Stand Out Magazine - February 2012 Issue

JACK MORTON • EVENT MANAGEMENT • TENDERS • WI-FI • MARQUEES • APPRENTICESHIPS

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December and January brought a cavalcade of predictions for the upcomingyear… from the sublime to the ridiculous and everything in between. Thismonth, however, two of the most interesting forecasts made me sit up andtake note. For starters, they were tangible and, secondly, they were so randomthat they made a quiet news day that much brighter. According to the food

powers that be, French Macaroons, Moroccan food and South American cuisine will all bepassing our lips this year. My Secret Kitchen says that “retro” food will also make a return andforaging for wild produce will be popular. Now look, I’m up for some wild mushroom action butI refuse to munch on Granny’s dumplings whilst trying to network.

Pantone makes an alternative suggestion if you’re looking to spice up 2012. It recommendsPantone 17-1463 Tangerine Tango as its colour of the year. It’s a “spirited orange” and we’retold to use it to boost energy, recharge and move forward. Judging by the number of eventsthat are currently being confirmed, events professionals will need all the energy, sugar andMars Bars they can get, particularly in July.

Just looking at that one month makes you think “crikey” – for example, on the weekendof July 7-8, the UK can expect Wimbledon finals, the British Grand Prix, Royal InternationalAir Tattoo, Wireless Festival, Hampton Court Palace Flower Show, and Wakestock to namea few. For the great British public, it truly is great. Such a diverse range of events ensureschoice for the public. But it also throws up two issues: A) Is there enough event infrastructurein the country to cope with such a concentration of top end and high profile events on oneweekend? B) Organisers, how loyal is your audience? The Royal International Air Tattoo hashad to move from its usual slot because Farnborough International Airshow has changed itsdate, and all because of the Olympics. Will suppliers with long-term service commitmentsfind themselves in a predicament (see page 36) and should organisers be concerned about atarget market that may have to commit to one event over another?

If you agree or disagree then please let me know your thoughts. Throughout this Februaryissue, you will see at the bottom of some features a red icon – it means that if you have anopinion on the subject matter discussed you can go online – www.standoutmagazine.co.uk –and debate the issue further. So, don’t hold back. Have your say.

February 2012

Editor

Caroline Clift – [email protected]

Publisher

Neil Fagg – [email protected]: 01795 509101

Publication Manager

Jo Sapsford – [email protected]: 01795 509113F: 01795 591065

Account Manager

Sarah Bourne – [email protected]: 01795 509113F: 01795 591065

Studio Manager

Paula Smith – [email protected]

Design and Production

Grant Waters – [email protected] Taylor – [email protected]: 01795 509108

Credit Facilities Manager

Vickie Crawford – [email protected]: 01795 509103F: 01795 591065

Chief Executive

John Denning – [email protected]

No part of this magazine may be reproduced or stored ina retrieval system or transmitted in any form – electronic,mechanical or physical – without express prior permission andwritten consent of the publisher. Contributions are invited andwhen not accepted will be returned only if accompanied by afully stamped and addressed envelope. Manuscripts shouldbe typewritten. No responsibility can be taken for drawings,photographs or literary contributions during transmission or in theeditor’s hands. In the absence of an agreement the copyright ofall contributions, literary, photographic or artistic, belongs to CIMOnline Limited. The Publisher accepts no responsibility in respectof advertisements appearing in the magazine and the opinionsexpressed in editorial material or otherwise do not necessarilyrepresent the views of the Publisher. The Publisher cannot acceptliability for any loss arising from the late appearance or nonpublication of any advertisement. Information about productsand services featured within the editorial content does notimply an endorsement by Stand Out magazine. © 2012. CIMOnline Limited, The Goods Shed, Jubilee Way, Whitstable Road,Faversham, Kent ME13 8GD.

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Bang on timeWith precision timing, Jack Morton delivered London’s spectacular New Year’s Evecelebrations. Stand Out chatted to Jim Donald, the agency’s executive producer

RegULaRs

6 Event industry news

8 Business opportunities and contractwins

28 Licensing matters with Philip Day

43 Invest in people or risk your business,says Dale Parmenter

52 Socially speaking: Your event tweets

66What’s coming up in the March issue

11a pRoBLem shaRed…

Stand Out puts your questions to industryprofessionals in our event advice clinic

15

popULaR demandThe Local Authority Event Organisers Grouppredicts a rise in street parties – will we,therefore, see a rise in demand for pop upstructures and small marquees? Stand Outexamines the marquee market and takes alook at some new products

30

naked amBitionCoventry’s Imagineer Productions is workingwith Coventry City Council and the UK ArtsCouncil to create Godiva Awakes, whichfeatures a 10-metre puppet and 100 cyclists

39competition

Win a Nintendo Wii with Church HouseConference Centre

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net BenefitsThe debate over whether or not UK venues should offer free Wi-Fi to visitors and delegatesrages on. Both the Event Supplier and Services Association (ESSA) and the Association ofBritish Professional Conference Organisers (ABPCO) have been widely campaigning the issue.Here, John Robson, chair, ESSA, and Michael Foreman, chair, ABPCO, go head to head

19

Plymouth launches plans for 2012Marine City Festival

Clapham Common plays host tofirst summer Games Pride House

F2F’s Event and Exhibiting Showsold to Centaur Media

A Marine City Festival has been given thegreen light and will take place in Plymouthin September. Initial plans for the eventidentify four main streams – science,education, business and culture – and the150th anniversary of Plymouth’s School ofNavigation will be incorporated too.

The festival will run from September 8-16,and features in Destination Plymouth’s visitorplans that aim to increase visitors to the areaby 25 per cent by 2020 when the city will

celebrate the centenary of the departure ofthe Mayflower. The agency’s goals includemore large-scale events by levering greaterprivate sector sponsorship and the creationof an umbrella brand under which the city’sSail Fest programme will sit.

The planned Marine City Festival isbuilding on the area’s recent success withthe America’s Cup and will feature a marinenavigation conference and the opening ofPlymouth University’s new marine building.

Clapham Common will play host to PrideHouse, and will welcome an estimated250,000 lesbian, gay, bisexual andtransgender (LGBT) visitors from July 26.For 17 days, Pride House will host a numberof concerts and events in support of theLGBT community. The first Pride House washosted in Vancouver and Whistler at the

2010 winter Games. This will be the secondPride House to join the line-up of OlympicHouses and the first to be present at asummer Games.

Live music, an art exhibition, sportstournaments and demonstrations areexpected and big screens will broadcast allthe Olympic action to sports fans.

Centaur Media has bought F2F Events’Event and Exhibiting Show and Technologyfor Events Show. The two events will be nowbe repositioned as The Live Marketing Showand incorporated into Centaur’s MarketingWeek Live from June 27-28.

The Live Marketing Show will runalongside Online Marketing Show, DataMarketing Show, In-Store Show, InsightShow, Promotional Merchandise Show andCustomer Motivation and Loyalty Show.

Paul MacDonald, portfolio director,Marketing Week Live, said: “The LiveMarketing Show fits exactly with our strategyto meet the needs of the UK’s marketingcommunity as the premier multichannelmarketing event. Marketers are increasinglylooking for ways to engage consumers ina live environment through dynamic brandengagement. The inclusion of The LiveMarketing Show is integral to the long termvision of Marketing Week Live.”

Austen Hawkins, managing director, F2FEvents, added: “We are absolutely delightedCentaur has acquired the show. It is fantasticnews for the exhibitors as it is exactly wherethe show should be. In addition to the majorbuyers that Event and Exhibiting show hasalways attracted, by integrating the showinto Marketing Week Live the exhibitors willhave the opportunity to now engage withan additional 13,000 marketers all of whomare looking at innovative and integratedapproach to their marketing activity.”

Plans are in place for the creation of a low-carbon street racing event that will see fossil-free fuel cars compete. Cheltenham StreetRace 2013, the brainchild of the RotaryClub of Cheltenham North and Pete Allison,managing director, E&MS, is currently beingdeveloped and is awaiting the passing ofa private bill through Parliament, which willallow racing on public roads to occur. In themeantime, Cheltenham Motorsports hascreated The Sustainable Expo, which is setto take place on September 8-9, in a bid todrive awareness for the event and push agreen message.

The Sustainable Expo, which will beheld on the Promenade in the heart ofCheltenham, has the backing of the localcouncil and Brian Pallet, former managingdirector, Donington Park Leisure, is on theadvisory board.

Five different zones will be created at theExpo including a commercial area and will sitalongside under-the-hood tours of the latestelectric super cars.

A live event dedicated to the world of cakes,breads and the art of baking – The Cakeand Bake Show – is launching at EarlsCourt, London. The two-day event, heldfrom September 22-23, features the biggestnames in the baking world including GreatBritish Bake Off judges Paul Hollywood andMary Berry; Eric Lanlard, Mich Turner andRoyal wedding cake designer Fiona Cairns.

The event is aimed at all ages and willfeature an English Tea Room in partnershipwith Macmillan Cancer Support in aid of itsWorld’s Biggest Coffee Morning Project,which is the event’s official charity. TheCake and Bake Show is also partneringwith Chocolate Week and the Real BreadCampaign. Twitter and Facebook marketingcampaigns have begun and visitors have theoption to join the Cake and Bake Club.

The event is organised by Exposure Liveand Luke Collings is event director.

Cheltenhamstreet race setfor 2013

Cake and Bakeshow to rise up

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Winter Carnival impresses North

East residents

New stately home for

Hemingway’s Vintage festival

The streets of Newcastle were packedthis New Year’s Eve as 40,000 revellersgathered to experience Walk the Plankand NewcastleGateshead initiative’s WinterCarnival. The event consisted of streetperformances, a procession and a large-scale finale firework display at the city’sCivic Centre. This year’s Nordic themecelebrated the North East’s Viking past witha procession mixing Norse mythologies andViking folklore with local traditions. Walk thePlank has worked with NewcastleGatesheadinitiative for the past five years to createand deliver this annual event, collaboratingwith local artists and companies. Thisyear Bravura, The World Beaters,

Richard Broderick, Emma McGurrell, andNewcastle’s Kingsmen were among the listof collaborators. An extensive communityengagement project allowed around 250local residents and participants to takestarring roles in the evening’s entertainment.

Wayne Hemingway’s Vintage Festivalhas announced a new home for 2012 –Boughton House in Northamptonshire willhost the event from July 13-15.

“We know Vintage is unlike any otherfestival,” commented Hemingway. “Wehave always envisaged Vintage to be a multifaceted orgy of glamour, fashion, dancing,art, design, film and fabulous food all set instunning surroundings. We believe that we

have found those stunning surroundings inour new home and look forward to havingmore people from across the country tocelebrate the Best of Britain in 2012.”

Vintage has also revealed details of aticket deposit scheme. Following in thefootsteps of Glastonbury, and more recentlyLeeds and Reading Festivals, festivalgoershave the opportunity to pay for half of theirticket now and the balance by June 1.

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GCP Capital Partners has acquiredWorld Trade Group in a £27.5m

management buy-out.

Ireland’s Oxegen festival is followingin Glastonbury’s footsteps and taking

a year off in 2012. The event will return in2013.

SO Group has launched SO Live,a dedicated division that will target

events outside of the typical exhibitions.

Eve has purchased mobile towerlighting supplier Brightlights.

PRS for Music has produced a reportthat looks at the pros and cons of

discounted ticketing. Entitled A HouseDivided: The economics of discountingtickets, the research looks at Live Nation’srecent deal with Groupon and considers anumber of case studies.

Hever Castle has appointed KateRowbottom as sales manager to help

promote corporate and private events.

Sarah Bere has joined EC&O Venuesas exhibition sales manager.

Russia is to build its Olympic baseat Perks Field, situated next to

Kensington Gardens. Team Russia Parkwill be created by Eventica and SportsLabMarketing.

Former Grass Roots global head ofevents, Nick Bender has teamed up

with ex UniversalProcon chairman PatrickCollins to create a new agency.

The Institute of Structural Engineershas published on alert aimed at those

who commission, buy or licence temporarystages and structures.

Jeremy Perkins has joined GL eventsOwen Brown as senior account

manager.

More Bins has launched a MobileRecycling Station. The front-loaded

rickshaw allows the rider to engage withthe public.

Sam Wilson has been appointedgeneral manager at The Roof Gardens,

Kensington.

The organiser of EcoVelocity has announcedplans for a second show. IGME says that theeco motor show, which had its first outingat Battersea Power Station, is to move toExCeL and will now run from May 10-13.

Giles Brown, managing director, IGME,commented: “EcoVelocity got off to afabulous start at Battersea Power Station,and really stood out from other car events.The show featured 17 of the leading lowcarbon automotive brands and betweenthem 7,000 test drives were taken during theevent by enthusiastic show visitors.”

He added: “To take the event to the nextlevel, we had to move to a world-class

venue, with scope to substantially increasetest drive opportunities which were at fullcapacity during the launch event. ExCeLis an outstanding venue, and with nearly500,000 attending the British Motor Showin 2008, we know how popular it was withboth the industry and general public.

“We looked very carefully at dates for theevent and concluded that we didn’t want tolose our marketing messages alongside theOlympics, and decided that May would be agreat time for the event.”

EcoVelocity was launched with Metro,and this relationship is set to continue asEcoVelocity moves into its second year.

Eco car show gets revved up for

second outing at London’s ExCeL

Glasgow 2014 is looking for an externalcontractor to provide the full rangeof creative and production services

including executive producer, creativedirector and technical support to managethe opening and closing ceremonies of theGlasgow 2014 Commonwealth Games.The successful company will be requiredto create, plan and deliver the openingand closing ceremonies within a fixed andfirm budget, an estimated total contractvalue of £14,000,000. The contract willrun from July 2012 until October 2014.Where a consortium or other grouping ofsuppliers submits a bid, such consortiamust nominate a lead organisation to dealwith Glasgow 2014 Ltd on all matters. Allconsortium members will be required tobe jointly and severally liable in respect tothe obligations and liabilities relating to thecontract. Requests to participate must bereceived by 2pm on January 31.

