Stand Out Subject Lines
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Transcript of Stand Out Subject Lines
WE COACH THE PROS Welcome To
Standout Subject Lines
Check In Online! #wecoachthepros
Facebook: WeCoachTheProsFacebook: WeCoachTheProsLinkedIn: WeCoachTheProsLinkedIn: WeCoachTheProsTwitter: WeCoachTheProsTwitter: WeCoachThePros
"We provide motivated small to mid size companies money making processes. So they can be more productive, create more sales, stronger relationships and
grow their business rapidly.”
Sandra Flores832-915-0706
Par-ti-ci-pate
© Constant Contact 2015
Standout Subject LinesGet Opened, Get Read, Get Results
BE A MARKETERAll it takes is Constant Contact®
At its core, marketing is about getting results.
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First impressionsmatter.
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Clicks / downloads
Visits to the store / office
Reservations / appointments
Calls
What kind of results?
Revenue / donations
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Email is hard to beat. It’s where people are...
91% of US adults like to receive promotional
emails from companies they do business with
138% spend more with email offers than
those who don’t receive any email offers
Source: PewInternet.org
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Subject lines can...•Get your email read•Bring you more business more revenue•Build awareness around your business or organization
Source: Inwise 10
open an email based on the subject line.More than 1/3 of people
53%of emails are opened on mobile
The impact of mobile on email
Source: Litmus Source: PhoneArena.com
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150times/day
People check their phones
Agenda
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1. Why are Subject Lines so important?2.How to write good ones3.Consider desktop & mobile4.Next steps
1. Why are Subject Lines so important?
1. Recognized sender Who sent it?
3 reasons they’ll open your email
When was it received?
Worth reading?
2. Convenient timing
3. Compelling subject
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Entice them.•Use “teaser” text •Customize the message
1. Why are Subject Lines so important?
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• Avoid spam-like terms • Check your spam folder• Use spam-check button
1. Why are Subject Lines so important?
Choose your words carefully.
Freecredit
Save
offers
Click
income
traffic
nowcash
orderrates
Urgent
Act Now!
Act Now!
Get
home
dollarsFast!
guaranteed
FeesPurchasemoney
Refund
Win
remove
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Agenda
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1. Why are Subject Lines so important?2.How to write good ones3.Consider desktop & mobile4.Next steps
2. How to write good ones
A good subject line can make or break an email.
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2. How to write good ones
Standout subject lines = email opened
Short & sweet:4-7 words ideal
Attractive offers:Discounts & gifts
Keep it clean:Easy for mobile
Brand identity:Incorporate yours
Hint of mystery:Raise interest
Ask Questions:Make them think
Create urgency:Don’t miss out!
Entertain, warn, inform: Share knowledge
Literary techniques:Write like a pro
2. How to write good ones
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Top 3 reasons Top 5 priorities Top 7 concerns
Top 11 issues 9 best tips & tricks 7 need-to-know strategies
Improve any subject line using “top appeal”
Great subject lines = email opened
2. How to write good ones
Top Appeal
7 must haves for Fall
Sense of Urgency
Only 12 seats left – get yours before midnight
Personalize
What you need to know about your
personal finances
Ask a Question
How can we help your business grow?
Exclusive Appeal
An exclusive offer just for you!
Stay “In the Know”
13 signs you’re budgeting wrong
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Adapt your subject line using “literary techniques”
2. How to write good ones
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Basic Subject LineLiterary
Technique Improved Subject Lines
June Promotion Onomatopoeia
Joe’s Pet Store Newsletter Allusions
Mother’s Day SpecialsAlliteration
Sign up for Summer Camp Chunking
New England Concert Update: Numbers
Splish! Splash ! Oh, the prices we’ve slashed!
Cha-Ching!
Who let the dogs out?! Pet Shots This Saturday
Fido’s Got 99 Problems… But Fleas Ain’t One
Make Mom’s Morning Miraculous!
Cards, Candy and one Cozy Couch
Summer Camp 2015: NEW! Archery, fencing & sailing.
Kids love it. Parents dream about it. Registration is open.
3 Can’t Miss Summer Festivals
16 Bands but only 1 Miranda Lambert
2. How to write good ones
What would you change?
Our monthly tax newsletter3 overlooked tax deductions you may qualify for
New product arrival
You asked for it. It’s here.
Get a FREE Apple Watch!!!
Apple Watch. Want one?
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Finding inspiration
2. How to write good ones
• Check the news! •Magazine headlines/covers • Look at what others are doing• Search results headlines• Blog titles• Tweets on Twitter with lots of engagement• ‘Listicles’ that make you curiously click their
headlines like: • Buzzfeed• Upworthy• Mashable
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Agenda
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1. Why are Subject Lines so important?2.How to write good ones3.Consider desktop & mobile4.Next steps
3. Consider desktop & mobile
Consider mobile.
3. Consider desktop & mobile
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When email doesn’t look good on mobile
Source: Blue Hornet 26
30% unsubscribe
80% delete
76% of people read email on their phones
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3. Consider desktop & mobile
67% of b2b workers view emails on their phone
64% of key decision makers read emails on mobile
Source: 60secondmarketer.comSource: Marketing Sherpa
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Best design practices•Use mobile friendly templates or single column templates•Logo is left or center & links to website•Apply brand colors•Minimum 12pt font for body text & 22pt for headlines•Use customized pre-header text
3. Consider desktop & mobile
2. Subject Line optimization techniques
30-40 characters max typically appear on most mobile devices
6-11 words fit best; 4-7 has greatest response
Customize first 11-18 words of “pre-header” text to entice mobile readers
53% of email is opened on mobile devices
Source: Litmus 29
•Size matters. Keep it clear, make it clever, keep it short.
Agenda
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1. Why are Subject Lines so important?2.How to write good ones3.Consider desktop & mobile4.Next steps
4. Next steps
1. Start with what you’ve got
• Growth takes time• Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and
modern methods are most successful
Growing your list sounds complicated but it doesn’t have to be if you understand.
4. Next steps
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Check the success of your subject lines.
Four simple steps…
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1. Brainstorm 3 versions2.Test on mobile & desktop before sending3. Consider preview pane & use pre-header text 4.Monitor your progress
4. Next steps
My Upcoming Seminars & Training
www.WeCoachSalesPros.com
Saturday October 22, 201611 AM-1 PM
Use B.A.N.K ~Make Bank
October 25th-31st
Business 2 Lifestyle MovementOnline Event
AND MUCH MORE…
www.WeCoachSalesPros.com
© Constant Contact 2015
All the channels that matter.Email. Mobile. Social.
Grow with Constant Contact
All the marketing campaigns you need together in one place.
$5/month for your first 3 months of Email
IF YOU BUY TODAY
This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.
Exclusive Offer for Today’s Attendees
© Constant Contact 2015
Sandra FloresBusiness [email protected]
Thank You For Your Attendance
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Questions?
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