DATA MINING FOR SQL SERVER PROFESSIONALSMark Tabladillo Ph.D.

http://marktab.net

@marktabnet

December 6, 2010

©2010 MARK TABLADILLO

INTRODUCTION

Phrase Goal Intelligent Design

Data Mining Inform actionabledecisions

• Prepare the data• Experiment with

multiple algorithms• Apply cultural values

to make a decision

Machine Learning Determine best performing algorithm

• Survey known algorithms

• Propose a new variation or approach

• Test results

©2010 MARK TABLADILLO

OUTLINE

What is Contoso Retail?

What are the fundamentals?Demo for SQL Server Professionals

What is my next step?

©2010 MARK TABLADILLO

WHAT IS CONTOSO RETAIL?

Demonstration dataset for SQL Server Database Engine and Analysis Services

http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-4a85-b611-b7df7dc909fc

©2010 MARK TABLADILLO

WHAT ARE THE FUNDAMENTALS?

‘Readin (reading)

‘Riting (writing)

‘Rithmetic (arithmetic)

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SERVER PHYSICAL ARCHITECTURE

http://msdn.microsoft.com/en-us/library/ms174776.aspx

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SERVER LOGICAL ARCHITECTURE

http://msdn.microsoft.com/en-us/library/ms174587.aspx

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HOW DO YOU COMMUNICATE SERVER DESIGN?

A. Physical Architecture

B. Logical Architecture

C. Both

D. It Depends

E. Other

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LOCAL ANALYSIS SERVICES CUBES

http://msdn.microsoft.com/en-us/library/bb522640.aspx

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DATA MINING STRUCTURES

http://msdn.microsoft.com/en-us/library/cc645741.aspx

http://msdn.microsoft.com/en-us/library/ms174757.aspx

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DATA MINING MODELS

http://msdn.microsoft.com/en-us/library/cc645779.aspx

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XMLA

http://msdn.microsoft.com/en-us/library/ms174518.aspx

©2010 MARK TABLADILLO

WHAT IS MY NEXT STEP?

SQL Server 2008 Enterprise (includes database engine, Analysis Services, SSMS and BIDS)

http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx

Microsoft Office 2010 Professionalhttp://office.microsoft.com/en-us/try

Powershell 2.0http://support.microsoft.com/kb/968929

Data Mining Portal and Bloghttp://www.marktab.net

©2010 MARK TABLADILLO

CONCLUSION

Contoso Retail provides a rich sample dataset for Microsoft technologies

SQL Server Data Professionals can access data mining through several interfaces:

(Visual Studio Next Version)

SQL Server Management Studio (SSMS)

Business Intelligence Development Studio (BIDS) including Integration Services

PowerShell 2.0

Excel 2007 or higher with Data Mining Add-In

©2010 MARK TABLADILLO