Grow Brand

Awareness

Connect Consumers

Incite

Product

Activation

Catch

Consumers’

Attention

Sponsored Call Marketing

Call a friend on us and share a cup of coffee:

*134*130*10*Friend Number#

Sponsor their calls, get their ears.

Sponsored Call

Marketing

Ad-funded Free Call service

that helps brands connect with

consumers, engage with them socially

and convert them to customers.

4

Consumers don’t know your

product until they have tried it

and it works for them.

Helps

Incite

Product

Activation

5

Consumers perceive all products

to be created equal. They need an

incentive to convert to your brand.

Helps

Grow Brand

Awareness

6

So… How does it work?

Thomas

Branded

Audio Ad

insert.

Thomas dial *134*130*0721424115#

This call was sponsored by

Unilever, you too can call for

free if you buy any Unilever

ORAL CARE product.

8

But… What’s the consumer journey like?

9

ChiChi is promoted on all Media

platforms Radio, TV, Product wraps, In-

Market Activation, Public events, Social Media,

etc.

Consumers initiate calls • Dial USSD String (*120*FriendNo#)

• Send Keyword to Short Code (33345)

• Go onto the ChiChi mobi-site.

Consumers receive the

“call-back” • Ad is played fully

• Call-to-Action is played

4

3

2

1

ChiChi connects Caller & Callee • ChiChi cuts the call after 1 or 2 min.

• SMS is sent to both parties on call completion.

10

We can customize ChiChi with nice features to suit your mobile campaign objective & budget.

Sponsored Call duration

Calls per user per day

Location-Based Ads

Integrated

mobile couponing

Integrated mobile survey

USSD, SMS, Mobisite,

Facebook App

11

Design campaigns in

different ways

Loyalty Program

Upon purchase, the client’s receipt will

contain a unique code to top-up their

sponsored call account with free calls &

text.

13

BTL Activation

Social Media

Social Media

16

Some

Case Studies*

17

Driving sales

18

Driving awareness

Discount coupon integration

*154* Your Friend’s Number#

Our Brand Promises:

1. Get your mobile Audio Ad listened to from end-to-end

2. Incite product trial with free mobile coupons*

3. Re-target inactive customers to increase product trial*

4. Profile your customers through mobile survey

5. Geo-locate your customers to stay relevant*

6. Stimulate tone of free “WoM” consumer referrals

7. Report product sales performance linked to the campaign

* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.

21

Grow Brand

Awareness

Connect Consumers

Incite

Product

Activation

Catch

Consumers’

Attention

Product Innovations

All things voice!

Send a love song on her special day!

*134*130*5557*Mom Number#

Add some fun to your phone calls

*134*130*5555*Friend Number#

A mobile game show

where friends have fun,

learn and win together. __

m-Friends

A product of

2015 Copyright Reserved

Phone our Facebook page and leave a fun

comment. Let’s see how many LIKES you get!

(010) 035 1138

You can contact us:

Website: www.justpalm.com

E-mail: info@justpalm.com

Tel: +27 (0) 10 035 1111

Facebook: JUSTPALM.com