Starbucks Recruiting, Compensation, and Benefits
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Transcript of Starbucks Recruiting, Compensation, and Benefits
STARBUCSTARBUCKSKSRecruiting, Compensation Recruiting, Compensation
&Benefits &Benefits
A Brief History
Company Operated Stores
6000
7211
8578
92768905 8833
5000
6000
7000
8000
9000
10000
2005 2006 2007 2008 2009 2010
Jim Donald takes over as CEO, May 2005
Howard Schultz reassumes CEO position, Jan. 2008
Labor Demand• Begin Re-expansion in
2012• Hire over 5,000 partners
Strengths• Geographic presence
that is growing stronger• R&D
Department
Weaknesses
• Recent recalls may have hurt the value of Starbucks’ brand image–Barista Grinder–Glass water bottles
Opportunities
• Mobile App used by 3 million
• Expansion in Asian markets
• Partnership with GMCR
Opportunities
Threats
• Rising Coffee Prices • Rising Labor Costs• Decreased Profit
Margin
Info
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Skit w
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ucks R
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nal In
terv
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Skit w
ith a
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tarb
ucks R
ecru
iter
Info
rmatio
nal In
terv
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Skit w
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ucks R
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SWOT: Recruitment
• Desirable Workplace
• Campus Recruiting
• Social Media• Executive
More benefits • Future Roast—
401 (k)• Stock
Investment Plan (SIP)
SWOT: Compensation & Benefits
• $3,000 to recruit and train new employees
• $1,500 per year to provide benefits
Recommendations
• Benchmark compensation
• Internal leadership training
Game Questions
• What is a strength of Starbucks’ benefits practice?
• How does Starbucks hire for corporate positions?
• How does Starbucks make its recruiting process memorable and unique?
• How many people have use the Starbucks smartphone app?• How many hours must a partner work to be eligible for benefits?• What universities does Starbucks recruit from?
Win
Th
is Prize
!