SPORTS MANAGEMENT

Presented by: Debojyoti Hati

C-121317

• To know the business aspect of sports.

• India as an emerging market of sports industry.

• Sports management as a career option.

What is Sports Management?• Sport management is a practice

involved in relation to all people, activities, organizations, and business involved in producing, facilitating, promoting, or organizing any product that is sport, fitness, and sport products that can be goods, services, people, places, or ideas.

Sports Industry

Sport Industry- all sport-related products offered to customers

Sport Performance

Sport Productio

n

Sport Promotio

n

Sport Industry Segmentation

Participation

Products/Influence

Promo Tools

Sports as an unique product

• Intangibility.

• Heterogeneity.

• Evolves Emotions.

• Inconsistency.

Sports revenue of Asia Pacific in global outlook

•Third largest revenue generating

region at $22.8 billion.

•Expected growth rate at 3.9%.

•Sponsorship is the largest sector at

43.2%.

•Sponsorship and media rights are

jointly growing at 4.4 %.

India as an emerging market

• Macroeconomic reasons:- Massive potentials in terms of population. Relaxed attitude to FDI. Technological progress. Rapidly rising “Middle Class”. Leisure time MOU on cooperation in the field of sports

with Australia, Bulgaria, Belarus and Argentina.

India as an emerging market

• Indian Sports Industry Government ,Federations creating

opportunity for sports.

Private sector is playing a key role in promotion, training and marketing of sports.

Planning Commission

Manufactures

Major International Events

• Common Wealth Games: -2010-New Delhi.

• Hockey World Cup:- 2010-New Delhi.

Cricket World Cup:- 1987,1996,2011.

Indian Grand Prix:- 2011,2012- Buddh International Circuit, Greater Noida.

• Women’s Cricket World Cup-2013.

A classic example of sports management organization.

• India’s first sports management agency.PMG came into inception in 1985.

• Started by the legendary cricketer Sunil Gavaskar and advertising professional Sumedh Shah.

• The first to host an Internet site on the Wills World Cup 1996 from India.

• McDowell’s Signature Club Golf Championships in more than 30 cities and 40 golf clubs.

Services provided by PMG

• Athlete Management.

• Sponsorship and consulting .

• Media and content.

• Event Management.

• Sports PR

Sports Endorsement and Talent Management

• M.S.Dhoni had signed a three-year contract worth Rs.200 Cr. with Rhiti Sports Management and Mindscapes One.

• They are managing Dhoni's long list of endorsements , brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise. 

Career in Sports Management

• Athletic administration

• Director of Corporate Recreation

• Sport Facilities Management

• Sport Retailing

• Professional Organizations

• Sport Tourism

Management competencies required for a sports manager

Public relationsMarketingMedia relations Legal expertiseInsurance knowledgeHuman resource managementAccounting & financial skillsFundraising.Public speaking

Conclusion

References

1. Parks, Zanger, and Quarterman, 1998; Pitts, Fielding, and Miller, 1994: Pitts and Stotlar, 2002.

2. Changing the game , PWC December 2011 .3. http://www.dayafterindia.com/detail.php?

headline=content&catid=719.4. http://www.pmgsports.org.

5.India: Opportunities in the Business of Sport by Andy Fry, James Pickles and Philip Savage,2008.

6. http://akfdc.bharatividyapeeth.edu/default.aspx?idp=79&idc=72

7. http://www.youth24x7.com/entertainment/item/121-growth-of-sports-marketing-in-india.

8.http://en.wikipedia.org/wiki/Sport_in_India