Spoga 2013 ausstellerbroschuere

CO-Partner

Reliable supplieRs fRom indonesia at spoga 2013Cologne, September 8 – 10, 2013 Hall 3.2, booth F028

OffiCial PrOgramme

Osec renamed Switzerland

global enterprise as of

14 may 2013

M I N I S T R Y O F T R A D E

KEMENTERIAN PERDAGANGANREPUBLIK INDONESIA

Contents

ouR impoRt pRomotion pRogRamme 3

Companies

Casa Java Furniture 4

Elmas Natura 5

Ergo Casual 6

Evoline Furniture Industry 7

Maestro Technology Industry 8

Mbiyen by Debough 9

Permata Furni 10

Sunteak Alliance 11

Tunas Sinergy, Persadatama 12

ouR fuRnituRe pRogRamme 13

buyeR mission indonesia 2014 14

Buyer event at our Indonesian pavilion 15

dgned (ministRy of tRade, indonesia) 16

SVLK – The Indonesian Timber

Legality Verification System 17

map of faiR gRounds 20

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impoRt pRomotionSwitzerland Global Enterprise works on behalf of SECO to support SMEs from selected partner countries, facilitating market access and opening up new business opportunities in Switzerland and the European Union. In this way, Switzerland Global Enterprise helps to strengthen the competitiveness of the companies concerned and foster cooperation and trade relations between Switzerland, the EU and the partner countries. Importers in Switzerland and Europe benefit from contacts with reliable suppliers in the partner countries.

the programme has five main goals• To inform the Swiss and European import economy about

new market sources• To strengthen trade institutions and business sector

associations in the trade promotion process• To increase the competitiveness of SMEs in selected partner

countries• To develop the manufacturing and exporting skills of SMEs

in selected partner countries• To establish qualified trade contacts between SMEs fom

emerging markets and markets in transition and the Swiss and European import economy

About us

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youR ContaCt

monika geissbeRgeRt + 41 44 365 52 [email protected]

OffiCial PrOgramme

IndonesIa

www.casajavafurniture.com

Casa Java furnitureDsn Sambeng, Ds WonorejoKec Pringapus, Kab Semarang Phone +62 24 [email protected]

ContaCtmrs. Diyah S mastuti

peRsonnel110

Casa Java fuRnituRe

Who we areEstablished in 2003, Casa Java Furniture has become well-known for its functional and stackable outdoor furniture. Located in Semarang, Central Java, Indonesia, we continuously expand our market into a quality furniture manufacturer with reasonable prices. Kindly visit us at www.casajavafurniture.com or www.casajava-furniture.com to see more about our collections 2013.

What we doWe are producing outdoor furniture of different materials and legally sourced timber. We are FSC certified for recycled Teak Products (SW-COC-004909). The furniture combines style, art, simplicity and durability. Our products are characterized by an easy handling and smart functionality and fit ideally in a patio.

What is our credoIt’s our commitment to provide good quality, on time delivery and competitive prices to all of our customers.

IndonesIa

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elmas natura Jln. Pangkalan Jati 1/1e, Pondok labu, Jak-sel16513 Jakarta Phone +62 21 766 [email protected]

ContaCtmr. Wilson mP nainggolan

peRsonnel77

elmas natuRa

Who we areEstablished in 1997, Elmas Natura is a manufacturer and exporter for outdoor furniture. We produce garden furniture from teak wood, handicraft made from seagrass, water-hyanzinth, banana leaf and other products. We have an own collection but if you have any special request in regarding to design we are open to develop it for you.

What we doWe are specialised in producing knock-down and folding furniture for outdoor use. Some of the products are also made of acacia wood. Elmas Natura also makes some developments in combining wood material with synthetic rattan (poly rattan), stainless steel, aluminum and iron material. Our products are reduced to the maximum and thus easy to deliver and transport.

What is our credoWe provide our customer with good quality, on time delivery, competitive price and environmentally friendly products. Our commitment is our customer’s trust.