Bournemouth Borough Councilis seeking a security provider forBournemouth Air Festival 2012, 2013

and 2014 and the Bournemouth OlympicTorch Relay and Evening Celebration 2012.Bournemouth Air Festival takes place fromAugust 30 – September 2, and the torchrelay will make its way through the townon July 13 and 14. All tenders should besubmitted no later than 4pm on January 30to the Events Manager, Visitor InformationBureau, Westover Road, Bournemouth, BH12BU. For tender documentation, visit http://www.bournemouthair.co.uk/business/2012-air-festival-security-tender/


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Looking for new businessopportunities? Take a lookat the latest tenders andcontract wins

Potcakes, a full service conference,events and video production company,has won a two-year contract with

the European Commission to producethe European Enterprise Awards (EEA)ceremony, gala dinner and SBA Conference,which will be held in Cyprus in 2012 andLithuania in 2013. As part of a joint tender,Potcakes is responsible for organising allaspects of the two-day event; from sourcinga venue for the awards ceremony, galadinner and catering to creating the set-design for the conference, all technical andsound requirements. The 2012 event isexpected to be attended by 500 delegatesrepresenting 27 European countries.

The Royal Parks (TRP) is invitingevent organisers to submit proposalsto operate a commercial event on a

green field site in Regent’s Park from 2013and 2016. It expects to let either one or twocontracts to professional event managementcompanies to plan, promote and producetheir event annually during the summermonths. The successful company will takeall financial risk for their event and will benefitfrom the commercial rights, in return forwhich they will pay agreed fees to The RoyalParks. Bidders must be able to demonstratetheir ability to underwrite the proposed eventfor the duration of the contract. Evidence ofthe financial viability of the event proposedwill be a key factor in our evaluation of eachproposal. This opportunity is not appropriatefor outdoor music concerts or outdoormusic festivals, business-to-businessevents, private events or stand-alone

funfairs. For more details, email Sarah Blyth:[email protected] Thedeadline is February 1, and the value of thecontract is worth £500,000-£600,000.

Harrogate Borough Council, whichowns Harrogate International Centre,is seeking both a security services

and technical services provider for thevenue. Both contracts are for three years.Security companies will need to supplydaytime patrolling, overnight security cover,CCTV monitoring, patrolling security andfire warden cover during events, emergencyresponse and first aid, traffic marshalling andevent guarding. It is anticipated that therealso will be other security services to eventorganisers to increase event income. Thetechnical services support contract has fivemain elements: development of technicalsolutions for clients, technical planning, aninclusive package of technical support andequipment included in the venue rental ofthe main auditorium, ICT services basedon customer needs and exhibition serviceincluding shell scheme and electrical.Requests to participate must be submittedno later than 12pm on February 13 andexpressions of interest for either contractshould be made by email to [email protected]

Gravesham Borough Council isorganising Party on the Prom on July21 and is seeking both catering and

ice cream concessions. Tenders should besubmitted by February 3. Email [email protected]

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Bang on timeWith precision timing, Jack Morton Worldwide deliveredLondon’s spectacular New Year’s Eve celebrations. Stand Outchatted to Jim Donald, the agency’s executive producer

insiderknowLedGe:

306 set up crew working on sitesince december 26

1,803 crew on show night includingstewards

10,204 metres of barriers5,000 metres of sound cabling200 line-array loud speakers5,500 firework cues

Big Ben welcomes 2012 with a bang

Donald has been working on the capital’scelebrations for eight years, developing theoccasion into the amazing spectacle thatwill forever be expected. But, did this year’sevent come with greater expectation?

“There’s always pressure,” he says,calmly. “I put pressure on myself to deliverthe world’s best display. Eight years ago,London’s New Year’s Eve celebrations werenot on the roll call from a press point ofview. Eight years ago, my brief was to getLondon on the map, on a world stage, andto compete with Paris and Sydney.”

Donald name checks a core team offive – Lindsay Barrowclough, technical sitedirector, Nicki Sumner, operations, DavidZolkwer, creative director, Durham Marenghi,lighting designer, and Darryl Fleming,display director, Kimbolton Fireworks. The

it took six days to build and twodays to load out, and yet it lastedjust 11 minutes and 15 seconds.London’s New Year’s Eve celebrationswelcomed 2012 with a considerable

bang and there was no doubt that alleyes would focus on the capital. WouldLondon deliver? Would the UK eventsindustry produce a display to be proud of, adisplay worthy of heralding an Olympic andDiamond Jubilee year?

Yes.Stand Out is talking with Jim Donald,

executive producer, Jack Morton Worldwide,the man in charge of welcoming 2012 withstyle, showmanship and precision. Helaughs, as I ask when was the last time hehad New Year’s Eve off? It appears it’s a longand distant memory.

An estimated 250,000 people watched the event – the site has a viewing

capacity for 180,000 people along the riverside and 70,000 in other

designated areas across central London


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group has been planning the display for ayear, alongside 85 London agencies thatrepresent the various emergency services,Government departments and councils

including Westminster, Lambeth, City ofLondon and Southwark.

But this year was like no other. Neverbefore has an historic landmark such as BigBen had fireworks launched from its façade.

It’s a feat that has taken seven months andmeticulous planning.

Says Donald: “This was the year tobring in Big Ben. We’ve asked to light the

tower before and it’s always been a flat‘no’. But this year, we thought let’s push it.We got Boris [Johnson] to write a letter toMr Speaker in June and worked with thevarious agencies to see if it was feasible.

“Until the second week of Decemberwe were jumping through hoops, ensuringpeople that we wouldn’t blow up the GreatClock Tower. And we didn’t.”

For the second year in a row, KimboltonFireworks was responsible for the fireworks;Fleming led a team of 36 to rig 12,000fireworks producing 50,000 projectiles. Inall, 5,500 fireworks cues, 2,000, lightingcues and 30 tonnes of equipment on threefireworks barges created the 11 minutes and15 seconds display.

A total of 10,204 metres of barrierwere needed, 17,000 metres of mainscabling, 5,000 metres of sound cabling,8,000 metres of data cabling for cueingthe fireworks and 200 line-array loudspeakers were also used during the evening.Each pod on the London Eye carried aVL3500WFX unit controlled by the latest inwireless technology from Cooper Controlsand the London landmark was lit withSynchrolite technology. Stage Electricswas responsible for the colourful displayand worked with Marenghi. Eve, Entertee,PRG, Qdos, Show and Event Security,Delta Sound and R G Jones also helped theevening’s proceedings run smoothly.

Boris Johnson hailed the fireworks as a“brilliant start to a spectacular year”, whichwill see amazing events across the capital ina summer like no other.

Indeed, the fireworks did make thecountry sit up. The events industry alsobreathed a sigh of relief, as the displayproved what this country is capable of.But Jack Morton will not be involved inthe London 2012 opening and closing

ceremonies, despite previousinvolvement with Athens 2004.

“This display was truly uniqueto London,” added Donald. “It

celebrated what’s quirky andcool and new British acts.There’s a lot of talent inthis country. I know some

of the people who areworking on the openingceremonies. I’m sure

they’re going toproduce a stonkingshow that we willall be proud of.”

To readKimboltonFireworks’

New Year’s Eveblog, visit http://kimboltonfireworks.

blogspot.com/

Until the second week of December we werejumping through hoops, ensuring people thatwe wouldn’t blow up the Great Clock Tower

The London eye is open to the public until 5pm on december 31, yet by 10pm it is

locked down, loaded with live fireworks

Jim donald

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www.dwt-exhibitions.co.uk 15

Ineed ideas on how a groupcan introduce themselvesto each other at a weekendevent and alternatives toname badges. What do you

suggest?Arrive at the venue in an undercover role witha fake name, ID, outfit and with heavy make-up/prosthetics to ensure that when you meetthe other guests there’s no doubt to whoyou really are!

Next, ensure you can carry the part offand have all the right visual, vocal and themeattributes to play your role to the max andnth degree. Preparation is key! Methodacting is essential. Remember you are theDe Niro, Pacino and the ultimate Brando ofthe event world and that you must be totallyconvincing.

Finally, if you can take a hit or hijack teamin with you then do so. Actions always speaklouder than words. At Masquerade we knowthat all too well. And at the end of the daywho really needs a name badge anyway

when you can just walk in, take charge, playyour role and part and everyone will thenknow exactly who you are… life is there tobe enjoyed. Events are there to be savoured.Fun is the benchmark and quintessence westrive for. Badge-r me for more unique ideasthat “break the ice” and prove that creativityis always the winning hand when trying tomake new friends at a weekend event.

adrian Silas, creative director,masquerade Events

How do you stop delegatesfrom sitting at the back ofa conference room? Whatcreative ideas do you use to theseat them up the front?We continually work with our clients onmaking their conferences more engagingand possibly one of the most effective waysof reducing the desire for delegates to “hide”is to stop conferences being a “them andus” situation. Engage audiences in advanceof the event and allow them to contribute

A problemshared…Stand Out puts your questions to five industry professionals inour event management advice clinic

to the event. Provide training to those thatare going to present with how they present.Then, stage the event in “the round” sothat the presentation is delivered from themiddle of the room. There is then no “themand us”. It becomes more inclusive andit shows, if it is an internal event, that thecompany really is breaking down barriersand including everyone. It makes the eventexciting, interesting and much more visual.We have used this style of conference manytimes and I have yet to read any negativityfrom those that have attended events inthe round. The speakers are more visible,which is something not all speakers like, butthen we believe that presenting from behinda lectern is not the most engaging way ofpresenting. As technology and events evolveso should the skills of those presenting.

mark Buist, managing director,Penguins

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What innovative ideas have you

used to get the press to attend

an event?

If getting press to attend an event is part ofthe client’s objective then we have alwaysbuilt this into the concept from the start. Inthe past we’ve had some exciting brands,which in themselves are enough to getjournalists fighting over tickets, and ourtheming and decor is certainly somethingthat draws people in. The difficulty hascome when what our client is offering isn’tparticularly ground-breaking; then we haveneeded to find an angle.

We’ve always looked at it from ajournalist’s point of view – “why is thisnews?” and because of this we’ve gonedown various routes. We tapped into trendsas well as addressing a topical news storyby building a pop-up indoor beach during aparticularly rainy August. We wowed themwith technology, creating a children’s eventwith interactive 4D technology. We surprisedthem with controversy by graffiti-ing a statelyhome to get people talking (we cleaned it upafterwards, so don’t worry). We have blindedthem with celebrity; no-one was ever goingto miss a charity event featuring Beyoncé,and we always tease them; one invitationjust isn’t enough; there’s the intriguing clue,then the cliffhanger, then the save the dateand then the reveal. Make it easy for them toget there: “There’s a red London bus waitingoutside to take you to your event sir!”.

Sam Welply, founder, Wellpleased

Events

I am creating an awareness

programme this year, which

I hope to tour in august. Will

the Olympic games impact on

where I can locate an exhibition

trailer/pop up in central

London?

With the Olympics running until August 12and Paralympics opening ceremony onAugust 29, to run an awareness programmetour during the August period may wellimpact on where you can and can’t visit.Nothing is impossible if you speak to all therelevant authorities to gain their permissionssuch as the local councils, Police,Transport for London and even the Olympicorganisers. Other considerations would bethe health and safety and security of all thevisitors visiting the Olympic site and thosevisiting your exhibition – will this cause acrowd issue? It may be that they [authorities]can suggest an area that is slightly awayfrom the immediate area, but still with plentyof footfall. These are the considerations,which you will need to take on board forany fixed point touring activity, and yes, wewould expect a significant impact.

David Wilson, managing director,

David Wilson trailers

I have organised so many

events now for one particular

client that I am running out of

ideas for themed events. I know

that ideas and themes are not

unique but can you suggest any

tried and tested event themes

that “wowed” the audience and

created a talking point?

I have three suggestions for you. Girls onFilm, Neon Nights and Queens Day. Adrive-in is still very novel in England andusually a unique experience for the guests.Invites were in the shape of ticket stubs withdirections to the location of the screeningpark. Guests were directed to there parkingspace by staff dressed as usherettes. Thereception was in front of the big screenwhere roller-skating waiting staff servedcocktails and canapés. The screen playedmusic videos from the same decade as the

movie we were showing. I recall the guestslosing all inhibitions when You can call meAl played! Later, guests went to their carswhere they were served burgers and shakeswhilst watching Top Gun.

Neon Nights is an urban street partyfor adults. Invites were in the form ofwristbands and posted along with glow stickaccessories. A faux wall was created andit looked like it had bricks missing; chefsfrom behind would place individual plates offood in the gaps. Street dancers wowed theaudience and a beat boxer had the crowdbuzzing all night.

Queens Day is more Priscilla thanElizabeth! This was great fun to create andyou can be as ostentatious as you like. Themulti-coloured cocktails, embellished withumbrellas were a hit along with the BolliDarling Knickerbolliglory girls! The menucomprised mini toad in the holes, hotdogs,as well as muffins.

If you get stuck for ideas, try our trick.Flick through a magazine and let it stop atany page. Close your eyes and randomlycircle across the page in three places.See which words you have chosen andbrainstorm those words for two minutes.There is no reason to limit themes to colours,places, years or movies. Think outside thebox and let your imagination do the rest.

mandy mahil, founder, mango Pie

Feature is

sponsored by

David Wilson

mandy mahil

Will Olympic events taking place in central London impact on touring

experiential campaigns?

Image courtesy of LOCOG

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Net benefitsThe debate over whether or not UK venues should offer free Wi-Fi to visitors and delegatesrages on. Recently, both the Event Supplier and Services Association (ESSA) and theAssociation of British Professional Conference Organisers (ABPCO) have been widelycampaigning the issue. Both have different views. Here, John Robson, chair, ESSA, andMichael Foreman, chair, ABPCO, go head to head

Just how important do yousee the provision of Wi-Fi to be within a venue,to ensure the successof an event, be that a

conference, show or exhibition?Robson: It is absolutely essential these

days. We are becoming increasinglydependent upon connectivity to run ourpersonal and business lives and this doesnot stop when we enter an event or venue.

