SPECIAL WTM 2009

November 2009 · www.hosteltur.com

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With you in mind

an_XL semanal-maig08.indd 1 19/10/09 13:21:41

November 2009 · Special WTM 7November 2009 · Special WTM 7

GOLF> 10

CONGRESS> 22

CANARY ISLANDS> 32

BALEARIC ISLANDS> 38

MADRID> 54

ARAGON>64

LEVANTE> 72

HOTELIERCOMPANIES> 84

Spain awaits you

Economic conditions are having a marked impact on all destinations that receive Brit-ish tourists and of course, Spain is no exception. The country received 9.44 million British tourists from January to August, according to the Tourist Borders Movement

Survey, which meant a decline of 15.9% year on year (compared with the average decline of 9.9% in foreign tourism). British tourists generated 25.6 million overnight hotel stays in Spain during the same period, down 12.3% - the average drop in stays was 10.1% - ac-cording to the National Institute of Statistics. Yet, despite the fact that these figures are not heartening, the slump in this market was less pronounced than in other competitor desti-nations. The key reason is that Spain is Britons’ home away from home. Natural resources and well-developed infrastructures adapted to all kinds of segments make holidays in this country an absolute pleasure.

Nevertheless, the tourism sector is very aware of the need to offer more, of the need to strive to deserve its visitors’ loyalty and offer them much more than what they require so that they not only enjoy their stays here, but also leave keen on returning and recommend the destination to their family and friends.

To help support this change for the better, the Spanish Government has launched a series of initiatives that they hope will reactivate certain sectors, foster new projects and improve and diversify existing ones. Thus, the Spanish government has decided to allocate 1.03 bil-lion euros to reactivating an economic segment that provides 11% of the GNP. The private sector is also rolling up its sleeves.

Spain is vigorously involved in recovering lost visitors and British tourists are perfectly aware of the warm welcome they will always receive and that this country is awaiting to give them more and better.

PRESIDENT EDITOR: Joaquín Molina García-Muñoz [email protected]: Manuel Molina Espinosa [email protected]

EDITORIAL DEPARTMENT: EDITOR IN CHIEF: Esther Mascaró [email protected]: Araceli Guede, Xisca Muñoz [email protected] and Tour Operators: José Manuel de la Rosa, Isabel Martín [email protected]: Diana Ramón [email protected] and Actuality: Noelia Cedrés, Xavier Canalis [email protected]@hosteltur.comFairs and Congresses: Noelia Cedrés [email protected] 2.0: Juan Sobejano [email protected]

DELEGATIONS:Madrid:José Manuel de la Rosa · [email protected] · Tel.: 671 67 11 01Araceli Guede · [email protected]:Iván Vega · [email protected] · Tel.: 93-4731693Xavier Canalis · [email protected], North Spain:Alfonso Basterra · [email protected]:María Eugenia Cobas · [email protected]

HOSTELTUR TVÁngeles Vargas · [email protected]

DIGITALÁngeles Vargas · [email protected] Camps · [email protected]

ADVERTISINGDirector: Carlos Hernández · [email protected]:Juan Carlos Martín · [email protected] · Tel.: 647 45 75 75Barcelona:Iván Vega · [email protected] · Tel.: 93-4731693

DESIGNDavid Molina · [email protected]

PHOTOGRAPHS:Horacio Fernández · [email protected] Hosteltur

PRINTING:Ingrama, S.A.

SUSCRIPTIONS:Hosteltur: [email protected] Turístico Digital: [email protected]

EDITED:Ideas y Publicidad de Baleares, S.L.Joan Miró, 79 · 07015 Palma de Mallorca - BalearesTeléfono: 971 732073 · Fax: 971 737512www.hosteltur.com · [email protected]ósito legal: PM298-1994

STAFF

EDITORIAL E

8 Special WTM · November 2009

The international economy has been undergoing unique circumstances this past year and as a result, an in-

dustry as important as tourism has suffered the consequences. However, the strength of this segment allied with professionalism and specialisation will soon help make this rough patch just a distant memory. Expec-tations are high and hopes for recovery are now pinned on the upcoming year. As of summer 2010, the British origin market will grow yet again once its economy has stabilised, according to forecasts by Igna-cio Vasallo, director of the Spanish Office

of Tourism in the United Kingdom. “Our prospects for improvement revolve around summer 2010 and even so, it will still be a complicated year”, said Vasallo. Spain welcomed 9.44 million British tourists from January to August, according to the Tour-ist Border Movement Survey, what meant a decline of 15.9% year on year (compared with the average downturn of 9.9% in for-eign tourism). During the same period, Brit-ish tourists generated 25.6 million overnight hotel stays in Spain, down 12.3% (the aver-age decline in stays was 10.1%), according to the National Institute of Statistics.

The number of arriving British tourists in Spain and their expenditures was closely linked to several factors, among them, the economic crisis that is affecting the United Kingdom. Its GNP shrunk 5.5% in the sec-ond quarter with respect to the same period of 2008. “The British economy is still suf-fering and a certain amount of time will go by until there is a visible recovery in sectors such as finance, which has repercussions on the world of tourism”, comments Vasal-lo. Another major factor has been monetary parity. “The pound is practically on a par with the euro when currency is exchanged, which is psychologically devastating”, the director of the Spanish Office of Tourism in London explains. The summer of 2009 was also marked by growing competition from several destinations in the eastern Mediter-ranean “that have lowered their prices as a result of the many beds left empty due to the decline in Russian tourism in that area

A new year, new expectations. The forecasts point to a resurgence in the arrivals of British tourists in the upcoming summer season, since the economic situation will have improved, and as always, Spain will be awaiting them with open arms.

The coming decade augurs well for Spanish tourism

The Balearics continue to be a favourite destination.

November 2009 · Special WTM 9

of the world”. Nevertheless, British tourism has fallen in Spain less than in other euro zone countries. And destinations such as Italy and France “have practically disap-peared from the organised tourism market in the United Kingdom now “.

As Vasallo explained, the 2009-2010 winter season is also going to be “difficult” in the British origin market because of tour operators’ reduced capacity in all destina-tions, especially in the Canary Islands, and fierce competition with destinations such as Egypt.

“Complicated years await us; the compe-tition is very strong and this is not a ques-tion of merely churning out more promotion and increasing the number of flights, but rather, in my opinion, of boosting and en-hancing products, not only in terms of num-bers, but also in terms of quality. We need a constantly improved product that is always adapting to a series of circumstances that are frankly difficult”, concluded Vasallo.

The State bets on tourism The tourism sector in Spain is striving to

improve its levels of quality and efficiency. In this respect, the Government has recently implemented a series of measures to help the industry overcome its difficulties and be able to offer more and better services. In an exceptional Council of Ministers meeting on the tourism sector, the Spanish govern-ment decided to allocate 1.03 million euros towards reactivating an economic segment that provides 11% of the GNP.

A new line of loans from the Instituto de Crédito Oficial (ICO) will allot 500 million euros to the Ministry of Industry, Tourism and Trade’s budget, called Plan FuturE, to finance investments in the tourism sector, which will lead to an improvement in the energy efficiency of tourist facilities and in-volve savings in energy and water and the implementation of new technologies and

quality systems, among others aspects.A line of 100 million euros in reserve for

future projects in Canary Islands was also established.

International promotion a priority

The Council of Ministers has approved the Oeno-Culinary Tourism International Promotion Plan and entrusted the Min-istry of Industry, Tourism and Trade with advancing the creation of the “Savouring Spain” Product Club and the organisation of the First European Congress on Cuisine and Tourism. A total of 9 million euros will be allotted to the campaign: 2 million euros in 2009 and 7 million in 2010.

Between 2009 and 2011, an additional 7.4 million euros will be earmarked for contracting new advertising creativity in international campaigns and other comple-mentary promotion actions by Turespaña. Among the objectives of this campaign are repositioning the “Spain” brand by giving it the image of modernity, renovation and quality and linking it to a more sophisti-cated target segment with higher purchas-ing power, along the lines of the lifestyles segmentation model . It also aims to help overcome Spain’s image as an exclusively sun and sand destination and attract other demands, above all, of the cultural kind, as well as capture new tourists in emerging markets.

Creation of the Centre for Sustainable Tourism

One of the key elements of the Horizon 2020-Spanish Tourism plan is the sustain-ability of the Spanish tourism model, which is why it is necessary to analyse the impact that the sector itself has on its environment and the impact of the environment on the sector and its functioning. Likewise, it will be necessary to take a multidisciplinary ap-

proach, with tourism as the central refer-ence, which will take into account aspects such as territorial planning, energy efficien-cy and water savings, among others.

This explains why the launch of a Cen-tre for Sustainable Tourism that is to be a referent in achieving the sustainability of the tourism sector in its three-fold aspects - environmental, economic and social – is considered a must. This Centre is bound to become a meeting place for all the public and private stakeholders that make up or condition the tourism macro-sector, where large-scale lines of action can be discussed and basic consensus reached in matters of common concern whose driving motor is tourism.

State infrastructure plansThe Government considers it a priority

to support integral rehabilitation projects for mature tourism destinations, devel-oped within the framework of the Horizon 2020-Spanish Tourism Plan, in emblematic destinations on our coastline that represent Spanish tourism’s image and signs of iden-tity in foreign markets. These projects also have a demonstration effect on other na-tional and international destinations.

There are currently three rehabilitation plans underway in the areas of Playa de Palma (Baleares), San Bartolomé de Ti-rajana (Canary Islands) and the Costa del Sol (Andalusia). Furthermore, the Prime Minister has recently announced the gov-ernment’s commitment to promoting a new plan to rehabilitate Puerto de la Cruz.

The Special Plan for the Way of St. James

The actions in the plan for the Way of St. James include international advertising campaigns, communication actions, viral marketing actions, the extension of the “Privilege España” product line to include the Way of St. James, press junkets, direct marketing actions, online tourist informa-tion, new promotional materials, fairs and connectivity to Internet along the Way of St. James.

Another measure taken by the Council of Ministers is the 2009-2012 Cultural Tourism Plan, which will developed by the Spanish Offices of Tourism. As an element complementing the Horizon 2020 Plan, the Government seeks to foster the develop-ment of sustainable rural tourism. Last of all, nature reserves have also been con-sidered and the autonomous regions with them will receive 10 million euros.

Noelia Cedrés

Ignacio Vasallo, director of the Spanish Office of Tourism.


Each year, Spain continues to solidify its reputation as an international frame of reference for golf tourism, something

it has achieved with a powerful, innovative and creative industry that has adeptly ap-plied its experience to getting the most out of its available resources. Thus, Spain has become the golf tourism destination par ex-cellence among major origin countries.

The country is clearly in the lead with a market share of close to 35% and a busi-ness volume of almost 1.28 billion euros. The high season for golf in Spain is March,

April and October, which differs from the traditional high season for the sun and sand product. Furthermore, it is important to highlight that a high percentage of golf tourists - around 45% - lodge in three-star hotels or higher category establishments for the most part. All Spain’s autonomous regions are putting concerted efforts into providing top-quality, differentiated serv-ice in this area. There are more courses all across Spain than days of the year. The snowballing growth in the construction of golf courses in Spain – around 300% -

which began in the 1990s will continue in the medium term. A total of 120 new es-tablishments are expected to be built over the next ten years.

Yet, quantity is not the only thing that marks the difference; the top quality serv-ice and related facilities are what render more than one pro golfer speechless. Major internationally renowned players such as Severiano Ballesteros, José María Olazábal, Robert T. Jones and Jack Nick-laus have contributed their experience and creativity to the designs of several courses in the country. Furthermore, their wide variety is capable of satisfying all tastes. Courses facing the sea, ringed by moun-tains, amidst historical ruins or right in the city - all of which show a great care and respect for the environment - consolidate the Spanish golf offer. One only needs identify golfers’ needs and tastes to know that there is surely a course that suits them to a tee.

Yet, like all economic sectors, golf has also not escaped the effects of today’s eco-nomic crisis. In a way, this is reflected in the slowdown in the growth of the number of amateur and professional registered golfers. According to figures from the Real Federación Española de Golf, there were 333,818 registered golfers in this country at January 1, 2009, 15,487 more than on the same date in 2008. However, this in-crease of 4.9% represents the lowest year-on-year growth in the past 40 years.

Seeking the target publicAlthough we are now in a recession, it is

no news that the growth in number of golf-ers has been extraordinary in recent years. More and more women and children are deciding to sally forth onto courses. Golf schools are thriving throughout the coun-try and there will no doubt be world-class golfers from Spain most likely within a few years. Yet, it is important to point out that the entire popularisation process of golf, previously considered to belong exclusively to a certain social class, has not led to a loss in quality and style. The figures for pure golf tourists, in other words, those whose sole motivation for coming to Spain is to play the sport, is estimated to be between 550,000

The golf industry in Spain moves millions of euros each year and is the sport tourism segment with the best prospects for growth, for which the efforts of the different tourism sectors are key to ongoing development.

Spain, a worldwide frame of reference in the beautiful game

More and more women and children are deciding to sally forth onto courses.


and 600,000.43% of all golfers travel more than nine

times a year to play the game and almost half of them share this hobby with their part-ners, when they have one. These travellers prolong their stays to between seven and nine days when they come from abroad, whereas the Spanish tourist’s average stay also surpasses the holiday tourist’s average of 3 and 5 days.

In general, these travellers like to stay in 4 and 5-star hotels. Furthermore, they spend 340 euros per day, four times more than holiday tourists. Between 120 and 180 euros of this amount are allocated to accommodations, food, shopping and other complementary services.

Spain is the leading golf destination for the British. The beautiful sport is growing in this country, because people like taking part in an activity that puts them in touch with nature, lacks age limits, offers calm and immerses them in ultra-healthy con-cepts such as humility and self-discipline.

Spain’s main golf destinationsNowadays, Andalusia has 120 golf

courses, almost a third of Spain’s total of-fer, which are distributed as follows: 10 in Almeria, 7 in Jaen, Cordoba and Granada; 15 in Huelva and Seville; 24 in Cadiz and 64 in Malaga, the province with more than 50% of the Andalusian offer, called by many the “Costa del Golf”, instead of Costa del Sol.

With 50,811 registered golfers, Andalu-sia is the country’s second-leading com-munity in number of members, only sur-

passed by Madrid. A growth of 40% in its offer is envisaged

in the coming years, with the construction of nearly 50 infrastructures, whose projects must now be adapted to the demands of the new Decree in which sport tourism and environmental interests and requirements have been combined to shape an offer in which quality, sustainability and excellence converge and guarantee its future as a world reference in golf tourism.

Andalusian authorities believe that the fact that practically all provinces have golf course projects will help achieve a better territorial balance in the Community’s golf

offer. They feel that since the definite ap-proval of the text of the Decree that regu-lates Andalusian golf courses - after an in-tense debate in the sector and its entry into force in February last year - implementa-tion is going at “a suitable pace”. According to regional authorities, it is not a “gateway to speculation”, nor will it mean a “brake” on the sector, as they thought it was going to be.

After applications are presented, they are studied case by case, since these sports facilities are joined by a component of tourism, which entails compliance with several special features related to sustain-able urban development, due to the hotel facilities that are to be incorporated when

appropriate.The decree envisages that those that as-

pire to this kind of course must comply with special conditions with regard to environ-mental quality and be especially respectful with water resources, the environment and autochthonous species, thus guaranteeing their “special excellence”. Specifically, this golf course modality will require facilities to have more than 18 holes and more than 70 hectares, plus 30 more for each additional nine holes.

The European courses with the best connections

In turn, the Community of Madrid, where the number of registered golfers has in-creased by 319% over the past 10 years to 95,521 licenses in 2008. Furthermore, Madrid is the third leading community in Spain in terms of number of golf courses, with 27, which accounts for 7.38% of all the courses in Spain.

Nonetheless, the great growth in this sport makes the number of courses in Madrid insufficient today, since five of the 27 courses are also private with access restricted to members. Data from the Com-munity of Madrid shows that a golf course can absorb 200-300 golfers a day, a figure easily surpassed by Madrid’s golfer/course ratio, which rises to 3,538 golfers per course and day.

In two and a half years, Madrid will have five new courses, a number that, despite being positive, will not be enough to cover demand, since the number of registered golfers in the province is expected to rise

Spanish golf courses have a unique setting.

Spain is the leading golf destination for the British


by 20,000 during the same period of time. External demand is also growing steadily. The lack of courses is leading increasing numbers of Madrilenians to leave the re-gion to play in destinations such as Andalu-sia, Valencia and Portugal, among others.

Angeles Alarcó, chief executive of Turis-mo Madrid, acknowledges the need to build new spaces to satisfy the constantly rising demand. “Our community has detected a growing demand for golf, especially among tourists who travel for business reasons. According to the report released by the Madrid Convention Bureau that measured meetings tourism in Spain, almost 700,000 visitors come to the Community to attend fairs or congresses and most of them are interested in playing the sport”.

There are currently 15 projects for new courses in the Community of Madrid, prominent among which are the golf club in Getafe, planned by Madrid’s Federation and the Municipal Council, the El Encín course in Alcalá de Henares, the Casa Blanca course in Pozuelo de Alarcón, Manjirón and Torrela-guna in the northern mountains, the course in Somosaguas and the one in Tres Cantos.

