PROJECT  PROPOSAL      SPONSORSHIP  REQUEST  

#VivaUnnamed  Music  Festival    

ABSTRACT  #VivaUnnamed  Music  Festival  –  a  Weekend-­‐Long  Event  with  live  music,  fun  activities  and  camping,  in  Cullinan,  Tshwane  from  12  –  14  October  2018      Meleney  Berry-­‐Kriel              

Project Proposal - Charity Event Christian Music Festival

12 - 14 October 2018, Cullinan, Tshwane

for the benefit of the Viva Village Independent School, Alaska Informal Settlement, Mamelodi East, Tshwane

EXECUTIVE  SUMMARY  

 

Objective  

To   stage   a   cross-­‐cultural   Christian  Music   Festival   from   12   to14  October   2018   in   Cullinan,  Tshwane  with  a  line-­‐up  of  Christian  Artists,  Choirs  and  DJs  where  young  people  and  families  can  camp  out  for  the  weekend,  or  attend  as  day-­‐visitors.      

Goals  

To   raise   funds   for   the  Viva  Village   Independent   School   in   the  Alaska   Informal   Settlement,  Mamelodi   East,   promote   South   African   Christian   talent   and   stage   the   first   of   an   annual,  dynamic  and  well-­‐supported  event  in  the  Tshwane  Metropolitan  Area.    

Project  Outline  

A  Weekend  Music  Festival  with  the  following  main  features:      • Camping  for  youth  and  young  families  from  Friday  to  Sunday  • Musical  line-­‐up  featuring  a  palette  of  established,  well-­‐known  Christian  musicians,  bands  and  choirs,  as  well  as  up-­‐and-­‐coming  artists  and  Christian  DJs.    

• Vendors,  Exhibitors  and  Sponsors  will  have  the  opportunity  to  market  product,  services  and  brands  from  food  vendors,  to  merchandisers,  companies  and  corporations  at  a  reasonable  fee.    

• The  aim  is  to  establish  an  annual  event.    • Profit   will   be   donated   to   the   Viva   Village   Independent   School,   operated   by   the   Viva  Foundation  of  South  Africa,  a  registered  NPO  and  PBO.    The  school  is  a  privately  funded  institution   providing   quality   education,   care   and   nutritional   support,   to   extremely  vulnerable  learners  in  the  Alaska  Informal  Settlement,  Mamelodi  East.      

• The  Viva  Foundation  of  South  Africa  will  issue  tax-­‐deductible  18A  Certificates  for  donations,  cash  sponsorship  and  donations-­‐in-­‐kind.      

• The  media  partner  is  Impact  Radio,  offering  interviews  and  airtime  to  sponsors,  for  their  involvement,  depending  on  the  extend  of  the  sponsorship.    

 

Request  for  Sponsorship    

The   organisers   are   requesting   sponsorship   and   donations   to   fund   the   cost   of   staging   the  event.    Profit  from  ticket  sales,  will  be  donated  to  the  Viva  Village  Independent  School  and  donations   to   the   cause   will   likewise   be   deeply   appreciated,   however   much   of   the  expenditures  and  payments  will  be  due  prior  to  the  actual  event.      

Sponsors  will  receive  extensive  advertising  and  branding  opportunity  during  and  leading  up  to   the   event.   As   mentioned,   tax-­‐deductible   18A   Certificates   will   be   issued   for   all   cash  donations  and  donations  in  kind.      

 Background    

1. The  Viva  Foundation  of  South  Africa    

The  Vision  of   the  Viva  Foundation   is   to  be   instrumental   in   the   transformation  of   informal  settlements   into   stable   and   safe  neighbourhoods  where   a   community   can   thrive,   offering  education,   care,   services,   business   and   employment   opportunities   and   culture,   sport   and  recreation  facilities  for  all  age  groups.      

The  organisation  is  duly  registered  as  a  Non-­‐Profit  Organisation  with  the  Department  of  Social  Development   and   a   Public   Benefit   Organisation   with   18A   Exempt   Status   with   the   South  African  Revenue  Service,  and  has  4  focus  areas:    

a)    CHILDREN    

Services  to  Vulnerable  Children  and  Youth:    Viva  Kids  Early  Learning  Centre,  Viva  Orphans  and  Vulnerable   Children   Care,   Switch   On   Youth   Development   and   the   first   Viva   Village  Independent  School,  launched  in  Alaska  Informal  Settlement,  Mamelodi  East  in  2013.        

b)    POVERTY  ALLEVIATION      

The  Viva  Enterprise  Development  Programme  aims  at  facilitating  access  to  the  economy  to  the  underprivileged  and  disadvantaged.        

c)    THE  ARTS  

Promoting   the   Arts   [Music,   Visual   Arts,   Performing   Arts   and   Film]   in   underprivileged  

communities.    

d)   SEXUAL  VIOLENCE  PREVENTION  &  RESPONSE  

The  Viva  Rape  Response  Protocol  poster  and  booklet,  distributed  to  provide  victims  and  the  public  with  knowledge  of  the  process  from  ‘incident  to  guilty  verdict’.    Panic  buttons  have  been   deployed   to   the   Alaska   Informal   Settlement   community,   with   trained   community  respondents  to  prevent  and  respond  to  sexual  violence.        

