Email marketing strategies and subject lines
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Transcript of Email marketing strategies and subject lines
Email Marketing Strategies & Subject LinesPresented by Elene Marsden
m: 07702911223 [email protected]
m: 07702911223 [email protected]
Subject lines make a difference to your open rates
Make them relevant to the content of your emails
m: 07702911223 [email protected]
m: 07702911223 [email protected]
Test & Measure!
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6 Top Ideas for Getting Great Open Rates
1. You need some kind of relationship
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6 Top Tips for Getting Great Open Rates
2. What benefit are
you offering? Does your subject line reflect this?
7 Ways to …….7 Steps to …….
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6 Top Tips for Getting Great Open Rates
3. You are not alone….Often this leads to high open rates in many different markets because it relates to the universal feeling of belonging
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6 Top Tips for Getting Great Open Rates
4. Watch this video..People love watching videos. Use the word this and use a command.
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6 Top Tips for Getting Great Open Rates
5. You’ll love this….Assumes liking and uses “this”
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6 Top Tips for Getting Great Open Rates
6. Have you seen this…Invokes Curiosity and assumes others have seen it and so don’t want to miss out
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Make it personalCare about the people you are writing toShare something of value that’s likely to help your
readers Pretend like your writing to your best friend. Create a customer avatar. Write to that 1 person using the active voice
Calls To
ActionButto
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GRAB THIS
EBOOK
DOWNLOAD TEMPLATE
GET THIS COUPON
Are your emails mobile friendly?
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Tip: Shorter content and
calls to action earlier
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Be consistent send regularly like clockwork- once a week or once a month
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Critique Your Own Email
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Remember the 50/50 Rule
•Half of your time spent on Subject and Body• 50% on everything else like design
For Successful Email Marketing •Segment your database•Build a quality opt in database•Send relevant timely messages•Use Call To Actions buttons with time sensitive offers
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