One project whose results can be seen in the near future is the golf course located in Naturalcalá, a nature park, environmental education and leisure centre belonging to the Community. “Work on the first course is already underway and is slated to be fin-

ished by the end of 2010. This course is considered a high-calibre venue, which is why it will be able to host world-class com-petitive events”.

Noelia Cedrés

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Andalusia is still one of Britons’ fa-vourite destinations at the national and international level, proof of

which is that one out of every three tourists visiting the region in 2008 came from the United Kingdom. Britons represented 37% of the 8 million foreign visitors the region received over the year. Almost 20% of all

British tourists who visit Spain chose Anda-lusian destinations for their holidays, which confirms a loyalty that has also remained steady during 2009.

As it does every year, Andalusia offers its finest guests novelties that continue to be hidden beneath centuries of history and tradition, revealing a huge territory whose

very nature encloses endless surprises. The diversity, extension and environmental wealth of its lands impresses visitors. More than 18% of the land in Andalusia is pro-tected, boasting over 20 nature parks with facilities for public use in perfect condi-tions for receiving tourists, such as visitor centres, recreational areas, campgrounds, look-out points and refuges. They are ideal for outdoor activities or enjoying cultural itineraries, as well as skiing in the Sierra Nevada or taking part in adventure sports.

Inland tourism attracted no fewer than 4.4 million visitors to Andalusia last year, 20% of the total, which demonstrates this option’s enormous appeal. One of the most exceptional places is undoubtedly the Ca-zorla, Segura and Las Villas Nature Park, declared a Biosphere Reserve thanks to its wealth of flora and fauna, which is joined by the area’s cultural heritage.

An extremely mild climate makes it pos-sible to enjoy inland Andalusia’s charms, even as a complement to a stay on its long coastline, which allows visitors to choose between the Mediterranean and the Atlan-tic any time of year.

Sport to enjoy and celebrateAside from excellent weather, sports fans

seek infrastructures and facilities tailored to their dreams, which can be found in abun-dance here. Andalusia is a undoubtedly a golf lover’s paradise: at his or her disposal are 120 golf courses scattered all around the region with a variety of rounds for all levels of the game also accompanied by an specialised accommodations offering for this segment.

This golf-based offer will soon be joined by the Parador hotel in Cordova’s new golf school and 9-hole course. Above all, this project was created with a view to respect-ing the environment to the utmost and includes the use of wastewater irrigation systems, as do all the new projects about to open in the region, which has unequivo-cally decided to lend wholehearted support to quality golf facilities that combine envi-

Andalusian lands offer the most faithful of its foreign visitors yet another year of surprises with the promotion of new tourism products, such as cruises. Yet, the chance to enjoy the most fundamental of all its charms - its privileged natural environment - through different eyes also makes it a treasure for enjoying inland tourism and going from bustling activities – including all types of sports - to unwinding in one of its numerous, renovated spas and health resorts.

Eight provinces in which diversity reigns in a privileged natural setting

Andalucía, infinite combinations to discover

AND

A total of 18% of all land in Andalusia is protected. The Sierra de Cazorla, Segura and Las Villas Nature Park.


ronmental and economic sustainability.Incidentally, Spanish hotel chains will

be contributing a new deluxe-category accommodations establishment to the re-gion, the new Parador hotel in Cadiz, in which 20 million euros will be invested. According to Miguel Martínez, president of Paradores de España, “in 2012, Cadiz will have a Parador that overlooks the sea and the city, a modern, comfortable, ac-cessible and environmentally respectful Parador”. The establishment will have 124 rooms, more than 1,000 square metres of lounges, an elevated swimming pool with sea views and “the finest cuisine in the Parador network”.

Furthermore, Andalusian golf clubs are home to a number of international champi-onships of great interest to those who also like to watch the show. Andalusian pavil-ions, stadiums, circuits, courses and courts also allow fans of a wide range of other sports the chance to enjoy world-class matches in person.

Because Andalusia is far more than its spectacular beaches and in contrast, is surprisingly appealing to athletes, thanks to rivers and maritime zones for water activi-ties and snowy mountains with the facilities required for pros and fans of winter sports. The ideal setting for this is Sierra Nevada, Spain’s largest protected area in Spain.

Health for body and soulAndalusia has several districts famous

for thermal waters, in which nearly 200

minero-medicinal springs can be found. It is not surprising that approximately 600,000 people choose the community to enjoy health and beauty tourism in the re-gion each year, since tradition is combined with the most modern treatments. Thermal waters, mud, massages, therapeutic baths, water jets and algae therapies are some of the main components of treatments in Andalusian health resorts and hotels with specialised spas.

An essential component of these spas are the enclaves themselves, since they are located in natural settings in mountainous zones or alongside beaches and they stand out for their warm and welcoming ambi-ences, which are joined by the techniques specific to each centre.

Furthermore, this offer is constantly be-ing updated and enhanced. This year saw the approval of Andalusia’s Sustainable Spa Villas Tourism initiative, in which local, provincial and regional governments will be investing 11 million euros to diversify and specialise this product by targeting spe-cific segments, such as children, seniors over 65 years of age, athletes and disabled people. An additional objective is to make it complement other tourism segments, such as golf or business, as well as expand the hotel offer linked to it.

Culture, the main attractionOne out of every four tourists who visit

Andalusia do so attracted by its culture, which was materialised in 27.3% of all visi-

tors last year whose main reason for travel-ling were cultural resources, according to data from the Andalusian Institute of Sta-tistics. And among foreigners, it is precisely British visitors who show the most interest in these resources.

Yet, culture is also one of the ideal com-plements to other tourism segments that are quickly gaining ground in the region, such as cruise tourism on seas and rivers. Notable in the former category is the boom experienced by the port of Malaga, which has spearheaded the promotion of the cruise segment among Spanish ports in the first semester of 2009. Investments in in-frastructures have made this port the home base for companies such as Royal Carib-bean International, which has also chosen it for its excellent flight connections.

As for rivers, Seville leads the pack in promotion, with a cultural offering that has attracted eight international companies who wish to increase the number of their stopovers in the city. Among these, Fred Olsen Cruises has confirmed that it will bring 11,200 cruise tourists to the city over the next two years. The province has also announced the construction of a wharf for cruise tourists on Isla Mínima, right in the heart of the Doñana Nature Park, on the eastern shores of the Guadalquivir River, thus adding to the routes the enjoyment of the natural heritage of a region that con-tains endless surprises.

Ángeles Vargas

The port of Malaga has made major investments in developing its potential for cruise tourism.


ANDALUCIA • FEDERACIÓN ANDALUZA MALAGA 952225590 [email protected] www.fga.orgALBORAN GOLF ALMERIA 18 950208583 [email protected] www.alborangolf.comAGUILON GOLF ALMERIA 18 950168202 [email protected] www.aguilongolf.comMARINA GOLF-MOJACAR ALMERIA 18 950133235 [email protected] www.marinagolf.comCLUB DE GOLF PLAYA SERENA ALMERIA 18 950333055 [email protected] www.golfplayasenator.comCORTIJO GRANDE CLUB DE GOLF ALMERIA 9 950479176 [email protected] www.cortijogrande.netDESERT SPRINGS GOLF CLUB ALMERIA 18 950548350 [email protected] www.almanzora.comGOLF RESORT ALMERIMAR ALMERIA 27 950607786 [email protected] [email protected] ENVIA GOLF ALMERIA 18 par 71 950559656 [email protected] www.laenviagolf.comVALLE DEL ESTE GOLF RESORT ALMERIA 18 950398743 [email protected] www.valledeleste.esCLUB DE GOLF PLAYA MACENAS ALMERIA 18 950548240 [email protected] www.playamacenas.comALCAIDESA LINKS GOLF COURSE CADIZ 36 956791040 [email protected] www.alcaidesa.comALMENARA CLUB GOLF CADIZ 27 956582000 [email protected] www.almenaragolfresort.com ARCOS GARDENS GOLF CLUB AND COUNTRY ESTATE CADIZ 18 956704131 [email protected] www.arcosgardens.comBENALUP GOLF & COUNTRY CLUB CADIZ 18 956424928 [email protected] www.benalupgolf.comCLUB DE GOLF EL CAMPANO CADIZ 9 956493081 [email protected] CLUB DE GOLF LA CAÑADA CADIZ 18 956794100 [email protected] www.lacanadagolf.comCLUB DE GOLF NOVO SANCTI PETRI CADIZ 54 956494005 [email protected] www.golf-novosancti.esCLUB DE GOLF VALDERRAMA CADIZ 18 956791200 [email protected] www.valderrama.comCOSTA BALLENA CLUB DE GOLF CADIZ 27 + 9 par 3 956847070 [email protected] www.ballenagolf.comMONTENMEDIO GOLF & COUNTRY CLUB CADIZ 18 956455004 [email protected] www.montenmedio.esGOLF EL PUERTO CADIZ 18 956876541 [email protected] www.golfelpuerto.comLA ESTANCIA GOLF CADIZ 18 956532096 [email protected] www.golflaestancia.comLA RESERVA CLUB DE GOLF CADIZ 18 956785252 [email protected] www.sotogrande.comMONTECASTILLO HOTEL & GOLF RESORT CADIZ 18 956151200 [email protected] www.barcelomontecastillo.comREAL CLUB DE GOLF SOTOGRANDE CADIZ 18 956785014 [email protected] www.golfsotogrande.comSANLUCAR CLUB DE CAMPO CADIZ 18 856130994 [email protected] www.sanlucarclubdecampo.comSHERRY GOLF JEREZ CADIZ 18 + 9 par 3 956088330 [email protected] www.sherrygolf.comTHE SAN ROQUE CLUB CADIZ 36 par 72 956613030 [email protected] www.sanroqueclub.comVILLANUEVA GOLF CADIZ 18 par 72 956474084 [email protected] www.villanuevagolf.comVISTA HERMOSA CLUB DE GOLF CADIZ 9 956541968 [email protected] www.vistahermosaclubdegolf.comCLUB DE CAMPO DE CORDOBA CORDOBA 18 957350208 [email protected] www.golfcordoba.comCLUB DE GOLF POZOBLANCO CORDOBA 9 957339171 [email protected] www.golfpozoblanco.comGOLF LAS LOMAS DEL LUQUE CORDOBA 18 957503242 [email protected] GRANADA CLUB DE GOLF LOS CORSARIOS GRANADA 18 958584436 [email protected] www.granadaclubdegolf.comLOS MORISCOS CLUB DE GOLF GRANADA 9 958825527 [email protected] www.moriscosgolf.comCLUB DE GOLF BELLAVISTA HUELVA 18 959319017 [email protected] www.golfbellavista.comCLUB DE GOLF CORTA ATALAYA HUELVA 9 959590475 [email protected] www.clubdegolfcortaatalaya.comCLUB DE GOLF EL ROMPIDO HUELVA 36 959024242 [email protected] www.golfelrompido.esGOLF DUNAS DE DOÑANA HUELVA 18 959441810 [email protected] www.golfdunasdedonana.comGOLF NUEVO PORTIL HUELVA 18 959528799 [email protected] www.nuevoportilgolf.esGOLF RUSTICO EL HIGUERAL HUELVA 9 959249318 [email protected] ISLA CANELA GOLF HUELVA 18 959477263 [email protected] www.golfislacanela.esISLANTILLA GOLF RESORT HUELVA 27 959204500 [email protected] www.islantillagolfresort.comPARQUE DEPORTIVO DE LINARES “LA GARZA” JAEN 18 953607254 [email protected] www.clubdegolflagarza.comALHAURIN GOLF & HOTEL RESORT MALAGA 18 par 72 + 9 par 3 952595800 [email protected] www.alhauringolf.comAÑORETA GOLF MALAGA 18 952405000 [email protected] www.anoretagolf.esARTOLA GOLF MALAGA 9 par 3 952831390 [email protected] www.hotelartola.comATALAYA GOLF & COUNTRY CLUB MALAGA 36 952882812 [email protected] www.atalaya-park.esBAVIERA GOLF MALAGA 18 952555015 [email protected] www.bavieragolf.comCABOPINO CLUB DE GOLF S.A. MALAGA 18 952850282 [email protected] www.cabopinogolf.comEL CAMPANARIO GOLF MALAGA 9 par 3 952904233 [email protected] www.elcamapanarionet.comCLUB DE CAMPO LA ZAGALETA MALAGA 18 952855450 [email protected] www.lazagaleta.comCLUB DE GOLF ALOHA MALAGA 18+9 par 3 952907085 [email protected] www.clubdegolfaloha.comCLUB DE GOLF EL CANDADO MALAGA 9 952299340 [email protected] www.clubelcandado.comCLUB DE GOLF EL COTO MALAGA 9 par 3 952804700 [email protected] www.marbella.comCLUB DE GOLF LA SIESTA MALAGA 9 par 3 952933362 [email protected] CLUB DE GOLF LOS ALMENDROS MALAGA 9 952113327 [email protected] www.losalmendrosgolf.comCLUB ESTEPONA GOLF MALAGA 18 952937605 [email protected] www.esteponagolf.comEL CHAPARRAL GOLF CLUB MALAGA 18 952587733 [email protected] www.golfelchaparral.comEL PARAISO CLUB GOLF MALAGA 18 952883846 [email protected] www.elparaisogolfclub.comFLAMINGOS GOLF CLUB MALAGA 36 952889157 [email protected] www.flamingosgolf.comGOLF & COUNTRY CLUB LA DUQUESA MALAGA 18 952890725 [email protected] www.golfladuquesa.comGOLF ANTEQUERA, SL MALAGA 18 902541540 [email protected] www.antequeragolf.comGOLF LA DAMA DE NOCHE MALAGA 9 952818150 [email protected] www.golfdamadenoche.comGOLF PARADOR MALAGA MALAGA 27 951011120 [email protected] www.parador.esGOLF RIO REAL MALAGA 18 952765732 [email protected] www.rioreal.comGOLF TORREQUEBRADA MALAGA 18 952442741 [email protected] www.golftorrequebrada.comGREENLIFE GOLF CLUB, S.L. MALAGA 9 952838142 [email protected] www.greenlife-golf.comGUADALHORCE CLUB DE GOLF MALAGA 18+9 par 3 952179378 [email protected] www.guadalhorce.comGUADALMINA GOLF NORTE / SUR MALAGA 18+18+9 952883375 [email protected] www.guadalminagolf.comLA CALA GOLF & COUNTRY CLUB MALAGA 18 952669033 [email protected] www.lacala.comLA NORIA GOLF AND RESORT MALAGA 9 952587653 [email protected] LA QUINTA GOLF & COUNTRY CLUB MALAGA 27 952762390 [email protected] www.laquintagolf.comLAURO GOLF MALAGA 27 952412767 [email protected] www.laurogolf.comLOS ARQUEROS GOLF & COUNTRY CLUB MALAGA 18 952784600 [email protected] www.losarquerosgolf.comLOS NARANJOS GOLF CLUB MALAGA 18 952812428 [email protected] www.losnaranjos.comMARBELLA CLUB GOLF RESORT MALAGA 18 952889101 [email protected] www.golfmarbella.netMARBELLA GOLF & COUNTRY CLUB MALAGA 18 952830500 [email protected] www.marbellagolf.comMIJAS GOLF CLUB MALAGA 36 952476843 [email protected] www.mijasgolf.orgMIRAFLORES GOLF MALAGA 18 952931960 [email protected] www.miraflores-golf.comMONTE MAYOR GOLF & COUNTRY CLUB MALAGA 18 par 71 952937111 [email protected] www.montemayorgolf.comMONTE PARAISO GOLF MALAGA 9 par 3 952822781 [email protected] www.monteparaiso.comREAL CLUB DE CAMPO DE MALAGA MALAGA 18 952376677 [email protected] www.rccm-golf.comREAL CLUB DE GOLF LAS BRISAS MALAGA 18 952813021 [email protected] www.realclubdegolflasbrisas.comSANTA CLARA GOLF MALAGA 18 952850111 [email protected] www.santaclaragolfmarbella.comSANTA MARIA GOLF & COUNTRY CLUB MALAGA 18 952831036 [email protected] www.santamariagolfclub.comSANTANA GOLF MALAGA 18 902517700 [email protected] www.santanagolf.comCLUB ZAUDIN GOLF SEVILLA 18 par 71 954154159 [email protected] www.clubzaudingolf.comLAS MINAS GOLF SEVILLA 9 955750678 [email protected] www.lasminasgolf.comREAL CLUB DE GOLF DE SEVILLA SEVILLA 18 954124301 [email protected] www.sevillagolf.comREAL CLUB PINEDA DE SEVILLA SEVILLA 18 954911400 [email protected] www.rcpineda.comARAGON • FEDERACIÓN ARAGONESA DE GOLF ZARAGOZA 976731374 [email protected] www.aragongolf.comAUGUSTA GOLF CALATAYUD ZARAGOZA 18 976891900 [email protected] www.augustagolfcalatayud.comBENASQUE CLUB, S.A. HUESCA 18 974552984 [email protected] CAMPO MUNICIPAL DE GOLF EL CASTILLEJO TERUEL 9 606281867 [email protected] www.golfelcastillejo.esCLUB DE GOLF JACA HUESCA 18 974350770 [email protected] www.aymerichgolf.comCLUB DE GOLF LA PEÑAZA ZARAGOZA 18 976342800 [email protected] www.golflapenaza.comGOLF DE GUARA HUESCA 9 974340165 [email protected] www.golfguara.esGOLF LOS LAGOS ZARAGOZA 18 976617613 [email protected] www.golfloslagos.comMARGAS GOLF HUESCA 18+ 9 974499400 [email protected] www.margasgolf.esREAL AEREO CLUB DE ZARAGOZA ZARAGOZA 9 976366901 [email protected] CANTABRIA • FEDERACIÓN DE CANTABRIA SANTANDER 942239874 [email protected] www.federacioncantabradegolf.net

