Start Where You Are · Rising Tide Sensory Sessions Limited time Use what you have Twice a week...
Transcript of Start Where You Are · Rising Tide Sensory Sessions Limited time Use what you have Twice a week...
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Start Where You AreA Sensory Program Pep Talk
Liz Pratt, Sensory SpecialistRising Tide Brewing Company
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Liz Pratt
Sensory SpecialistRising Tide Brewing Company
● Beer volunteer
● Aeronaut Brewing Company
● Night Shift Brewing Company
● Tufts University Sensory and
Science Center
● Rising Tide Brewing Company
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Liz Pratt
Sensory SpecialistRising Tide Brewing Company
● Beer volunteer
● Aeronaut Brewing Company
● Night Shift Brewing Company
● Tufts University Sensory and
Science Center
● Rising Tide Brewing Company
![Page 5: Start Where You Are · Rising Tide Sensory Sessions Limited time Use what you have Twice a week sensory training or practice sessions All staff are invited! Rising Tide Sensory Tools](https://reader034.fdocuments.net/reader034/viewer/2022051511/601c1e6654b29e6f395cc73f/html5/thumbnails/5.jpg)
What To ExpectToday
● What is a sensory program?
● How sensory skills are used
every day in all departments
● How we run a sensory
program at Rising Tide
● What results we get
● Where to go next
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Where Are We?
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What is SENSORY ANALYSIS?
Using human senses (sight, smell, taste, touch, and sound) to evaluate consumer products.
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What is a SENSORY PROGRAM?
In our industry, this refers to a system of evaluating the characteristics of beer (and ingredients) by
appearance, aroma, flavor, and mouthfeel.
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Producing the Best BeerLorem 3Lorem 1 Lorem 2 PackagingBrewers
Water
Malt
Hops
Yeast
Cellar Folks
Gravities
VDK Force
Tests
Blow-off
buckets
Go / No-Go:
Appearance
Aroma
Flavor
Mouthfeel
Carbonation
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...Selling the Best Beer!Marketing
Communicate
product
character
Meet customer
expectations
Servers
True To Brand
Freshness
Carbonation
Cleanliness
Sales
Fulfilling
requests
Serving at
festivals and
events
Innovation
Recipe
improvement
Product
development
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How We Do It
This is not how everyone does it. This does not have to be how you do it.
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Rising Tide Sensory Sessions
● Limited time
● Use what you have
● Twice a week sensory
training or practice
sessions
● All staff are invited!
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Rising Tide Sensory Tools
● Printer, paper, pens
● Glasses and caps
● Beer or ingredients
● Eight hours a week
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Do-It-Yourself “Spikes”
Lightstruck or skunky: set a pitcher outside
Oxidation or hop aroma degradation: keep a beer library
Diacetyl: artificial butter flavoring
Acetic acid: white vinegar
Citric acid: check the baking section!
Mineral hardness: baking soda
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Forms and Data Collection
What is most important to YOUR team?
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I set up and ran my sensory sessions!
Now what?
Organize your data
Digitize your data
Use specialized sensory
apps like DraughtLab
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What I Know About Our Sensory Program
I trust our brewers and cellar folks to catch impurities in our ingredients
before they go into the brew.
I trust our cellar team to perform VDK force tests and correctly identify
extremely low amounts of diacetyl before beer is moved to the brite tank.
I trust our packaging team to evaluate our finished product and make the
correct go/no-go call before packaging.
I trust our bar and sales teams to pull product from the shelf if it’s outdated,
oxidized, or otherwise not true to brand.
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Just a few more things...
Include everyone - no assumptions!
Choose manageable goals
Set the tone
Stick to a schedule
Trust your results
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ALL SENSORY IS GOOD SENSORY!
What is needed, and what is possible, is different for every brewery and every team.
Don’t let perfect be the enemy of good!
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Protect your market share, control costs,
make and sell the best possible beer you can!
SENSORY IS NOT AN OPTION.
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Where to go next...● MBAA online resources
● Tufts University Sensory Science Center
● Brewer’s Association
● American Society of Brewing Chemists (ASBC)
● Evaluating Beer (1993), Brewers Publications
● Taste What You’re Missing (2012), Barb Stuckey
● Email me any time!
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Questions?