Sponsorship opportunities - easyfairs.com · London Sponsorship opportunities and packages ... ,...

2013

luxury brand&designVILLAGE

INCORPORATING:

DOWNLOAD THE SHOW APP

Business Design Centre

29 & 30 September 2015

London

Sponsorship opportunities and packages

EUROPEAN SERIES

SUPPORTERS INCLUDE:OffICIaL MEDIa PaRTNER:

With hundreds of exhibitors, and the show growing year on year, sponsorship provides a great means of standing out from the crowd onsite, and demonstrating your position as a market leader and innovator.

We have a number of generic sponsorship packages, but we can work with you to develop a

package that is bespoke to your company and your objectives – whether it is visibility, brand

positioning, data build or simply getting something into the hands

of every visitor, we can build a platform to suit you and

your budget.

2

Premium Partner sponsor

VIP sponsor Registration; Registration data upgrade

learnShops programme

front Window find out more…

Show lanyards; Gift bags; Show hand-outs; Gift bags inserts

Premium Partner sponsor – Platinum Package £50,000

If you want to position your company as the market leader and gain mass branding and visibility across every aspect of the show marketing campaign, and across the show on the day, the Premium Partner package provides it all; from key sponsor branding on marketing collateral, online and via emails, branded registration and signage throughout the show, to post-show promotion and full data of our visitors.

Pre-show promotion:

•Headline logo across the full marketing campaign – your logo will be positioned in the show banner as the Platinum Partner including:

• Alladverts,spanningthefullpackaging andprintindustrypressintheUK,and coretitlesacrossEurope,pluskeyvertical industry press

• Showbrochuresdistributedtopotential exhibitors by post and email

• Pre-showregistrationticketssentdirectto key industry decision-makers and buyers (distributioninexcessof20,000)

• Insertsinkeyindustrypress(distributionin excessof100,000)

• Allcampaignemails(logopositioningwill beintheemailheader)–approx.15 emailssenttointernaldatabaseofover 80,000freshandrelevantindustry contacts; plus full campaign of emails to third party databases

• full branding across the show website including:

• PlatinumPartnerlogopositioninginthe topsectionofeverypageoftheshow website,highlightingyourcompany throughouttheyeartoeverypotential visitortotheshow

• Dedicatedpageonthewebsiteas PlatinumPartner,toincludeimagesand text as supplied by the client

• Inclusion in PR campaign as Platinum Partner; including mention in all press releasesandshowpreviewsandreviews

• access to PR facility to push key news and messages in connection with the show to the media

•AccesstotheOnline365Premiumpackage – includes unlimited product presence in the InternationalProductDirectory,online matchmaking,logovisibilityonapre-show and post-show email sent by easyfairs to prospectsandpre-registeredvisitors

• Opportunity to place a flyer in the VIP badge mailing(sentto5,000VIPcontacts)

• Opportunity to send a dedicated email to theeasyFairspackagingdatabaseofover 80,000contactstopromotepresenceatthe PackagingInnovationsLondonshow

•Pre-showpromotionasregistrationsponsor, asoutlinedonpage6,includingheadline brandingonregistrationpages,andlogo and message on registration confirmation emails

Onsite visibility:

• 24m2 aisle stand with ‘premium’ shell scheme,fullyfurnished

•Fullregistrationpackage,asoutlinedon page5,toincludebrandingofregistration areaandstaff,andpromotionalstafftohand out client’s literature

•Headlinebrandingacrossallsignage,for example ‘You are Here’ boards

• Dedicated signage around the show promoting positioning as Platinum Partner

• Opportunity to include a Premium Partner personalisedmessageintheshowguide, distributedtoallvisitorsattheshow, insertedintoPackagingNewsinadvanceof theexhibition,andalsosenttoeasyFairs’ and Packaging News’ full email databases beforetheevent

Post-show promotion:

•EmailtoallshowvisitorssentbyeasyFairs with a Platinum Partner sponsor message

Data build:

• full data of all attendees to the show (excludingthirdpartyopt-outs)forusefor12 monthsfromthedateofreceivingthedata (datawillbeseeded)

• Opportunity to run competitions for business card collection at registration and show feature areas as agreed with easyfairs

3


VIP sponsor Luxury Packaging Conference

Registration; Registration data upgrade




VIP sponsor £20,000

All VIP visitors have access to the dedicated VIP Lounges. The sponsor company will have sole distribution of company literature in the VIP Lounges and you will receive ‘sponsor’ status, which will be broadcast across our whole marketing campaign. This will include your company logo and name on all tickets, emails, website and onsite.