Foreman: A recent ABPCO debatewith venues, conference organisersand suppliers highlighted that Wi-Fi isincreasingly becoming the lifeblood ofevents. Provision of Wi-Fi has moved frombecoming a “luxury” item to a fundamentalutility, in a similar way to light and heating– this is where the venues need to reviewtheir provision. Not only do delegates needto access basic communications such asemails and social media, but increasinglyWi-Fi is required for delegates to participatein the conference content, such as voting,Twitter Q&A and downloading applications.

What level of guaranteed service doyou believe should be available toorganisers, delegates, exhibitors andvisitors at an event?Robson: Simply put, if you need a specificlevel of connectivity then you should planfor it. It could be a basic level that allowsall types of user to collect/reply to email asattending an exhibition or conference is nolonger seen as a day out of the office butpart of a working day and the expectationis that it will be business as usual. However,anyone requiring guaranteed connectivity(e.g. for download/upload, presentationsetc.) should plan for and purchase theappropriate level of service, as the verynature of Wi-Fi means that it is subject to

interference and packet loss unless deliveredappropriately. It’s the same analogy as relyingon a 3G connection from a mobile operatorin a busy location – you expect it most ofthe time but you would choose to use analternative source of Internet connectivity ifyour life depended on it.

Foreman: With regard to the provisionof free Wi-Fi for conference delegates,which is what ABPCO’s Conference Cloudcampaign focuses on, participants at ourrecent debate agreed that there is a need for“basic” free Wi-Fi. What “basic” constituteswill vary slightly for each venue, but they doneed to be clear about what the offer is atthat basic level (bandwidth and how manyusers can access simultaneously etc). Thesuggestion at our debate was that it shouldprovide access to email and social media,also possibly accessing tools like Dropbox,but that it would be acceptable to charge fora more sophisticated and high bandwidthusage, such as video.

Where would you like to seeWi-Fi available at an event– in the lobby, networkingarea or within theconference/show?Robson: There is noreason why it should notbe available everywhereincluding withinconference areas.The availability shouldrepresent the needs ofthe event. For example,these days many eventsare interactive and peopletweet constantly during andafter seminar sessions andkeynotes. On the counterside, some organisers would

prefer not to have this distraction during thepresentations. Often mobile signals are weakor unavailable, so Wi-Fi should be availableto enable other communications such asusing an event specific app or Twitter.

Foreman: One of the benefits ofproviding free Wi-Fi at a venue is to avoiddelegates disappearing at intervals tosomewhere that does offer it (whetheroutside in the street as I witnessed in theUSA or a local Starbucks). The networkingelement is hugely important in events, sowe would anticipate Wi-Fi being available in

networking areasin additionto the mainauditorium toparticipate inapplicationssuch as

live voting.

Michael Foreman


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to ensure fair access, would you becomfortable to have a third partysupplier or the venue manage andcontrol access to Wi-Fi and havethe ability to shut down any non-authorised access?Robson: If shutting down unauthorisedactivity improves the service and makesfor a better experience for all, then yes,third party suppliers and venues shouldhave this control. They will have a muchbetter understanding of Wi-Fi than mostevent organisers and can use this toensure that the delegates, exhibitors andvisitors all have the required level of service.Education is key; it looks simple, but it isn’tand technology alone cannot guaranteeconnectivity. Control measures are absolutelyessential and third party suppliers andvenues should have the power to shut downunauthorised access.

Foreman: I don’t think it is relevant aslong as the delegate does not have to pay.The way that venues set up their network isup to them. We would like to see a system inplace where either basic Wi-Fi is offered freeor the organiser has the ability to fund thisbasic option (through sponsorship or othermethods) with an upgrade on demand.

Can the available technology satisfythe demands?Robson: Yes it can but it’s not enough tosimply provide a network. The Wi-Fi providerneeds to work closely with the organiserto work out what those demands are andwhere the pinch points lie, sothat additional infrastructurecan be deployed ifnecessary. In addition toactive planning, activemanagement needs tobe applied to ensurethat rogue networksand rogue devices areshutdown to minimiseinterference and maximiseup time. It’s worthnotingthatthe

technology is available to provide acceptablelevels of Wi-Fi connectivity but don’t befooled into thinking that because a venueclaims to have a good Wi-Fi network that

it’s using the latest technologies or that it isadequate for every event. Event organisersmust ask specific questions when choosinga venue about how many people they wantto connect concurrently and what sort of

experience (i.e. bandwidth)each user can expect,

especially in areaswhere large numbersof people will gathere.g. lobby areas,cafés etc.

Foreman: Welearned duringour debatethat there is alot of legacyinfrastructure

in situ at many venues that is not currentlyequipped to deal with the bandwidthdemands. This is a big part of the discussionfor many venues, as there is a cost to

invest in upgrading their systems to offergreater functionality and service levels toprofessional conference organisers and theirclients. What we explored at our debate wasa number of initiatives, highlighted by Cisco,which can assist with cost covering throughsponsorship and other marketing initiatives.

Be it a permanent or temporarysupply of Wi-Fi, if there is a costto deliver a robust and accessibleservice within a venue, who shouldcarry the cost – the venue, an eventorganiser or the visitor?Robson: This is a commercial arrangementbetween the organiser and the venues.This is not about whether the Wi-Fi shouldbe free or not. The hardware, the continual

It’s worth noting that the technology isavailable to provide acceptable levels ofWi-Fi connectivity but don’t be fooledinto thinking that because a venueclaims to have a good Wi-Fi networkthat it’s using the latest technologies orthat it is adequate for every event

John Robson

Wi-Fi? But at what price?

[email protected] www.cfhltd.com

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upgrading of the hardware to meet the everincreasing demand and the managementof the Internet and the Wi-Fi for each eventcosts a lot of money and has to be funded.If it’s provided free to visitors then one wayor another the event organiser will payfor it. This might be a direct cost; a costbundled within the price for the space, or

a sponsorship of the Wi-Fi perhaps vialanding page advert or a video that eachuser sees when they connect to the Wi-Finetwork.

Foreman: As consumers we areincreasingly benefitting from high-speedWi-Fi access on multiple devices and ourexpectations are changing. Wi-Fi is seen asmuch more of a basic utility than previouslyand delegates should not see a separateWi-Fi charge for logging in to basic access(checking emails, social media etc) whenthey attend a conference. Whether the

venue covers the cost for this basic levelin its room hire is up to the venue, but thedelegates certainly should not pay. Whatis required is much greater clarification onwhat can be offered at a basic level andwhat will be required for more sophisticated,high-bandwidth usage. We are working ona document highlighting the questions that

professional conference organisers needto be asking their clients about their Wi-Firequirements and what venues need to beclear on. That way we will all have greatertransparency and understanding aboutwhen there is more to pay for a complexrequirement.

What do you see as the next step inthe process of attaining solid Wi-Ficonnectivity at events?Robson: New infrastructure in venuesthat can operate on both the 2.4ghz andthe 5ghz bands. More devices in themarketplace capable of operating on 5ghzband and an acceptance from the organiserand the venues that the Wi-Fi has to beactively planned and managed pre andduring the event. Also, people need to bepro-active and aware and to keep abreast oftechnological developments and the impactsthey may have.

Foreman: Education and understandingbetween venues, conference organisers andtheir clients is the key to moving forward.We are working on an outline document,which will provide organisers with someguidance on what questions they needto be asking. We will also be continuingwith our Conference Cloud campaign andencouraging venues to sign up and offer freeWi-Fi to delegates. We have over 130 venuesites listed across the UK already and wereceive more requests to join each week.

do you agree with Foreman? Should venues offer delegates afree “basic” service? or should the ability to tweet during livepresentations be turned off so delegates remain undistracted?Let us know your thoughts. Should Wi-Fi be free?Visit www.standoutmagazine.co.uk and join in on the debate.

aBPCo’s Conference Cloud debate at twickenham experience received

much interest from event organisers, suppliers and venues

Whether the venue covers the cost forthis basic level in its room hire is up tothe venue, but the delegates certainlyshould not pay

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What newproducts willbe on showat Olympia?LCI will give a platform

to its video mapping game with interactivescreen, doll house video mapping andinteractive sphere. Also debuting, CableGuard Europe – which has worked withWembley, the O2 Arena and several U2global tours – will launch a three-slotmodular cable guard.

What opportunities arethere to network?The central bar area will act as a networkinghub, where some of the event industry’smost prolific suppliers will mix with visitors,industry media figures and speakers fromthe Access Sessions.

Who is exhibiting in 2012that didn’t have a stand in2011?With just under a month to go, over 50companies are set to exhibit for the first time,which is a record for this time of the year.

Debutants includeLCI, Cable Guard

Europe, St John’sAmbulanceand Pitman’sPeople. Thereis also TicketLine, UrbanEntertainment,Bowler Hat

Events, Ace Crew and Feedback EventCuisine at the show.

Last year’s show receivedsome mixed reviews –what would you say topersuade those visitorswho are still in two minds?With a month to go we are confident thatvisitor figures will be up this year, which webelieve is a reflection of a successful 2011show. The visitors can expect a vibrant mixof everything the live events sector has tooffer from new products to live performancesand passionate debates. With such asignificant year for the sector beginning,including the London 2012 Olympics andDiamond Jubilee, visitors should take thisopportunity to map out their budgets andsee the best the industry has to offer.

What key trends is theshow focusing on?Among the new trends that will be inevidence is cashless payment. ThePlastic Passion session will discuss theramifications, as a significant number ofUK events prepare to take the step fromcash to card/chip over the next 24 months.Out on the show floor, a notable number ofexhibitors are involved in event technology,such as large screens or apps. As wemove further into the UK’s ongoing decadeof events, this is an indication of howorganisers are seeking to make a big impacton attendees this year by enhancing theirexperience.

The Olympics has meant aconcentration of industryevents/conferences in thefirst four months of theyear – how does EventProduction Show stand outfrom the others?The Event Production Show is seen as thenuts and bolts of the live event industry. Weattract serious buyers, with over 60 per centof visitors in 2011 having final procurement

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Forward planningWhat can you expect to see at this year’s Event ProductionShow? Sarah Brownlee, the show’s event manager, explains

Sarah Brownlee

AccESS SESSiOnS:

Wednesday, February 1

12pm – 1pm: Securing 2012

Head of the Metropolitan PoliceOlympic and Paralympic planning team,Inspector Stuart Cornish discusses hisrole in the London 2012 Olympics.

2pm – 3pm: Boys to Men

Chris Vaughan, production director,Take That’s Progress Live tour, andmembers of his team, detail the trialsand technical firsts behind the group’sgroundbreaking summer concerts.

Thursday, February 2

12pm – 1pm: Plastic Passion

Intellix’s Steve Jenner, ID&C’sSteve Daly, Rob Langford, financedirector, Solo, and Adam Newsam,senior director, business operations,Ticketmaster, talk cashless paymentsand festivals.

2pm – 3pm: Question Time

Live Nation’s John Probyn acts aschairman, and is joined by FeargalSharkey, former CEO, UK Music; TimOwen, events, filming and contingencyplanning commissioner for WestminsterCity Council; and Clive Little, director ofevents and programming at the OlympicPark Legacy Company.

powers and nearly 30 per cent beingdirector level or higher. We are happy thatthe Olympic year puts the spotlight on usas one of the longest running event industryshowcases in Europe, and 2012 promises tobe our biggest and best show yet.

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Appropriate measuresPhilip Day, vice president, National Outdoor Events Association(NOEA), looks at upcoming legal changes that will impact onthe events industry

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philip DayForthcoming legal changes inlicensing will make it mucheasier for the public to objectto or call for reviews of licences– there will no longer be a

requirement that an objector lives close tothe premises and it will only be necessary toestablish that conditions (or even the refusalor revocation of a licence) are “appropriate”,rather than “necessary” to uphold thelicensing objectives.

There is, however, some welcome newsregarding temporary event notices (TENs).Firstly, it has been confirmed that one cangive multiple notices for different bars,pavilions or stalls selling alcohol, all at thesame event, provided that each is limited toless than 500 attendees.

Each TEN will now last for a week ratherthan 96 hours as before and the numberof days that can be covered is increasedfrom 15 to 21 in any calendar year. The totalnumber of notices remains fixed at 12 forany given place. The rule requiring 10 clearworking days notice for a TEN is also relaxedin that up to 10 “late notices” can be givenby personal licence holders (two for nonlicence holders) – five working days notice isstill required. The bad news is that in additionto the police, environmental health officerswill also be able to object to a TEN andobjections can be based on any one of thefour licensing objectives, rather than only inrelation to crime and disorder.

The date on which these changes willcome into force has yet to be announced

but word has it that the change will happenin good time for the Olympics. There is nomaximum time limit for a temporary eventnotice, so to avoid the risk of objections onnoise grounds, in particular, it might be agood idea to make your “application” soonerrather than later.

Another change expected soon is are-definition of what amounts to regulatedentertainment so as to exempt unamplifiedlive music between 8am and midnight.

Carol singers and marching bands willbe amongst those to benefit but unlike thechange to temporary event notices, thisone has yet to clear all of its Parliamentaryobstacles and hurdles.

Fresh startEvents businesses should invest in apprenticeship schemesinstead of relying heavily on recruitment companies, so says DanHowson, founder and head of business development, sevens7

iam still surprised at the number ofbusiness leaders I come across whoknow little or nothing about the valueof apprenticeships. What’s worse arethose businesses which refuse to

take them seriously. It was not so long agoyou couldn’t avoid a single media channeltalking about such schemes so why aren’twe embracing them?

Our industry struggles to provide formalroutes of access for school and universityleavers and relies too heavily on recruitmentcompanies looking out for higher educationqualifications while still telling people “It’s notwhat you know it’s who you know”.

Unless we embrace apprenticeships ourindustry will remain an unapproachable,closed book employing the same types ofpeople from the same types of backgrounds.

