St Catherine's Hospice
Transcript of St Catherine's Hospice
How would you go about preparing and implementing the Hospice’s
communications, marketing and public relations strategy?
Natasha Patel
St. Catherine’s Hospice
• Professionalism• Interpersonal skills• Communication with people from all spectrums; council
members, parents, children etc • Important media contacts- local and national
Background
Money and Cuts
• NHS funding has been cut, not just for
charities but for businesses and organisations
across the regions as well• Donations are important for the hospice and it’s important to
stress what the hospice does and how much funds are needed in order to keep the hospice running in the respectful way that it does today
Ideas, Brainstorm, Action, Result
• Social networking tools• Synergy –benefits both ends• Auctions • People love people in power – elitism • Manifest • Important to stress the range of ages that are treated • Special provisions for all types of clients – can do it by video blogging
etc
•Brand Identity –increase donators and patient engagement and interaction, polls (increase interactivity)
•Tweet Maps – locate the donators/businesses on twitter to know exactly where they are
•Social media campaigns – competitions, raffles, events, polls on Facebook, regularly update Facebook pictures and videos etc
•Director should have own twitter specifically for the hospice and information regarding new news from the website etc.
•Facebook – business pages – insights – Pinterest – competition where people have old photos of Preston/ Lancashire – best one gets a prize , polls, quizzes – better engage with donators
•Social media engagement
Social Media
Networking
• Networking with schools, other organisations to gain awareness from different age groups also and instill the importance of charity into their heads
• Radio• Newspapers• Magazines – Lancashire Life, Lancashire
Events
• Garden Party – Investors, caterers and local media• Baking demo – To be featured on the website• Increase likes and followers• Increase brand profile• Attract advertisers and investors• Build strong relationships where people feel special and a part of the
hospice• Personal letters of thanks
Newsletter
• Electronic Newsletters• Newsletters to mobile phones?• Up to date• Modern• Easy way to keep in the know
Blog
• Regular updates• Insight and engagement• Raise profile• Get to know the staff –
Get different people to blog• Direct View• Weekly feature of a blog post on the website • Blog can be pictures, videos, weekly or daily updates• Staff profiles – get to know the staff• Video diaries of members of staff
http://stcatherinescommunityproject.wordpress.com/
Multi - Cultural
• We live in a multi-cultural society• Hospice can reflect each society as much as possible and get
various ethnicities on the database and up on website. • As a bilingual and a member of the ethnic minority – I can
also help communicate the key message of the hospice to a broader range of people
Human interest
• Human interest stories• Huge potential to get stories and interviews from people who
have gained satisfaction from working at the hospice (including myself), staff members and especially patients http://www.vuvox.com/my_vox/show/03533039f1#presentation=057d760647
To Conclude…• There is so much potential for the hospice in terms of media, raising awareness,
increasing income via donations and investments etc. • Passionate • I want to create these ideas for you. • I have worked here and love it – the people, place, staff, its so welcoming• It would be such a privilege to represent such a respected organisation such as
yourselves. • Self-motivated• Active doer• Determination • I have a professional and presentable exterior• Friendly and warming nature• My journalistic and media skills are fluent- filming, editing, shooting and
interviewing• Empathetic