Pre-show promotion:

•PositioningasVIPsponsor,includinglogoasVIPsponsoron allrelevantmarketingmaterial:

•Alladverts,spanningthefullpackagingandprintindustry pressintheUK,andcoretitlesacrossEurope,pluskey verticalindustrypress

•Showbrochuresdistributedtopotentialexhibitorsbypost and email

• Frontpageofpre-showregistrationticketssentdirectto key industry decision-makers and buyers (distribution in excessof20,000)

•Frontpageofinsertsinkeyindustrypress(distributionin excessof100,000)

•AllVIPemails(logopositioningwillbeatthetopofthe email)–approx.15emailssenttoc.9,000VIPinvitees

•Onregistrationpageonshowwebsite

•Messaging across the VIP campaign – VIP programme is courtesyofsponsorcompany,including:

•MessagesinVIPemails

•MessageinVIPbadgeletter

•AccesstotheOnline365Premiumpackage–includes unlimited product presence in the International ProductDirectory,onlinematchmaking,logovisibilityona pre-show and post-show email sent by easyfairs to prospectsandpre-registeredvisitors

Onsite visibility:

•Logovisibilityononsitefloorplansignage,including highlighted stand

•FullbrandingofallVIPlounges,includinglogoandstand number on build of the lounge

•Logoongeneralshowsignagewhererelevantwith positioning as VIP sponsor

Data build:

•Twelvemonths’accesstodataforVIPvisitorswhohaveopted- intoreceiveinformationfromthird-partyorganisations(datawill beseeded)

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Luxury Packaging Conference £15,000

The launch of the Luxury Packaging Conference in 2014 has been phenomenally successful, with speakers from companies such as Harrods, Diageo, Godiva Chocolatier and many more, and delegates from companies including Fabergé, De Beers and Bang & Olufsen; it has already become the unique event for thought leadership in the luxury brand market. Aligning your company with this prestigious programme will position your brand as the premier luxury packaging company.

Pre-show promotion:

•Headlinelogoacrossthefullconferencemarketingcampaign, including:

•Ontopofallpagesofthewebsiterelatingtotheconference as conference sponsor

•Allemailsrelatingtotheconference(neartopofemail)

• LogoonconferenceadvertsinPackagingNews

•Frontofconferencebrochurepdf

•Opportunity to send a dedicated email to the easyfairs packagingdatabaseinvitingthemtobookameetingwith Raison Pure at the show (Raison Pure to manage all responses andbookmeetingsdirectly)

•Inclusion as conference sponsor of all PR and editorial promotion(pressreleases,showpreviews,etc)relatingtothe conference

Sponsorcompanywillhaveexclusiveheadlinebrandingoveranyothercommercialsponsororcompany.

Onsite visibility:

• Branding on conference screens within conference rooms (holding&introslides)

• Opportunity to brand room and entrance with pop-ups

•Opportunitytobranddelegatelounge,includingplacingpop- upsinthelounge,displayingpacks(easyFairstoprovide2glass cabinets,shouldsponsorrequiredisplaycabinetsforpacks)

• Logo on all onsite signage relating to the conference

•Opportunitytodoasponsoraddress(5minsmax)toattendees each day

•Opportunitytoprovideanybrandedmaterialsfordelegates, suchasbags,pens,paper,mints,bottledwater,delegategifts, etc

•Opportunitytoplacepromotionalmaterialonseats,andaround theconference,andinthedelegatelounge

• Opportunity to collect business cards in the delegate lounge

•Logoonfrontofdelegatepack/manual,andopportunityto provideinsertindelegatepack(standardmonoA4printing providedbyeasyFairs;ifanythingmorecomplexisrequired, sponsortoprovidetheprintedmaterialbyeasyFairs’deadline)

• 2 delegate places for sponsor company’s staff for both days of the conference

5







Registration £15,000

Every visitor and exhibitor walks through registration at least twice. With over 3,500 visitors to the show in 2013, you could brand and personalise the reception area to promote your company to industry professionals from the beginning of the event.

**Registration data upgrade £8,000You can supplement the registration packageabovebyaddingdatabuild:

•full access to all registration data (including pre-registration non- attendees,butexcludingthirdparty opt-outs)forusefor4monthsfromthe dateofreceivingthedata(datawillbe seeded)

•Question on the registration form asking registrants if they would like to receiveinformationfromyour company;allopt-inswillbeprovided to you for unrestricted use after the show

NB.Thisoptionisonlyiftakeninconjunctionwiththefullregistrationpackageabove;itisnotavailableasaseparatepackage.