Apprenticeships provide non-graduates withopportunities and hands-on experience thatno course can teach. More importantly, anapprenticeship can also provide complexdisadvantaged young people and thoseless fortunate with an education with anopportunity to work in our industry, an areain which I believe our industry can do more.

Often as young as 16 and living locally toyour business, these young and enthusiasticnew starters are willing to earn and learnand the apprenticeship provides structure.Providing opportunities to young people hashelped me to understand them a lot better,giving me a real advantage on how bestto use them, and I’ve been amazed at thecreativity and value they bring.

Having employed apprentices andengineered apprenticeships for fellow

businesses for two years, I can safely saythey are a fantastic way of training anddeveloping new and existing staff for thefuture. You don’t even have to scrap yourcurrent recruitment policy; apprenticeshipscan sit alongside your graduate schemesand internships and you can develop andtailor your own apprenticeship.

Interestingly, apprenticeships are flexibleand there are plenty of training providers withaccess to an alternative talent pool coveringa wide range of industry-related courses.There are different levels to apprenticeshipsbut they are value for money particularlywhen employing 16-19-year-olds.

So for me the benefits are incredible andthe scope even more exciting. Let’s putsome more thought, effort and practice intotraining the next generation.

Have you started an apprenticeship scheme? Are apprentices theanswer? Does the events industry rely too heavily on recruitmentcompanies? visit www.standoutmagazine.co.uk

Dan Howson

Enquiry Number 026

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research by campaign groupRepublic has revealed thatnearly two thirds of councilsin England have no firmplans to mark the Queen’s

Diamond Jubilee in 2012. More than 250local authorities responded to a Freedom ofInformation request asking what plans werein place to mark the anniversary, and howmuch they were estimated to cost – 45 percent said they would not be marking theJubilee at all, while only 35 per cent said thatthey had confirmed plans in place.

According to figures offered up by localauthorities, Bath and North East SomersetCouncil plans to spend £80,000 on a Jubileepicnic, Tunbridge Wells Borough Council has

allocated an estimated £62,000 on a rangeof Jubilee events including a Jubilee-themedTunbridge Wells in Bloom competitionand the London Borough of Richmondupon Thames will hold an exhibition onRichmond’s royal connections at a cost tothe taxpayer of £49,600.

The news comes as the Local AuthorityEvent Organisers Group (LAEOG), chairedby Andy Grove, events officer, Basingstokeand Deane Borough Council, predictsan increase in street parties this year.Speaking in December, Grove said thatthe success of street parties held for theRoyal Wedding in 2011 will inspire manymore people to organise further events in2012. Consequently, local authorities should

prepare to be inundated with street partyrequests. But is this the case? Are suppliers,particularly marquee contractors, noting anincrease in Jubilee enquiries?

Richard Sleigh, managing director,Mastertent UK – believes that the companywill not benefit from the Diamond Jubileecelebrations or street parties.

“The Jubilee will not benefit us in termsof street events, because very cheap, lowquality units will be used – in city centreswhere professional events will take place weexpect to benefit from promotional units.

“We will also benefit from the hugeamount of other events that are taking placein the UK this summer, across the wholecountry but especially in the South East,

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In September 2011, In Your Corner supplied two octagonal pavilions to the St.Legerat Doncaster Racecourse, working with Kieran Gallagher, of Arena Leisure and

Pommery Champagne. The client was looking for a Champagne bar. In Your Cornersupplied two bespoke, printed Mastertent Octagonal Pavilions complete with

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where brands will want a presence throughsampling/promotion, and to take advantageof/associate themselves with the feel goodfactor of the Olympics and the Jubilee.

“We believe that this will be the busiestyear ever for the event sector, and the lastminute nature of the industry will be moreprevalent than ever,” Sleigh argued.

Patrick Ball, business development andmarketing manager, Danco, shares Sleigh’sprediction –last minute enquiries will berife. Hence, the advice is to secure qualitystructures and reputable suppliers as earlyas possible to avoid disappointment.

And Tony Marsh, MUTA president,reiterates this point too: “The Olympic Yearoffers something to all our fabric structurehire members. While several of our membershave contracts directly with LOCOG or insupport of the Games themselves, our moreregional members will have the opportunityto supply events around the country –including those along the route of the TorchRelay, marking the Cultural Olympiad andnot forgetting the Queen’s Diamond Jubilee.Event organisers will need to book soon toensure that the highest standards are met.”

Ball adds: “We envisage 2012 to be anextremely interesting and challenging yearwith a very high frequency of unusual one offevents, mainly focused on sporting activities,client hospitality and the Queen’s Jubilee.

“In the last two weeks we have confirmeda contract to supply the temporarystructures and other products for a highprofile client that will be operating a largeOlympic retail outlet situated in Hyde Parkover the summer period. With significantvisitor numbers predicted in the London area

before, during and after the Olympic Gameswe are very excited to be involved in sucha large-scale venture and we are confidentthat it will prove to be very successful for allparties connected to it.”

Naturally, the marquee sector is predictingan obvious peak in the summer yet savvybusinesses should be gearing themselves upfor a tough post Olympic period, warns SamFelts, general manager, Piggotts.

“There is likely to be a potential surplusof equipment towards the back end of

2012 and the early part of 2013, which maydrive market value down. However, despitethe challenging times ahead, the smarterbusinesses will have prepared a contingencyplan for what lies ahead. We took thedecision to invest in a great deal of new kit tomeet demands, and have established newlong-term relationships that will ensure thatwe are well-positioned post Olympics.”

Create a presenceOrganisers looking for smaller and colourful

units should look at Albion Woods’ 15-metre rounds, perfect for burlesque andcircus-themed events, non-traditionalwedding venues, bars or drinks receptions.Alternatively, both Mastertent’s new colouredframes and Instant Marquees’ Crossoverand Creative Lounger products, which it isdistributing on behalf of Creative Structures,are new to market as is Chichester Canvas’new curved roof structure.

John Fack, director, Instant Marquees,describes the new shapes as “stunning” and

says that they can be fully branded and usedfor marketing purposes, as well as for themore traditional marquee hire market.

The Crossover, available in six andeight metre dimensions, can be used forexperiential marketing purposes, as anexternal bar or restaurant, a car showroom,stage or swimming pool cover or as a partytent. The system takes two people 90minutes to rig and the roof can carry lights,

Mastertent uK’s new coloured frames

The Jubilee will not benefit us in terms ofstreet events, because very cheap, lowquality units will be used

34 www.mastertent.co.uk

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screens and audio weighing up to 400kilogrammes. Plus, the canopy and wallsare fully printable. The Creative Lounger is asmaller product, which takes five minutes toerect and is available either as a 4 x 4m or 5x 5m structure.

Fack believes that pop-ups are great ifthey are of high quality construction, and heis anticipating a good year with an increasein street fairs and markets.

It has recently worked with the RiojaFestival, Sport Relief, London Youth Gamesand Canada Day at Trafalgar Square –Instant’s small pop-ups with temporarybranding work well in such environmentswhere limited space and set up are an issue,and Fack suggests that the Crossoverdistances itself from standard tents andrectangular shapes, and the Lounger offersorganisers an alternative to the norm.

New for 2012 also is Mastertent’s range ofcoloured frames. Organisers have the option

of 210 different colours, only seven of whichare off the shelf.

Sleigh continues: “This is a new productfor 2012 which will create an even strongerbrand message and improved presentation.We are also increasing our range of sizes,especially the Mastertent Shop structures –where there is an overhang either all roundthe marquee, or just on the front, where a

customer would buy from it as if it was aretail unit.”

Sleigh expects the units to be receivedpositively and says that although there aredozens of companies which hire and sellsmall frame units, many don’t last very longor poor quality products are sold with noguilt or conscience.

“Our competitors are constantly playingcatch up with our innovations and productdevelopments,” he states. “We are notlikely something bought cheaply for a oneoff street party, and rarely used again. Weare not disposable, nor are we a cheapproduct made in China that breaks afterthe first few times. Everything is built in Italy,a country renowned for quality and style.

Our structures are made of better qualitymaterials, and better functionality – they willlast for years, because they are well made.We certainly won’t be entering price wars.We don’t sell our products on price, wesell them on the features, functionality andthe overall quality – our product is for theprofessionals, or high net individuals whounderstand quality. Our view on this is if youwant something that lasts, you buy the bestyou can afford – buy cheap, you’ll buy againand again, it’s a false economy.”

The smarter businesses will haveprepared a contingency plan for whatlies ahead

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Iknow that it’s stating the obvious – but 2012 is set to bea busy year. The Queen’s Diamond Jubilee celebrations,combined with another series of events (do I really need tomention them?) have resulted in a jam-packed schedule.

The impact of these two major one-off events has resultedin many of the annual outdoor events and shows moving from theirtraditional “slot” in the calendar. Most of these events occupy thesame slot every year, and work around each other to ensure thataudiences are able to attend all events.

This way of planning ensures that contractors can cater for themall too. Many events use the same hire equipment and contractorscan schedule the same crew and equipment to move from one eventto another. But there are only so many weekends during the summerand, in 2012, many of these events now clash.

These clashes not only result in potentially fewer visitors; theyseriously impact on the hire industry. Many contractors are findingthat two or more clients are now holding events on the same dates.So if hire equipment is in demand, which customer do you servicefirst? If both organisers have signed long-term contracts then it’s upto the contractor to solve any supply duplications amicably, but if oneevent has a long-term contract, whilst a second hasn’t, then it couldbe to the latter’s detriment.

The recession has seen some organisers declaring it’s a “buyersmarket”, pushing prices down, not committing to contractors untilthe last minute or even giving business to less skilled and safetyconscious contractors. The organisers that work with contractors –viewing them as essential partners and taking a long-term approach– will now reap the benefits of their commitment and the long-termcontracts which they very wisely signed.

Let’s just hope that the 2012 full event calendar is successfulfor our industry as a whole and that pro-active organisers reap thebenefits of their established relationships with recognised, safetyaccredited contractors with skilled and experienced installationteams. For those organisers that did not, perhaps they will nowconsider the future benefits of longer-term commitments – it’s theirown events at risk if they don’t.

Do you have a long-term contract with yourevent supplier? Peter Cook, general manager,L H Woodhouse, asks whether those thatdon’t can afford to carry the risk

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GODIVAAWAKES


Nakedambition

Coventry’s Imagineer Productions is workingwith Coventry City Council and the UK ArtsCouncil to create Godiva Awakes, whichfeatures a 10-metre puppet and 100 cyclists

A10-metre high puppet ofLady Godiva will be carried toLondon in July. Yet, Godivawill not be travelling naked onher famed stead – a horse.

Instead, a float (Cyclopedia) powered bythe pedaling efforts of 100 cyclists will carrythe puppet to the capital. Godiva Awakes isthe work of Imagineer Productions, and onJuly 28, the procession will be brought tolife – dancers, actors, aerialists, musicians,pyrotechnicians and carnival experts willflank Godiva accompanied by 220 youngpeople (Communitas) from the local area.

Coventry’s escalated status as an Olympicco-host city – it’s hosting Olympic footballmatches at the City of Coventry Stadium– has catapulted the region’s culturalprogramming. It’s meant some considerableplanning and the creation of events, whichcelebrate Coventry’s history and heritageand complement the London 2012 CulturalOlympiad programme.

Funded by Arts Council England, GodivaAwakes is one of 12 public art commissionscreated to celebrate the Olympic and

Paralympic Games and falls under the UKArts Councils’ flagship project, Artists Takingthe Lead.

Coventry is renowned for its GodivaFestival and carnival at which Lady Godivamakes an appearance. This year, Godiva willnot parade at the festival when it takes place

from June 29 until July 1. Instead, she willawake on July 28 and on July 29 will be thefocal point of the Godiva Carnival. On July30, she will begin her journey, powered bycycles, to deliver the Book of Intent, whichcarries the voices of local young people.

The epic seven-day journey to London

Special effects expert, Artem

translate the drawings of Godiva into

the finished 10-metre high structureImage courtesy of Andy Moore


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along the A5 will see Godiva and herCyclopedia pass through seven towns, eachof which will welcome the travelling group.The 100-strong Godiva Awakes CyclingTeam is made up of novice and experiencedcyclists, led by British Cycling ChampionMick Ives. The team will cycle in groups of25 as they power Godiva on her journey toRugby, Northampton, Milton Keynes, Luton,

Hatfield and Waltham Abbey before arrivingat Waltham Forest on August 5. WalthamForest is working with Masquerade 2000to produce an exciting carnival parade andevent to welcome Godiva to London.

Over 1,000 people are already part ofthe Godiva Awakes project across theregion, including the Communitas (220young people), the Godiva Awakes Choir(150) and the Cycle Team (100) with 58people employed to deliver the project.Eight apprenticeships and a further 100 jobsare set to be created during the project,demonstrating Imagineer Productions andCoventry City Council’s efforts to maximiseopportunities arising from the London 2012Olympic and Paralympic Games.

The 10-metre high Godiva will be alarge-scale puppet constructed out oflightweight materials. Operated by a teamof puppeteers, Godiva’s movement andexpressions will be achieved througha combination of a traditional puppetryand modern animation techniques. TheCyclopedia, a road-going, multi-seatedcycle, will be lightweight, drawing on

Coventry’s history of cycle design. Godiva’sembellished coat of gold, yellow and redis set to feature designs researched andcreated from the chain makers of the BlackCountry, the Potteries in Stoke-on-Trent,computer gaming in Leamington Spa, glovemaking in Worcester, and the glass makingindustries from Stourbridge and Smethwick.Godiva’s shift and corset will be created byZandra Rhodes, who will design the pieceswith students from Coventry University.

Godiva Awakes is a truly collaborativeapproach. Coventry-based ImagineerProductions, producers of large-scaleoutdoor events, comprise Jane Hytch,Kathi Leahy, Claire Maddocks and AndreaSimpson. Godiva Awakes sees the company

working with Coventry City Council, NickMartin, Artem, Brian MacFarlane, carnivaldesigner, Ilona Sekacz, composer, andThe World Famous, which is creating thepyrotechnics for the final performance whenGodiva awakes in the summer.

