Starting business in ThailandCase: Mobile commerce platform

Thailand – land of investmentHelsinki 20.9.2016Heini Saari

Heini Saari Market expansion @TappcommerceFollow me on Twitter @heysaari

www.tappcommerce.com

Tapp Market - online shopping to allnetwork of buyers, sellers and merchants Everyone can purchase goods and services with cash.

Empowering entrepreneurs in Indonesia and Philippines, now expanding to Thailand and Vietnam

WHY THAILAND?

It’s mobile.high smartphone penetration68 million Thais and several million immigrants • 64% own smartphone, only 27% computer or laptop• 31% buying through mobile• 3h 53min average daily use of internet via mobile phone

82.8 million mobile connections• 83% connections are prepaid• 98% of mobile connections are broadband (3G or 4G) Source we are social 2016

It’s social.34 million mobile social media users

Source we are social 2016

Facebook 31% of population

Line 29% of population

Instagram 19% of population

There’s a gap between cash society and mobile commerce

12.5 million adults in Thailand financially excluded due to:distance, high costs or lack of needed ID documents

Source: World Bank Group 2016

STARTING BUSINESS IN THAILAND

Learn & networkStudy the market

Get market insights by networking• potential partners & customers• start-up communities

Learn about the legal framework in detail:• BOI officers and other relevant government offices• A good local lawyer

Business plan• Company registration – legal issues and licenses• Financials – funding and business case• HR – recruitment• Product localization• Launch and marketing plan• Agent acquisition - training• Supply – who are your merchants• Customer service

Setting up foreign company case E-Commerce platform

Promotion from Board of Investment

application + 40 working days for approval

Company registration and bank account 2-3 days

E-Payment license from Bank of Thailand

application + 45 working days for approval

LAUNCH

THANK YOU!