GOLF COURSES Golf Course Province Holes Tel +34 E-mail Web


CAMPO DE GOLF ABRA DEL PAS CANTABRIA 15 + 18 942577597 [email protected] www.golfabradelpas.comCAMPO DE GOLF DE LA JUNQUERA CANTABRIA 9 942501040 [email protected] www.lajunqueragolfclub.netCAMPO DE GOLF DE NESTARES CANTABRIA 18 942771127 [email protected] www.cantur.comCAMPO DE GOLF OYAMBRE CANTABRIA 9 942882378 [email protected] CAMPO MUNICIPAL DE GOLF MATALEÑAS CANTABRIA 9 942390247 [email protected] CLUB DE GOLF ROVACIAS CANTABRIA 9 par 34 942722543 [email protected] www.hotelesgolfrovacias.comCLUB PARAYAS CANTABRIA 9 942250250 [email protected] www.clubparayas.comGOLF SANTA MARINA CANTABRIA 18 par 71 942712248 [email protected] www.golfsantamarina.comNOJA GOLF CANTABRIA 9 942631022 [email protected] www.noja-golf.comRAMON SOTA GOLF CANTABRIA 9 942506270 [email protected] www.golframonsota.comREAL GOLF DE PEDREÑA CANTABRIA 18 + 9 942500001 [email protected] www.realgolfdepedrena.comCASTILLALAMANCHA • FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA GUADALAJARA 949262300 [email protected] www.fedgolfclm.comCLUB DE GOLF CUESTA BLANCA CUENCA 9 969331303 [email protected] www.clubdegolfcuestablanca.esCLUB DE GOLF LA LAGUNA DEL TITO CUENCA 9+9 969300442 [email protected] www.molinoderusgolf.esCLUB DE GOLF LA MANCHA TEE DEL 1 CIUDAD REAL 9 639318009 CLUB DE GOLF LA VEREDA CUENCA 18 969225899 [email protected] www.lavereda.orgCLUB DE GOLF MEDIA LEGUA CIUDAD REAL 9 608004857 CLUB DE GOLF PABLO HERNANDEZ TOLEDO 9 925772230 [email protected] CLUB DE GOLF TOMELLOSO CIUDAD REAL 926514690 [email protected] www.clubdegolftomelloso.comCLUB GOLF EL BONILLO ALBACETE 9 967370670 [email protected] www.clubdegolfelbonillo.comEL REINO GOLF CIUDAD REAL 9 926690072 [email protected] www.elreinogolf.comGOLF CABANILLAS GUADALAJARA CLUB GOLF GUADALAJARA 9 949324600 [email protected] www.golfcabanillas.comGOLF CAMPO DE LAYOS TOLEDO 18 925377170 [email protected] www.layosgolf.comGOLF DE VALDELUZ GUADALAJARA 18 par 72 949100233 [email protected] www.golfdevaldeluz.com GOLF LAS PINAILLAS ALBACETE 18 967192200 [email protected] www.clubdegolflaspinaillas.comLAS ERILLAS GOLF TOLEDO 9 925878525 [email protected] www.laserillasgolf.comSEÑORIO DE ILLESCAS GOLF TOLEDO 9 par 35 925518359 [email protected] www.senoriodeillescasgolf.comVILLAR DE OLALLA GOLF CUENCA 18 969267198 [email protected] CASTILLAYLEON • FEDERACIÓN DE CASTILLA Y LEÓN VALLADOLID 983290784 [email protected] www.federaciondegolfdecastillayleon.orgALDEAMAYOR CLUB DE GOLF VALLADOLID 18 par 70 + 9 par 3 983552463 [email protected] www.aldeamayorclub.comCAMPO DE GOLF DE SALAMANCA SALAMANCA 18 923329102 [email protected] www.salamancagolf.comCAMPO DE GOLF DE VILLARRIN ZAMORA 9 980580189 CAMPO DE GOLF VILLA MAYOR SALAMANCA 18 923160068 [email protected] www.golfvillamayor.comCAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS” PALENCIA 9 979721716 [email protected] www.pmdpalencia.comCASINO ABULENSE CLUB DE GOLF AVILA 9 920220025 [email protected] www.casinoabulense.comCLUB DE GOLF DE BEJAR-LA CERRALLANA SALAMANCA 9 679175841 [email protected] www.clubgolfbejar.comCLUB DE GOLF EL BIERZO LEON 9 987695129 [email protected] www.bierzogolf.comCLUB DE GOLF EL FRESNILLO / NATURAVILA AVILA 18 920352059 [email protected] www.naturavila.esCLUB DE GOLF ENTREPINOS VALLADOLID 18 983590511 [email protected] www.golfentrepinos.comCLUB DE GOLF LA DEHESA DE MORON SORIA 9 975306075 [email protected] www.golfasequible.comCLUB DE GOLF LA GALERA VALLADOLID 9 983331977 [email protected] www.lagalera.netCLUB DE GOLF LAS LLANÁS S.L. SEGOVIA 9 921557864 [email protected] www.lasllanas.comCLUB DE GOLF LERMA, SA BURGOS 18 947171214 [email protected] www.golflerma.comCLUB DE GOLF NAVALUENGA AVILA 9 920298040 [email protected] www.golfnavaluenga.comCLUB DE GOLF SALA DE LOS INFANTES BURGOS 9 947380708 [email protected] www.golfsalas.blogia.com



CLUB DE GOLF SORIA SORIA 18 975271075 [email protected] www.golfsoria.comCLUB DE GOLF VILLA DE CUELLAR SEGOVIA 9 921142158 [email protected] www.terra.es/personal/golf.cuellarCLUB DE GOLF VILLARIAS BURGOS 9 947573120 [email protected] CLUB DE GOLF VILLATORO BURGOS 9 947560969 [email protected] EL ESPINAR CLUB DE GOLF SEGOVIA 9 921182542 [email protected] www.golfespinarclub.iespana.esESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL SEGOVIA 9 921128174 [email protected] www.losangelesdesanrafael.com GOLF CANDELEDA AVILA 9 920380915 [email protected] www.golfcandeleda.comGOLF SOTOVERDE- FINA GOLF VALLADOLID 18 983311109 [email protected] www.finagolf.comGRIJOTA GOLF PALENCIA 9 979980021 [email protected] www.grijotagolf.com LA VALMUZA GOLF RESORT SALAMANCA 18 923284900 [email protected] www.la-valmuza.comLEON CLUB DE GOLF “EL CUETO” LEON 18 987303400 [email protected] www.golfdeleon.comNAVAGRULLA CLUB DE GOLF SORIA 9 975376322 RIOCEREZO CLUB DE GOLF BURGOS 18 947431095 [email protected] www.riocerezogolf.esVALDEMAZO CLUB DE GOLF SEGOVIA 9 921121380 [email protected] VALDORROS CLUB DE GOLF “ EL ENEBRAL” BURGOS 18 947560946 [email protected] www.golfburgos.comCATALUNYA • FEDERACIÓN CATALANA BARCELONA 934145262 [email protected] www.catgolf.comARAVELL GOLF LERIDA 18 973360066 [email protected] www.aravellgolfclub.comBARCELONA INTERNACIONAL GOLF COURSE BARCELONA 9 938626265 [email protected] CAN CUYAS GOLF BARCELONA 9 par 3 936855566 [email protected] www.cancuyasgolf.comCLUB DE GOLF “MASIA BACH” BARCELONA 18+ 9 937728800 [email protected] www.golfmasiabach.comCLUB DE GOLF ANGEL DE LLORET GIRONA 9 972368533 CLUB DE GOLF BONMONT TERRES NOVES TARRAGONA 18 + 9 977818140 [email protected] www.bonmont.esCLUB DE GOLF CAMPRODON GIRONA 9 972130125 [email protected] www.golfcampodron.esCLUB DE GOLF CASTELLTERCOL BARCELONA 9 938668136 [email protected] www.golfcastelltercol.catCLUB DE GOLF COSTA BRAVA GIRONA 18 972837150 [email protected] www.golfcostabrava.comCLUB DE GOLF COSTA DORADA-TARRAGONA TARRAGONA 18 977653361 [email protected] www.golfcostadoradatarragona.comCLUB DE GOLF EL VENDRELL TARRAGONA 18 par 3 977668031 [email protected] www.golfvendrell.comCLUB DE GOLF HCP1 BARCELONA 18 par 3 937913001 [email protected] www.hcp1.esCLUB DE GOLF LA GRAIERA TARRAGONA 18 par 72 977168032 [email protected] CLUB DE GOLF LA MOLA BARCELONA 9 937300397 [email protected] www.golflamola.comCLUB DE GOLF LLAVANERAS BARCELONA 18 937926050 [email protected] www.golfllavaneras.comCLUB DE GOLF MONTBRU MOIA BARCELONA 27 937449168 [email protected] www.golfmoia.comCLUB DE GOLF OSONA-MONTANYA - EL BRULL BARCELONA 18 938840170 [email protected] www.golfmontanya.com PERALADA GOLF GIRONA 18 972538287 [email protected] www.golfperalada.comCLUB DE GOLF PORT DEL COMTE BARCELONA 9 par 32 973480950 CLUB DE GOLF REUS AIGÜESVERDS TARRAGONA 18 977752725 [email protected] www.golfreusaiguesverds.comCLUB DE GOLF RIBERA SALADA LERIDA 9 973481617 [email protected] CLUB DE GOLF SANT CUGAT BARCELONA 19 + 9 par 3 936743908 [email protected] www.golfsantcugat.comCLUB DE GOLF TERRAMAR BARCELONA 18 par 3 938942043 [email protected] www.golfterramar.comCLUB DE GOLF TORREMIRONA GIRONA 18 972553737 [email protected] www.torremirona.comCLUB DE GOLF VALLROMANES BARCELONA 18 935729064 [email protected] www.golfvallromanes.comCLUB DE GOLF VILACIS BARCELONA 9 938126264 CLUB GOLF D’ARO GIRONA 18 par 72 + 9 par 3 972816727 [email protected] www.golfdaro.comEMPORDA GOLF GIRONA 36 972730450 [email protected] www.empordagolf.comFONTANALS GOLF GIRONA 18 + 3 972144374 [email protected] www.fontanalsgolf.comGOLF GIRONA GIRONA 18 972171641 [email protected] www.golfgirona.comGOLF LA ROQUETA BARCELONA 9 938331328 [email protected] www.golflaroqueta.comGOLF PLANA DE VIC BARCELONA 9 630584894 [email protected] GOLF PLAYA DE PALS GIRONA 18 972667739 [email protected] www.golfplatjadepals.comGOLF SAN VICENÇ DE MONTALT BARCELONA 18 937914949 [email protected] www.golfsantvicens.esGOLF SANT FELIU BARCELONA 9 938663096 [email protected] www.golfsantfeliu.comGOLF SANT JOAN BARCELONA 18 936753050 [email protected] www.golfsantjoan.comGOLF SANTA INES CLUB PAR 3 BARCELONA 9 937445066 GOLF SERRES DE PALS GIRONA 18 par 72 972637375 [email protected] www.golfserresdepals.comMANRESA GOLF CLUB BARCELONA 18 938352882 [email protected] www.golfmanresa.comMAS PAGES GOLF GIRONA 18 par 3 972561001 [email protected] www.maspages.comPGA GOLF DE CATALUÑA GIRONA 36 972472577 [email protected] www.pgacatalunya.comPORTAVENTURA GOLF CAMPO CENTRO TARRAGONA 9 par 34 977129070 [email protected] www.portaventura.esPORTAVENTURA GOLF CAMPO NORTE TARRAGONA 18 par 71 977129070 [email protected] www.portaventura.esPORTAVENTURA GOLF CAMPO SUR TARRAGONA 18 par 72 977129070 [email protected] www.portaventura.esRAIMAT CLUB DE GOLF LERIDA 18 973737539 [email protected] www.raimatgolf.comREAL CLUB DE GOLF “EL PRAT” BARCELONA 45 937281000 [email protected] www.rcgep.comREAL CLUB DE GOLF DE CERDAÑA GIRONA 27 972141408 [email protected] www.rcgcerdanya.comTARADELL GOLF BARCELONA 9 938127068 [email protected] www.taradellgolf.comCOMUNIDADDEMADRID • FEDERACIÓN DE GOLF DE MADRID MADRID 915567134 [email protected] www.fedgolfmadrid.comAYMERICH GOLF CENTER SOMONTES GOLF MADRID 9 913161343 [email protected] www.aymerichgolf.comCAMPO DE GOLF BASE AEREA DE TORREJON MADRID 18 916274739 [email protected] CAMPO DE GOLF DE SOMOSAGUAS MADRID 9 913521647 CASINO CLUB DE GOLF RETAMARES MADRID 18 + 9 par 3 916202540 [email protected] www.casinoclubdegolf.esCDM “LA DEHESA” MADRID 9 918157022 [email protected] www.ladehesa.orgCENTRO DEPORTIVO BARBERAN MADRID 9 915091140 [email protected] CENTRO NACIONAL DE LA RFEG MADRID 18 913769060 [email protected] CLUB DE CAMPO VILLA DE MADRID MADRID 36 + 9 915502010 [email protected] www.villademadrid.comCLUB DE GOLF ARANJUEZ MADRID 9 918916698 [email protected] www.clubdegolfaranjuez.esCLUB DE GOLF ENCINAR MADRID 9 918674516 [email protected] www.golfencinar.comLAS REJAS OPEN CLUB MADRID 9 largos + 9 916347930 [email protected] www.lasrejasopenclub.comCLUB DE GOLF LOMAS-BOSQUE MADRID 18 916167500 [email protected] www.lomas-bosque.comCLUB DE GOLF OLIVAR DE LA HINOJOSA MADRID 18 par 72 + 9 par 29 917211989 [email protected] www.golfolivar.comCLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL MADRID 9 916637032 CLUB JARAMA R.A.C.E. MADRID 18 + 9 par 3 916570011 [email protected] www.race.esCLUB LAS ENCINAS DE BOADILLA MADRID 9 916322746 [email protected] www.clublasencinas.comEL ROBLEDAL GOLF MADRID 18 918859659 [email protected] www.elrobledalgolf.comGOLF JARDIN DE ARANJUEZ MADRID 18 918754777 [email protected] www.finagolf.comGOLF LA DEHESA MADRID 18 918157022 [email protected] www.cdmladehesa.comGOLF LA MORALEJA MADRID 18 + 9 par 3 916500700 [email protected] wwww.golflamoraleja.comGOLF PARK MADRID MADRID 9 par 3 916614444 [email protected] www.golfpark.esGOLF SANTANDER MADRID 18 par 72 912573929 [email protected] www.golfsantander.es GOLF VILLA DEL ESCORIAL MADRID 9 918960785 GREEN PADDOK MADRID 9 918595107 [email protected] www.greenpaddock.com LA HERRERIA CLUB DE GOLF MADRID 18 918905111 [email protected] www.golflaherreria.comNUEVO CLUB DE GOLF DE MADRID MADRID 18 916300820 [email protected] PALACIO DEL NEGRALEJO MADRID 9 par 3 916690422 [email protected] www.golfnegralejo.comREAL CLUB DE LA PUERTA DE HIERRO MADRID 36 + 9 par 3 913161745 [email protected] www.realclubpuertadehierro.comREAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO MADRID 36 916571018 [email protected] www.rshecc.esCOMUNIDADFORALDENAVARRA • FEDERACIÓN NAVARRA DE GOLF PAMPLONA 948210132 [email protected] www.fnavarragolf.comCLUB DE GOLF CASTILLO DE GORRAIZ NAVARRA 18 948337073 [email protected] www.golfgorraiz.comCLUB DE GOLF ULZAMA NAVARRA 18 par 72 948305162 [email protected] www.golfulzama.comZUASTI CLUB DE CAMPO NAVARRA 18 948302900 [email protected] www.zuasti.comCOMUNIDADVALENCIANA · FEDERACION DE GOLF DE LA COM. VALENCIANA VALENCIA 963935403 [email protected] www.golfcv.comALENDA GOLF CLUB ALICANTE 18 965620521 [email protected] www.alendagolf.comALICANTE GOLF ALICANTE 18 965153794 [email protected] www.golfspain.comEL PLANTIO GOLF ALICANTE 18 par 72+ 9 par 3 965189115 [email protected] www.elplantiogolf.eu