London 2012 and Godiva Awakesprovides a unique opportunity for Coventryto raise its profile, improve its reputationnationally and internationally and generateeconomic benefits. Much Olympic-relatedactivity is planned including: Hosting theLondon 2012 Olympic Torch Relay foran overnight celebration event on July 1,staging community events and screening the2012 Games live on the London 2012 LiveSite at Millennium Place, celebrating the 50thanniversary of the consecration of CoventryCathedral and looking and feeling like anOlympic host City through the London 2012Look and Feel street dressing programme.

The epic seven-day journey to Londonalong the A5 will see Godiva and herCyclopedia pass through seven towns,each of which will welcome the travellinggroup

Jane Hytch, imagineer director, steers Godiva as she makes her first

tentative steps

kathi Leahy, director, imagineer

Productions, admires the

craftmanship of Godiva

Godiva will be powered by a team

of cyclists

Image courtesy of Andy Moore Image courtesy of Andy Moore

LONDON 0208 215 1240BIRMINGHAM 0121 333 4409

MANCHESTER 01925 251 [email protected]

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Join the nation in thecelebrationEvent Insurance Services has developed insurance policies,designed specifically for Jubilee events

the Diamond Jubilee bankholiday weekend from June2-5, 2012, is going to see thenation mark Queen Elizabeth’s60-year reign in true style and

pageantry. A concert at Buckingham Palace,a river pageant on the Thames, beaconsthroughout the Commonwealth and streetparties across the UK will take place incelebration of this momentous occasion.

Street parties are the staple of any Royalcelebration, especially jubilees, but back in2002, the year of the Golden Jubilee, manymissed the boat by not organising theirevent early enough. Local councils can take

from 4-12 weeks to approve a road closure.Whilst many missed out, thousands didcome together and street parties were heldup and down the country celebrating themomentous occasion in a fitting style.

As in 2002, Event Insurance Serviceshas again produced a specific policy, theDiamond Jubilee street party policy. This, thelatest offering from the UK’s leading eventinsurer, provides organisers with a tailoredpolicy from as little as £51, roughly the sameprice as in 2002.

Lucy Scurlock-Jones, managing director,Event Insurance Services, commented: “In2002 we were swamped in the run up to the

Golden Jubilee, and the Diamond Jubileelooks set to be just as promising.

“The time is right and 2012 is our year.It’s unprecedented to have a Jubilee andLondon 2012 in one summer. Great Britain isgoing to celebrate and plans are already wellunderway, as we have been selling DiamondJubilee policies since last autumn.”

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With the constant air of economic uncertaintygripping the UK and the wider world, everyindustry is being forced to tighten its belt, makebudgets work harder and protect the businessit has. The event, conference and exhibition

industries are no different but one worrying development is thereduced investment our industry is channelling into the developmentand training of new people. Creating new jobs in tough times is adifficult proposition but this doesn’t stop experienced organisers fromretiring or moving on. As this happens, it is vital for agencies to beable to bring the best people into our industry.

A lack of apprenticeship schemes and the reduction of trainingand development programmes will leave businesses unpreparedfor when the economy recovers and we move into a period of moresustained prosperity. Holding internal experiences for your peopleand both organising and attending exhibitions and sales events togenerate new business is more important than ever during difficulttimes. This means that undervaluing events professionals andrefusing to invest in their development will harm businesses.

Much of this stems from an unusual opinion many businesseshold. When suffering legal troubles businesses approach law firms forexpertise, when finances become difficult, the accountancy expertsare brought in. In the case of the events industry, many businessesbelieve they can cut investment in dedicated events professionalsand pull in people from other areas to do the job. This leads to badlyorganised, poor quality experiences for event attendees, as thesemakeshift teams do not have the knowledge or ability to deliverlarge-scale events, conferences or exhibitions.

What needs to happen is a more focused approach from internalteams and agencies towards recruiting and developing new talent.Aside from university leavers with event management degrees,the industry needs to create more apprenticeships and moreopportunities for school leavers. Training and development on thejob must be increased to protect the future quality of the entireindustry. The UK events industry has one of the best reputations inthe world for quality and expertise. We could see this slip away ifwe don’t protect our upcoming talent and invest in the creation anddevelopment of new professionals to safeguard our future.

Dale Parmenter, Eventiaboard member andmanaging director,drpgroup, says that business will be harmedif industry fails to invest in people

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is the events industry doing enough or could itdo more? is industry at risk of losing vital talentpools to other creative industries? Join in thedebate: www.standoutmagazine.co.uk

Dale Parmenter

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www.zigmagroundsolutions.com 45

Organisers require flexible flooring solutions that arerobust, practical, and stylish

Carpet has a rough life… wecare for our shagpiles in ourown homes, even take offour shoes. But, do you reallycare what you walk on when

you visit an event? That first impressionwhen you walk in a room is a vital moment.But does what’s underfoot play an importantpart or is it merely a practical factor thatneeds to be addressed?

I attended Fireball’s BT British OlympicBall last year at Olympia. The room wasa sea of white. All event staff prepped theGrand Hall in shoe covers, so as not to dirtythe white carpet that lay beneath. Yet, I cannever understand why organisers opt forwhite flooring, knowing full well it will gethammered by over 1,000 pairs of feet andthose of waiters and waitresses too.

Granted, some of the more unusualflooring options do get the best attention.But practicality still has a huge role to play.Lindum’s Event Turf allows you to roll outa real green carpet and Stand Out willbe utilising its product at the InternationalOutdoor Event Expo (IOEX) in March. Butthere are alternatives – Evergreens UKhas an artificial grass product as well assport-themed flooring, and CTN Exhibitionsalso supplies artificial grass for both indoorand outdoor events. Available in two and

four-metre widths, the grass is available inseven shades and textures, ideal for plinths,podiums and sporting events.

S+H Technical Support has a Proclicktemporary flooring system, which it launchedin 2011 – 100 square metres can be laid injust over 20 minutes without the need forspecial tools and the 30 centimetre panelsmake it ideal for complex design work. Thesystem is available in over 30 styles withmetallic, stone and wooden finishes featuringin the range.

For 2012, A T Industries will be extendingits range of Elea Vel exhibition carpet tocomprise 96 colours. An improved veloursurface makes it an ideal choice for aisles

and gangways. Elea Glitter with its sparkleeffect is proving popular with weddingplanners and fashion show organisers andprinted carpet, Elea Fantasy, is ideal forimaginative design effects within show andevent feature areas.

Walk this wayFor outdoor, public events, organisersrequire something more robust. ZigmaGround Solutions will launch on March 1 theEconoMat, which offers the same benefitsas its EuroMat and TuffTrak products, but ata much lower unit cost.

Iain Brown, managing director, Zigma,commented: “It is very important for us to

Heavy duty trakway offers substantial ground protection

CTn Exhibitions has launched an

artificial grass product

Feature is

sponsored by®

Goodgrounding

46 www.zigmagroundsolutions.com

Flo

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listen to our customer, as we always havedone since establishing Zigma, and wherenecessary, offer products that fit with ourcustomers’ needs and budget. With thecustomer feedback we were receiving andhow the economy was performing, we feltit was time we developed a product thatcomplemented our existing products, whilestill offering our clients all the benefits theyhave grown to expect from us, but at asignificantly reduced price.”

EconoMat provides a new lightweightbut strong temporary access and groundprotection solution and is especially suitedto the event industry. The mat measures2400mm x 1200mm x 10mm, is madefrom 100 per cent recycled polyethylene, is100 per cent recyclable and weighs just 29kilogrammes.

The EconoMat also features an “Alu”traction surface, connection holes, is ableto withstand 30 tonnes weight loadingand is recommended for outdoor events,temporary pedestrian walkways andmarquee flooring.

Also new to market, Eve launched theEvent Trakpanel, which measures 3m x 2mand is 48mm deep – it services a wide rangeof event traffic which includes pedestriansand light vehicles through to high volumetraffic and heavy commercial vehicles.

Offering strength and durability, the EventTrakpanel can withstand up to 70 tonnesand ensures the load-bearing capacity ofthe existing ground is vastly improved. Inaddition, the new product offering alsohelps protect the ground as well as vehiclestravelling, making it the perfect solutionfor events held on delicate areas such aspublic spaces and sporting venues wherepreservation is essential.

Developed to reduce trip hazards andmeet the needs of both pedestrian andvehicle use, the Event Trakpanel has beendesigned with integrated fixings and joints.Additional benefits include a light designto not only facilitate installation without theneed for large installation vehicles but alsominimise transport costs.

Eve also has a heavy-duty offering calledEve TuffTrak, which it developed with ZigmaGround Solutions. It’s a heavy-duty plastictrakway enabling access for the heaviestof loads including plant, machinery andmultiple vehicles. The product offers groundprotection across soft, wet or even damagedground as the material compound canflex to follow the natural ground contours.Its design eliminates some of the groundpreparation time required in temporaryaccess management, thus enabling activityon site to begin efficiently.

Commenting on the new addition, Eve’smanaging director, Rick Barnett said: “Therewas a need in the market to create a panelthat could withstand the heaviest loads in anumber of industrial sectors. This, coupledwith the demand to create an access panel

that offers an alternative to aluminium, whichcan prove to be costly for some contractorsto protect, was Eve’s reasoning for jointlydeveloping this product with Zigma GroundSolutions.”

Event Production Solutions (EPS) hasenjoyed great success with its new range ofTemp-A-Products. Both Temp-A-Road andTemp-A-Path have been well received by avariety of clients.

Temp-A-Road was used in 2011 atfestivals including Shambala Festival,Summer Sundae and Wychwood and mostrecently at the LAMMA Agricultural showbased in Newark. Strong yet lightweight it isflexible for quick and easy installation on sitewith no need for mechanical fixings. Each2.5 square metre interlocking polypropylenepanel has a safe working load of 150 tonnesper square metre.

Likewise, Temp-A-Path was used at anumber of Christmas markets and festivals,including Lincoln and Ludlow. Its lightweightinterlocking tile system created instantflooring and pedestrian walkways and alsoprotected the ground beneath with a loadcapacity of 10 tonnes per square metre.

Eve and Zigma ground Solutions developed TuffTrak

Feature is

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Bringing a brand to life in a liveevent is a very valuable skill.How much that skill is worthis, in large, dependent uponhow much the owners value

their brand and how much they value theknowledge, experience and talent that goesinto making it work in a three-dimensionalmarketing environment.

I think I can safely propose that there is a

wide spectrum of what constitutes makingit work, from the jaw dropping presentationof a brand that engages with its targetaudience, imprinting itself upon them, and avisible presence for the brand.

As budgets tighten across the live brandarena perhaps we need to take a momentto reassess how we position ourselves inthe eyes of the clients. The value of a serviceand what anyone is prepared to pay for it isvery much orientated around the perceptionof how hard it is to deliver that service. Ifwe are perceived to just build a structureand pop a logo onto it, then it will becomeincreasingly difficult to gain recognition of theintellectual exercise that goes into creating athree-dimensional brand experience.

In some parts of the industry this valuableskill is thrown into the market as a lostleader, tempting the prospect but essentiallyreducing the value placed upon the very partof the process that will deliver the value. Thephysical side of the process of delivery is fareasier for brand owners to quantify, compareand effectively reduce to a commodity and,if this proliferates we stand to find budgetsand margins being eroded.

The route to maintaining the position ofa highly skilled offering to brand ownersI believe is that we are in need of a little“perception management”. It is in all ofour interest to drive the value propositionup. Why should the creative process notsit alongside that of architecture, after allwe are creating architectural marketing –the communication of a brand through aphysical structure. It may be a temporarystructure but that does not change the basicpremise. In fact, to create a structure that

AnotherdimensionHave you heard of architectural marketing? Pete Allen,managing director, 4D Design and Display, suggests it’s the“experiential marketing” of 2012

delivers the brand engagement, and thatcan be built and removed quickly and safely,and is done repeatedly, I would suggest is agreater skill and of a higher value.

Whatever the structure, theunderstanding of the physical and structuralrequirements remains in much the sameway as in architecture. We have our ownstandards, rules and regulations. We alsohave the knowledge of physical form,communications, space, movement, flowand aesthetics but, we also have anotheroverriding understanding and that is howa brand engages and interacts with anaudience in an incredibly short period oftime, in a busy environment and leaves itimprinted with the desired values.

As an ex-architecture student I believe thatwe need to begin to realign ourselves withthis discipline rather than those which canbe easily commoditised, stop undervaluingthe intellectual process involved and effectshift in perception towards a high-valueservice. Perhaps we need to take a lessonfrom experiential marketing and sell ourexperience – after all, we are architecturalmarketers.

pete Allen

The value of a service and what anyoneis prepared to pay for it is very muchorientated around the perception of howhard it is to deliver that service

will architectural marketing take 2012 by storm? Does Allen havea point? Does a physical structure have greater brand impact?Have you tried your hand at “perception management”? visitwww.standoutmagazine.co.uk and voice your opinion.

For more information regardingChurch House Conference Centre,visit www.churchhouseconf.co.uk,call 020 7390 1590 or [email protected]

Win a Nintendo Wii

Boasting an enviablecentral London locationand exquisite views ofWestminster Abbey, theGrade II listed Church

House Conference Centre offers a stylishand tranquil setting for both corporate andprivate events.

Its diverse range of rooms, indulgentcuisine, advanced AV facilities and team ofdedicated professional events co-ordinatorsguarantee a hassle-free event. Whether youare hosting a cocktail reception for 500, asumptuous gala dinner for 372, a boardmeeting for six, or a conference for up to664, Church House combines eleganceand professionalism to create the perfectsurroundings. Its 19 rooms provide you withthe versatility to bring any occasion to life!Recent upgrades include the introduction ofcomplimentary Wi-Fi throughout the venueand inclusive plasma screens in a number ofpopular meeting rooms.

The domed Assembly Hall is the ultimatein entertaining and a spectacular setting forformal dinners, product launches, theatreand cabaret style meetings or a Champagneand canapé reception. With state-of-the-art-technology, Church House’s in-houseAV team will work closely with you or yourproduction company to create the perfectevent and occasion.

