Startup Ideation: "Get Your Ass Moving Before Someone Else Kicks It!"
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“Get Your Ass Moving Before Someone Else Kicks It!” Startup Ideation Bootcamp: 8/23/2012 Chris J Snook; Managing Director at Incubate Holdings MENTOR SESSION #1 Copyright 2012 Chris J Snook
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Chris J Snook Managing Director of Incubate Holdings slidedeck from the 8/23/12 Founder's Institute San Diego Startup Ideation Bootcamp Presentation
Transcript of Startup Ideation: "Get Your Ass Moving Before Someone Else Kicks It!"
Copyright 2012 Chris J Snook
“Get Your Ass Moving Before Someone Else
Kicks It!”Startup Ideation Bootcamp:
8/23/2012 Chris J Snook; Managing Director at Incubate Holdings
MENTOR SESSION #1
Copyright 2012 Chris J Snook
Ideation Bootcamp
The Entrepreneurial Puzzle
Copyright 2012 Chris J Snook
1st Law
1) The Need
2) Your Ability
3) Your Replace-ability
The Law of Compensation
Will we ever make
money?
Copyright 2012 Chris J Snook
Product Creation
Are you a “me too” on steroids?
Are you a disruptor?
Are you a “no duh?”
Are you a “gap filler”
Are you a leader?
Are you an inventor?
Building a Complete Solution
Look what we
built...Will they care?
Copyright 2012 Chris J Snook
Business Model Creation
How will we get them toTry us?
How will we deliver it?
How will we service it?
How will we charge for it?
How will we scale it?
How much $ will all this take?
How long will it take to succeedor fail?
Someone bought it
Will this scale? What
do we keep/chang
e?
Delivering and Scaling Our Offer
Source: www.biznicillin.com
Copyright 2012 Chris J Snook
Increasing Reach
How do we improve UI?
How do we better promote?
How do we integrateCustomer feedback?
How do we build a Brand?
How do we incentivize Social?
Is our Culture solid?
Are we going the extra mile daily?
Improve Customer Relationships-Deepen
EngagementI love you…You love me too right???
Copyright 2012 Chris J Snook
Revenue Strategy
How do we increase theMarket basket of our customer?
How do we capture the cherry-picker and convert them to a loyalist?
How do we reward the loyalists and incent them to evangelize?
How do we attract the rest of the market?
Optimizing the Market Basket of Our User
Ring dammit!!!! “Ca-Ching” “Ca-Ching”“Ca-Ching”
Copyright 2012 Chris J Snook
Keeping“Track-tion”
Who is our AccountingTeam?
Who is our Legal Team?
Who is our Board?
Who are we missing/replacing?
Cash is flowing…will cash stick? These guys
piss me off, but thank
GOD I have them with
me
Copyright 2012 Chris J Snook
Key Activities
New User Acquisitions
Turn Around Iterations
Fund Raising & Revenue Driving
Brand Engagement
Cultivate Our Culture
What we do EVERY-DAY! Thank God I
love this…It’s a lot of work and
effort
Copyright 2012 Chris J Snook
Key Assets
Visionary-CharismaticLeadership
Talented Teammates
Stubborn and Un-Relenting
A Novel Idea with a RealBusiness model
COURAGE!
What is our Secret Sauce?
Do we have that little
something “extra”
Yet?
Copyright 2012 Chris J Snook
Types of Deals to
consider
Outright Purchase?
Strategic Big BrotherAlliance?
Lifestyle Biz withCash Flows?
I.P.O.
Flexible yet Focused Exit Path
Where is this all going?