IndonesIa

www.ergocasual.com

ergo CasualDesa asem Pendek, PlumbonCirebonPhone +62 21 7280 [email protected]

ContaCtmr. giovanni Zikri

peRsonnel113

eRgo Casual

Who we areErgo Casual’s furniture warehouse is located in Cirebon, West Java, Indonesia. Started off as a wicker division of Nature Habitat in Jepara, West Java, in 1997, Ergo has developed its own production warehouse in Cirebon, West Java since 2007.

What we doWe are producing 12 × 40 containers monthly, with the production lead time of 8 weeks on a high season, and 6 weeks on a low season. Our high season is starting from September until March. Over the last five years, Ergo has gained experi-ences that lead us to fabricate higher quality wicker furniture for outdoor living. All of our synthetic rattans are woven completely by skilled hands. We are using only high value weather resistant Polyethylene 100 percent recyclable from VIRO and ECOLENE, and we carefully chose the material types and colours that would fit nicely with the product.

What is our credoOur business model focuses on exceeding customer expecta-tion and answering the need of the newest trends and style for outdoor synthetic rattan furniture.

IndonesIa

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www.goldenfurniture.co.id

evoline furniture industrytegalwangi, Waru, CirebonDs. Sumokembangsri, balong bendo, Krian Sidoarjo. east Java Phone +62 31 870 [email protected]@goldenfurniture.co.idwww.goldenfurniture.co.id

ContaCtmr. martono Soewanto Sie

peRsonnel41

evoline fuRnituRe industRy

Who we areEstablished in 2005 as Golden Furniture, a small teak garden furniture supplier for a Danish company, the company was later renamed Evoline and has been growing ever since the following years. Experienced staff and designers have been recruited to support the company’s new product range.

What we doOur products are made of stainless steel, aluminum, batyline, wickers, concrete, granites; Trespa and HPL have been added as supplements to the teak furniture to achieve not only a beautiful look but also flexibility in matching any architecture concept. Thanks to the integrated production set-up with wood working machines, a metal work shop, and weaving man power, we are able to combine our production for all materials without a minimum order quantity. In 2008 Evoline received its Coc VLO Certificate from TUV Rheinland and SVLK certificate from BRIK in May 2013, certifying that its teak logs come from a sustainable teak plantation forests.

What is our credoSimple self-made constructions with main focus on chairs and tables which are also extendable. The values Evoline stands for are attractive design with smart functionality and professional customer service. We also offer fair prices with no minimum order quantities.

IndonesIa

www.maestro-furniture.com

maeStrO teCHnOlOgY inDUStrYDs. SumberrameKc. WringinanomgresikPhone +62 31 566 [email protected]

ContaCtmrs. lily Haryono

peRsonnel39

maestRo teCHnology industRy

Who we areMaestro Technology Industry, which is TFT certified, was established in East Java, Indonesia in 2001, as Rattan Wicker furniture manufacturer and exporter.

What we doMaestro Technology combines Indonesian craftsmanship with modern technology to create Indonesian wicker furniture that is more durable under the sun and rain, environmentally friendly, light and of finest quality. “ALL WEATHER WICKER FURNITURE” is the featured product of Maestro Technology, made by combining several materials such as Rattan synthetic HDPE, aluminum frame or stainless steel. We develop and produce all of our products by ourselves.

What is our credoWe represent superior quality, finest workmanship, good design and on time delivery of premium garden furniture. Maestro Technology is committed to top quality, innovation, technology, fast production and on time delivery. We only use high quality raw material. Quality control is also of highest importance. In order to ensure that all products are individually controlled, we meet highest customer demands.

IndonesIa

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www.mbiyen.com

mbiyen by DeboughJos Soedarso no. 19SurabayaPhone +62 81 230 888 [email protected]

ContaCtmr. Krisna rudyadi Purnomo

peRsonnel109

mbiyen by debougH

Who we areMbiyen was established in 2008. Our factory is located in Solo, Klaten, Central Java, Indonesia. “Mbiyen” stands for a kind of rare beauty, the timeless beauty carved by mother of earth perfected by a simple, yet modern design. It bridges between the feeling of the past and present, which cheers and completes our soul. That is the origin of Mbiyen; a javanese dialect word, which means the past or the old time.