Using simple, fresh and wherever possiblelocal ingredients, the in-house cateringteam has developed a series of menus towhet your appetite from finger and forkbuffets, to working lunches and three andfour course dinners. New seasonal menusfeaturing British favourites such as JerseyRoyals, asparagus, English lamb andfresh strawberries are also proving to be atremendous success.

Its unique customer service promise,“Inspiring People”, represents the rolepeople play in delivering quality events andits pledge to provide outstanding hospitalityservice to all. This ensures clients receivefaultless service from planning to postevent evaluation. Its commitment has beenacknowledged by achieving the BDRCVenue Verdict Gold Standard in recognitionof consistent, exceptional levels of customerservice and satisfaction.

This month, to coincide with theintroduction of 64" plasma screens atChurch House, it is offering all clients theopportunity to play Mario and Sonic atthe London 2012 Olympic Games on thevenue’s resident Wii. Continuing with theWii theme, Church House is also offeringone lucky Stand Out reader the chance towin a Nintendo Wii. To enter, simply fill inthe coupon or enter online. Visitwww.standoutmagazine.co.uk

Stand Out ChurchHouse CompetitionName ..................................................Company name...............................................................................................Job title ...........................................................................................................Address...................................................................................................................................................................................................................................Email ...............................................................................................................Tel no ..................................................Nature of business...........................................................................................Return this coupon to:Stand Out Church HouseCompetition, The Goods Shed,Jubilee Way, Whitstable Road,Faversham, Kent ME13 8GD or enteronline: www.standoutmagazine.co.uk

n Please tick box if you do not wish toreceive information from the competitionprovider.

Closing date: February 17

Terms and conditions: One winner is entitled to one Nintendo Wii. There is no cash alternative. Standardcompetition terms and conditions apply.

In conjunction with:

CO

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http://www.churchhouseconf.co.uk

http://www.standoutmagazine.co.uk/competition

Enquiry Number 060

http://www.bloomsburybigtop.co.uk

http://www.london-pavilion.co.uk

Tweeting moments@rpmltdIf success is merely measured by likes,

comments and retweets then reevaluate.Brands must strive for ongoing engagement

@MikeBellDotEuJust started ruthless unfollow

campaign... well, people who never tweet ortweet irrelevance... that’ll be down to threethen ; )

@EvolveEventsOooh come on Ted Hanky!

#dartsguiltypleasure

@drmasqueradeDr M is sure that the up and coming

22nd year anniversary of MasqueradeEvents on Thursday, April 5, 2012 will be avery special day indeed

@williameventsI’ve been with four different clients over

five days. Events don’t seem to be going anyway but up! #eventprofs

@SimonburtonJust seen Johnny Ball strolling along the

street humming and unfortunately I couldn’tthink of a number #fail

@NotoriousEventsWent to get something “healthy” for

dinner and came home with a bag of PercyPigs and a Malteser Bunny! Damn you willpower!

@Charlotte_Mair4am start tomo. Off to Logistik

HQ Leeds! I’ll be the one snoring anddribbling on the train! Come say hi!#awkwardmoments


With any trend you willalways find there’san over-used phrase,as well as a heapof high falutin just

to make oneself sound knowledgeable.Well, according to LinkedIn, 2011 was nostranger to buzz. It has reviewed the last12 months, analysed the most used wordsof the year, and produced the followinglist: Creative, organisational, effective,motivated, innovative, communicationskills and dynamic feature in the wordy rollcall. No doubt, 99.9 per cent of marketingprofessionals will be guilty of cherry pickingthe most “creative” phrases to pitchcampaigns in order to promote “dynamic”live events. It’s, therefore, not surprisingto hear that innovative and dynamic aremainstream favourites having held their top10 positions since 2010.

LinkedIn, which in the last year has grownits global membership from 85 million to135 million, argues that such words shouldbe banished from your vocabulary. Instead,think of something unique and personalto you. Now, it’s not suggesting that youadopt a Roald Dahl imagination and talksnozzcumbers and frobscottle but it doespromote being specific.

Marketers know only too well the valueof getting to the point. Last year, a study by

IET Venues stated that almost nine out of 10event organisers are currently using socialmedia platforms in relation to events withalmost three quarters using it to generatebuzz and publicity in the lead up to themtaking place. The Social Events Surveyfindings cited Facebook as the most popularplatform, used by 65 per cent of thoseorganisers questioned.

Extensive analysis by Experian Hotwirein January is further fuelling a debate – isFacebook losing its grip on the socialnetworking market? And why?

When analysing UK Internet visits inDecember 2011, Facebook proved to bethe most popular social network site with51.3 per cent of the share. However, this isa 7.21 per cent drop when compared withDecember 2010. In contrast, YouTube had amonth of growth accounting for 25 per centof all visits to social networks in December.Visits to YouTube rose from 417 million visitsin December 2010 to 606 million visits in2011 – a 45 per cent increase year-on-year.

Experian’s market research analyst, JamesMurray believes that YouTube’s growingpopularity will drive the use of video as amarketing channel; as a result, marketersshould expect to adapt their marketing andcommunication strategies to incorporate amulti-channel approach. A “dynamic” and“creative” one, of course!

So

Cia

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CE

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SociallyspeakingThe over-use of buzzwords and a growing interest in YouTube– Caroline Clift, editor, Stand Out, delves into the social realmsand assesses the latest statistics and research

DR M says“EXPECT THE UNEXPECTED”from MaSQUERaDE!

www.masqueradeuk.com@drmasquerade

http://www.masqueradeuk.com

Have you clicked on yet...?

viewpoint

input

annotation

criticism

mouthful

comeback

hearsay

opinion

review

observationbacktalk

discussion

buzz

mention

judgment

engageremark

commentary

comment

note

discuss

disqus

editorial


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A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers.

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Field Marketing Specialists

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whatever the event.....Red-Radio keeps you talking!

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Yes Tents supplies marqueesof all types and sizes.

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CTA LTD are proud to represent quality,motivated, glamorous, personnel coveringall major geographical areas of the UK.

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vistabanners.co.ukVistabanners.co.uk are a small family business

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Visions Event SolutionsUnit 14, Suttons BusinessPark, Reading,Berkshire,RG6 1AZT: 0870 042 2602E: [email protected]: www.visionsgroup.co.uk

BALLOONS

B-LoonyBuck House,Sunnyside Road,Chesham, Buckinghamshire,HP5 2ART: 01494 774376E: [email protected]: www.b-loony.co.uk

BANNERS, BACKDROPS & FLAGS

Invision Display Services10 High Street,Thames Ditton, Surrey,KT7 ORYT: 0208 972 9285invisionE: [email protected]: www.invisiondisplayservices.co.uk

BARS

NSA EventbarsDrakewell, Stoke Lacy,Bromyard,Herefordshire,HR7 4HGT: 01885 490267F: 01885 490792E: [email protected]: www.eventbars.co.uk

The Bar BazaarThe Old Turbine Factory138 – 140 Nathan WayThamesmeadLondonSE28 0AUT: 0208 311 4477E: [email protected]: www.thebarbazaar.com

CATERERS

Zest Caterers LtdThe Zest Hub, Wrest ParkEnterprise Park,Park Avenue,Silsoe,Bedfordshire,MK45 4HST: 0800 294 4059E: [email protected]: www.thezestgroup.com

CATERING EQUIPMENT HIRE

Adams CateringEquipment & FurnitureHireAdms House,1 Unity Works, SutherlandRoad, Walthamstow, London,E17 6JWT: 0870 300 6000F: 0870 300 1030E: [email protected]: www.cateringhire.co.uk

MarkeyUnit 2, Watermill IndustrialEstate,Buntingford, Herts,SG9 9JST: 08702 410 812F: 08702 410 813E: [email protected]: www.markey.co.uk

PKL Group LtdStella Way, Bishops Cleeve,Cheltenham,Gloucester,GL52 7DQT: 00 44 1242 663030F: 00 44 1242 677819E: [email protected]: www.pkl.co.uk

CATERING EQUIPMENT & FURNITURE HIRE

Co-Ordination CateringHire15 Gatwick InternationalDistribution Centre,Cobham Way,Crawley,West SussexRH10 9RXT: 01293 553040E: [email protected]: www.catering-hire.net

Well Dressed Tables &Spaceworks4 Deer Park Road,South Wimbledon,London, SW19 3GYT: 08456340000F: 08456340010E: [email protected]: [email protected]: www.welldressedtables.co.ukW: www.spaceworks.co.uk

CCTV

Mobile CCTV LimitedUnit G, 4 Doman RoadYorktown Industrial EstateCamberley, Surrey,GU15 3DFT: 01276 469084F: 01276 61565E: [email protected]: www.mobilecctv.co.uk

COMPUTER SOFTWARE

TS Solutions Limited74-77 Station Road WorkshopsStation Road,Kingswood, Bristol, BS15 4PJT: 0844 800 1232F: 0117 956 4544E: [email protected]

TSSRental Software Solutions

all Hire & Event CAD Software W: www.tssweb.net

CORPORATE ENTERTAINMENT

Parnham FunfairsBernard House, New RoadFeltham, Heathrow,TW14 9BQT: 0208 7510 664F: 0208 7510 664E: [email protected]

CONNECTIONSCONNECTIONS

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ACCESS CONTROL & BADGES

Aurora ID Card CentreAurora House,Mere Farm Business Complex,Redhouse Lane,Hannington, Northampton,NN6 9SZT: 01604 780808E: [email protected]: www.idcardcentre.co.uk

AIR CONDITIONING

Aggreko Event ServicesAggreko House, Orbital 2,Voyager Drive, Cannock,Staffordshire, WS11 8XPT: 08458 24 7 365F: 01543 437 772E: [email protected]: www.aggreko.co.uk

Carrier Rental SystemsWigan Road, Leyland,Lancashire, PR25 5XWT: 01772 643 040F: 01772 643 041E: [email protected]: www.carrierrentalsystems.co.uk

ICS Cool EnergyStephenson Road, CalmoreIndustrial Estate, Totton,Southampton, SO40 3RYT: 023 8052 7300Freephone: 0800 169 3861F: 023 8042 8366E: [email protected]: www.icstemp.com

AV / IT EQUIPMENT HIRE

Planet Hire Ltd.Unit 5, io Centre,59 – 71 River Road,Barking, Essex,IG11 0DRT: 0845 230 1234E: [email protected]: www.planethire.org.uk

AV & SOUND EQUIPMENT HIRE

Sirius Conference &EventsUnit C4 The Bridge BusinessCentre, Timothy’s BridgeRoad, Stratford-Upon-Avon,Warwickshire,CU37 9HWT: 01789 269 262F: 01789 269 862E: [email protected]: www.siriusevents.comW: www.seamlessplasmawall.com

AV & SOUND & LIGHTING

Purple Audio – Sound Hire& Full Event Production15 Winston Business Centre,Lancing, West Sussex,BN15 8TUT: 01273 270101E: [email protected]: www.purpleaudio.co.uk

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CREW SERVICES

Affinity Crew LtdUnit D, Swan Island,1 Strawberry Vale,Twickenham, Middlesex,TW1 4RXT: 020 8892 1409F: 020 892 9067E: [email protected]: www.affiniitycrew.com

Pitman's People16 Hanover Square, Mayfair,London, W1S 1HTT: 08701 605 800M: 07968 166 154DD: 0207 749 0729F: 0207 033 7908E: [email protected]: www.pitmanspeople.com

ENTERTAINMENT

H2oh! EntertainmentExtraordinary Entertainmentfor Every Event. Supplyingentertainment across the UKand beyondT: 01273 626650M: 07515 064149E: [email protected]: www.h2ohentertainment.com

EVENT BRANDING

Grapefruit GraphicsUnit 12 Fulcrum 4, Solent Way,Whiteley, Hampshire,PO15 7FTT: +44(0)1489 570 055F: +44(0)1489 570 066Skype: andyyeomansE: [email protected]: www.grapefruitgraphics.co.uk

XG GroupUnit 3, Network 43,Buckingham Court,Brackley, Northants,NN13 7EUT: 01280 707180F: 01280 706100E: [email protected]: www.xg-group.co.uk

EVENT DESIGN & PRODUCTION

ChillspaceThe Old Chapel, 27–33Malham Road, Forest Hill,London,SE23 1AHT: 0208 699 3989E: [email protected]: www.chilspace.co.uk

EVENT ENTERTAINMENT

PSW Events Ltd36 North Street,Burwell, CambridgeCB25 0BAT: 0845 3703660F: 0870 0117557E: [email protected]: www.pswevents.co.uk

EVENT EQUIPMENT HIRE

Elliott - Event HireSt Georges House,Rearsby Business Park,Rearsby, Leicester,LE47 4YHT: 0800 1313314E: [email protected]: www.elliottuk.com

PW HireT: 0844 854 8686F: 01538 384 016E: [email protected]: www.pwhire.co.uk

SpeedyThe Parks,Newton-le-Willows,Merseyside,WA12 0JQT: 0845 607 1000E: [email protected]: www.speedyservices.com

EVENT FURNITURE HIRE

Elite HireUnite 1 Drakes Drive,Crendon Industrial Estate,Long Crendon, Bucks,HP18 9BAELITE HIRE

furniture for weddings and events

T: 01296 337823E: [email protected]: www.elitehire.co.uk

EVENT MANAGEMENT

Abraxys LtdBarley Mow Centre,10 Barley Mow Passage,London,W4 4PHT: 0208 747 2045F: 0208 747 2046E: [email protected]: www.abraxys.com

Papillon EventsStudio 13 Blue Anchor Alley,Richmond,Surrey,TW9 2PJT: 0845 459 9761E: [email protected]: www.papillonevents.co.uk

EVENT NEON SIGNS

Neon Creations LtdUnit E1 Swan Centre,4 Higher Swan Lane, Bolton,BL3 3AQT: 01204 655866F: 01204 655866E: [email protected]: www.neoncreations.co.uk