CAMPO DE GOLF LA FINCA ALICANTE 18+1 966729010 [email protected] www.golflafinca.comCAMPO DE GOLF LAS RAMBLAS DE ORIHUELA ALICANTE 18 966774728 [email protected] www.grupoquara.comCAMPO DE GOLF OLIVA NOVA VALENCIA 18 + 5 par 3 962857818 [email protected] www.olivanovagolf.comCAMPO DE GOLF PARADOR EL SALER VALENCIA 18 961610384 [email protected] www.parador.esCLUB DE CAMPO DEL MEDITERRANEO CASTELLON 18 964321227 [email protected] www.ccmediterraneo.comCLUB DE GOLF BONALBA ALICANTE 18 965955955 [email protected] www.golfbonalba.comCLUB DE GOLF COSTA DE AZAHAR CASTELLON 9 964280979 [email protected] www.golfcostadeazahar.comCLUB DE GOLF DE GANDIA VALENCIA 18 962873208 CLUB DE GOLF DON CAYO ALICANTE 9+18 965848046 [email protected] CLUB DE GOLF EL BOSQUE VALENCIA 18 961808009 [email protected] www.elbosquegolf.comCLUB DE GOLF ESCORPION VALENCIA 27 + 9 par 3 961601211 [email protected] www.clubescorpion.comCLUB DE GOLF IFACH ALICANTE 9 966497114 [email protected] www.clubgolfifach.comCLUB DE GOLF JAVEA ALICANTE 9 965792584 [email protected] www.javeagolf.comCLUB DE GOLF LA MARQUESA ALICANTE 18 par 72 966714258 [email protected] www.lamarquesagolf.esCLUB DE GOLF LA SELLA ALICANTE 18 966454252 [email protected] www.lasellagolf.com CLUB DE GOLF MANISES VALENCIA 9 961534069 [email protected] CLUB DE GOLF VILLAMARTIN ALICANTE 18 966765170 [email protected] www.golfvillamartin.comCOFRENTES GOLF PITCH & PUTT VALENCIA 9 902024385 [email protected] www.cofrentesgolf.com FORESSOS GOLF VALENCIA 18 902367663 [email protected] www.foressosgolf.com GOLF LAS REJAS BENIDORM ALICANTE 9 966889775 [email protected] www.lasrejasopenclub.comGOLF P&P SIERRA CORTINA FINESTRAT ALICANTE 18 966112093 [email protected] www.sierracortinaresort.com LO ROMERO GOLF ALICANTE 18 902180918 [email protected] www.loromerogolf.com PANORAMICA GOLF & COUNTRY CLUB CASTELLON 18 + 3 par 3 964493072 [email protected] www.panoramicaclubdegolf.comGOLF LA RAMBLAS DE CAMPOAMOR ALICANTE 18 966774728 [email protected] www.grupoquara.comVILLAITANA GOLF ALICANTE 36 966815000 [email protected] www.villaitana.comEXTREMADURA FEDERACION EXTREMEÑA DE GOLF CACERES 927214379 [email protected] www.fexgolf.com GOLF DEL GUADIANA, S.A. BADAJOZ 18 924448188 [email protected] www.golfguadiana.comNORBA CLUB DE GOLF CACERES 18 927231441 [email protected] www.norbagolf.comTALAYUELA GOLF CACERES 18 par 72 927667024 [email protected] www.talayuelagolf.com DON TELLO CLUB DE GOLF DE MERIDA BADAJOZ 9 924123038 [email protected] www.dontellogolf.com GALICIA FEDERACION GALLEGA DE GOLF A CORUÑA 981919030 [email protected] www.fggolf.com CAMPO DE GOLF BALNEARIO MONDARIZ PONTEVEDRA 18 986656200 [email protected] www.balneariodemondariz.comCLUB DE GOLF AGUAS SANTAS LUGO 18 982456705 [email protected] www.augassantas.es CLUB DE GOLF CAMPOMAR A CORUÑA 9 981453910 [email protected] www.clubcampomar.comCLUB DE GOLF DE LUGO LUGO 9 982176314 [email protected] www.golflugo.comCLUB DE GOLF RIA DE VIGO PONTEVEDRA 18 986327051 [email protected] www.riadevigogolf.comCLUB DE GOLF RIO CABE LUGO 9 par 3 982411774 [email protected] www.aguassantas.esCLUB DE GOLF VAL DE ROIS A CORUÑA 9 981810864 [email protected] www.golfrois.comGOLF DE MEIS PONTEVEDRA 18 986680400 [email protected] www.campodegolfmeis.comGOLF LA TOJA PONTEVEDRA 9 986730158 [email protected] www.latojagolf.comHERCULES CLUB DE GOLF A CORUÑA 9 981642545 [email protected] www.herculesgolf.comMONTEALEGRE CLUB DE GOLF, S.A. ORENSE 9 988301594 [email protected] www.montealegreclubdegolf.comREAL AERO CLUB DE VIGO PONTEVEDRA 9 986486645 [email protected] www.racvigo.comREAL AERO CLUB DE SANTIAGO A CORUÑA 9 981954910 [email protected] www.aerosantiago.esREAL CLUB DE GOLF DE LA CORUÑA A CORUÑA 18 981285200 [email protected] www.clubgolfcoruna.com



GOLF COURSES Golf Course Province Holes Tel +34 E-mail WebBALNEARIO DE GUITIRIZ LUGO 9 982371431 [email protected] www.hesperia.esILLESBALEARS • FEDERACIÓN BALEAR PALMA DE MALLORCA 971722753 [email protected] www.fbgolf.comCANYAMEL GOLF CLUB MALLORCA 18 971841313 [email protected] www.canyamelgolf.comCLUB DE GOLF ALCANADA MALLORCA 18 971549560 [email protected] www.golf-alcanada..comCLUB DE GOLF ANDRATX MALLORCA 18 971236280 [email protected] www.golfdeandratx.comCLUB DE GOLF CAPDEPERA MALLORCA 18 971818500 [email protected] www.golfcapdepera.comCLUB DE GOLF IBIZA - ROCA LLISA IBIZA 27 971196118 [email protected] www.golfibiza.comCLUB DE GOLF PONIENTE MALLORCA 18 971130148 [email protected] www.ponientegolf.comCLUB DE GOLF SON PARC MENORCA 18 971188875 [email protected] www.golfsonparc.comCLUB DE GOLF SON SERVERA MALLORCA 9 971840096 [email protected] www.golfsonservera.comCLUB DE GOLF VALL D’OR MALLORCA 18 9718370001 [email protected] www.valldorgolf.comGOLF DE SON TERMENS MALLORCA 18 971617862 [email protected] www.golfsontermens.comGOLF MAIORIS MALLORCA 18 par 72 971748315 [email protected] www.golfmaioris.esGOLF PARK PUNTIRO MALLORCA 18 971603851 [email protected] www.golfparkmallorca.comGOLF POLLENSA MALLORCA 9 971533216 [email protected] www.golfpollensa.comGOLF ROTANA MALLORCA 9 971845685 [email protected] www.reservarotana.comGOLF SANTA PONSA MALLORCA 18 971690211 [email protected] www.habitatgolf.esGOLF SANTA PONSA II MALLORCA 18 971232531 [email protected] www.habitatgolf.esGOLF SANTA PONSA III MALLORCA 9 971232531 [email protected] www.habitatgolf.esGOLF SON GUAL MALLORCA 18 971785888 [email protected] www.son-gual.comGOLF SON MUNTANER MALLORCA 18 971783030 [email protected] www.sonmuntanergolf.comGOLF SON QUINT EXECUTIVE COURSE MALLORCA 9 971793424 [email protected] www.sonquintgolf.comMARRIOTT GOLF SON ANTEM MALLORCA 18 971129200 [email protected] www.marriottsonantem.comPULA GOLF MALLORCA 18 971817034 [email protected] www.golfcapdepera.comREAL GOLF BENDINAT MALLORCA 18 971405200 [email protected] www.realgolfbendinat.comSON VIDA CLUB DE GOLF MALLORCA 18 971791210 [email protected] www.sonvidagolf.comISLASCANARIAS-GRANCANARIA • FEDERACIÓN DE CANARIAS TENERIFE 922278354 [email protected] www.federacioncanariagolf.comANFITAURO GOLF GRAN CANARIA 9 par 3 928560462 [email protected] www.anfitauro.esCAMPO DE GOLF MASPALOMAS GRAN CANARIA 18 928762581 [email protected] www.maspalomasgolf.netEL CORTIJO CLUB DE CAMPO GRAN CANARIA 18 928711111 [email protected] www.elcortijo.es LAS PALMERAS GOLF LAS PALMAS 18 par 3 928222333 [email protected] www.laspalmerasgolf.comMELONERAS GOLF LAS PALMAS 18 928145309 [email protected] www.lopesanhoteles.comOASIS GOLF LAS PALMAS 18 928684890 [email protected] www.oasisgolf.esREAL CLUB DE GOLF LAS PALMAS LAS PALMAS 18 928351050 [email protected] www.realclubdegolfdelaspalmas.comSALOBRE GOLF & RESORT LAS PALMAS 18 928010103 [email protected] www.salobregolfresort.comISLASCANARIAS-FUERTEVENTURA FUERTEVENTURA GOLF FUERTEVENTURA 18 928160034 [email protected] www.fuerteventuragolfclub.comGOLF SALINAS DE ANTIGUA FUERTEVENTURA 18 928877272 [email protected] www.salinasgolf.comJANDIA GOLF FUERTEVENTURA 18 928871958 [email protected] www.jandiagolfcourse.comPLAYITAS GOLF FUERTEVENTURA 18 928860400 [email protected] www.playitas.netISLASCANARIAS-LANZAROTE GOLF COSTA TEGUISE LANZAROTE 18 par 72 928590512 [email protected] www.lanzarote-golf.comLANZAROTE GOLF LANZAROTE 18 par 72 928514050 [email protected] www.lanzarotegolfresort.comPITCH & PUTT HESPERIA PLAYA DORADA LANZAROTE 9 par 27 928517120 [email protected] www.hesperia-playadorada.comISLASCANARIAS-TENERIFE AMARILLA GOLF & COUNTRY CLUB TENERIFE 18 922730319 [email protected] www.amarillagolf.esCAMPO DE GOLF LAS AMERICAS TENERIFE 18 922752005 [email protected] www.golf-tenerife.comBUENAVISTA GOLF TENERIFE 18 922129034 [email protected] www.buenavistagolf.esGOLF COSTA ADEJE TENERIFE 27 922710000 [email protected] www.golfcostaadeje.comGOLF DEL SUR TENERIFE 27 922738170 [email protected] www.golfdelsur.esGOLF LA ROSALEDA TENERIFE 9 922373000 [email protected] www.golflarosaleda.comGOLF LOS PALOS TENERIFE 9 922169080 [email protected] www.golflospalos.comREAL CLUB DE GOLF TENERIFE TENERIFE 18 922636607 [email protected] www.realgolfdetenerife.comISLASCANARIAS-LAGOMERA TECINA GOLF IN LA GOMERA TENERIFE 18 922145950 [email protected] www.tecinagolf.comLARIOJA · FEDERACIÓN DE GOLF DE LA RIOJA LA RIOJA 941499312 [email protected] www.larioja-golf.comCLUB DE GOLF RIOJA ALTA LA RIOJA 18 941340895 [email protected] www.golfrioja.com CLUB DE GOLF SOJUELA LA RIOJA 18 941446766 [email protected] www.clubdegolfsojuela.comEL CAMPO DE LOGROÑO LA RIOJA 18 + 9 941511360 [email protected] www.golflogrono.esMELILLA · FEDERACION MELILLENSE DE GOLF MELILLA 952679019 [email protected] PAISVASO • FEDERACIÓN VASCA DE GOLF GUIPUZCOA 943293508 [email protected] www.fvgolf.comCLUB DE GOLF ARTXANDA DE GALDAKAO VIZCAYA 27 946565505 [email protected] www.artxandagolf.com GOLF PALACIO DE URGOITI VIZCAYA 9 946746932 [email protected] www.palaciourgoiti.comCLUB DE GOLF DE LARRABEA ALAVA 18 945465482 [email protected] www.larrabea.comGOIBURU GOLF CLUB GUIPUZCOA 9 943300845 [email protected] www.goiburugolfclub.comIZKI-GOLF ALAVA 18 par 72+9par 36 945378262 [email protected] www.izkigolf.comMEAZTEGI GOLF VIZCAYA 18 y 9 par 3 946364370 [email protected] www.meaztegigolf.esREAL GOLF CLUB DE SAN SEBASTIAN GUIPUZCOA 18 943616845 [email protected] www.golfsansebastian.comREAL GOLF CLUB DE ZARAUZ GUIPUZCOA 9 943830145 [email protected] www.golfzarauz.comREAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL GUIPUZCOA 18 943472736 [email protected] www.euskogolf.comREAL SOCIEDAD DE GOLF DE NEGURI VIZCAYA 18 944910200 [email protected] ZUIA CLUB DE GOLF ALAVA 9 945430922 [email protected] PRINCIPADODEASTURIAS • FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS ASTURIAS 985339141 [email protected] www.fedegolfasturias.comALDAMA GOLF ASTURIAS 9 par 3 985408640 [email protected] www.hotelaldamagolf.comCAMPO MUN. DE GOLF DE LAS CALDAS ASTURIAS 18 par 71 985798132 [email protected] www.golflascaldas.comCAMPO MUNICIPAL DE GOLF “LA LLOREA” ASTURIAS 18 985181030 [email protected] www.golflallorea.comCLUB DE GOLF CIERRO GRANDE ASTURIAS 9 985472519 [email protected] www.cierrrogrande.comCLUB DE GOLF DE LUARCA ASTURIAS 9 985470645 [email protected] www.luarcagolf.comCLUB DE GOLF LA BARGANIZA ASTURIAS 18 985742468 [email protected] www.labarganiza.comCLUB DE GOLF LA CUESTA DE LLANES C. MPAL. ASTURIAS 18 985417230 [email protected] www.golflacuesta.comCLUB DE GOLF LA FRESNEDA ASTURIAS 9 985267301 [email protected] www.coralgolf.comCLUB DE GOLF LA MORGAL ASTURIAS 9 985771675 [email protected] CLUB DE GOLF LA RASA BERBES ASTURIAS 9 985857881 [email protected] www.golflarasa.comCLUB DE GOLF MADERA III ASTURIAS 9 985365379 [email protected] www.madera3.esCLUB DE GOLF VILLAVICIOSA ASTURIAS 9 + 9 985892632 [email protected] www.villaviciosagolf.comLOS BALAGARES GOLF ASTURIAS 18 par 70 985535178 [email protected] www.losbalagaresgolf.comREAL CLUB DE GOLF DE CASTIELLO ASTURIAS 18 985366313 [email protected] www.castiello.comREGIONDEMURCIA • FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA MURCIA 968284832 [email protected] www.fgolfmurcia.comCLUB DE GOLF ALTORREAL MURCIA 18 par 72 968648144 [email protected] www.golfaltorreal.es GOLF TORREPACHECO MURCIA 18 968585111 [email protected] www.golftorrepacheco.esHACIENDA DEL ALAMO GOLF MURCIA 18+6 par 3 902654400 [email protected] www.clubdegolfhda.com LA MANGA CLUB MURCIA 18+18+18 968331234 [email protected] www.lamangaclub.es LA SERENA GOLF MURCIA 18 968575576 [email protected] www.laserenagolf.esLA TORRE GOLF RESORT MURCIA 18 968044879 [email protected] www.polarisworld.com MOSA GOLF CLUB MURCIA 9 968607209 [email protected] www.mosagolfmurcia.com SENSON GOLF MURCIA 18 692656652 [email protected] www.sensongolf.esMAR MENOR BEST GOLF MURCIA 18 968041765 [email protected] www.polarisworld.com CLUB DE GOLF PERALEJA MURCIA 18 968607575 [email protected] www.peralejagolf.com

• FEDERACIÓN DE CANARIAS TENERIFE 922278354 [email protected] www.federacioncanariagolf.comANFITAURO GOLF GRAN CANARIA 9 par 3 928560462 [email protected] www.anfitauro.esCAMPO DE GOLF MASPALOMAS GRAN CANARIA 18 928762581 [email protected] www.maspalomasgolf.netEL CORTIJO CLUB DE CAMPO GRAN CANARIA 18 928711111 [email protected] www.elcortijo.es LAS PALMERAS GOLF LAS PALMAS 18 par 3 928222333 [email protected] www.laspalmerasgolf.comMELONERAS GOLF LAS PALMAS 18 928145309 [email protected] www.lopesanhoteles.comMELONERAS GOLF LAS PALMAS 18 928145309 [email protected] www.lopesanhoteles.comOASIS GOLF LAS PALMAS 18 928684890 [email protected] www.oasisgolf.esREAL CLUB DE GOLF LAS PALMAS LAS PALMAS 18 928351050 [email protected] www.realclubdegolfdelaspalmas.comSALOBRE GOLF & RESORT LAS PALMAS 18 928010103 [email protected] www.salobregolfresort.com

