St Georges Hall Beer Festival - Sponsorship

St George’s Hall BEER FESTIVAL

Sponsorship and Marketing Opportunities

Liverpool September24th-28th 2014

Sponsorship leaflet v3:Layout 1 08/07/2014 15:17

St George’s Hall BEER FESTIVAL7,000 people expected

Great profile and networking opportunity

Preview session for your guestswith complimentary beer, cider,wine, buffet meal and snacks

£5k/£500 packages available

Liverpool September24th-28th 2014

LIVERPOOL

ORGANICBREWERY


Introduction to Liverpool Organic BreweryLiverpool Organic Brewery is a microbrewery basedin Kirkdale, Liverpool. Established in 2008 we providecask and bottled ales to pubs, bars, restaurants andbeer drinkers across the UK. Since our first festival at Waterloo in 2010, our eventshave gone fron strength to strength, welcoming over20,000 guests through our festival doors.

The venue:St. George’s Hall is considered to be the finest neo-classical building in the world making it an unusual but spectacular venue for a beer festival and one notto be missed.

St George’s Hall Beer Festival 2013 attracted over 6,000 customers.

The Festival will showcase over 300 real ales from over100 breweries across the UK as well as real ciders,lagers and continental beers with over 7,000 peopleattending throughout 6 sessions over 4 days. Therewill also be live music at every session as well as foodbeing provided by local suppliers.

This is the biggest beer festival the North West hasever seen, in a stunning venue with an excellentselection of beers. We are all very excited!

The festival runs from September 25th to 28th and has attracted interest from a number of potentialcorporate partners.

Sponsorship and CorporateEntertainmentCorporate entertainment was once the preserve ofgolf tournaments or pleasure boat rides, withbusinesses paying a King’s ransom to put their nameto an event that many of their potential guests maynot actually enjoy or even attend.

So, when you have hundreds of high quality beersfrom across the UK all under one roof, alongsidedelicious ciders, perries and wines in the iconicsetting of the Great Hall in St George’s, you’re incorporate sponsorship heaven.

What better way to entertain your important clientsor reward trusted employees than an evening spent

sampling the finest real ales produced bymicrobreweries from as far afield as Kent, Scotland,Yorkshire and South Wales?

As part of their package, each sponsor receives accessto a complimentary preview session before thefestival opens to the general public, with the headlinesponsor enjoying the Lion’s share of the spacesavailable.

Not only does this give sponsors’ guests a trulyexclusive experience but it also provides an excellent networking opportunity as business people from different sectors come together to enjoy a drink and socialise in a relaxedenvironment.

LIVERPOOL

ORGANICBREWERY

http://vimeo.com/68685547

LARGEST Beer Festival in the North West!


6,000 + People Attending 7,000 + Capacity 1,264 Facebook Hits 3,365 Twitter Hits3,413 Email Database Hits 10,000 Website Hits

Reach and Demographics

We have several repeatsponsors of our festivalsincluding many major names.Our demographic for thefestival itself covers allclassifications (A/B, C1, C2,D/E) ages 18 – 65, yourbanners and literature will bepresent for the entireduration of the festivalmeaning whoever your targetmarket, they will be covered

as part of your sponsorship package.We have received coverage in variouspublications both printed and online and have adedicated PR manager. This year, however we havereceived interest from aRoyal Visitor, which we arehoping to confirm in the lead up to the festival.

LIVERPOOL

ORGANICBREWERY

Reach calculated as


OpportunitiesPrincipal Sponsor : From £5k + vat

Associate Sponsors: From £500 + vat

VIP tables of eight-ten: £60 per head

Tickets to event: £8 plus beer tokens

sold in cards of £12 for 8 half pints

LIVERPOOL

ORGANICBREWERY

Lord Mayor Gary Millar

Ray Stubbs Opening St George’s Hall BeerFestival 2013

Ray Stubbs andMark Hensby MDof LiverpoolOrganic Brewery


Principal Sponsorof EventOnsite Activities:n Acknowledgement on the front cover of the festival programme plus 2 pages of editorial/advertising space inside theprogramme (approx 7,000 printed)

