Spring Summer 2016, the 4 trends for Fashion, Beauty and Packaging...

SS2016 – fashion & cosmetics trends

SPRING SUMMER 2016 趋势- 2016春夏季

Season concept概念: colours reveal beauty and femininity with

softness and vivacity 用颜色展示柔美与活泼的女性魅力

7 TRENDS


SS2016 Trend 1趋势一 > ARTY艺术气息

SS2016 – fashion & cosmetics trends 4

Trend 1 > Arty > Ambiance > Colour and atmosphere

Pure colours and daring combinations for arty street style 纯色与街头艺术风格的大胆色彩结合

Baby blue

Candy

Fuchsia

Klein

Black Graffiti


Trend 1 > Arty > Fashion > Free style

The art of colors and patterns matching 色彩与图案的搭配艺术

Mixing


Trend 1 > Arty > Hair style > colour performance

Wild and shaded effect, colour sprayed 野性与阴影效果

Performance style


Trend 1 > arty > Make-up > high tech beauty

Colour applications of blue and green are inspired by technology and mobility. 受科学技术和流动性启发的蓝色与绿色的色彩运用

Underline


SS2016 Trend 2趋势二 > CHERRY BLOSSOM 樱花


Trend 2 > Cherry blossom > Colours and atmosphere > delicacy

Delicately faded colors combined with a touch of deep red convey a sense of femininity and refinement. 柔和的渐变色结合一点深红的点缀可以传达女性的温柔和优雅

Delicate +


Trend 2 > Cherry blossom > Fashion > Femininity

Tender rose shades, shiny and light silky material, coated leather and trench, Asian patterns. 淡玫瑰红色泽、有光泽的丝质面料、漆皮和涂层风衣，亚洲风花纹

Feminine


Trend 2 > Cherry blossom > Make-up > timeless beauty

Fair skin, cherry red lipstick and perfect skin. Decorative hair tattoo. 白皙肌肤、樱桃红唇膏和无暇肌肤，装饰性的头发刺青

Perfection


Trend 2 > Make-up > Hand drawing

Decorative fake eyelashes and color touches around the eyes. 装饰性假睫毛和眼周的彩色高光

Dreamy eyes


SS2016 Trend 3趋势三 > CANDY RUFFLES 糖果色荷叶边


Trend 3 > Candy ruffles > Colours & atmosphere > modern pastels

Pastel colors inspired by childhood and candies, asymmetric volumes and fluid lines. 象征童年色彩和糖果的浅色系，不对称设计

14

Modern


Trend 3 > Candy ruffles > Fashion > sculpture

Fashion pieces are sculpture which accentuate women’s silhouette. 时尚的款式能像雕塑般重点突出女性的形体曲线

Sculpture


Trend 3 > Candy ruffles > Skin care > ballerina spirit

Fresh skin and invisible make-up 鲜活肌肤和隐形裸妆

Invisible


Trend 3 > Candy ruffles > Shapes > ballerina spirit

Wavy and curly lines for packaging and hair styling 用于包装和发型设计的波浪线和卷曲线

Waves


SS2016 Trend 4 趋势四 > GRAPHIC TONIC 图形基调


Trend 4 > Graphic tonic > Colours & atmosphere > kinetic

Black and white kinetic effect, visual impact of bright vivid colors. 黑白搭配的灵动感，彩色鲜艳色彩带来的视觉效果

Contrast


Trend 4 > Graphic tonic > Fashion > geometric

Color blocks and geometrical patterns shake simple vintage silhouettes. 简单复古廓型上色块和几何图案的巧妙运用

Geometric


Trend 4 > Graphic tonic > Eyes decoration > expressive details

Creative patches, black lines and color accents reinforce the expressivity. 创意眼罩，具有表现力的黑色描线和色彩强调

Over-designed


Trend 4 > Graphic tonic > Removable make-up > Expressive details

Creative patches, black lines and color accents reinforce the expressivity. 创意眼罩，具有表现力的黑色描线和色彩强调

Patches


SS2016 Trend 5趋势五 > BLUE SKY 蓝色天空


Trend 5 > Blue sky > Colours & atmosphere > Only blue

A monochromatic effect, lightness and brightness. 单色效果，明亮与光泽感

Monochromatic s


Trend 5 > Blue sky > Fashion > Hypnotic blue look

Chiffon and transparencies, tone on tone and tie and dye effects design a pure but hypnotic look. 雪纺和透视装，同系配色和手工扎染营造出的纯洁却迷人的效果

Airy


Trend 5 > Blue sky > Windows 1 > air bubbles

Lightness and airy materials to take off. 如泡泡般的光感和轻薄感

Bubbles


Trend 5 > Blue sky > Shapes > Clouds and storm

Focus on makeup and perfume bottles for men inspired by sky elements. 聚焦天空元素的妆容和香水瓶

In the air


SS2016 Trend 6 趋势六 > FIREWORKS 烟火


Trend 6 > Fireworks > Colours & atmosphere > Metallic vibration

Rainbow colors including fluorescent touches. 彩虹色，包括荧光色高光

Shiny rainbow


Trend 6 > Fireworks > Fashion > “seapunk”

Disco and psychedelic fashion inspired by the ‘seapunk’ look. 受另类朋克（海洋朋克）造型启发的迪斯科和迷幻时尚

Colours explosion


Trend 6 > Fireworks > Materials > silver and gold

Jet set make-up and spectacular glances. 华丽妆容和倾城的眼眸

Metallic


Trend 6 > Fireworks > Make-up > glittering shine

Lacquered lips and excessive eyes shadows 漆感的水凝唇彩和夸张浓厚眼影

Spectacular


SS2016 Trend 7趋势七 > SAFARI 猎装风格


Trend 7 > Safari > Colours & atmosphere > tropical nature

Color range is inspired by natural shades (kaki, mustard yellow) 自然色调的颜色系列（卡其色，芥末黄）

Tropical


Trend 7 > Safari > Fashion > Safari style

Floral printed patterns are the new camouflage 新迷彩系列之花卉印花图案

Safari


Trend 7 > Safari > Materials > African queen

Natural fibres and hair weavings. 天然纤维和织发

Weavings


Trend 7 > Safari > Materials > Mother Earth

Warm colours and earth elements for powder and packaging 粉饼和包装采用的暖色系和大地元素.

Nature


Thank you for your attention!

[email protected]

57

TRENDS - SPRING SUMMER 2016 趋势- 2016春夏季

Spring Summer 2016, the 4 trends for Fashion, Beauty and Packaging...

Design

Transcript of Spring Summer 2016, the 4 trends for Fashion, Beauty and Packaging...