What we doWe are specialized in producing recycled, highly durable, inherent natural beauty, modern design, exclusive products. This range of furniture is made of reclaimed wood; painted, shaped by the weather and by many generations of people. Timeless, it is both; old and new, originating from the past but with a focus to the future. The wood comes from a wide range of sources; old and broken houses, old wooden bridges, objects from the past. Mbiyen offers a kind of rare beauty, bridging the gap between past and present.

What is our credoMbiyen is well-known of its green-products which are simple-modern, yet timeless design, using its unique reclaimed wood material. Rare beauty, luxury and highly durable are our main character. We create furniture items with their own identity and history.

IndonesIa

Permata furniJl. raya Cangkiran Kel. Bubakan rt 1/rW i mijenSemarangPhone +62 81 127 7311eriesasmito@gmail.comwww.recycleteak.comwww.javateak-rattan.com

ContaCt mr. erie Sasmito

peRsonnel121

www.recycleteak.comwww.javateak-rattan.com

peRmata fuRni

Who we arePermata Furni, located in Semarang Central Java, was founded in 1998, mainly manufacturing teak furniture for both indoor and outdoor furniture.

What we doWe are specialized in producing recycled teak tables. Our products have a specific character of durability and beauty. We are focusing on appealing design and finishing with a good value for money. We have become successful within the European market and also started to establish our export to other markets like USA, Australia and Asia. We have been FSC certified by Smartwood USA in 2010, SVLK certification is in progress. We also use eco-friendly finishing material like Rubio Monocoat, in order to have a high quality green products, which is now very trendy in the market.

What is our credoOur company stands for high-quality teak table. Innovative distinctive design, on time production and reliability is what we are known for. Our product strengths lies in its sustainabili-ty and environmentally friendly natural materials. We care for our nature and this can clearly be seen in our products.

IndonesIa

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www.teak-alliance.com

sunteak allianCe

Who we areSunteak was founded in Central Java in 2006. Sunteak is a daughter company of Sun Alliance (2003). The company values combine the exceptional work of our craftsmanship and aesthetic research and creativity. Sunteak is a home-grown brand of fine teak furniture to produce high quality, affordable design furniture for customers who appreciate quality materials and precise craftsmanship, on time production and reliability. We are also FSC and SVLK certified.

What we doWe are specialized in teak outdoor products combined with batyline and stainless steel. By using high quality materials from stainless steel, batyline mesh and premium teakwood and adding innovative design to affordable prices we meet our customer’s highest expectations.

What is our credoSunteak is dedicated to the challenge of innovation and the pursuit of excellence. We have achieved success through consistency and investment in products and people. We stand for social values, quality, style and service.

Sunteak allianceDs. ngasem Candi rt 05 rW 01, Batealit JeparaPhone +62 291 596 886 [email protected]

ContaCtmrs. maria murliantini

peRsonnel62

IndonesIa

www.ddcultureandliving.com

tunas sineRgi peRsadatama

Who we areDD Culture is an Indonesian company with extensive experience in producing furniture and home accessories, managed by PT. Tunas Sinergi Persadatama. We started our business in 2007 and have now 35 employees in our factory in Cirebon and Yogyakarta.

What we doDD Culture is specialized in producing synthetic and natural rattan combined with batyline and natural woven materials. We have experience in exporting to Italy, Spain, Australia, Dubai, Fiji Island, not only individual furniture but we also implemented numerous projects for hotel resorts.

What is our credoDD Culture is a socially engaged and customer oriented company. Our top priority are our customers and our employees, alongside our strict adherence to quality and reliability in our production and business relationships.

tUnaS Sinergi PerSaDatama tengah tani Selatan 5, Ds KedungdawaKedungdawaCirebonPhone +62 81 22766 [email protected] www.ddcultureandliving.com ContaCt mrs. Dina Sasmita Sari

peRsonnel15

our furniture progrAmme

We open doorsWe hold the key to an established portfolio of reliable SMEs with high quality products in our partner countries. Through our industry expertise we open doors to niche products and new market opportunities.

We informWe offer you direct, reliable and comprehensive information all around import promotion and keep you up-to-date about current trends and innovative products with high market potential.

