HyperTarget Marketing

2015

A recent performance marketing model

Advertisers pay for qualified impressions or leads

Quality is the goal in the pay per call industry

Pay per call is also called cost per call

According to Telmetrics:

Pay-per-call ads have experienced the most

growth from mobile

According to comScore:

83 percent of consumers search online and then contact a business offline

Cost- The ROI of pay per call marketing has been touted thanks to its low risk approach since advertisers only pay for qualified leads

Value- Pay per call campaigns not only provide quality leads but also great metrics for tracking data, which can be used to make better advertising and marketing decisions

Innovation- Pay per call marketing is the performance marketing industry’s response to the rise of today’s mobilized world

There are several strategies that can result in a more productive and efficient pay per call marketing campaign

Make sure the requirements and expectations for which calls qualify as billable are reasonable based on what you define as quality calls.

Some requirements to consider:

Duration of Calls

Unique Callers vs. Repeat Callers

Location Specific Calls

..and use it!

A vast amount of search occurs on mobile, and approximately 50% of those searches are local searches

Add geo location features to a pay per call marketing campaign in order to reap the benefits of the growing mobile market

Make sure your pay per call marketing campaign uses tools to filter out telemarketers

Make sure repeat callers make sense, i.e. restaurants are more likely to have repeat callers vs. ecommerce based businesses

Have parameters set in advance that can address these issues

With Call Data You Can:

Get caller demographics

Use data to adjust campaigns accordingly

See where your efforts are going well

Determine what additional steps should be taken to ensure sales

Include CTA’s that target the best consumers

Locale

Gender/Age

Personal Interests

Characteristics

Income

Education

Background

Lifestyles

Affiliate Call Fraud

Fraud was easily attainable through pay per click campaigns, and now the tactic has spread to pay per call campaigns.

Several industry leaders will be discussing this topic at LeadsCon in Las Vegas

Current pay per call fraud schemes and methods of preventing call fraud will be discussed

HyperTarget Marketing is a pay per call affiliate marketing company based in Santa Monica, California. Founded in 2009,

HyperTarget has over 20 combined years of experience in online and mobile marketing, as well as experience in traditional media including: radio, print, TV, and direct mail. To learn more about HyperTarget Marketing visit our website and check out our blog.

Call us today: 213.973.9905

Email: info@hypertargetmarketing.com

Find us onTwitter: @HyperTargetPPC