FUERTEVENTURA GOLF FUERTEVENTURA 18 928160034 [email protected] www.fuerteventuragolfclub.comGOLF SALINAS DE ANTIGUA FUERTEVENTURA 18 928877272 [email protected] www.salinasgolf.comJANDIA GOLF FUERTEVENTURA 18 928871958 [email protected] www.jandiagolfcourse.comPLAYITAS GOLF FUERTEVENTURA 18 928860400 [email protected] www.playitas.net

GOLF COSTA TEGUISE LANZAROTE 18 par 72 928590512 [email protected] www.lanzarote-golf.comLANZAROTE GOLF LANZAROTE 18 par 72 928514050 [email protected] www.lanzarotegolfresort.comPITCH & PUTT HESPERIA PLAYA DORADA LANZAROTE 9 par 27 928517120 [email protected] www.hesperia-playadorada.com

AMARILLA GOLF & COUNTRY CLUB TENERIFE 18 922730319 [email protected] www.amarillagolf.esCAMPO DE GOLF LAS AMERICAS TENERIFE 18 922752005 [email protected] www.golf-tenerife.comBUENAVISTA GOLF TENERIFE 18 922129034 [email protected] www.buenavistagolf.esGOLF COSTA ADEJE TENERIFE 27 922710000 [email protected] www.golfcostaadeje.comGOLF DEL SUR TENERIFE 27 922738170 [email protected] www.golfdelsur.esGOLF DEL SUR TENERIFE 27 922738170 [email protected] www.golfdelsur.esGOLF LA ROSALEDA TENERIFE 9 922373000 [email protected] www.golflarosaleda.comGOLF LOS PALOS TENERIFE 9 922169080 [email protected] www.golflospalos.comREAL CLUB DE GOLF TENERIFE TENERIFE 18 922636607 [email protected] www.realgolfdetenerife.com

TECINA GOLF IN LA GOMERA TENERIFE 18 922145950 [email protected] www.tecinagolf.com


Last year, a total of 347 international congresses and conventions were held in Spain, 13% more than the

year before, which is why this country remains the third-leading international congress destination, according to the International Congress & Convention As-sociation (ICCA). At the same time, Bar-celona has moved up two places in the city ranking, thanks to the 30 additional international congresses and conventions it hosted last year - 136 meetings in all

Signs are that this segment will find this year just as interesting. In early October, the ABTA chose Barcelona as the venue for its annual convention, “The 2009 Travel Convention”, the most ambitious promotional action ever sponsored by Turismo de Barcelona, which invested ap-proximately 650,000 euros in the event.

During the convention, Joan Gaspart, president of Turismo de Barcelona, high-lighted the importance of holding the event in the city, since it would generate 900 “salesmen for Barcelona”. He ex-plained that 10% of all the city’s tourists come from the United Kingdom, the lead-ing international market for the sector in the Catalan capital. Furthermore, Ignacio Vasallo, director of the Spanish Tourism Office in the United Kingdom, explained

that this is the fourth year in a row that the ABTA’s annual convention has been held in Spain. He indicated that this has not been a good year because of the negative effects of the euro/pound parity, in addi-tion to the financial crisis, although Spain and Barcelona have had better results than their euro-zone competitors.

The convention afforded British travel agents with the chance to go on different visits around Barcelona, including a tour of Modernism, the stadium where Barça

plays and Montserrat.Not only that, Future Travel chose to

hold its annual conference in Palma de Mallorca. The event took place between October 20 and 22 in Magaluf and was

attended by approximately 250 travel agents. This was the third year that this conference has been held in Spain, with previous venues being Costa de la Luz (2007) and Costa del Sol (2006).

Thomas Cook chooses the Canaries

Similarly, tour operator Thomas Cook also chose Spain as a destination for hold-ing their annual convention. Tenerife will be welcoming approximately 2,600 tour

operators, who will be coming to the island for the tour operator’s annual convention, which will take place from December 10 to 16.

José Manuel Bermúdez, the island’s

Spain: endless reasons for being a meetings destination

Professional quality and impeccable, modern infrastructures make this country a favourite destination when choosing a venue for holding events. A slew of international companies harbour no doubts: they know success is a sure thing in Spain.

The number of international meetings in Spain rose by 13% in 2008.

Turismo de Barcelona invested aproximately 650.000 euros en ABTA’s annual convention


Minister of Tourism, indicated that this is undoubtedly “great news, since this is a priceless event in terms of promoting our destination that have a catalysing effect just at a time in which the international economic and tourism scenario is not ex-actly the best.”

Those responsible for organising the event have decided on Tenerife because of the island’s magnificent hotel and con-gress infrastructure and the efforts made in the past months by Turismo de Tenerife, which has placed all the means of its dis-posal towards achieving the objective of attracting this major promotional event.

The convention will be held at the Mag-ma Arte & Congresos Hall on Costa Adeje and participants will lodge at different ho-tels in the south of the island. The inau-gural act is slated to take place at Siam Park. During the six days of the event, par-ticipants will have a chance to get to know the island’s main tourism attractions.

The Thomas Cook United Kingdom con-vention joins other prominent events that will be taking place on the island until December, in which another 2,000 tour Magma Congress Hall, Tenerife.

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Valentin Son Bou Hotel & Appartments **** Menorca


operators and journalists from our main origin tourism markets will be taking part. Among others are the conventions of TUI and Lufthansa City Center and the pres-entations of the Thomas Cook France and Germany catalogues and fam trips for tour operators and airlines such as Thomas Cook Denmark, Alltours Germany, Jet2.com and Aer Lingus, which will bring in more than 1000 participants. Likewise, the island will be the venue for the Tho-mas Cook Travel Games, which will have 500 participants.

Silver medalIn 2008, members of the Spanish

Congress Hall Association (APCE) hosted 6,100 events - 600 of which were con-gresses - with a total 4.4 million partici-pants and revenue of 1.8 billion euros. These data confirmed Spain as the world’s second-ranking destination country.

Furthermore, the economic crisis does not seem to have had a huge impact on congresses in 2009. José Salinas, presi-dent of the Association, asserts that ac-tivity in these venues will be “similar to

2008”, although revenue may be weaker and fall 10%. Nevertheless, he admits there is “a certain shifting trend” in cor-porate events that is negatively affecting congress tourism.

Salinas notes that congresses account for 70% of all congress hall activity and also that “corporate business has suffered the most from the effects of the crisis”.

The other side of the coinBusiness tourism in Spain will undergo

a change as of 2010, since revenue will drop as a result of a “more austere” plan in relation to expenditure allocated for these types of events, although “the number of meetings will not fall”. This segment will not note the consequences of the turbu-lence in financial markets until late 2009 or early 2010, according to explanations

by Chon Durán, president of the Spanish OPC Federation.

Likewise, business tourism “will not undergo a crisis, but rather a period of common sense”, since throwing around

money is “not well regarded”, which is why it is “normal” that the scenario will be “negative” in comparison with the “splendid” periods the sector has experi-enced. Another aspect to consider in this segment is that sustainable meetings will gradually gain “in importance” and even-tually become a “very important point” in the short term.

In this sense, Spain is halfway down the road to achieving sustainable facilities all over the country, although it is advancing with “giant steps”, Durán explained.

Noelia Cedrés

APCE hosted 6,100 events with a total 4.4 million participants and revenue of 1.8 billion euros

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PROFESSIONAL CONVENTION ORGANISATION NAME Province Tel +34 E-mail WebAC COMUNICACION GLOBAL,SL Dª ARACELI CALVO MADRID 915715005 [email protected] www.accomunicacion.comAFORO ORG Y ADMON. DE CONGRESOS, SL D.NIEVES COLLANTES GONZALEZ CANTABRIA 942230627 [email protected] www.aforosl.comAIM GROUP Dª. ANDREA ZAUPA MADRID 913202884 [email protected] www.aimspain.esALQUIBLA CONGRESOS D.ANTONIO GARCIA GARCIA MURCIA 968225020 [email protected] www.alquibla.comALTAMIRA CONGRESOS Dª YOLANDA HIGUERA CANTABRIA 942240156 [email protected] www.altamiracongresos.comAOPC ORGANIZACIÓN PROFESIONAL DE CONGRESOS Dª PALOMA BELLES BARCELONA 933027541 [email protected] www.aopc.esARAGON TOURS D CARLOS MARTINEZ ZARAGOZA 976219320 [email protected] www.aragon-tours.comASOCIACION RIOJANA DE EMPRESAS OPC D.ALBERTO PICATOSTE MARTINEZ LA RIOJA 941271271 [email protected] www.opcrioja.orgATLANTA UNICONGRESS D. JUANJO PASTOR MADRID 913104376 [email protected] www.unicongress.comATLANTICO CONGRESOS D.BENIGNO MIRANDA A CORUÑA 981569040 [email protected] www.atlanticocongresos.comAULA MEDICA CONGRESOS DªSUSANA SZIGRISZT MADRID 913576609 [email protected] www.grupoaulamedica.comAZAFATAS RIOJA,SL D. MANUEL RUBIO MARTIN LA RIOJA 941214121 [email protected] www.azafatasrioja.comBARCELONA CONGRES MEDIC,SL D. TOMAS GIL BARCELONA 933185734 [email protected] www.bcmedic.comC & E CONGRESOS Y EXPOSICIONES D.ALVARO LOPEZ FIGUERAS A CORUÑA 981554630 [email protected] www.congresosyexposiciones.comCEDES,SL Dª MARIA TERESA DIEZ BARNES MURCIA 968210684 [email protected] www.cedes.esCENTRO DE CONGRESOS CIUTAT D’eLX D.ENRIQUE PINEDA PEREZ ALICANTE 966658077 [email protected] www.turismedelx.comCIC,SA D.TOMEU BOSCH PALMA DE MALLORCA 971736060 [email protected] www.cicspain.comCOFEX,SL D.CARLOS HIGUERA TRUEBA CANTABRIA 942364168 [email protected] www.cofexcongresos.comCONGREGA, S.L. Dª MARIA MUÑIZ GARCIA A CORUÑA 981216416 [email protected] www.congrega.esCONGRESOS E INCENTIVOS RIOJA S.L D.RAUL LAVEGA HERCE LA RIOJA 941202664 [email protected] www.congresosrioja.comCONGRESOS GESTAC,SL Dª Mª PILAR LOPEZ MORENO GRANADA 958132949 [email protected] www.congresosgestac.esCONGRESOS NAVARRA (ASOC.NAVARRA DE EMPRESAS OPC) Dª MARIA VICTORIA VIDAURRE NAVARRA 948274050 [email protected] www.congresosnavarra.comCONGRESS POINT D.ILDEFONSO GONZALEZ LA RIOJA 941210494 [email protected] www.congresspoint.esCOVENT CONGRESOS Y EVENTOS D.JOSE MARIA NEGRO NAVARRA 948354988 [email protected] CREATIVANDO D.RAFAEL BORREGO SEVILLA 902931926 [email protected] www.creativando.esCYEX CONGRESOS,SL Dª. ROSARIO BARCA FERNANDEZ A CORUÑA 981555720 [email protected] DI&CO,SL (ASOC. ARAGONESA DE EMPRESAS OPC) Dª ASCENSION DURAN UCAR ZARAGOZA 976211748 [email protected] www.dico.esDOSAN,SA Dª. ISABEL SANTAMARTA MADRID 916322540 [email protected] www.dosan.comDUO COMUNICACION Y PROTOCOLO D.LLANOS GIMENEZ ALBACETE 967220985 [email protected] www.duo2.comECOTURISMO DE NEGOCIOS OPC D. FERNANDOARMENDARIZ MADRID 912312570 [email protected] www.aldeasantillana.comEGUNBIDE CONGRESOS (ASOC. VASCA DE EMPRESAS OPC) D.IÑIGO GONZALEZ DE DURANA ALAVA 945146630 [email protected] www.egunbide.esERCISA,SA Dª.YOLANDA GUEREDIAGA VIZCAYA 944212705 [email protected] www.ercisa.comESOC, SL (ASOC. MEDITERRANEA DE EMPRESAS OPC) Dª Mª VICTORIA RAMOS FORCEN ALICANTE 965229940 [email protected] www.grupoesoc.esEUROCONGRES Dª Mª LUISA AZNAR MORENO GRANADA 958208650 [email protected] www.eurocongres.esEVENTO ORGANIZACIÓN DE SERVICIOS PLENOS, S.L D.JESUS MARIA GOMEZ MERINO VALLADOLID 902500493 [email protected] www.eventoplenos.comEXON Dª.JUDITH MARTINEZ FERNANDEZ LA RIOJA 941271260 [email protected] www.exon.comFACTORIA DE SERVICIOS D.ALFREDO REY VALENCIA 963332818 [email protected] www.factoriadeservicios.comFASE 20 CONGRESOS D. ENRIQUE GIL MADRID 902430960 [email protected] www.fase20.comFEDERACION ESPAÑOLA DE OPC’S Dª CHON DURAN UCAR MADRID 902110367 [email protected] www.opcspain.orgFUNDACION GRAL.UNIVERSIDAD DE ALCALA D.JESUS LOPEZ-LINARES GARCIA MADRID 918797430 [email protected] www.fgua.esGACEI OPC D.JOSE LUIS MACHO CADIZ 956252681 [email protected] www.gacei.comGAMA CONGRESOS Y EVENTOS,SA Dª GABRIELA SALES ESCRIVA VALENCIA 963155788 [email protected] www.gamacongresos.comGEYSECO SPAIN D.GERMAN ORTIZ HORNAZABAL CANTABRIA 902195545 [email protected] www.geyseco.comGONZALEZ HERNANDO & ASOCIADOS,SL D.JOSE LUIS GONZALEZ HERNANDO SEVILLA 954254040 [email protected] GRUPO DRUG FARMA CONGRESOS D.MANUEL GARCIA ABAD MADRID 915002077 [email protected] www.drugfarma.comGRUPO INTERSERVICE,SL (ASOC. EMP. OPC CASTILLA Y LEON) D.JESUS M.PEREZ VALLADOLID 902367482 [email protected] www.grupointerservice.esGRUPO PACIFICO,SA( ASOC. CATALANA D’EMPRESES OPC) Dª. PATRICIA MILAN BARCELONA 932388777 [email protected] www.pacifico-meetings.comIDEX, IDEAS Y EXPANSION D.JUAN JOSE CERVETTO ALICANTE 902929202 [email protected] www.idex.esIJ & ASOCIADOS Dª ISABEL JIMENEZ FUENTES TENERIFE 922336815 [email protected] www.ilusioninnova.comIMPULSA/ INICIATIVAS Y MEDIOS D. LUIS MANUEL MARTÍNEZ TORIBIO MADRID 913102763 [email protected] www.impulsa.esINDALCONGRES Dª BASILIA GARCIA ALMERIA 950151724 [email protected] www.indalcongress.comINTRO COMUNICACIÓN D.IGOR RICO OSÉS NAVARRA 948176060 [email protected] www.introcomunicacion.comKARMA VIAJES D. JORGE RODRIGUEZ PONTEVEDRA 986493050 [email protected] www.karmaviajes.comLANKOR Dª MAITE AIZPURU ECIOLAZA GUIPUZOCA 943428111 [email protected] www.lankor.comMAGNA CONGRESOS,SL Dª ELENA GONZALEZ CUESTA STA.CRUZ TENERIFE 922656262 [email protected] www.magnacongresos.comMALLORCA PUNTO DE ENCUENTRO D. MAURICIO GINARD VICENS PALMA DE MALLORCA 971213858 [email protected] www.mallorcapde.comMCCANN MEETINGS D.JUAN MANUEL MACHO BARCELONA 932064646 [email protected] www.mccann-meetings.comMEET & FORUM Dª. CAMILA LEJARRAGA MADRID 915178788 [email protected] www.meetandforum.comNOVA DE CONGRESOS Dª TERESA FANDIÑO VAZQUEZ A CORUÑA 981574348 [email protected] www.novadecongresos.comORGANIZACION CONGRESOS Y EXPOSICIONES,SL (EXPO21) D.CARLOS SAENZ ALONSO LA RIOJA 941246697 [email protected] www.expo-21.comORGANIZACION Y GESTION DEL PRINCIPADO,SL Dª ANA ARRONES ASTURIAS 985218414 [email protected] www.oyg.infoORZAN CONGRES,SL (ASOC. DE EMPRESAS OPC DE GALICIA) Dª. YOLANDA BARBEITO MANTEIGA A CORUÑA 981900700 [email protected] www.orzancongres.comOTAC D.JOSE LUIS LABORDA BARCELONA 932892440 [email protected] www.otac.comOTR BURGOS Dª .MARIANA CALS BURGOS 947256010 [email protected] www.otrburgos.comPAP CONGRESOS, SL D. DAVID ABREU LOPEZOSA MADRID 913675365 [email protected] www.papcongresos.esPIC-ASOC. ANDALUZA DE EMPRESAS OPC D.VICENTE SERRANO GUTIERREZ CORDOBA 957485848 [email protected] www.proyectosycongresos.comPLANNER CONGRESOS Y EVENTOS D.ALBERTO PICATOSTE MARTINEZ LA RIOJA 941207038 [email protected] www.plannercongresos.comPMI EVENTS Dª MARIA COMAS PALMA DE MALLORCA 971711488 [email protected] PRESENCIA INTERNACIONAL Dª.MATILDE ALMONDOS MADRID 902451485 [email protected] www.presencia-inter.comPRIORITY COACH & MANAGEMENT D.FCO. FUSTER GARRIDO TOLEDO 925220428 [email protected] PROMOS OPC Dª. RAQUEL ARRIETA LA RIOJA 941238409 [email protected] www.promos-opc.comREUNIONS I CIÈNCIA,SL D.RAFEL PERIS BARCELONA 934108646 [email protected] www.reunonsciencia.esSAYCO CONGRESOS D.MANUEL ORTIZ SANCHEZ SEVILLA 954991500 [email protected] www.sayco.netSEATRA Dª MARIA JOSE GIL MADRID 915359617 [email protected] www.seatra.esSEPRO EVENTS D.JUAN JULIAN LEON MADRID 912048700 [email protected] www.seproevents.comSEPROTEC D. JUAN JULIAN LEON IBAÑEZ MADRID 912046700 [email protected] www.seprotec.comSIASA CONGRESOS DªANGELES CORTES MADRID 914574891 [email protected] www.siasa.esSUMUN EVENTOS D.JORGE GARCIA-PABLOS MADRID 913930977 [email protected] www.sumun.esTARSA OPC D.JOSE VICENTE CASTAÑO ALICANTE 902365735 [email protected] www.tarsacom.comTECNIC VIAJES BARCELONA Dª ANA FUENTES BARCELONA 933633954 [email protected] www.tecniviajes.comTILESA OPC, SL (ASOCIACION OPC MADRID Y CENTRO) D.CARLOS DE SEBASTIAN MADRID 913612600 [email protected] www.tilesa.esTISA CONGRESOS DªMATILDE ELEXBURU VIZCAYA 944235336 [email protected] www.tisasa.esTOT NOU DªPALOMA MAESTRE VALENCIA 963941654 [email protected] www.totnou.comTRAPSA D. GERARDO DIAZ BARCELONA 934261639 [email protected] www.trapsa.comTRAVELDOS CONGRESOS D.JOSE LUIS GANDULLO ANTUNEZ SEVILLA 954282400 [email protected] www.traveldos.comTREVISANI D. LUIS DAVILA A CORUÑA 981592333 [email protected] www.trevisanicongresos.comTUREVENT D. PILAR TORMO MARTIN TOLEDO 925251402 [email protected] TURVIGO FERIAS Y CONGRESOS,SA D.JOSE MANUEL MACIÑEIRAS PONTEVEDRA 986443071 [email protected] www.viajesvincit.comULTRAMAR EXPRESS / TUI GROUP Dª GEMA ARRANZ ESQUIVEL MADRID 917801214 [email protected] www.uex.esUNICONGRESS D.JORDI TRAVESET BARCELONA 933672420 [email protected] www.atlanta.esVERSAL COMUNICACIÓN Dª.MARIA J. SOLLA BREA A CORUÑA 981555920 [email protected] www.versalcomunicacion.comVIAJES DUBLIN D.JOSE Mª GOYA MADRID 913199568 [email protected] www.viajesdublin.comVIAJES EL CORTE INGLES - DIV.CONGRESOS D.JOSE CARVAJAL MADRID 912042600 [email protected] www.viajeselcorteingles.esVIAJES GENIL D. ENRIQUE GIL GRANADA 958203511 [email protected] VIAJES GUIANA TOUR D. JOSE MARTIN SERNANDEZ LEON 987428615 [email protected] www.guianatour.comVIAJES HALLEY.DPTO.DE CONGRESOS D.FRANCISCO MARISCAL MADRID 914550028 [email protected] VIAJES Y CONGRESOS, SA D.TIRSO CARPIO RODRIGUEZ SALAMANCA 923267292 [email protected] www.viajesycongresos.com