We connectWe connect you with our extensive network of carefully selected suppliers from our partner countries that fulfil Swiss and EU standards. Our matchmaking services put you in direct contact with potential partners at trade fairs, buyer missions and study tours.

We supportWe support you in your search for the best suppliers with quality products of your interest. For indoor and outdoor furniture we collaborate with export-oriented SMEs from Bosnia Herzegovina, Indonesia, Macedonia, Serbia, South Africa, Ukraine and Vietnam.

www.switzerland-ge.com/import

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youR ContaCt

monika geissbeRgeRt + 41 44 365 52 [email protected]

OffiCial PrOgramme

www.switzerland-ge.com/o2t5j

buyer mission to indonesiA

exploRe indonesia’s fuRnituRe

sippo buyer mission for purchasers from the furniture sector to indonesia from 11 – 14 march 2014

Swiss and European importers have the excellent opportunity to network and form business partnerships in Indonesia. Participants of the buyer mission will visit the international trade fair IFFINA 2014. Furthermore, company visits in and around Jakarta can be organized. The buyer mission can be tailored to the needs of the participants.

Target audience: Swiss and European buyers, importers, manufacturers, retailers, wholesalers, investors, associations and institutions related to the furniture sector.

Discover a range of exciting furniture from reliable companies. See you there!

For further information please visit us at SPOGA 2013 in hall 3.2, booth F028 or follow the link below.

invitAtion to our buyer event At spogA

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The Swiss Import Promotion Programme (SIPPO), along with our exhibitors from the Indonesian furniture industry and ambassadors from the Indonesian Ministry of Trade are pleased to invite you to an exciting new buyer event.

The rich multi-cultural heritage of Indonesia is prevalent in the many furniture pieces on display and our reliable suppliers and manufacturers are always pleased to share the fascinating background behind their innovative and eclectic selection of products.

The buyer event will enable you to enjoy this valuable networking opportunity in a relaxed atmosphere.

Held at the attractive Indonesian Country Pavillion, this not-to-be-missed event begins on: 8th–9th September 2013 at 5pmHall 3.2/stand F028

You can get into the true spirit of the country with some delicious Indonesian snacks and refreshments too.

We look forward to welcoming you to Spoga.

djpen.kemendag.go.id/links/38-dgned

dgned

ContaCtDirectorate general for national export Developmentministry of trade, main BuildingJl. m.i. ridwan rais no. 53rd, 4th, 13th, 14th floorCentral Jakarta, indonesia – 10110Phone (62-21) 385 81 71 fax (62-21) 235 286 62

M I N I S T R Y O F T R A D E

KEMENTERIAN PERDAGANGANREPUBLIK INDONESIA

diReCtoRate geneRal foR national expoRt developmentDirectorate General For National Export Development (DGNED) of the Ministry of Trade of the Republic of Indonesia is a non-profit government agency mandated to formulate policies and guidelines to encourage and support the enhancement of non-oil and gas exports; provide information services on overseas markets; organize export procedures, licensing requirements and financing; and facilitate exporters to participate in exhibitions both domestic and overseas.

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svLK

baCkgRoundIndonesia’s lands cover about 181.2 million hectares, spreading over 17’000 islands, about the same area as France, Spain, Germany and the UK together. Approximately 70 % or 133.6 million ha of the land area is forested. About 37 % of the forestland has been set aside for protection or conservation to other land uses and about 46 % of the forest is destined for production purposes.

In the last 7 years the value of Indonesian export from timber and timber products grew form US $ 8.3 billion to US $ 9.7 billion per annum. The trend is still positive(1.85 % p. a.) but in terms of the economy as a whole the relative share of forestry has dropped from 8.2 % to 6.2 % as the importance of other commodities has grown more rapidly.Indonesia exports a wide variety of forest products, ranging from plywood, pulp and a variety of products to furniture and handicrafts. The value of this trade grew from approximately US $ 7.3 billion in 2005, to US $ 8.3 billion in 2007, and US $ 9.1 billion in 2008. In 2009, after the financial crisis, the value of exports decreased to US $ 7.5 billion, but in 2010, the upward trend resumed with a value of US $ 9.7 billion. Furniture, pulp and paper products and plywood are the most important timber product by value.

