Spectrum of solutions - Mastermind 7L
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Transcript of Spectrum of solutions - Mastermind 7L
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Important Tools for Effective &
Profitable Connections
SPECTRUM OF SOLUTIONS7 LEVELS OF COMMUNICATION
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WHERE ARE WE NOW?HOW MANY OF US:
• Have read 7 Levels of Communication?
• Do 1 to 1 meetings now?
• Do stack days now?
• Are familiar with the Spectrum of Solutions?
• Have and use a Spectrum of Solutions or a brochure?
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SPECTRUM OF SOLUTIONS
What are you currently using to inform others?
How is it working?
What is going well?
What have you learned?
What would you like to change?
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WHAT IS A SPECTRUM OF SOLUTIONS?
Michael J. Maher’s definition – a document
depicting and listing the
solutions provided by
a company, salesperson
or owner.
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WHAT IS A SPECTRUM OF SOLUTIONS?
Solution – a means of solving a problem or
dealing with a difficult situation.
What problem or difficult
situation are you solving?
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A Few Samples
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A Few Samples
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A Few Samples
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INTENTION OF THE SPECTRUM OF SOLUTIONS
• It summarizes who you are and what you do
• Tells people who you can help and how
• Includes Features, Advantages & Benefits of the Solutions that you offer
• Focus on the problems you solve, rather than “How great I am”
• Helps Answer WIIFM
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WHY USE THE SPECTRUM OF SOLUTIONS?
• Illustrates that we focus on our referral
partners (Gen-Gen)
• Allows us time more time to get to know the other person
• It’s a tool that we can use over and over and don’t have to
re-invent each time we meet with someone.
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WHY USE THE SPECTRUM OF SOLUTIONS?
• Starts to establish a relationship.
• Shows we are prepared.
• Begins to establish our role as a Trusted Expert
in our field.
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GOAL FOR TODAY
• To Understand what the Spectrum of Solutions is and how to
use it.
• To create or improve your Spectrum of Solutions
• Or…decide if it will work for you
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WHO IS THE SPECTRUM OF SOLUTIONS DESIGNED FOR?
• People in your data base
• Potential customer/clients
• Potential referral sources
• Potential business relationships
• (These could all be the same person!)
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INTENTION OF THE SPECTRUM OF SOLUTIONS
• Must address the concerns they are
thinking about when their head hits the
pillow at night!
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CONTENT
• Your Name, Company Name and Contact
Information
• Current Professional Picture of you
• What is your WHY? Why do you do what you do?
• What services and solutions do you offer?
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CONTENT (FEATURES, ADVANTAGES, BENEFITS)
• How could it benefit the reader, and their network.
• What makes you special?
• What benefits do you provide?
• What makes you different than others?
• Provides consistency and focus
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CONTENT
A CONFUSED MIND DOES NOTHING
SO make it clear and easy to read!
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FORMAT
• 1, 2 or 3 column
• Front & Back
• Fonts
• Pictures
• Titles
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SUCCESS STORIES
• Can be a great addition to the back of the page or a special section.
• “James Tully provided us excellent service. Over the past year we have dealt with 3 other Realty companies. James' work ethic, professionalism, and follow through was superb. We will certainly recommend only James to anyone looking to buy or sell property. “
• Jeff & Lori
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LET’S GET STARTED!