IJ & ASOCIADOS Dª ISABEL JIMENEZ FUENTES TENERIFE 922336815 [email protected] www.ilusioninnova.com

MAGNA CONGRESOS,SL Dª ELENA GONZALEZ CUESTA STA.CRUZ TENERIFE 922656262 [email protected] www.magnacongresos.com


We take care of you.

www.grupotel.com

+34 971 85 00 61

Discover why Grupotel Hotels & Resorts is one of the leading Hotel chains inthe Mediterranean. With 34 hotels among the Balearic islands and Barcelona,you will benefit from modern facilities, the best service and a wide choiceof possibilities for all kinds of travellers. Grupotel. We take care of you.

M A L L O R C A · M E N O R C A · I B I Z A · B A R C E L O N A

GRUPOTEL.WE TAKE CARE OF YOU.


CONGRESS HALLS Members of the Spain Convention Bureau Province Tel + 34 E-mail Web PALACIO DE CONGRESOS DE VALENCIA VALENCIA 963179400 [email protected] www.palcongres-vlc.comSEDE DE LA PRESIDENCIA DE LA ASOC. PALACIOS DE CONGRESOS DE ESPAÑA VALENCIA 963179400 [email protected] www.palcongres-vlc.comAUDITORI I PALAU DE CONGRESSOS DE CASTELLO CASTELLON 964231440 [email protected] www.palaudecongressos.com/inicio_f.phpAUDITORI I PALAU DE CONGRESSOS DE PEÑISCOLA CASTELLON 964231440 [email protected] www.palaudecongressos.comAUDITORIO CIUDAD DE LEON LEON 987244663 [email protected] www.auditoriociudaddeleon.netAUDITORIO DE LOS JAMEOS DEL AGUA LAS PALMAS 928801500 [email protected] www.centrosturisticos.comAUDITORIO DE TENERIFE SANTA CRUZ DE TENERIFE 922568600 [email protected] www.auditoriodetenereife.comAUDITORIO INSULAR DE FUERTEVENTURA FUENTEVENTURA 928532186 [email protected] AUDITORIO MUNICIPAL ENRIC GRANADOS LLEIDA 973700639 [email protected] www.paeria.cat/auditoriAUDITORIO PALACIO DE CONGRESOS DE GIRONA GIRONA 872080709 [email protected] www.gironacongressos.org AUDITORIO PALACIO DE CONGRESOS DE ZARAGOZA ZARAGOZA 976721300 [email protected] www.auditoriozaragoza.comAUDITORIO Y CENTRO DE CONGRESOS “VICTOR VILLEGAS” MURCIA 968341060 [email protected] www.auditoriomurcia.orgAUDITORIO Y PALACIO DE CONGRESOS PRINCIPE FELIPE OVIEDO ASTURIAS 985272111 [email protected] www.palaciocongresos-oviedo.com AUDITORIUM DE PALMA DE MALLORCA PALMA DE MALLORCA 971735328 [email protected] www.auditoriumdepalma.comBILBAO EXHIBITION CENTRE-BEC VIZCAYA 944040000 [email protected] www.bilbaoexhibitioncentre.comCENTRO DE CONGRESOS “CIUTAT D’ELX” ALICANTE 966658077 [email protected] www.turismedelx.comCENTRO DE CONGRESOS DE VALLADOLID VALLADOLID 983429130 [email protected] www.feriavalladolid.comCENTRO DE CONGRESOS HOSPITAL DE SANTIAGO JAEN 953750440 [email protected] www.ubedainteresa.comCENTRO DE CONGRESOS PUERTO DE LA CRUZ SANTA CRUZ DE TENERIFE 922380550 [email protected] CENTRO DE CONGRESOS Y EXPOSICIONES ANT. HOSPITAL SAN JUAN DE DIOS 953248000 [email protected] CENTRO DE CONVENCIONES DE FERIAS DE MADRID-IFEMA MADRID 917225074 [email protected] www.convenciones.ifema.es CENTRO DE CONVENCIONES DE JAEN JAEN 953086980 [email protected] www.ifeja.orgCENTRO DE CONVENCIONES INTERNACIONAL DE BARCELONA BARCELONA 932301000 [email protected] www.ccib.esCENTRO INTERNACIONAL DE FERIAS Y CONGRESOS 922238400 [email protected] www.feriatenerife.comFERIA DE VALENCIA VALENCIA 963861100 [email protected] www.horizontal.feriavalencia.com FEVAL INSTITUCION FERIAL DE EXTREMADURA BADAJOZ 924810751 [email protected] www.feval.comFICOBA GUIPUZCOA 943667788 [email protected] www.eventoscostavasca.comFIRES I CONGRESOS D’ EIVISSA I FORMENTERA EIVISSA 971310709 [email protected] www.fecoef.comFIRES I CONGRESSOS DE BALEARS PALMA DE MALLORCA 971771302 [email protected] www.firesicongressos.comFORO IBEROAMERICANO DE LA RABIDA HUELVA 959530254 [email protected] www.diphuelva.esGABINETE LITERARIO LAS PALMAS DE GRAN CANARIA 928372149 [email protected] IFEBA INSTITUCION FERIAL DE BADAJOZ BADAJOZ 924213000 [email protected] www.feriabadajoz.comINSTITUCION FERIAL ALICANTINA (IFA) ALICANTE 966657600 [email protected] www.feria-alicante.comINSTITUCION FERIAL DE CADIZ (IFECA) CADIZ 956180723 [email protected] www.ifecajerez.orgMAGMA ARTE & CONGRESOS SANTA CRUZ DE TENERIFE 922793987 [email protected] www.magmatenerife.esPALACIO DE CONGRESOS - AUDITORIO MUNICIPAL MAESTRO PADILLA ALMERIA 950273002 [email protected] www.almeriacultura.com PALACIO DE CONGRESOS Y CONV. DE BARCELONA (FIRA DE BARCELONA) BARCELONA 902233200 [email protected] www.firabcn.esPALACIO DE CONGRESOS- AUDITORIO KURSAAL GUIPOZCOA 943003000 [email protected] www.kursaal.orgPALACIO DE CONGRESOS CASA COLON HUELVA 959210181 [email protected] www.huelvacultura.comPALACIO DE CONGRESOS CONDE ANSUREZ VALLADOLID 983423536 [email protected] www.funge.uva.esPALACIO DE CONGRESOS DE ALICANTE ALICANTE 965261011 [email protected] www.palaciodecongresosalicante.com PALACIO DE CONGRESOS DE ATAPUERCA BURGOS 947001100 [email protected] www.palaciocongresosatapuerca.comPALACIO DE CONGRESOS DE BADAJOZ MANUEL ROJAS BADAJOZ 924939000 recepcion-badajoz@palaciosde www.palaciosdecongresosdeextremadura congresosdeextremadura.es .esPALACIO DE CONGRESOS DE CANARIAS-(AUDITORIO ALFREDO KRAUS) LAS PALMAS DE GRAN CANARIA 928491770 [email protected] www.pcongresos-canarias.comPALACIO DE CONGRESOS DE CASTELLO CASTELLON 964231440 [email protected] www.palaudecongressos.comPALACIO DE CONGRESOS Y EXPOSICIONES DE CASTILLA Y LEON SALAMANCA 923265151 congresos@palaciocongresos www.palaciocongresossalamanca.com salamanca.comPALAU DE CONGRESSOS DE CATALUNYA BARCELONA 933644400 [email protected] www.pcongresos.comPALACIO DE CONGRESOS DE JACA ARAGON 974356002 [email protected] www.jaca.esPALACIO DE CONGRESOS DE LA PIRAMIDE DE ARONA SANTA CRUZ DE TENERIFE 922757549 [email protected] www.exppogrupo.comPALACIO DE CONGRESOS DE LLEIDA LLEIDA 973705000 [email protected] www.firadelleida.comPALACIO DE CONGRESOS DE MADRID MADRID 913378100 [email protected] www.madridconventioncentre.comPALACIO DE CONGRESOS DE PALMA PALMA DE MALLORCA 971729920 [email protected] www.pcongresosdepalma.comPALACIO DE CONGRESOS GRAN CANARIA “INFECAR” LAS PALMAS DE GRAN CANARIA 928010203 [email protected] www.infecar.esPALACIO DE CONGRESOS PLATJA D’ARO GIRONA 971817179 [email protected] www.platjadaro.comPALACIO DE CONGRESOS PRINCIPE FELIPE (AUDITORIUM HOTEL) MADRID 914004400 [email protected] www.hotelauditorium.comPALACIO DE CONGRESOS PUEBLO ESPAÑOL PALMA DE MALLORCA 971737070 [email protected] www.congress-palace-palma.com PALACIO DE CONGRESOS Y AUDITORIO DE IBIZA Y FORMENTERA EIVISSA 971332800 [email protected] www.santaeulalia.netPALACIO DE CONGRESOS Y AUDITORIO DE LA RIOJA “RIOJAFORUM” LA RIOJA 941276200 [email protected] www.riojaforum.comPALACIO DE CONGRESOS Y AUDITORIO DE NAVARRA “BALUARTE” NAVARRA 948066066 [email protected] www.baluarte.comEXPOMELONERAS (PALACIO DE CONGRESOS MASPALOMAS) LAS PALMAS DE GRAN CANARIA 928128000 [email protected] www.expomeloneras.comPALACIO DE CONGRESOS Y EXPOSICIONES CIUDAD DE ALBACETE ALBACETE 967215778 [email protected] www.beatrizhoteles.comPALACIO DE CONGRESOS Y EXPOSICIONES DE CADIZ CADIZ 956291017 cadiz2000@palaciocongresos www.palaciocongresos-cadiz.com -cadiz.comPALACIO DE CONGRESOS Y EXPOSICIONES DE CORDOBA CORDOBA 957483112 [email protected] www.cordobacongress.comPALACIO DE CONGRESOS Y EXPOSICIONES DE ESTEPONA MALAGA 952803512 [email protected] www.iespana.es/ifesteponaPALACIO DE CONGRESOS EUROPA ALAVA 945161279 [email protected] www.vitoria-gasteiz.org/congresosPALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA A CORUÑA 981519988 [email protected] www.palaciosantiago.comPALACIO DE CONGRESOS Y EXPOSICIONES DE ISLANTILLA HUELVA 959646257 [email protected] www.palaciodecongresosdeislantilla.comPALACIO DE CONGRESOS Y EXPOSICIONES DE LA COSTA DEL SOL MALAGA 952379203 [email protected] www.palacio-congresos.comPALACIO DE CONGRESOS DE GIJON ASTURIAS 985180117 [email protected] www.feriasturias.esPALACIO DE CONGRESOS Y MUSICA DE BILBAO “EUSKALDUNA” VIZCAYA 944035000 [email protected] www.euskalduna.net PALACIO DE EXPOSICIONES Y CONGRESOS DE MERIDA BADAJOZ 924007300 recepcion-merida@palaciosde www.palaciosdecongresosdeextremadura congresosdeextremadura.es .es PALACIO DE EXPOSICIONES Y CONGRESOS A CORUÑA “PALEXCO” A CORUÑA 981228888 [email protected] www.palexco.comPALACIO DE EXPOSICIONES Y CONGRESOS DE GRANADA GRANADA 958246700 [email protected] www.pcgr.orgPALACIO DE EXPOSICIONES Y CONGRESOS DE TERUEL TERUEL 902023935 [email protected] www.feria-congresosteruel.comPALACIO DE EXPOSICIONES Y CONGRESOS SEVILLA (FIBES) SEVILLA 954478700 [email protected] www.fibes.esPALACIO DE FERIAS Y CONGRESOS DE MALAGA MALAGA 952045500 [email protected] www.fycma.comPALACIO DE FERIAS Y CONGRESOS DE MARBELLA MALAGA 952828244 [email protected] www.congresosmarbella.es/marbellaPALACIO DE FERIAS Y CONGRESOS DE REUS TARRAGONA 977326363 [email protected] www.firareus.comPALACIO DE FESTIVALES DE CANTABRIA CANTABRIA 942361606 [email protected] www.palaciofestivales.comPALACIO DE LA MAGDALENA CANTABRIA 942203084 [email protected] www.palaciomagdalena.esPALACIO DE LA OPERA DE LA CORUÑA A CORUÑA 981140404 [email protected] www.palaciodelaopera.comPALACIO FERIAL Y DE CONGRESOS DE TARRAGONA TARRAGONA 977245577 [email protected] www.palaucongrestgna.comPALACIO MPAL.DE CONGRESOS (MADRID ESPACIOS Y CONGRESOS) MADRID 902221515 [email protected] www.ifema.esPALACIO DE EXPOSICIONES YCONGRESOS DE SANTANDER CANTABRIA 942290040 [email protected] www.palaciodeexposiciones.comPALAU DE CONGRESSOS D’ ALTEA ALICANTE 966881924 [email protected] www.palaualtea.com

Cantabria innnnnnfinitaEnnnnndless Cantabria Incredible, unbelievable, unmistakable, interesting, unexpected, inimitable, indescribable, unimaginable, unforgettable.This is Cantabria...endless

www.turismodecantabria.com

+ 34 901 111 112

CantabriaSPAIN


Spain has more than 1,800 beaches, of which the most famous and popular are located in its Mediterranean zone, made up of eastern Andalusia, the Community of Valencia, the Region of

Murcia, Catalonia and the Balearics.This leadership is no accident, but rather the result of a tourism

that has been in development for over 50 years. The springboard for this was Spain’s beaches, which were the epicentre around which Spain developed and diversified its tourism until becoming Europe’s second leading destination, surpassed only by France.