EVENT PLANT HIRE

Morris Leslie (SE) LtdGreenbays Park, CarthouseLane, Horsell, Surrey,GU21 4YPT: 01276 856642F: 01276 859014E: [email protected]: www.morrisleslie.com

EVENT PRODUCTION/SERVICES

AVT ConnectAVT House, 7 Stone Street,Brighton, East Sussex,BN1 2HBT: 01273 299 001F: 01273 299 002E: [email protected]: www.avtconnect.com

TSE ProductionsUnit 1, Oakengrove Yard,Home Fram, Red Lion LaneHemel Hempstead, HP2 6EZT: 01442 256254E: [email protected]: www.tseproductions.co.uk

EVENT TECHNICAL

Stage ElectricsThird way, Avonmouth, Bristol,BS11 9YLT: 0844 870 0077F: 01179 162 822E: [email protected]: www.stage-electrics.co.uk

EVENT WI-FI

Overland NetworksLimited4 Leylands Business Park,Colden Common,Winchester, Hampshire,SO21 1THT: 02380 111 247E: [email protected]: www.overlandnetworks.com

EXHIBITION FLORAL DISPLAY

Russell & Twining BloomsLtdExhibition Nurseries,Main Street, Mursley,Milton Keynes,MK17 0RTT: 01296 720006F: 01296 720005E: [email protected]: www.rtbflorists.com

EXHIBITION & PORTABLE DISPLAYS

Exantia Display Systems9 Muirhead Quay, Fresh WharfEstate, Barking, Essex,IG11 7BWT: 020 8507 1612M: 07747 842 147F: 020 8507 1617E: [email protected]: www.exantia.co.uk

EXHIBITION & PROMOTIONAL TRAILERS

Torton Bodies LimitedPilot Works, Holyhead Road,Oakengates, Telford, TF2 6BBT: 01952 612 648F: 01952 620 373E: [email protected]: www.torton.com


http://www.h2ohentertainment.com

http://www.neoncreations.co.uk

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http://www.pswevents.co.uk

http://www.rtbflorists.com

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http://www.tseproductions.co.uk

CONNECTIONSGT Trax LtdOrchard Business Centre,Orchard Road, Royston,Hertfordshire, SG8 5HDT: 01763 252854F: 0870 160 7733E: [email protected]: www.gttrax.co.uk

FREIGHT & LOGISTICS

DSV Air & Sea LtdUnit D2 Dolphin Estate,Windmill Road, Sunbury onThames, TW16 7HET: 01923 754624F: 01255 242554M: 07768 805216E: [email protected]: www.dsv-entlog.comRichard LawfordDirectorDSV Entertainment Logistics

Production FreightIntl Distribution Centre, ThorpeInd Estate, Crabtree Road,Egham, Surrey, TW20 8RST: 01784 472600E: [email protected]: www.productionfreight.com

FURNITURE / HIRE

City Furniture Hire LtdUnits 5 & 6, 5 West Road,Harlow, Essex, CM20 2BQT: 0845 300 5455F: 01279 434742E: [email protected]: www.cfhltd.com

Concept FurnitureUnit 131, HartleburyTrading Estate, Hartlebury,Worcestershire, DY10 4JBT: 0844 822 1424F: 01299 254091E: [email protected]: www.conceptfurniture.co.uk

Event HireUnit 2, Maple Leaf IndustrialEstate, Bloxwich Lane. Walsall,West Midlands, WS2 8TFT: 01922 628961F: 01922 628937E: [email protected]: www.ev-ent.co.uk

Europa InternationalEuropa House, Meaford Road,London, SE20 8RAT: 08454 303015F: 08454 303016E: [email protected]: www.europainternational.com/so

GBJ DesignT: 07734 111 384E: [email protected]: www.gbjdesign.co.uk

Great Hire LtdT: 0208 965 5005F: 0208 965 6300E: [email protected]: www.greathire.co.uk

EXHIBITION SERVICES

Four GraphicsUnit 4, The Willows,80 Willow Walk, London,SE1 5SYT: 020 7231 7070F: 020 7231 0072E: [email protected]: www.fourgraphics.co.uk

EXHIBITION STAND DESIGN

Doran Design25 Woollam Crescent, StAlbans, Hertfordshire, AL3 6EJT: 01727 846 030F: 01727 846 030E: [email protected]: www.dorandesign.co.uk

EXHIBITION STANDS/DISPLAY

D4 Projekt LtdNorth Road, Stover TradingEstate, Yate, Bristol,BS37 7PRT: 01454 321212E: [email protected]: www.d4projekt.com

RB Design & Display Ltd10 Lincoln Park BusinessCentre, Lincoln Road, HighWycombe, Bucks,HP12 3RDT: 0870 240 2204F: 0870 240 2205W: www.rbdisplays.co.ukW: www.linxmodular.co.uk

Tecna UKAshley House, LaburnumRoad, Chertsey,KT16 8BYT: 01932 570770E: [email protected]: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE

DWT ExhibitionsJubilee Park, Honey Pot Lane,Colsterworth, Lincolnshire,NG33 5LZT: 01476 860833W: www.dwt-exhibitions.co.uk

Kalyko - Exhibition Trailer& Promotional Models/StaffCommunications House,University Court,Staffordshire Technology Park,StaffordST17 0QET: 01785 616165E: [email protected]: www.kalyko.co.uk

Strathmore ExhibitionTrailers Ltd342 Strathmore Avenue,Dundee,DD3 6RXT: 01382 816805E: [email protected]: www.strathmoreexhibitiontrailerhire.com

FABRICS & PVC’S / SEWING SERVICES

B Brown Display Materials74-78 Wood Lane End,Hemel Hempstead,Hertfordshire,HP2 4RFT: +44 (0)8705 340340F: +44 (0)8705 329610E: [email protected]: www.bbrown.co.uk

Invision Display Services10 High Street,Thames Ditton, Surrey,KT7 ORYT: 0208 972 9285invisionE: [email protected]: www.invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY

Omega DrapesT: 0208 591 4945F: 0208 591 4139E: [email protected]

FIREWORK DISPLAYS AND PYROTECHNICS

21cc FireworksHopetoun Sawmill,Hopetoun Estates,Edinburgh,EH30 9SLT: 0131 331 4509T: 0800 612 9371W: www.21ccfireworks.comW: www.edinburghfireworksstore.com

FLOATING PONTOON HIRE

Pontoonworks LtdThe Old Glove Factory, BristolRoad, Sherborne, Dorset,DT9 4HPT: 01935 814950E: [email protected]: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS

AutotrakBricknells Farm, FringfordRoad, Cavers Field, Oxon,OX27 8TJT: 01869 248 952F: 01869 250 686E: [email protected]: www.portableroadways.com

Eve Trakway LimitedBramley Vale, ChesterfieldDerbyshire, S44 5GAT: 08700 767676F: 08700 737373E: [email protected]: www.evetrakway.co.uk

Floorex Carpets LtdUnit 2 Grange Ind Estate,Llanfrechfa Way, Cwmbran,South Wales, NP44 8HQT: 01633 870872F: 01633 865042E: [email protected]: www.floorex.co.uk


http://www.gbjdesign.co.uk

http://www.dsv-entlog.com


IVB Direct LtdUnit 3/4, Lilford BusinessCentre, 61 Lilford Road,London, SE5 9HYT: 0207 7326 7998E: [email protected]: www.ivbdirect.com

The Hire BusinessPanther House, Unit 14 The IOCentre, Lea Road, WalthamAbbey, Hertfordshire, EN9 1AST: 0844 800 7508F: 0844 800 7509W: www.thehirebusiness.com

HEATING & COOLING SYSTEMS

Aggreko Event ServicesAggreko House, Orbital 2,Voyager Drive, Cannock,Staffordshire, WS11 8XPT: 08458 24 7 365F: 01543 437 772E: [email protected]: www.aggreko.co.uk

Carrier Rental SystemsWigan Road, Leyland,Lancashire, PR25 5XWT: 01772 643 040F: 01772 643 041E: [email protected]: www.carrierrentalsystems.co.uk

Countrywide Heating AndCooling Ltd18 Oak Street, Quarry BankWest Midlands,DY5 2JHT: 0800 1952160F: 0844 443 1989E: [email protected]: www.countrywideheating.com

ICS Cool EnergyStephenson Road,Calmore Industrial Estate,Totton, Southampton,SO40 3RYT: 023 8052 7300Freephone: 0800 169 3861F: 023 8042 8366E: [email protected]: www.icstemp.com

ICE RINKS

Aggreko Event ServicesAggreko House, Orbital 2,Voyager Drive,Cannock, Staffordshire,WS11 8XPT: 08458 24 7 365F: 01543 437 772E: [email protected]: www.aggreko.co.uk

ICS Cool EnergyStephenson Road,Calmore Industrial Estate,Totton, Southampton,SO40 3RYT: 023 8052 7300Freephone: 0800 169 3861F: 023 8042 8366E: [email protected]: www.icstemp.com

INSURANCE BROKERS

Event Assured8 Freeport Office Village,Century Drive,Braintree, Essex,CM77 8YGT: +44 (0)1376 330624,F: +44 (0)1376 330004W: www.event-assured.com

Robertson TaylorInsurance Brokers33 Harbour Exchange Square,London, E14 9GGT: 020 7510 1234F: 020 7510 1134E: [email protected]: www.robertson-taylor.com

LARGE FORMAT PROJECTION

The Projection Studio13 Tarves Way, Greenwich,SE10 9JPT: 00 44 (0) 20 8293 4270F: 00 44 (0) 20 8858 1707E: [email protected]: www.theprojectionstudio.com

LED SCREENS

Lightmedia Displays10 Common Road,Low Moor,Bradford,BD12 0SDT: 0800 026 6644E: [email protected]: www.lightmedia.co.uk

LIGHTING

CORE Lighting LtdPrindion House,Kingsmill Lane,Painswick,GL6 6SAT: 0845 269 2673E: [email protected] Battery

LED Uplighting W: www.corelighting.co.uk

Just Lite ProductionsJust Lite Office :+353 1 8068333,[email protected] Smith :+353 87 2525183,[email protected] Smith :+353 87 2361162,[email protected]: www.justlite.com

ShokT: 0871 282 0500W: www.shoklondon.com

LINEN HIRE

City Linen Hire LtdUnits 5 & 6, 5 West Road,Harlow, Essex,CM20 2BQT: 0845 300 5455F: 01279 434742E: [email protected]: www.citylinenhire.co.uk

MARQUEES

Crocker BrothersMarquee Hire &Manufacture Ltd8-18 Station Road,Chellaston,Derby,DE73 5SUT: 01332 700699F: 01332 705655E: [email protected]: www.crockerbros.co.uk

Godney Marquee HireEstate Yard House14 Kilmersdon,Kilmersdon Village,BA3 5TDT: 01761 434054E: [email protected]: www.godneymarquees.co.uk

Mastertent UKRidgeview House99 Derby Road,Stanley VillageDerbyshire,DE7 6EXT: 0044 (0) 845 437 4462E: [email protected]: www.mastertent.co.uk

The Dome CompanyUnit 4 Station Yard,Station Road,Halesworth,Suffolk,IP19 8BZT: 01986 872175F: 01986 872175E: [email protected]: www.thedomecompany.co.uk

MEDICAL COVER

British Red Cross44 Moorfields, London,EC2Y 9ALT: 0207 877 7918E: [email protected]: www.redcross.org.uk/eventfirstaid

Location Medical ServicesLtdThe Medical Centre,Shepperton Studios,Studio Road,Shepperton, Middx,TW17 0QDT: 0870 750 9898F: 0870 750 9897E: [email protected]: www.locationmedical.com

The Event MedicineCompany LtdUnit D Central Estate,Albert Road,Aldershot,GU11 1SZT: 01252 313 005F: 01252 350 294E: [email protected]: www.eventmedicinecompany.co.uk

http://www.thedomecompany.co.uk

http://www.lightmedia.co.uk

http://www.projecting.co.uk

http://www.shoklondon.com



http://www.locationmedical.com

http://www.countrywideheating.com

http://www.event-assured.com

http://www.crockerbros.co.uk

CONNECTIONSMOBILE PROMOTIONS

Mobile PromotionsNew Brook,Titchmarsh, Thrapston,Northamptonshire,NN14 3DGT: 01832 733460F: 01832 732737E: [email protected]: www.mobilepromotions.com

PORTABLE DANCE FLOORS

Knoxford Ltd T/APortablefloormakerUnit 4, Sycamore Road,Trent Lane Ind Est, CastleDonington, Derbyshire, DE742NWT: 01332 814080F: 01332 814443E: [email protected] James MartinW: www.portablefloormaker.co.uk

PORTABLE TOILET HIRE

A1 Loo HireSilver Birches, HighlandAvenue, Wokingham,Berkshire, RG41 4SPT: 0118 9894652F: 0118 979 4328E: [email protected]: www.a1groupcomp.co.uk

Andyloos Limited.Unit 22, Hartlebury TradingEstate, Crown Lane,Hartlebury, Worcestershire,DY10 4JBT: 01299 254420F: 01299 251947E: [email protected]: www.andyloos.co.uk

Elliott - Event HireSt Georges House, RearsbyBusiness Park, Rearsby,Leicester, LE47 4YHT: 0800 1313314E: [email protected]: www.elliottuk.com

IGLOOS LtdCherry Park, Ardeley,Stevenage, Hertfordshire,SG2 7AHT: 01438 861418F: 01438 861541E: [email protected]: www.igloos.co.uk

Loos for Do’s LtdUnit 5 Farringdon BusinessPark, Alton, Hants,GU34 3DZT: 01420 588 355W: www.loos.co.uk

Smallford Supplies LtdUnit 5 Smallford WorksSmallford LaneSt Albans, AL4 0SAT: 01727 822485E: [email protected]: www.superloo.co.uk

POWER & GENERATORS

Aggreko Event ServicesAggreko House, Orbital 2,Voyager Drive, Cannock,Staffordshire,WS11 8XPT: 08458 24 7 365F: 01543 437 772E: [email protected]: www.aggreko.co.uk

