Sports & Entertainment Marketing II Objective 1.02 Discuss the impact of sports and entertainment...
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Transcript of Sports & Entertainment Marketing II Objective 1.02 Discuss the impact of sports and entertainment...
Sports & Entertainment Sports & Entertainment Marketing IIMarketing II
Objective 1.02 Discuss the Objective 1.02 Discuss the impact of sports and impact of sports and
entertainment marketing on the entertainment marketing on the economy.economy.
MarketingMarketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
ProductsProducts
Include both goods and services
GoodsGoodsGoods are
tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
ServicesServices
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
Sports MarketingSports MarketingThe involvement of sports to
develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Professional TeamsProfessional Teams
Basketball: Charlotte BobcatsFootball: Carolina PanthersHockey: Carolina Hurricanes
Collegiate and Scholastic Collegiate and Scholastic TeamsTeams
UNC – University of North Carolina Duke University University of Okalahoma Ohio State University
Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways
Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center
Commercial FacilitiesCommercial FacilitiesMarina Boat Land
Health ClubsHealth Clubs
Gold’s GymYMCAPlanet FitnessLadies Fitness and Wellness
RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks
CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird
Professional Individual Professional Individual SportsSports
PGAWorld Tennis AssociationPBA
Professional Individual Professional Individual SportsSports
Running Swimming Golf Bowling
Amateur SportsAmateur Sports
AAU-Amateur Athletic Union
AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball
AssociationNFL-National Football LeagueNCAA-National College Athletic
AssociationSECACC
Sport Support ServicesSport Support Services
NASCAR Winston Cup Racing Wives Auxiliary
Sporting Goods IndustrySporting Goods Industry
NikeAdidasUnder Amour
Sport SponsorsSport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA
Tour Wachovia Cup Tournament at
Quail Hollow Country Club
Sports MediaSports MediaESPNFox Sports NetSports Illustrated
Entertainment MarketingEntertainment MarketingInvolves the use of entertainment
to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Music IndustryMusic IndustryCapitol RecordsBad Boy EntertainmentRoc-a-fella RecordsJ Records
Movie IndustryMovie IndustryWarner BrothersDisneyActors
Theme ParksTheme ParksWalt Disney WorldCarowindsCedar Point
Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio
Film IndustryFilm IndustrySundance Film Festival
Television IndustryTelevision IndustryNBCABCCBSCable TV
Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreBroadwayBelk Theatre
Video Game IndustryVideo Game IndustryX-Box 360Nintendo WiiSony Playstation 3
Fine Arts and Science Fine Arts and Science IndustryIndustry
Smithsonian Museum
Mint Museum
Night Club IndustryNight Club Industry
Club Ice40/40 ClubRain
Literacy IndustryLiteracy IndustryLibraryInternetBooks
Casinos IndustryCasinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino
Hobbies/Craft IndustryHobbies/Craft Industry
Southern Christmas Show
Trends in Sports & Trends in Sports & EntertainmentEntertainment
Sports:– Naming Rights– X-Games– Sport Specific
Channels
Entertainment– Internet Web
Casts– MP3’s– DVD’s
Importance of Sports and Importance of Sports and EntertainmentEntertainment
1.4 billion movie tickets are sold each year.
Legal gambling generates between $60 and $90 billion a year.
Book sales were $23.9 billion in 2009.
http://www.plunkettresearch.com/entertainment-media-publishing-market-research/industry-and-business-data
Importance of Sports and Importance of Sports and EntertainmentEntertainment
NFL NBA Chicago Bulls 21,855 Charlotte Bobcats 16,906 Detroit Pistons 11,719
AVERAGE HOME GAME ATTENDANCE
Dallas Cowboys 85,512 Carolina Panthers 72,292 Cincinnati Bengals 49,251
Importance of Sports and Importance of Sports and EntertainmentEntertainment
In 2010 16,972,000 people visited Disney’s Magic Kingdom.
Top Ten Movies in US– Avatar $760,505,847– Titanic $600,779,824– The Dark Knight
$533,316,061– Star Wars $460,935,665– Shrek 2 $436,471,039
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Satellite TV Customers 46.4 Million59.1% of US households have
subscribe to cable TV.