2.    Media  Partner  -­‐  Impact  Radio103FM  

One  of   the   largest  Community  Radio  Stations   in  Pretoria  and  surrounding  areas,   including  Midrand,  as  well  as  worldwide  via  Web  streaming,  Impact  103FM  has  a  strong  following  on  social  media  with  over  124  000  followers  on  Facebook  and  reach  up  to  60  000  listeners,  in  the  target  area.  

Impact  Radio  has  a  unique  relationship  with  its  listeners,  who  tend  to  tune  in  more  often  for  longer,  proving  that  Impact  103FM  has  a  loyal  listenership  and  dedicated  audience.    The  event  is  being  promoted  via  150  advertisements  from  August  to  October  2018,  plus  interviews  and  on  the  Impact  Radio  Social  Media  platforms  and  Sponsors,  Vendors,  Exhibitors  and  Artists  will  receive  optimal  exposure  for  their  involvement.    

3. The  Music  Festival  

In  April  2018,  role-­‐players  from  both  Impact  Radio  and  Viva  realized  they  share  a  dream  of  a  Christian  Music  Festival  in  Tshwane  and  the  new  Viva  Connect,  Cullinan  offered  an  appealing  event  arena.    Furthermore,  the  opportunity  to  stage  a  weekend-­‐long  event,  made  sense  in  the  light  of  the  optimized  impact  and  exposure,  for  artists,  visitors,  vendors  and  exhibitors  alike.      

Camping  will  be  available  for  the  duration  of  the  weekend  and  day-­‐visitors  will  be  welcomed  from  12:00  on  Friday  to  Sunday.    On  Friday  Evening  the  event  will  focus  on  the  Youth,  with  DJ’s  and  music  acts  as  well  as  a  bon-­‐fire  and  drumming  circle  at  the  camping  site  at  the  closing  of  the  concert.      

Saturday  will  offer  fun  activities  for  the  whole  family,  with  an  exciting  line-­‐up  of  well-­‐known  and  up-­‐and-­‐coming  South  African  Christian  artists.  Vendors  will  offer  food,  merchandise  and  exhibitions.    On  Sunday  morning  the  festival  will  continue  with  a  Gospel  Service  followed  by  more  live  music.    Families  are  welcome  to  join  and  picnic  on  the  lawns  at  the  venue.    The  event  will  close  on  Sunday  afternoon  at  16:00.  

4.  Benefit  to  the  Sponsors  

A  comprehensive  marketing   campaign   launched  on   the  1st  of  August  2018  with   radio  and  Social  Media  promoting  the  event,  the  musicians  and  our  sponsors.    Billboards,  TV  ads  and  Posters  are  added  to  the  campaign.    

A  comprehensive  marketing  plan  and  benefit  package,  is  offered  to  sponsors,  depending  on  the  extent  of  their  donations.  For  more  information  about  the  benefits  of  sponsorship,  please  send  us  an  email  to  events@viva-­‐sa.co.za  with  information  about  your  company  and  the  kind,  or  extent  of  the  sponsorship  that  you  wish  to  make  and  we  will  work  out  an  exposure  deal  that  suits  your  needs.    

The   benefits   include   free   vendor-­‐,   or   exhibition   space,   free   access   to   the   event,   radio  interviews,  banners  at  the  venue  and  your  advertisement  on  the  main  screen  aired  at  the  event.      

 

Budget      Sponsorships  in  the  form  of  Cash  and  Donations-­‐in-­‐Kind,  to  the  cause  and  costing  of  the  event,  are  needed.              

Cost  Drivers  -­‐  #VivaUnnamed  Music  Festival     Sound  Equipment   Lights  &  Décor       Toilet  Hire     Marquis  and  Gazebos     Catering  Equipment     Chairs  and  Tables       Posters  &  Handbills  Printing   Billboards     Branded  Goods  e.g.  Flags,  T  Shirts  etc.     Access  Bands  &  Ticketing       Fees  Artists  &  Line-­‐up   Transport  &  Travel     Accommodation  &  Meals       Security  Staffing     Ticketing     Services  &  Management       Technicians  and  Sound  Engineers       Catering  &  Hospitality     Emergency  Services    Services  &  Other  Costs     Permitting       Utilities  &  other  Venue  Costs