3 sometimes 2 seldom 1 never


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Checklist 3. The respondents were asked how long they are subscribed in their

respective network.

3 Choices were given:

__1 6 mos. __7 11 mos. __1year and up

Checklist 4. The respondents were asked if do they encounter problems with the

network they are using, two choices were given: YES or NO, if the respondents answer

YES they will be asked again, how often it happens. Four choices were given to that

question:

4 - always 3 - sometimes 2 - seldom 1 - never

Checklist 5. The respondents were asked if they were satisfied with the services

that their network provides. Five choices were given:

5 - Very Satisfied 4 - Satisfied 3 - Moderate

2 - Unsatisfied 1 - Very unsatisfied

Data Gathering Procedure

The data was collected by face-to-face interaction with the respondents.

Sample Size

Size : 154

Focusing on second year Marketing Management students.


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Sampling Type

Sampling Type : Area Sampling

Data Analysis

Univariate tabulation percentage, graphs and arithmetic mean were used for data

analysis.

Statistical Treatment

Upon the retrieval of the instrument, the response were properly encoded, tallied,

and subjected to statistical treatment as follows:

The Graph 1,2,4, and 5; the researcher used frequency count percentage to

determine the profile of the respondents.

The Graph 3,6, and 7 will be analyzed through the tabular method to determine the

satisfaction of the respondents .


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Number of sample

n = N

1+Ne2

Where :

n = sample sizeN = total population

e = Marginal error which is 5

Computation of our samples :

Given :

N = 154

e = 5%

Computation :

n = 154

1+154(5%)2

n = 154

1+154(.0025)

n = 154

1+.0385

n = 154

1.0385

n = 111.19

*number of sample : 112

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Number of sample per section

Z = x/N

Where :

Z = sample size per section

x = number of sample

N = total no per section

Computation of our sample per section :

Given :

x = 112 N = 4

Computation of our sample per section :

Z = x/N

Z = 112 / 4

Z = 28


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Percentage Computation

% = n/N (100)

Where;

n = number of respondent for specific question

N = total number of respondent

Weighted Mean

xw = (wx)w

Where;

w = weighted mean factor, frequency (the number of student) who answered the specific

questions.

x = points of interval

(wx) = summation of weighted factor answer points of interval.

w = summation of weighted factor

Range

R = Highest score Lower score

Starting Points = highest score divided interval


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Chapter 4

Presentation, Analysis, and Interpretation of Data

This Chapter presents analysis, interpretation of data gathered in this study.

Graph 1

INTERPRETATION:

This graph shows the percentage number of the respondent involve in making this survey.

It shows that 62% or 69 is female respondents and 38% are male respondents.

As you can see in the data above it shows that there is dominant number of female

62%

38%

Distribution of Respondets to Gender

female male


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respondents than male respondents. In this data, we separate the male and female respondents

to show the number of respondents that willing to answer our survey questionnaire.

Graph 2

The SIM CARD that Used by our Respondents

INTRODUCTION: This graph represents the percentage of the SIM CARD that used by our

respondents.

INTERPRETATION:

The data show that most the student of Marketing Management preferred Talk N Text

0

10

20

30

40

50

60

Female

0

10

20

30

40

50

60

70

1 year

and up

7-11

months

1-6

months

Red

Mobile

Sun Touch

Mobile

Male


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SIM. But as you can see in graph 2, the male has a large number of percentage that are

Using Talk N Text SIM Card, and has a big differences between Smart of 6 or 34.79%. In the

female aspects, they also choose. Talk N Text SIM but the difference between has a small

number of percentage of 9 or 11.39%.

You can also notice in graph 2 that the girls do not use Touch Mobile but one of our

respondents in the boys is using Touch Mobile SIM CARD and has a percentage of 2.17% or 1.

You can also observe that the girl has a large number of percentages than boys in terms of

using Sun Cellular SIM. Their difference is 1.07% or 3.

As the data reveals, both gender preferred Talk N Text SIM CARD because they are

satisfied in their network provider.


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Graph 3

TIMES OF RELOADING THE RESPONDENTS SIM

INTRODUCTION: This graph shows in how often do the respondents reload their SIM.

INTERPRETATION:

As you can see in the first graph for female, 44 or 63.77% of them said they reload their

SIM Sometimes; 24 or 34.78% said they Always reload their SIM; 1 or 1.45% said they

reload their SIM Seldom and 0 or 0% said they Never reload their SIM.

If you go the second graph for male, 31 or 73.81% said they reload their SIM Sometimes;

0% 20% 40% 60% 80%

Never

Seldom

Sometimes

Always

Female

0% 20% 40% 60% 80%

Never

Seldom

Sometimes

Always

Male


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6 or 14.29% said they Seldom reload their SIM; 5 or 11.90% said they Always reload their SIM

and 0 or 0% said they Never reload their SIM.

And as a conclusion, we can say now that majority of both male and female respondents

reload their SIM Sometimes.


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Graph 4

LENGTH OF TIME OF SUBSCRIPTION

INTODUCTION: This graph shows the length of time of subscription of respondents.