ArcGen HiltaDeepmore CloseStation Road, Four AshesWolverhampton,WV10 7DBT: 01902 790 824F: 01902 790 355E: [email protected]: www.arcgenhilta.com

Euro Generators LtdUnit D, Marlborough Close,Parkgate Industrial Estate,Knutsford, Cheshire,WA16 004T: 01565 654004F: 01565 652202E: [email protected]: www.eurogenerators.co.uk

Fourth Generation Limited220 Cricklewood Lane,London, NW2 2PUT: 020 8450 2943F: 020 8452 2992M: 07741 052565E: [email protected]: www.fourthgenerationltd.com

PowerlineKnowle Hill Farm, Beeks Lane,Marshfield, Chippenham,Wiltshire,SN14 8BBT: 01225 892336F: 01225 892352E: [email protected]: www.thepowerline.co.uk

Hire LtdTemplinePO Box 506, Filton, Bristol,BS34 9BBT: 01545 323440M: 07789 172628E: [email protected]: www.templineltd.co.uk

PRODUCTION & HIRE

Stage EngageThe Shippon Unit 1, OldWheatley Farm, Exeter,EX4 2HA, UKExeter: 01392 248 884London: 020 8099 6533E: [email protected]: www.stageengage.com

PROMOTIONAL BAGS

CrazybagsUnit 1, Eridge Park,Tunbridge Wells, Kent,TN3 9JTT: 01892 752154F: 01892 752191E: [email protected]: www.crazybags.co.uk

PROMOTIONAL CLOTHING /ITEMS / GIFTS

PDC EuropeFortis House,160 London Road,Barking, IG11 8BBFreephone: 0808 234 6015E: [email protected]: www.vipband-eshop.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS

The Business GiftCompany LtdThe Mews, 42B St Marys Row,Moseley, Birmingham,B13 8JGT: 0121 449 5445E: [email protected]: www.tbgc.co.uk

PROMOTIONAL STAFFING

Expo Stars InternationalLtdT: +44 (0)844 686 9169E: [email protected]: www.expostars.com

Kalyko - PromotionalModels/StaffCommunications House,University Court,Staffordshire Technology Park,StaffordST17 0QET: 01785 616165E: [email protected]: www.kalyko.co.uk

Moorepeople EventStaffing Agency1st & 2nd Floor,169 A High Road,Loughton, Essex, IG10 4LFT: 0208 508 0555F: 0208 508 0666E: [email protected]: www.moorepeople.co.uk

Tag Promotional Staff24 New Road, Kingston UponThames, Surrey, KT2 6APT: 0208 5499400F: 0208 5499400E: [email protected]: www.tagprom.com

RADIO COMMUNICATIONS/HIRE

Murphy Comhire LtdPhoenix House, CenturionOffice Park, Julian Way,Sheffield, S9 1GDT: 0114 243 4567F: 0114 243 4127E: [email protected]: www.murphy-com-hire.com

Wall to WallCommunicationsUnilink House,21 Lewis Road, Sutton,Surrey, SM1 4BRT: 020 8770 1007F: 020 8770 9700E: [email protected]: [email protected]: www.walltowallcomms.co.uk


http://www.tbgc.co.uk

http://www.a1groupcomp.co.uk

http://www.tagprom.com

http://www.fourthgenerationltd.com

SOUND & LIGHTING HIRE

Viking Sound & Light LtdUnit 9 Woodstock Close,Standard Way Industrial Park,Northallerton,North Yorkshire,DL6 2NBT: 01609 780190M: 0798 0023154E: [email protected]: www.vikingsound.co.uk

STAGING & RIGGING

DHE Stage HireCovering all of the UKT: 0844 3309248E: [email protected]: www.dhesh.co.uk

Impact Productions (MK)Ltd17 Stilebrook Road, Olney,Milton Keynes, MK46 5EAT: 01234 717 210F: 01234 717 211W: www.impactproductions.co.uk

Jigsaw EventsBarry CoggerT: 01252 733155M: 07718 540214E: [email protected]: www.jigsawevents.biz

Movetech UK (part of theBritish Turntable Group)Emblem Street, Bolton,BL3 5BWT: 01204 537 682E: [email protected]: www.movetechuk.com/rental

Rigging Services3 Mills Studios, Three MillLane, London, E3 3DUT: 0208 215 1240 (London)T: 0121 333 4409(Birmingham)T: 01925 251 040 (Manchester)E: [email protected]: www.riggingservices.co.uk

Star Events Group LtdMilton Road, Thurleigh,Bedford, MK44 2DFT: 01234 772233F: 01234 772272E: [email protected]: www.StarEventsGroup.com

Steel DeckUnit 58, T Marchant Estate,42-72 Verney Road, London,SE16 3DHT: 0207 833 2031F: 0207 278 3403E: [email protected]: www.steeldeck.co.uk

Viking Sound & Light LtdUnit 9 Woodstock Close,Standard Way Industrial Park,Northallerton,North Yorkshire, DL6 2NBT: 01609 780190M: 0798 0023154E: [email protected]: www.vikingsound.co.uk

Widget ProductionsSpring Tides, 37 Spring Hill, Ventnor,Isle of Wight,PO38 1PFT: 01983 852332E: [email protected]: www.widgetproductions.co.uk

STAND DESIGN & BUILD

Black Iris ExhibitionsThe Workshop,Adrefelyn Cottage,Vicarage Lane,Penley, Wrexham,LL13 0NFT: 01978 780421E: [email protected]: www.blackiris-exhibitions.co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS

Kinet-X StructuresJ4 Camberley, Unit 6,Doman Road,Camberley,Surrey,GU15 3LBT: 01276 681336W: www.kinet-X.com

TEMPORARY INTERNET

Overland NetworksLimited4 Leylands Business Park,Colden Common,Winchester, Hampshire,SO21 1THT: 02380 111 247E: [email protected]: www.overlandnetworks.com

TEMPORARY ROADWAYS

Davis Track Hire LtdPortable road-way andpedestrian walk-wayT: 01698 352751M:07867 505057E: [email protected]: www.davistrackhire.com

TEMPORARY STRUCTURES

A & J Big Top Hire1 Roberts Lane,Polebrook,Nr. Oundle,Peterborough,PE8 5LST: 01832 272065F: 01832 272065E: [email protected]: www.ajbigtophire.com

Element Domes LtdYew Tree Studios,Stanford North, Kent,TN25 6DHT: 01303 814 607E: [email protected]: www.elementdomes.com

SEATING

Star Events Group LtdMilton Road,Thurleigh,Bedford,MK44 2DFT: 01234 772233F: 01234 772272E: [email protected]: www.StarEventsGroup.com

SECURITY

AP Security ( APS ) Ltd33 The Metro CentreDwight Road,WatfordHertfordshire,WD18 9SBT: 0870 412 2232E: [email protected]: www.apsecurity.co.uk

GainsboroughGainsborough House,Sheering Lower Road,Sawbridgeworth,Hertfordshire,CM21 9RGT: +44 (0)844 858 4444W: www.gainsuk.net

G4S EventsSecure Solutions UK & IrelandSutton Park House,15 Carshalton Road,Sutton,SM1 4LDT: 0845 9000 447T: 0208 770 7000E: [email protected]: www.g4s.com/uk-events

Right Guard SecuritySecurity House,34 Simmonds Road,Canterbury,Kent,CT1 3RAT: 01227 464 588T: 0207 241 5525F: 01227 464188E: [email protected]: www.rightguard.co.uk

Specialized Group ofCompanies4 Rosebank RoadLivingstonEH54 7EJT: 01506 442255F: 01506 442288E: [email protected]: www.specializedsecurity.co.uk

SIGNAGE & GRAPHICS

Artisan GraphicsUnit 6 Hornchurch Close,Quinton Road,Coventry,CV1 2QZT: 02476 228 373F: 02476 228 378E: [email protected]: www.artisangraphics.co.uk


http://www.elementdomes.com

http://www.apsecurity.co.uk

UK VenuesT: 0870 479 3576E: [email protected]: www.ukvenues.co.uk

Wembley ArenaArena Square,Engineers Way,London, HA9 0AAT: 020 8782 5500F: 020 87825501E: [email protected]: www.wembleyarena.co.uk

WASTE MANAGEMENT

Grundon WasteManagement LtdSpecial Events Services,Goulds Grove,Ewelme, Wallingford,OxonOX10 6PJT: 08700 604366E: [email protected]: www.grundon.com

M J Church Event WasteRecyclingStar Farm, Marshfield,Nr Chippenham,Wiltshire,SN14 8LHT: 01225 891591E: [email protected]: www.event-waste-management.com

Smiths (Gloucester) LtdEma AshworthT: 0845 450 5227E: [email protected]: www.smiths-gloucester.co.uk

WATER & PLUMBING SERVICES

Show Site ServicesWeybridge Business CentreUnit 18, 66 York Road,Weybridge, Surrey,KT13 9DYT: 01932 228416E: [email protected]: www.showsiteservices.co.uk

Water DirectB26 Earls Colne BusinessPark, Earls Colne,Colchester,Essex,CO6 2NST: 01787 223345M: 07717 812676F: 01787 223354E: [email protected]: www.water-direct.co.uk

WatermillsPO BOX 1176,WokingSurrey,GU22 2BUT: 0845 6031403E: [email protected]: www.watermills.net

CONNECTIONSEschenbach Structures(UK) Ltd81 North East RoadSouthampton,SO19 8AFT: 02380 437 329F: 02380 437 329E: [email protected]: www.eschenbachstructuresuk.co.uk

Losberger139 High Street,Collingham, Newark, Notts,NG23 7NHT: 01636 893776F: 01636 893774LOSBERGERE: [email protected]: www.losberger.com

LH Woodhouse & Co. LtdWolds Farm, The Fosse,Cotgrave, Nottinghamshire,NG12 3HGT: (0115) 989 9899E: [email protected]: www.lhwoodhouse.co.uk

Meridian MarqueesUnit A, Parsons Farm, FarleyHill, Berkshire, RG7 1UYT: 0800 298 5955E: [email protected]: www.meridianmarquees.com

NeptunusThe Old Rectory,Main Street, Glenfield,Leicestershire,LE3 8DGT: 0845 180 4001E: [email protected]: www.neptunus.co.uk

The Dome CompanyUnit 4 Station Yard,Station Road, Halesworth,Suffolk, IP19 8BZT: 01986 872175F: 01986 872175E: [email protected]: www.thedomecompany.co.uk

TRAFFIC MANAGEMENT

Exhibition TrafficManagementPerton House,Roslin Road, London,W3 8DHT: 0208 979 0568F: 0208 267 6630E: [email protected]: www.exhibition-traffic.co.uk

TRANSPORT / ON-SITE LOGISTICS

24/7 Exhibition ServicesUnit 3 The Courtyard,Nunhold Business Centre,Dark Lane, Hatton, Warwick,CV35 8XBT: 01926 840140F: 01926 840340E: [email protected]: www.24-7exhibitions.com

Agility Fairs & EventsLogisticsJubilee House, 3, The Drive,Brentwood, Essex, CM13 3FRT: 01277 725 651F: 01277 725 395E: [email protected]: www.agilityfairsevents.com

Chris Eames InternationalBox Lane, Barking, EssexIG11 0SQT: +44 (0)20 8595 7771F: +44 (0)20 8595 5967E: [email protected]: www.cei.co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE

Morris Leslie (SE) LtdGreenbays Park, CarthouseLane, Horsell, Surrey,GU21 4YPT: 01276 856642F: 01276 859014E: [email protected]: www.morrisleslie.com

VENUES

BMA HouseTavistock Square, London,WC1H 9JPSales Tel: 020 7874 7020F: 020 7383 6645W: www.bmahouse.org.uk

Five (FarnboroughInternational Venue &Events)Farnborough InternationalLtd, ShowCentre, ETPS Road,Farnborough, Hampshire,GU14 6FDT: 01252 532800F: 01252 376015E: [email protected]: www.farnborough.com/five

Kent ShowgroundKEEC, Detling, Maidstone,Kent, ME14 3JFT: 01622 630 975F: 01622 630 978E: [email protected]: www.kentshowground.co.uk

Lincolnshire AgriculturalSocietyThe Lincolnshire Showground,Grange-de-Lings, Lincoln,LN2 2NAT: 01522 524240F: 01522 520345E: [email protected]: www.lincs-events.co.uk

Sandown ParkT: 01372 464348F: 01372 470427E: [email protected]: www.sandown.co.uk

Troxy490 Commercial Road,London, E1 0HXDDI: 020 7791 9851E: [email protected]: www.troxy.co.uk


http://www.lincs-events.co.uk

http://www.losberger.com

Next issue…

Enquiry Number 106

Enquiry Number 107


Table TalkFurniture trends for 2012 – Stand Out looks at the quirky to thepractical as well as some new products

On The mOveAs ExCeL prepares to welcome International Confex and theinaugural International Outdoor Event Expo, discover what’s to seeand do at each event

In fOcusBig screens will be used in abundance this summerbut will demand outstrip supply?

Subscribe here...

http://www.kenteventcentre.co.uk

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International Outdoor Event Expo (IOEX) is thelaunch event dedicated to live event production andtechnology. IOEX will bring together organisers oflive events from festivals, corporate and sports toexperiential, promotional and music.

• Meet exhibitors covering structures, technology,facilities, ticketing, social media, security and more

• Seminars and keynotes on topical issues includingmarketing, sustainability, branding and sponsorship

• Explore innovative new ideas to deliver cutting edgelive events

• Networking opportunities with peers and industryprofessionals

register now at www.ioex.co.uk

Make your event a masterpiece...

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IOEX12Ad_A4+3mm.indd 1 07/12/2011 14:08

Enquiry Number 108

http://www.ioex.co.uk

Enquiry Number 109

http://www.neptunus.co.uk

Stand Out Magazine - February 2012 Issue

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Transcript of Stand Out Magazine - February 2012 Issue