Pre-show promotion:

•FooterbanneronallregistrationpagesforPackagingInnovationsLondonfor pre-registrationsviathewebsitebeforetheshow(clienttoprovideartworkforbanner)

•Logo and sponsor message on all registration confirmation emails

Onsite visibility:

•Logo on header of registration page on computers for onsite registrations at the show

•Logoandstandnumberonsignage,directionalboardsandregistrationdesks(at registrationonly)–thiswillincludebrandingtheregistrationdesksaswellas directional signage

•Promotionalstaffateachentrance(2intotal,suppliedbyeasyFairs)tohandoutclient’s literature; these can be branded with your company T-shirts

•Plasmaatregistrationtoshowslideshoworvideoofclient’schoice

•Opportunity to place pop-up banners at registration (maximum 2 per entrance; 4intotal)

•Opportunity to distribute literature at registration

•OpportunitytoprovidebrandedT-shirtsforregistrationstafftowear

•Opportunitytoprovidelanyardsforeachvisitorattheshow

•Opportunity to place an insert in bags

(Alladditionalitemssuchaslanyards,T-shirts,pop-ups,literature,inserts,etc,tobeprovidedbyclient) NB.TheregistrationpackageisonlyavailableifthereisnoPremiumPartnersponsor.

6







learnShops programme £15,000

Our learnShops are the main visitor feature at each of our shows and are well attended and well respected by our attendees. You can sponsor the seminar programme in our three dedicated learnShops theatres, each of which feature an average of four sessions a day:

Pre-show promotion:

•PositioningaslearnShopssponsor,includinglogoaslearnShops sponsoronallrelevantmarketingmaterial:

• learnShopspageofpre-showregistrationticketssentdirectto key industry decision-makers and buyers (distributioninexcessof20,000)

•Frontpageofinsertsinkeyindustrypress (distributioninexcessof60,000)

•AllemailsregardingthelearnShopsprogramme (logopositioningwillbetowardsthetopoftheemail)–to easyFairsdatabaseofpackagingcontacts,andallmajorshow partners’ and media databases

•OnlearnShopspagesonshowwebsites

•Mentionsinpressreleasesandshowpreviewsinindustry media where learnShops are mentioned

Onsite visibility:

•LogovisibilityononsitefloorplansignageandinShowGuide

•FullbrandingofthethreelearnShopstheatres,includinglogo and stand number on build of the theatres

•Logo on learnShops timetable signage on three theatres

•Logoongeneralshowsignagewhererelevantwithpositioning as learnShops sponsor

•OpportunitytodistributeliteratureinlearnShops,onseatsandin literature racks around the three theatres

Data build:

•Twelvemonths’accesstodataforlearnShopsvisitorswhohave opted-intoreceiveinformationfromthird-partyorganisations (datawillbeseeded)

7







front window £8,000

Champagne hour £5,000

As visitors, delegates and exhibitors approach the venue, they immediately have the impact of the impressive façade of the Business Design Centre. Each year, we brand the front of the venue with the show name and branding. This is a hugely impactful opportunity to shout your brand from the moment people first see the venue.

During both days of the show we will be hosting a champagne hour for all visitors. The champagne hour offers a more sophisticated sponsorship opportunity. To elevate your presence across the show, you will receive the following:

Package includes:

•Logoprominentlyincludedwithinthedesignofthefrontwindowdisplay(NB.Sponsorlogowillnotbelargerthanshowlogo)

Pre-show promotion:

•Champagne Hour to be billed as ‘<Your company name> ChampagneHour’,withyourlogowherethechampagnehouris mentioned:

•Onshowwebsite

•OnemailssenttoeasyFairsandpartnerdatabases

•Mentionswithinpressreleasesandshowpreviews

Onsite visibility:

•Your company logo on the champagne tables & signage

•Yourlogoonthechampagnevoucher

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front Window Champgne Hour

find out more…


Show lanyards £4,000

Each visitor will be walking around the exhibition with a lanyard, and it provides a highly visible opportunity to promote your company logo during and after the event. (Client provides lanyards)

Gift bags £4,000

During the show, industry specific magazines and exhibitor literature is handed out, as well as free exhibitor give-aways. By supplying your own branded gift bags, you can promote your company long after the event. (Client provides bags)

around the show hand-outs £3,000(limitedto3companies)

We have dedicated staff members walking around the show all day long each day who will hand out your leaflets, flyers or additional promotion items to attract visitors to your stand.

Inserts into gift bags £2,000(limitedto5companies)

Provide an insert to be put into all gift bags that are distributed at the entrance. There is potential for your company/product to reach over 4,000 visitors.

9






2013

luxury brand&designVILLAGE

INCORPORATING:

DOWNLOAD THE SHOW APP

Marc Benoit, Portfolio Sales Manager+44 (0)20 8843 [email protected]

David Fergus, Sales Manager+44 (0)20 8843 [email protected]

Sam Williams, Sales Executive+44 (0)20 8843 [email protected]

Find out more…We know each of you will have specific objectives, targets and requirements, so we can tailor any package around what your company would like to achieve, whether it’s branding, profile, visibility or data build.

Contact a member of the team to find out more:

www.easyFairs.com/PI-Londonwww.easyFairs.com/LuxuryPackaging

Sponsorship opportunities - easyfairs.com · London Sponsorship opportunities and packages ... ,...

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