Final - mCommerce

7/29/2019 Final - mCommerce

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Group 2:Aarti Khatwani Animesh Gupta Ninad Karandikar Shresth Bharti


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Question no. 1:


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What is M-Commerce?The buying and selling of goods and services through wireless

handheld devices such as mobile phones, tablets and personal digital

assistants (PDAs)

As content delivery over wireless devices becomes faster, more secure,

and scalable, there is wide speculation that m-commerce will surpass wireline e-

commerce as the method of choice for digital commerce transactions.

Industries affected by m-commerce include:

Financial services, which includes mobile banking

Telecommunications Service/retail, as consumers are given the ability to place and pay for orders on-

the-fly

Information services, which include the delivery of financial news, sports figures

and traffic updates to a single mobile device


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Question no. 2:


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Consumer behavior and M-Commerce Changing the way people buy:

Trade doubler surveyed more than 2,000 smartphone users across the UK, France,

Germany and Sweden, 71 per cent use their device to research potential purchases,

while 53 per cent buy goods and services other than downloads on their phone.

In the Indian context:

India has over 800 Million Mobile connections.

According to a survey conducted by Buzz city: 35% of users arent aware of the basic mobile transactions available on their phone

Unlike the ratio in generic Internet adoption, the demographics are very different in

mobile surfing.

The proportion of mature users across the globe is growing; 15% are now over 35.The influence of this group is disproportionately high when mobile purchases are

made

In the past six month, users aged over 35 years made 19% of travel-related

purchases, 23% of grocery purchases and 21% of household utility payments

globally


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When it comes to the type of transactions that are being made

these are wide-ranging:

Services to stay connected

Entertainment and lifestyle items such as books, music and movies for

home delivery as well as gadgets are all regularly purchased items,

notable are Nigeria (31%), India (28%), UK (20%) and US (14%) all avidly

buying these via their phones

Travel consumers are keen to use their handsets to buy tickets and

source hotel accommodation with growing usage in Saudi Arabia (21%),

France (13%), Germany (11%), India (14%), South Africa (11%) and UK

(10%)

Consumers are willing to adopt services like m-wallet provided

technology efficient and safer transactions is put into place.


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Question no. 3:


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What do you expect from m-Commerce in

addition to e-commerce?


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Question no. 4:


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Challenges

User psychology and awareness

Security concerns

Open access Lack of high-speed connections

Lack of advanced handsets in rural areas

Literacy (needed to transact)


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Challenges

Heterogeneous environment

Know-your-customer (KYC) norms

Imbalance between service providers andnetwork operators


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Question no. 5:


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Potential of mCommerce

M-PESA Depositing, withdrawing, or transferring money,

buying prepaid airtime, etc

G-CASH Send remittances, make donations, settle loans,

and pay bills


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The Future...?

Near field communication (NFC) http://www.youtube.com/watch?v=fXdWd2i6v-8


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Q ti 6


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Question no. 6:


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Key Statistics

In Japan, 20% of online commerce is

transacted through the mobile phone

China has an m-commerce level of

12%, which has been attributed to the

high percentage of mobile-only

Internet users

No. of mobile only Internet users is

expected to be over 50% in India by

2015

About 15-20% of overall e-commerce

in 2015 happening through the mobilephone is a distinct possibility

Advantages over traditional channels

Anytime, Anywhere Shopping

Location based services

Enhanced in-store shopping


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Mobile Wallet

Airtels mWallet Service Airtel Money

The mobile wallet service is functional

only in Gurgaon and Chennai.

Airtel has partnered with 2,200

merchants in Delhj NCR

Customers using airtel money will also be

able to avail exclusive discounts and offersat various merchant outlets in the market.

Highlights the fact that India has moved

from the usage of cash to credit cards now

to the mobile phone


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Wy Wallet Service

WyWallet offers 97% of Swedish mobile phone users

the ability to make funds transfers, online and SMS

payments today and will include support for NFC

payments from 2013

Advantages

Transfer funds to other customers of Telia, Tele2,

Telenor and Three

Pay via SMS for services such as public transport

Make mcommerce transactions

Top up prepaid card accounts

Final - mCommerce

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