INTERPRETATION:

If you can see the graph for female respondents, it shows that 52 of them or 75.36% are

using their SIM for 1 year and up. Next to them are 11 or 15.94% - using their SIM for 7-11

months. And the last is 6 or 8.70% - using their SIM for 1-6 months.

75%

16%

9%

Female

1 year and up 7-11 months 1-6 months

81%

12%7%

Male

1 year and up 7-11 months 1-6 months


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If we go on to the graph for male respondents, 34 of them or 80.95% are using the for 1

year and up, 15 of them or 11.91% are using their SIM for 7-11 months and 3 of them or

17.14% are using their SIM for 1-6 months.

We can say now that both male and female respondents are using their SIM for more

than 1 year.

Graph 5

NETWORK PROBLEMS ENCOUNTERED BY THE RESPONDENTS

INTRODUCTION: Graph 5 represents the respondents assessment if they encounter problems

on their network provider.

86%

14%

Female

Yes No

86%

14%

Male

Yes No


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INTERPRETATION:

Based on the data, weve gathered, 59 female or 85.51% said that theyve

encounter problems with their network provider, while 10 female or 14.49% said they have not

encounter problems.

In the male section, weve found out that 36 of them or 85.71% said theyve

encounter problems on their network provider, while the remaining 6 or 14.29% said that theyve

not encounter problems.

If we compare the two data, we will see that they are almost the same in

result, majority of both females and males encounter problems.


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Graph 6

FREQUENCY PROBLEM ENCOUNTERED BY OUR RESPONDENTS

INTRODUCTION: This graph show how often they encounter problems.

INTERPRETATION:

As the data reveals in graph 6, majority of our female respondent answered

Sometimes, and has a large number of respondent with a percentage of 59.70% or 40

respondents. Next is Seldom with a percentage of 29.85% or 21 female respondents. While in

never in got a percentage of 8.96% or 6, while in Always got a percentage of 1.49% or 1. The

last two has a difference of 7 or 7.47%. You can notice that Sometime and Seldom has a

large difference of 29.85% or 20.

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Female

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Male


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They are almost the same answer but there difference in the number of

percentage, because male respondents is less than female. Most of the boys answered

Sometimes, 21 or 51.22%, secondly is Seldom, got 18 or 43.90%, they almost near to each

other with the difference of 3 or 7.32%. Then last, Always and Never has the same number

of percentage of 1 or 2.44%.

Now we can conclude both of our respondents are encountered at

Sometimes, so they are not very satisfied.


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Graph 7

THE SATISFACTION OF THE RESPONDENT

INTRODUCTION: This graph presentation the satisfaction of our respondents in their network

provider.

INTERPRETATION:

If you notice in this upper left portion female of our presentation, many of

our respondents said that they are satisfied in their SIM CARD with a percentage of 85.72% or

59 and the other said they are moderate satisfied has a percentage of 5.72% or 4.

0.00% 50.00% 100.00%

Ver y Unsatisfied

Unsatisfied

Moderate

Satisfied

Very Satisfied

Female

0% 20% 40% 60% 80%

Very Unsatisfied

Unsatisfied

Moderate

Satisfied

Very Satisfied

Male


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In the male upper right portion of our data said that they are satisfied ontheir SIM CARD using with a percentage of 64.29% or 27 and other said that they Moderate

satisfied and has a percentage of 33.33% or 14.

We use this tabular method to show the satisfaction of our respondents on

their SIM CARD using.


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Chapter 5

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

This chapter presents the summary, conclusions, and recommendations of the study.

Summary

The study was conducted to make a statistical report of data about customer

satisfaction of second year Marketing Management students regarding on their network

provider.

Specifically, this study attempted to answer the following questions :

1. What SIM are they currently using.2. How often are they reloading their SIM.3. How long is their subscription to their network provider.4. How often they encounter problems with their network provider.5. If theyre satisfied to their network.

The study made use of descriptive method of research using a questionnaire

checklist as the mean of instrument in gathering data needed for this research work.


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This study involved 154 students form Bachelor of Science in Business

Administration major in Marketing Management second year students of University of

Caloocan City Camarin Annex.

The gathered data were properly tallied, tabulated and statistically treated using

frequency count, percentage, weighted mean, rank and analysis of variance.

Conclusion

From the data gathered, the following conclusions can be drawn:

1. Second year students from BSBA Marketing Management mostly preferred touse

Talk N Text SIM card for some reasons:

y Affordabilityy Convenience of reloading outlets.y Offers more promos

2. Most of the respondents have a duration of 1 year and up of using their SIM.3. Majority of the respondents were not fully satisfied with the services provide by their

network .


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Recommendations

Based on the conclusions, the recommendations are hereby given.

For the network providers, exert more effort to :

1. Have new product line.2. Give more attention to their advertisements.3. Inform the customers.4. Build more message centers to attain excellence in terms of signal proficiency.5. Compress their product and have a more affordable price.

Statistical Research About Telecommunication in the Philippines 2

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