Because the natural beauty of Spain’s beaches, the quality of the sand and waters, world-class hotels and extra-hotel infrastructures mean value added, one of the assets most highly prized and sought after by tourists: quality.

118 certified beachesWith 118 beaches certified by the Q for Quality Tourism granted

by the Spanish Institute for Quality Tourism (ICTE), which is attached to the Ministry of Tourism, Spain is the European country with the most officially certified beaches.

These beaches are located in the country’s main sun and sand destinations: Andalusia (39), Community of Valencia (33), Murcia (19), Catalonia (9) and the Balearics (2), which add up to 102, whe-reas the rest correspond to Galicia (7), the Autonomous City of Me-lilla (4), Asturias (3) and Cantabria (2).

Industry entrepreneurs consider the Q for Quality Beaches brand promoted by Spain - a pioneer in its field - among the hardest to ob-tain in the world, because of the number of requirements that must be met to earn it, which range from facilities for public use to all the processes needed to provide top-quality service, including safety, environmental management, cleanliness and leisure.

The leader in Blue FlagsSpain is not only a leader in the certified quality of its beaches,

it also leads the pack in the number of Blue Flags granted by the European Foundation for Environmental Education (FEE) to beaches that comply with a series of environmental conditions and facilities.

The FEE granted this environmental label to a total of 493 beaches in Spain in 2009, a figure that makes it the country with the most blue flags in the world.

The requirements for this eco-label, which combines environmen-tal values with environmental quality, have been ramped up in recent years, which is why beaches in only 37 countries in the world have earned it. To do so, beaches must meet demanding environmental and sanitary levels, have professional salvage, lifesaving and first aid services available and excellent quality waters where no type of dumping has occurred.

Spanish beaches have also won awards from the European En-vironment Agency. In its report on 2008, the Agency indicated that 99.4% of Spanish coastal bathing areas comply with European Union standards for cleanliness and environmental quality, which means an improvement of 0.3% with regard to the previous year.

José Antonio Tamargo

Spanish beaches: quality as value added

With 493 blue flags and 118 Q for Quality Tourism certifications, Spain is the world leader in certified beaches

With more than 1,800 singularly beautiful beaches equipped with a spectacular hotel, culinary and leisure infrastructure, Spain is not only Europe’s foremost sun and sand destination, it is also the country whose beaches boast the most quality certifications and blue flags.

Nearly 500 blue flags endorse the environmental quality of Spain’s beaches, 99.4% of which comply with European standards for cleanliness and environmental quality.


There’s no doubt that 2010 will be a real challenge for the Canary archi-pelago. The Fortunate Isles are one

of the destinations that has been hit the hardest by the crisis in 2009, with a sharp slump in the influx of foreign tourists and in particular, the British. Nonetheless, for months institutions and private firms have been implementing a variety of initiatives to recover lost ground. In their favour are this destination’s myriad appeals: a terrific climate that is stable all year round, a one-of-a-kind volcanic landscape, well- cared-for beaches, a complete hotel and comple-mentary offer and long experience in quality service.

According to official figures from 2008, the British accounted for 37 out of every

100 tourists visiting the Canary Islands, a community that welcomes more than ten million visitors a year. Expenditures at the destination by the British market bring in 2.784 billion euros a year for the Islands.

The average British tourist is 47 years old, usually travels with a partner and is the most loyal of all of Tenerife’s visitors, with a repetition level of 78.8%, well above the average 58.7% for all tourists. Mild tem-peratures and enjoying the sun and sand are two of the main motivations of Britons when choosing Tenerife as a holiday des-tination and they especially value factors related to accommodations and the quality of the services and facilities the Island of-fers them.

Nonetheless, the crisis has left its mark

The Canary Islands, with eyes turned to the British Isles

The Canary archipelago looks to the upcoming year with optimistic eyes. The recovery of the British economy and promotional efforts in this country will help the Canary Islands continue to be one of the destinations most popular with British tourists.

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The Canaries are implementing promotional campaigns and signing agreements with airlines and tour operators

Canary beaches are one of the main attractions for British tourists.


- and notably - on the number of tourists that are visiting the islands this year. Ac-cording to figures from Frontur, the number of arrivals of foreign tourists in the Canar-ies fell by 14.5% until August of this year, with 5.3 million visitors. Nevertheless, the archipelago was the third-ranking region in terms of foreign visitors until August.

Optimistic about the upcoming year

Despite these poor results, next year may mark the start of the Canary Islands’ recov-ery as a destination. One of the signs point-ing to this recovery is the improvement in the British and German economies, which would mean a rise in the number of tourists who visit the archipelago next year. This is the opinion of Pedro Agustine del Castillo, president of Binter Airlines, who trusts that the Canary Islands will climb out of the cri-sis before the rest of Spain, aided by the British and German markets, whose econo-mies seem closer to recovery.

Predictions aside, the Canary government has already begun work on recovering lost ground. In collaboration with the General

Secretary of Tourism, it is now developing a campaign to promote the archipelago in the United Kingdom, Germany and Nordic countries, to which 2.8 million euros will be allotted. Agreements are also being signed with the major airlines based in the United Kingdom and Germany.

Several airlines have already announced that they will increase or create new flight routes to the archipelago. Ireland’s Aer Lingus will be offering flights in the winter

season between the island and the airports of Belfast (Northern Ireland) and London-Gatwick (England), which will mean 54,000 seats, in addition to the more than 38,000 this company flew to Tenerife last year. This important measure will encourage the island’s growth and consolidate the Brit-ish and Irish markets, which sent 928,000 passengers until August, a figure similar to

last year’s.In turn, the Gran Canaria Tourism Board

and the British airline Monarch have agreed to carry out a joint promotion of Gran Canaria in the United Kingdom to boost sales of package tours and airline seats to the island for the winter tour-ist season. According to the Board, the number of seats that will be offered from the United Kingdom to Gran Canaria will grow by over 20%.

Cruises are another growth segment. This year, TUI Cruises, the cruise lines owned in equal parts by the German tour operator TUI and the American firm Royal Caribbean International, established its op-erational winter base in Puerto de La Luz and Las Palmas.

Isabel Martín

Fuerteventura is...

www.r2hotels .com

The Canaries has been launching a series of initiatives over the past months to recover lost ground


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For years, the Fortunate Isles has been one of the favourite destinations of Britons who wish to play golf. With the addi-tion of three 18-hole golf courses in the past three years, the

offering in Gran Canaria has grown 30%. Furthermore, the Gran Canaria government’s Island Land Use Plan has established ten new locations for more golf courses to be built. The number of golfers is growing year after year at a pace of 6%. Last year, 180,000 golfers and tourists whose main motivation for travelling was to play golf in Gran Canaria visited the island.In turn, Tenerife has enviable conditions for golf. The island boasts eight excellent golf courses, each with highly differentiated topo-graphical and scenic features and an average annual temperature of 23º centigrade, which allows the game to be enjoyed any time of year. Spring-like temperatures continue all summer long and far from what many people think, the mild climate is just another of the island’s lures for playing. Furthermore, each year the island hosts the prestigious Tenerife Ladies Open tournament, which counts towards the Ladies European Tour and is organised by Turismo de Tenerife.Lastly, the Lanzarote and Fuerteventura governments have de-cided to combine their respective golf tourism resources to pro-mote themselves abroad as one sole destination. The LanzaFuerte Golf Association encompasses the golf courses in Lanzarote and Fuerteventura. LanzaFuerte will be offering seven modern infra-

structures, most of which have opened their doors just recently. Fuerteventura is home to the Fuerteventura Golf Club, Jandía Golf, Salinas de Antigua Golf Club and the new Playitas Golf, all of which have 18 holes, and in Lanzarote are the Costa Teguise Golf and also new Lanzarote Golf, both of which have 18 holes, as well as the Hesperia Playa Dorada Pitch and Putt, with 9 holes.

The Canaries are staking their all on golf

The number of golfers who visit the Canaries is growing steadily each year.


Throughout 2009 we saw a number of exciting marketing initiatives laun-ched in the UK and this momentum

will be further cemented in 2010. Key tar-get markets include leisure, families, MICE and specialist markets, such as golf, spa and luxury. Integrated marketing activities include joint partnerships with airline, travel agent and tour operator partners encom-passing TV, print and online advertising campaigns. These will be supported by road-shows, the hosting of agent FAM trips and press trips, online training, attendance at key travel industry events and on-going media and public relations activities.

Collectively, all these activities will work together to promote Tenerife as an Island of Diversity, an Island of Tradition and Culture and an Island of Year Round Sunshine.

As Minister of Tourism, Jose Manuel Bermudez, comments: “Tenerife continues to be a favourite choice amongst UK and Irish visitors and we shall continue to pro-mote the diversity and range of our product offerings and the warmth, charm and hos-

pitality of our islanders.”Tenerife Tourism Corporation will be

attending this year’s World Travel Market (stand number EM720) at the Excel Centre in London between Monday 9 November and Thursday 12 November. Senior re-presentatives from Tenerife attending the show will include the President of Tenerife

Island Government (Ricardo Melchior Nava-rro), Minister of Tourism (José Manuel Ber-mudez) and Tenerife Tourism Corporation staff, including Director General, Alberto Bernabé, the Director of International Pro-motions (Antje Groch) and the Director for Trade (Pia Louw).

Following the huge success of the me-dia champagne breakfast event held on the Silver Sturgeon yacht at last year’s World Travel Market, a similar event will be held this year at The Attic bar in Peninsula Place, Canary Wharf (between 8.00 and 10.00 on 9 November). Celebrating the historic con-nection between Canary Wharf and the Ca-nary Islands, Tenerife Tourism Corporation will also be running a competition to win a holiday to Tenerife at Canary Wharf station on Monday 9th November. Three over-bran-

Also known as the Island of Eternal Spring, with year-round sunshine, Tenerife has become one of the UK’s most popular holiday destinations. In fact, the UK is the island’s largest source market – representing some 30% of total visitor arrivals in 2008 – and this popularity shows no signs of waning in 2010.

Tenerife promotes its diversity for 2010

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ded taxis will be displayed on the concourse outside Canary Wharf underground station, with passers-by invited to enter the compe-tition. Six further over-branded taxis will be used to transport guests to the World Travel Market show on the Monday. These taxis will be seen throughout London between October and December, bearing images of the iconic Mount Teide on the outside, and promoting images of Tenerife’s idyllic beaches and activities on the tip-up seats inside. In addition, the taxi drivers will be individually trained to talk about the merits of visiting Tenerife, providing an innovative and entertaining PR campaign promoting the destination.

New initiativesTenerifeXpert is the new online com-

munity site dedicated to our Travel Trade partners. Apart from an interactive island Knowledge College there are very useful features such as downloadable marketing support materials, latest Events & News and accommodation search. Tenerife will also be launching innovative features such as “Ask an Expert” which will allow direct access to on-island tourism professionals who will be able to provide local expert knowledge. To thank the island’s nume-rous supporters, the Club Tenerife Rewards programme will also be launched. Teneri-feXpert will be the one-stop shop for the Travel Trade.

A new free phone number is now opera-tional from Monday to Friday from 9:00am through to 19:00pm for UK visitors to call and ask questions about the island: 00 800 100 101 00.

Activities to educate and enhance agents’ product knowledge include Tenerife Roads-hows that continue to be a highly effective tool to promote the island and boost sales. These will continue in 2009 and onward in 2010 and present an excellent opportunity for hoteliers to interact with key agents and tour operators.

Luxury TenerifeTenerife Tourism Corporation continues

to promote its luxury product offerings and new properties have raised the bar in terms of deluxe accommodation on the island. This has been very effectively achieved through the continuing promotion of the Te-nerife Select brand, representing a distinc-tive selection of quality hotels and resorts located throughout the island.

Off the beaten trackIn addition are the island’s many attrac-

tions ‘off the beaten track,’ such as visiting outstanding wineries, tasting traditional ta-

pas and hiking along spectacular walking routes.

The promotion of perennially popular attractions such as whale and dolphin watching and visits to Mount Teide Natio-nal Park continue. Tenerife is one of only two places in the world where pods of pilot whales can be seen, testament to its rich marine life and clear coastal waters. Teide National Park was recently selected as a film location for the Hollywood re-make of the movie ‘Clash of the Titans’ to be relea-sed next year and chosen for its spectacu-lar lunar landscape.

Golf in TenerifeTenerife continues to attract amateur

and professional golfers from all over the world with its eight unique golf courses. In 2010 it will host its 11th Tenerife Interna-tional Golf Challenge in tandem with the Tenerife Ladies Open, showcasing several of its key courses, including Golf Buenavis-ta in the North as well as Costa Adeje in the South. Once again this annual event - whose last two winners have been British Ladies European Players, Rebecca Hudson and Felicity Johnson - will highlight the

unique attractions of the courses and their award winning facilities.

Industry partnershipsTenerife Tourism Corporation will conti-

nue to proactively work with its airline part-ners, tour operators and agents to promote the island, new routes and increased flight capacity from the UK & Ireland.

Major forthcoming events:10 - 16 December 2009:

Tenerife will host the Thomas Cook Annual Convention from the 10 – 16 De-cember 2009. Over 2,000 Thomas Cook employees from the UK and Ireland, repre-senting its sales, airline, tour operations and head office, will attend the conference which will take place at the award winning Magma Arts & Conference Centre in Tene-rife, enhancing the destination as the lea-ding meetings venue in the Canaries.19 – 22 January 2010

Tenerife will host the Annual Conference for the British Guild of Travel Writers with an anticipated attendance of 100 media professionals. This prestigious event pro-vides an excellent forum to showcase the multiple selling points of the destination to the leading media professionals in the Uni-ted Kingdom.


This year, Spain’s number-one des-tination for British tourists all sum-mer long were the Balearic Islands,

a place on the winner’s podium they have deftly maintained, despite the winds of crisis. The Balearics led the pack last year

overall, the region least affected by shrink-ing demand among Spain’s major tourist zones. In fact, 3.4 million of the more than 15 million visitors from the United King-dom who chose the country as a destina-tion opted for one of the four islands, the

equivalent of 21% of the total.The region retained its traditional sec-

ond place among most loyal visitors, who accounted for 34.2% of all visitors, which came to over ten million in 2008.

All the islands’ charms will once again be on display at the World Travel Market in London through the figure of international tennis champ Rafa Nadal, the islands’ am-bassador, who in fact will be presenting the Balearics’ brand-new promotional look at the major international tourism event this year.

Nadal will be presenting a spot filmed completely in the islands using suggestive locations such as a sailboat making its way in the Mallorcan areas of Sa Ràpita, Es Trenc and Ses Salines, with the island of Cabrera in the background, and many

Mallorca, Menorca, Ibiza and Formentera attracted almost three and a half million British tourists overall in 2008, visitors who come back to enjoy the islands’ magnetism year after year. The finest golf offer, a privileged natural environment and a valuable culture, whose roots continue to offer endless surprises, all make for a unique experience.

Golf, culture and nature stand out among the archipelago’s innumerable attractions

The Balearics, a world of sensations for repeating

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Enjoying sport and nature at the same time is one of the Balearic Islands’ most delightful charms. Son Gual Golf Club in Mallorca.


other shots that are being kept secret until the day of its premiere. These images will recreate the enormous variety of the is-lands’ offer, such as golf courses, nature, leisure activities and culture: the essence of what the tennis player presents as “my home” in the invitation he extends to all those who seek new sensations, even those who think they already know these island like the back of their hands.

Sport for all tastesThe privileged natural environment of

each of the Balearics makes them the ideal place for a wide array of different sports. Sailing, scuba diving, horse-riding, hiking, cycle tourism... activities that can be enjoyed all year-round, given the mild climate and proximity of this destination to British towns, just a few hours’ flight away.

One of the sports with the most fans is golf. In 2008, the game attracted more than 112,000 visitors, almost 2% more than in the previous year, which proves the superlative appeal of Balearic courses, with their constant gains of more 12,000 golfers in five years.

The number of golf courses has seen moderate growth in the past decade to reach a total of 25, but most notable is the increased quality achieved with an eye to sustainability. The overall result is so at-tractive that the islands are poised to be-come the leading golf tourism destination in the European Union over the next few

years, according to the International As-sociation of Golf Tour Operators (IAGTO), thanks to the 15% growth in demand that is being forecast for the coming seasons.

The courses are making on-going in-vestments in improving the terrain and services and in developing sustainable operations. They are also investing in add-ing a new feature the market craves: the Arabella Golf group’s new Pitch & Putt, inaugurated last August. The new course is ideal for beginning golfers, comments the Balearic Golf Federation, a welcome complement to the already complete of-fer of three 18-hole golf courses: Golf Son Vida, Golf Son Muntaner and the Golf Son Quint. The new addition is a small-sized course with par-3 holes between 40 and 120 metres long.