n One table of 8 permanently reservedthroughout the main festival for clients oremployees of sponsor (6 sessions in total)

n One banner to be placed outside St George’sHall during the lead up and throughout thefestival (location TBC) advertising the sessiontimes with the company logo

n Full colour 3m x 600mm banner above onebay, provided by LOB*

n Designated promotional space to display anyrelevant branding, marketing materials orrepresentatives of the company etc throughoutthe festival

n Logo printed on T-Shirt worn by all membersof the LOB team for duration of festival*

n Logo to be printed on all festival glassesalong with festival logo. LOB is happy forsponsor to retain any surplus glassware(typically 7,000 glasses)*

Sponsor Session:n Exclusive session for sponsors and tradecustomer of St George’s Hall Beer festival 2014

n To take place Wednesday 24th September 2014 5pm – 8pm include:

200 tickets for Principal SponsorComplimentary draft beer, cider, wine, softdrinks, tea/coffee - Buffet meal - Snacksavailable from the Liverpool Nut Company - LiveMusic - Opportunities for company networking,client entertaining and relationship building - All guests at the session will receive individualglass personalised with company logo alongwith a festival programme

“St George’s Hall Beer Festival Sponsored by…….”

Acknowledgement of

MarketingActivities:n Agreed SocialMedia outputs

n Opportunity torun competition in programmeand social media

n E-blast to LOB directory of over 3,000announcing sponsorship

n Included in any relevant future pressreleases (from date of signed contract)

n Logo on LOB website and St George’s Hall Beer Festival website

n Dedicated Event Sponsorship Manager

Total Sponsorship From £5,000 + VAT(Working out at£25 p/h)

LIVERPOOL

ORGANICBREWERY

*Artwork supplied by sponsor


Associate Sponsorof EventAcknowledgement of

Onsite Activities:n Acknowledgement withinfestival programme (approx 7,000 printed)

n Full colour 3m x 600mm banner provided by LOB*

n Promotional space todisplay any relevantbranding, marketingmaterials orrepresentatives of thecompany etc during thesponsor session

Sponsor Session:n Exclusive session for sponsors and tradecustomers of St George’s Hall Beer Festival 2014

n To take place Wednesday 24th September 20145pm – 8pm include:

20 tickets for Associate SponsorComplimentary draft beer, cider, wine, softdrinks, tea/coffee – Buffet meal Snacks available from the Liverpool NutCompany - Live Music - Opportunities forcompany networking, client entertaining andrelationship building - All guests at the sessionwill receive individual glass personalised with thefestival logo along with a festival programme

MarketingActivities:n Agreed Social Mediaoutputs

n E-blast to LOBdirectory of over 3,000amount announcingassociate sponsorship

n Logo and link through to company website on LOB website and St George’s Hall Beer Festival website

n Dedicated Event Sponsorship Manager

Total Cost:From £500 + VAT(Working out at£25 p/h)

LIVERPOOL

ORGANICBREWERY

*Artwork supplied by sponsor


St George’s HallBEER FESTIVAL

Reserved table for 8 People in VIP Suite - SmallConcert Room

All beer, wine and Cider complimentary

Optional Table Service for 2 pint jugs

Buffet meal included

Access to 300+ Real Ales & Ciders in the Great Hall

Exclusive beer selectionin the VIP area

Exclusive live music at all sessions in the VIP area

Locally Sourced Food

VIP Suite

Small Concert Room

LIVERPOOL

ORGANICBREWERY


St George’s Hall BEER FESTIVAL

Contact Details

LIVERPOOL

ORGANICBREWERY

Katie Jones - Event Sponsorship Manager

Email - [email protected]

Phone - 0151 933 9660

Mobile - 077488 20908

39 Brasenose Rd, Liverpool, MerseysideL20 8HL, United Kingdom


St Georges Hall Beer Festival - Sponsorship

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