The main export markets for Indonesian timber products are the EU. Within the EU the main market destinations for Indonesian timber are: Germany, UK, the Netherlands, Belgium, French, Spain, Italy.

Forest products are exported from all major ports in country but in particular form Surabaya, Semarang and Jakarta in Java; from Medan and Jambi in Sumatra; from Pontiniak, Banjarma-sin and Samarinda in Kalimantan; from Makassar in Sulawesi and from various smaller ports around Papua and West Papua.

SVlK – the indonesian timber legality Verification System

svLK

What is Voluntary Partnership Agreement?FLEGT Voluntary Partnership Agreements (VPA) are bilateral agreements between the European Union (EU) and timber exporting countries, which aim to improve forest sector governance and which ensure that the timber and timber products imported into the EU are produced in compliance with the laws and regulations oft he partner country. Under VPAs partner countries develop control systems to verify the legality of their timber exports to the EU. The EU provides support to establish or improve these control systems. Once ratified and implemented the VPA is legally binding on both parties, committing them to trading only in verified legal timber products.

The European Union’s response to tackle illegal logging is set out in the Forest Law Enforcement, Governance and Trade (FLEGT) Action Plan in 2003. The action plan not only comprises the VPAs with partner countries, but also includes the recently adopted EU Timber Regulation which aims to halt the trade in illegally harvested timber on the EU market. This regulation has become operational in March 2013.

VPA objectives• Suppress the entry of illegal timber into EU markets• Sharing of roles and responsibilities between the exporting

country (Indonesia) with importing country (EU)

VPA principles• Non discriminatory• Follows Indonesia’s laws• Reciprocal obligation• Zero laundring

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svLK

Why does Indonesia conduct VPA agreement with the EUIndonesia seeks to gain value added and recognition that SVLK is a credible system to verify the legality of timber products. Indonesia with the EU seek to:• Prevent the illegal timber trade• Preserving the world’s forest resources• Implementing rules and regulations• Improve forest governance

svlk – tHe indonesian timbeR legality veRifiCation systemSVLK stands for Sistem Verifikasi Legalitas Kayu, or Timber Legality Assurance System in English. It is designed to check the legality of timber from the forest through to the point of export using independent auditors. Sustainable Forest Management (“PHPL”) or legality assessment or audit is conducted inde-pendently by assessor/verifier institutions accredited by the National Accreditation Body (Komite Akreditasi Nasional or KAN), and are monitored by NGOs or civil society.

aim of svlk• Commitment to eradicate illegal logging and supports the

implementation of legal timber trade• Law enforcement and improvement of forest management• Build market trust (credibility)• Development of market access through trade promotion of

legal timber from Indonesia• Encourage value added wood products in order to increase

country’s income• Trends in international timber trading that requires proof of

legality

CeRtified CompaniesCompanies with SVLK certification are suppliers that only use legal wood sources and therefore comply with the EU Timber Regulation.

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boulevard of ideas

garden creationHalle 6, 9Werkzeuge & Zubehör, Wasser & Licht, Pflanzen & Blumen, Gartenausstattung & Häuser

garden livingHalle 1, 2, 3, 5, 9, 10.1, 11.1, 11.2Gartenmöbel, Gartenausstattung, Grill & BBQ, Dekoration, Heimtierbedarf, Camping & Freizeit, Sport & Spiele

garden careHalle 6Biochemie & Erden, Maschinen & Zubehör, Werkzeuge & Zubehör

garden basicHalle 11.3Preiswerte Gartenprodukte

garden uniqueHalle 10.2Premium-Gartenmöbel

Eingang West

Eingang SüdEingang Ost

Eingang Nord

Indonesian Country PavilionHall 3.2, booth F028

Koelnmesse Messeplatz 150679 Cologne Germany

www.koelnmesse.com/en

mAp of fAir grounds

Hall 3.2, booth f028

notes

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Notes

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Switzerland Global EnterpriseBleicherweg 10CH-8002 ZürichT +41 44 365 51 51

www.switzerland-ge.com

Contactwww.switzerland-ge.com/[email protected] +41 44 365 51 51

Partner

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Spoga 2013 ausstellerbroschuere

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