Spectrum Wars, ATSC 3.0, and the Future of Broadcasting
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Spectrum Wars, ATSC 3.0, and the Future of Broadcasting John M. Lawson, Principal Convergence Services, Inc.
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Around the world, governments are pursuing policies to shift rights to radio frequency spectrum from legacy broadcasters to wireless carries. Among major questions raised by these policies is the future of free-to-air terrestrial television. In the US, Congress and the Federal Communications Commission are planning an auction to transfer control of up to 120 MHz to the carriers. At the same time, the world’s broadcasters, considered “dinosaurs” by some, are reinventing digital terrestrial broadcasting and doing so with the highest level of global cooperation in their history. Many new services are planned, including Ultra HDTV (4K), seamless integration with next-generation wireless networks, greater media access for people with disabilities, and advanced emergency alerting. This presentation touches Cold War alerting system in the U.S., wireless systems, and strategic potential for wireless and broadcasters to cooperate to bring a next-gen emergency alerting system to a 21st Century Mobile America.
Transcript of Spectrum Wars, ATSC 3.0, and the Future of Broadcasting
Spectrum Wars, ATSC 3.0, and the Future of Broadcasting
John M. Lawson, PrincipalConvergence Services, Inc.
Goal for Session
Connect spectrum policy, next-generation broadcast technology, and broadcaster business models at a strategic level.
High Level, Not the Weeds
Federal Role Established Early“There is involved, however, in all of this regulation the need to establish public right over the ether roads.”
“For some reason or other the area is not always a circle as you know, and it varies in different parts of the country for the same power.”
- Commerce Secretary Herbert Hoover, National Radio Conferences, 1922 & 1927
JVC ProVideo Executive Report, April 2011
Overview of ATSC 3.0
Deeper Dive: Broadcasting & Public Safety
• The legacy Emergency Alert System (EAS) is dated and limited. Newer solutions still fall short.
• The role of broadcasters today in PS/EC is potentially much more important than ever.
• Mobile DTV, M-EAS, ATSC 3.0, and the IP migration of carriers create unique window for broadcasting.
Broadcasters and Civil Defense
Saber Rattling (at 57 Megatons)
Crisis!
Cold War Angst
IPAWS: Not This
Integrated Public Alert and Warning System
Mobile Emergency Alert System(M-EAS)
A “hardened” mass-alerting system for reaching citizensanytime, anywhere
Sandy Takes Out 25%
of Cell Towers –
LongIslandPress.com Outages Expose Wireless Carriers' Backup Plans – The Wall Street Journal
Sandy’s Toll on Telecom
Authorities said cell phone traffic was so heavy that it hampered their ability to respond to emergencies – ABC News
NYC TV broadcasters stay on-air during Sandy – TV Technology
Cellular Fragility
IP Migration of Telcos
Public Safety: Major Problem
Strategic Opportunity for Broadcasts• Use carrot of Advanced EAS to create
additional bi-partisan support • Build out unique Service to America• Ensure broadcasting signals on mobile,
all other media devices• Get past gate keepers for new revenue
✓
IP Migration and Broadcasters• Federal and state regulators, PS officials recognize the one-to-
many architecture of broadcasting provides a unique solution to some all-IP shortcomings
• ATSC 3.0 enhances this opportunity with minimum commitment of spectrum
• Creates pathway to ensure that broadcast signals can reach future mobile phones
Spectrum Wars, ATSC 3.0, and the Future of Broadcasting
John M. Lawson, PrincipalConvergence Services, Inc.
