SQL Saturday 89 Atlanta - Social marketing in 2011 for microsoft professionals
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Transcript of SQL Saturday 89 Atlanta - Social marketing in 2011 for microsoft professionals
Mark Tabladillo Ph.D.Microsoft MVP
MarkTab Consulting http://marktab.comSQL Saturday 89 – Atlanta – September 17, 2011
Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.
20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd
and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet
1•The Science of Personal Focus
2•How to Choose Social Media Partners for
2011
3•The Limitations of Science
W. Edwards Deming
Plan
Do
Study
Act
Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn
MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and
developers (WHO)◦ with insights from data mining, predictive analytics
and business intelligence (WHAT)◦ to make actionable decisions (WHY)
1•The Science of Personal Focus
2•How to Choose Social Media Partners for
2011
3•The Limitations of Science
1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical
Model, Logical Model>
Website; WordPress
SlideShare
Linked In
YouTube
Publishing
http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net, http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements, FileZillaMicrosoft Web Gallery: http://www.microsoft.com/web/gallery/
http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements, (Mobile Apps)
http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional
@marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post, (Mobile Apps)
Personal http://www.linkedin.com/in/marktabCorporate http://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)
Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)
http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video); Bamboo TabletSSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/speakers.aspx?id=281
Online Periodicals◦ Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo
Microsoft Community Articles◦ http://msdn.microsoft.com/en-
us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en-
US/categories/Software: PerfectIt, StyleWriter
Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
Website;
WordPress
SlideShare
Linked In
YouTube
Publishing
SearchEngines
SearchEngines
SearchEngines
SearchEngines
SearchEngines
SearchEngines
1•The Science of Personal Focus
2•How to Choose Social Media Partners for
2011
3•The Limitations of Science
Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can be Measured
The Scientific MethodDiscovering Your StrategyConsultingLegalStory TellingVideoPublishingSocial Media Metrics
How To Develop a Social Media Strategy◦ Learn and Refine how you apply the Scientific
Method◦ Create Physical and Logical Models of Current Social
Media Choices◦ Acknowledge the Limitations of Science, but
Continue to Learn
Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press.Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en-us/collaboration/fourthparadigm/Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj
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