In general, all golf facilities are under-going constant improvement that revolves around upgrading the quality of the grass, layout of the rounds and continued imple-mentation of sustainability measures that are earning them international recognition and certifications.

Down the path of cultureFor those who like to scour every corner

of the islands, the best choices are the cycling and hiking routes that have been laid out in each island and are attracting more than 100,000 people a year, allow-ing them get to know nature and culture at the same time and take part in caring for a heritage whose assets are further

enhanced by a new website: www.bal-earsculturaltour.es.

At the start of this year, the Balearics kicked off this new digital platform that brings visitors even closer to their ample cultural heritage, monuments, traditions and nature reserves. The Balearic Minis-try of Tourism and the Institut de Estudis Balearics have developed a very intuitive website that explains the resources of a wide range of material and immaterial heritage elements accompanied by spec-tacular photographs and audiovisual ele-ments in English and three other languag-es. Places, experiences and personages provide a comprehensive image of what can be experienced on each island with the support of new technologies.

On its home page, the website highlights 10 sensations that can be experienced in this destination, which range from a tour of the Mallorcan countryside to a visit to the port of Mahon or a pleasurable sun-set at Ses Salines in Ibiza. Of indisputable help in planning a future stay in any of the Balearics.

And for planning the most enriching afternoons and evenings, the Balearic Is-lands Performing Art website, up and run-ning now for several years, is constantly being updated with new contents and links publicising its dance, opera, theatre, classical music and jazz offer, together with proposals for a traditional culture that contains endless surprises.

The Balearic presence at the WTM

Last spring, the Balearics took to the streets of Manchester to present its entire offer in one of the British cities most faith-ful to the islands. Correfocs festivals with their demons, Menorcan horses, handi-crafts, music, painting... a world-class cultural offer that complements the beauty and convenience of their beaches.

This entire treasure trove will be present at the Balearics’ approximately 810-sq-metre stand at this year’s WTM, which is to be decorated with images of islands and its leading tourism products. As a new feature this year, there will be a space to promote the MAIFF Film Festival, which is slated to take place in Mallorca in April 2011, as well as an urn for visitors’ tickets in the drawing for tickets to the Barclays ATP World Tour Finals, to be held in the British capital in late November. More than enough reasons to pay another visit to the islands when they are in London.

Ángeles Vargas

The world’s number one ranking tennis player, Rafa Nadal, will continue to promote the islands’ attributes. In the image, a spot being taped.


Sustainability has become the main thrust of the tourism industry in the destination of Mallorca. More than

two hundred beaches, most of which boast white sands and all of which are lapped by calm, crystalline waters are part of the island’s natural heritage and its most vis-ible attribute. And inland Mallorca encloses much more for its visitors to discover.

In fact, there is an environmental treasure trove whose cornerstone is the Tramuntana Mountains, which the Balearic Government has already started arrangements to have declared a Biosphere Reserve. Yet, two other bastions are Playa de Palma’s com-prehensive, sustainability-based overhaul and the commitments by tourist estab-lishments to adopt proper environmental practices that are bringing in numerous recognitions.

This work also involves the Mallorca Council and Foment del Turisme de Mallor-ca’s commitment to encouraging suitable procedures and disseminating environmen-tal know-how within the tourism sector.

Autumn, a second springtime in Mallorca

The island’s mild temperatures make autumn a very pleasant second springtime in which to enjoy both natural and urban spaces, prominent among them the cos-mopolitan capital of Palma, with its allure as a city for shopping and as a cultural centre.

Other pleasant activities in both autumn and winter are excursions to different towns on the island, where local produc-tive activities based on millenarian tradi-tions are becoming one of the most inter-esting components of the tourist offer.

`A Winter in Mallorca’ is the title of a comprehensive programme of activities that runs from January to April and then again from October to December - a good number of months chock-full of propos-als available in constantly updated pro-grammes that cover exhibitions all over the island, excursions and visits to tradi-tional markets and sites where handicrafts are made, popular fiestas and concerts featuring traditional instruments such as xeremías, llauts, flabiols, and tamborinos.

An unforgettable getawayBeyond summer holidays, the whole of

Mallorca is an ideal destination, a special place for enjoying weekend getaways and

staying in either the numerous hotels in the capital to enjoy its hustle and bustle and historical heritage or one of the many establishments scattered all around the island that range from charming inns to agro-tourisms, rural hotels, refuges, shel-ters, hermitages, sanctuaries and camp-grounds.

Travellers to the north will find the bays of Pollença and Alcudia, to the east the towns of Artá and Capdepera and coves, cliffs and seaside villages when they head to the coast. In the west, they can de-light in towns full of sober constructions and stone-paved streets or even venture as close as possible to the Tramuntuna Mountains’ highest summit: Puig Major.

All this makes a wide range of sports especially enticing, such as rock climbing, hiking, cycle tourism and golf, now joined by a new sport that originated in northern Europe and is especially popular in the zone of Alcudia. This municipality, located 54 km from Palma, occupies a peninsula between the bays of Alcudia and Pollença and has nearly 30 kilometres of coastline with abundant fine sand that makes it ideal for Nordic walking, for which specific routes have been prepared. A pleasure not to be missed.

Ángeles Vargas

Sport, culture and cuisine stand out among the island’s most alluring features

Mallorca shines with a plethora of proposals all year round

The island of Mallorca has been putting all its efforts into sustainability, which joins the wide array of activities that can be enjoyed any time of year and keeps it number one in tourism. Exploring the island in search of surprising nooks, sipping its delicate wines and taking part in cutting-edge sports are some of the most exciting options.

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The Tramuntana mountain range is one of the most highly-prized natural spaces in Mallorca.


Something is stirring in Menorca, something more that the breeze that ruffles its precious flora and that has

made it a destination with a highly varied proposal to suit visitors of all ages with all expectations. From groups of friends who come to enjoy active tourism through activi-

ties such as sailing, kayaking, cycle tourism or scuba diving to families who wish to in-troduce themselves to riding, doubly enjoy-ing themselves through their contact with the noble horses of the Minorcan breed.

In fact, British tour operators continue to trust the island more and more as the ideal

destination for everyone. The 75 beaches, more than half of which boast white sands, although there are rocky and pebble beach-es as well, continue to be an indisputable lure any time of year, yet Menorca extends an increasingly attractive invitation to enjoy them as well as all of the island’s natural scenery to the utmost.

For nature lovers On October 7, 1993, the island of Menor-

ca was declared a Biosphere Reserve by UNESCO’s International Committee thanks to its environmental and scenic diversity, which features spaces such as S’Albufera des Grau Nature Park. This park is situated on the northeast part of the island and in-cludes wetlands, shorelines, an islet and several farms on which traditional farming practices are still used.

Inside S’Albufera des Grau, a 2-kilome-

If one had to point to the island of the future, it would be Menorca, which offers all generations the chance to enjoy a natural setting pampered by its inhabitants. Those who come to the island do not hesitate to recommend it because of its multiple attributes for all kinds of visitors, from exquisite wine tourism to sailing and riding fans or those who only crave leisurely hikes along its trails.

From the landscape to the finest detail of service, quality reigns supreme

Menorca maintains its scenery and magic intact

Riding is a sport for all ages that allows a world-acclaimed local breed to be enjoyed.

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tre-long oblong lagoon, the most important wetlands in Menorca and one of the more outstanding in the Balearics, is the nucleus of the Biosphere Reserve. Located next to the village of Grau and the beach of the same name, it lies on a Palaeozoic basin fed by water from three torrents and sepa-rated from the sea by a dune system.

Caring for the environment in Menorca is a commitment that harnesses the col-laboration of the entire population and the tourism sector. For visitors who take a spe-cial interest in getting to know the island’s unique ecosystem in depth, the GOB, a Balearic environmental group, manages an environmental information centre located in Ferreries right in the heart of Menorca, where interactive exhibitions, lecture series and a range of diverse activities are offered all year round.

On bike or foot

Menorca is well-prepared for partaking in the most varied kinds of sports. The island is replete with paths and trails that make modalities such as hiking or cycle tourism especially gratifying.

These sports allow visitors to discover the island from an unconventional point of view, enjoying its inland Mediterranean landscape and green pastures framed by traditional dry stone walls, so typical of the Menorcan countryside, and scenes that change quickly to reveal the beauty of its untouched beaches.

Hiking and cycling trails allow visitors to get a good look at an unknown Menorca. The island’s cycle tourism network has been designed to take advantage of the trails, which have been adapted to cycle tourism, and specific signposting for cy-

clists has been created all along the routes that make up the network to that end. A large part passes along dirt trails, which is why mountain bikes are recommended. Cyclists can take part in guided excursions or let their intuition take the lead in delving into the most authentic Menorca.

Hiking and other types of excursions also have specific routes of their own for enjoy-ing the island scenery or watching birds in their natural habitat.

The extensive network of trails enables tourists to enjoy leisurely visits to different towns on the island that maintain their sur-prising traditional architecture. There is a main via that crosses the island from east to west and back again, passing through the municipalities of Ciutadella, Ferreries, Es Mercadal, Alaior, Mahon, Es Castell and Sant Lluís. The other routes split off from the main via and will soon connect to others to reach coastal zones with a completely safe signposted access for hiking fans and athletes.

On horseback

Among the multiple fun-filled possibilities the island offers, those that feature horses encompass a wide range of choices, such as racing, popular fiestas, horse shows and riding trails. Menorca has the additional ap-peal of a prestigious local breed of horse, world famous for its bearing, elegance and strength. Fruit of the diverse lineages contributed by cultures that have passed through the island over its history, it is highly valued all over the world.

And nothing is finer than touring the island along the ancestral 179-kilometre road known as Camí de Cavalls, which completely encircles Menorca and is being

recovered in recent years to the delight of visitors and residents.

A different way to enjoy horses in Menor-ca is through the local style of dressage, a modality all its own that originated in the island’s traditional fiestas. This style of rid-ing was taken out of the exclusive context of the fiestas and worked on until becoming a show. Around the 1980s, it was regulated as an athletic discipline and competitions have been held all year round since then. It recognises all the horse’s natural airs - walking, trotting and galloping - and its way of jumping and Menorcan movements are characteristic and distinctive elements.

Also forming part of the show is the rid-ers’ garb, inspired by what was used in the eighteenth and nineteenth centuries on the island, although functionally adapted to the sport, as well as the horse’s exclusive ac-cessories, which are hand-made.

There are many riding clubs on the island dedicated to teaching riders this discipline. Visitors can also get to know the Menorcan school of riding by attending any of the nu-merous horse shows organised by centres or the trotting races that take place in the hippodromes each week.

With the complicity of the seaOn the high seas, there are innumerable

sporting activities that can be enjoyed along Menorcan shores: sailing, scuba diving, windsurfing, water skiing, recreational fish-ing and new favourites such as kayaking.

These multiple possibilities are rein-forced thanks to the three water sport re-sorts in Menorca, which in themselves are three tourist destinations specialising in ac-tive holidays in touch with the sea. Water sports and services, together with other holiday amenities, including accommoda-tions, vehicle hire, restaurants, real estate and travel agencies. Located in the areas of Mahon, Fornells and Ciudatella, they are one of the most attractive ways to enjoy the island.

Ángeles Vargas

In Menorca, water sport can be enjoyed alongside the island’s cultural heritage.

INFORMATION CONTACT DATAAirport Information Office

Arrivals [email protected]

Tel.: +34 971 35 64 35


The more than 200 kilometres of beaches and coves with transparent waters that ring Ibiza or the appeal

of its world-famous nightlife. The power of the island’s tourism brand is clear, espe-cially in the British market, which contin-ues to be its leading origin market. Yet, British visitors are coming back more and more convinced by the many other not as well-known ingredients of its tourism of-fer, which makes it a very complete desti-nation especially well-suited for a relaxing getaway any time of year.

Ibiza teems with special places, both in its natural environment as well as its ac-commodations offers as well as its restau-rants’ superb cuisine, shaped by the finest products land and sea have to offer. Bullit de peix, sofrit pagès, flaó, greixonera...

delicacies that have a special place on this magical island. Enjoying these deli-cious dishes with one’s feet in the sand or next to D’Alt Vila’s medieval city wall is an unforgettable experience.

Just as unforgettable are its lodgings, such as hotels in ever-higher categories to rural inns and agritourism hotels. the latter are dwellings built before 1960 inhabited by hospitable people willing to share their way of life in which farming and livestock raising live side by side with tourism, while rural hotels are quiet, cosy buildings from before 1940 where the entire family can enjoy fresh, natural products.

Mankind HeritageThe island’s natural and cultural herit-

age is an indissoluble value. From Dalt

Vila down to its sea beds both of which are World Heritage sites, including the mark left by a fusion of cultures on the island and its traditions or dazzling nature among thousand-year-old almond and ol-ive trees.

Both of these aspects entice visitors to partake in a range of activities, many of which are linked to sport, such as cycle tourism, sailing and hiking, which can also serve as complement for congress tour-ists, who can now enjoy the new Cultural Centre that is part of Santa Eulària’s Con-ference Centre complex, in full swing now for a year, and its excellent hotel offer with specialised facilities as well.

Quality leisure twelve months a year

Ibiza wants to shake up the image that links it exclusively to sunny summer days and bustling nights. Hence, the Ibiza Mu-nicipal Council is putting concerted efforts this year into offering a winter leisure programme for tourists that also involves residents. activities will be organised on the beaches of Talamanca and Figueretes to protect the environment and pedagogi-cal visits will be arranged to get to know the contributions of posidonia oceanica to the ecosystem - photography workshops or fancy dress for the family’s youngest members, alongside increasingly popular sports such as kayaking, sailing, canoe-ing, scuba diving and surfing.

All this will join an agenda of leisure activities replete with events that sport competitions, popular fiestas, concerts and visits accommodated to the English for the capital’s historic quarter. And for night-time, the offer’s calibre is better and better every year category, promoted by Ibiza Cluster Music, a public-private en-terprise that aims to turn the island into the best international destination for in-novative music, generating value added to what is already the world capital of mod-ern music.

Ángeles Vargas

The delicacies of its cuisine, its enchanting hotels, a cultural and congress centre in harmony with its traditional architecture and outdoor sports join its breathtaking beaches. All in a relaxing, untroubled ambience perfectly compatible with quality nightlife.

Congress, culinary and active tourism are some of the segments in which the islands has much to offer

Ibiza’s new enchanting image

BI

One of Ibiza’s most captivating charms is the multiple options for enjoying its cuisine while contemplating its calm, transparent waters.


Formentera’s small size bears no con-nection to its innumerable appeals. Its rugged landscape allows it to offer 82

kilometres of coastline available for a mul-titude of nautical activities, such as sail-

ing, scuba diving and windsurfing. There are 20 kilometres of white sandy beaches and crystal-clear waters with unforgettable blends of blue that range from small coves to more extensive spaces in a protected natural setting unmarred by crowds, de-spite its increasing popularity.

Formentera’s coastline is unique, with an almost total dearth of constructions, although its services are worthy of a Eu-ropean destination. Accessible only by sea, Formentera is only 25 minutes from Ibiza, an island that matches it in philosophy and beauty, which explains the constant move-ment between one and the other all year round, to the point that this route has been declared of interest to tourists.

Natural heritage at one’s fingertips

A gesture as simple as slipping into its waters means immersing oneself in expan-sive posidonia oceánica fields, declared a World Heritage Site by UNESCO. This alga is responsible for the unimaginable transpar-ency that makes the sea beds surrounding the island a perfect place to enjoy sports such as scuba diving, thanks to the sea’s warm temperatures.

Divers delight in excellent visibility - up to a depth of 50 metres - and a wide variety of

seascapes with a maximum water tempera-ture of 30 degrees in summer and a mini-mum of approximately 15 degrees in winter. This also makes participating in other sports, such as water sports and surfing, especially alluring, which is attracting more and more fans each year. The sports centre under construction, to be finished in 2010, will also offer a multitude of ways to enjoy sport.

Pleasant surprises also await in the is-land’s inland zones. Places such as Cap de Barbaria and the lighthouse at La Mola deserve a stop on the way, as do so many other spots that can be visited thanks to the so-called “green itineraries”, 19 signposted routes to be toured on foot or bicycle, which allow the landscape to be enjoyed through sport while maintaining the maximum re-spect for the environment.

These green itineraries are chock-full of pine groves, dunes, vineyards and other agricultural zones nestling in protected set-tings that afford a glimpse of coves, local architecture featuring dry stone walls, pan-oramic views of Puerto de La Savina and fishermen’s wharves, as well as a wide-ranging array of flora and fauna.

Unique sunsetsFormentera exudes peace and quiet at

any time of day. A number of traditional markets and fairs featuring handicrafts made with techniques passed on from gen-eration to generation take place at sundown and meld at nightfall with demonstrations of popular folklore and international jazz festivals, one of the island’s most magnetic enticements.

Joining this is Formentera’s cuisine and above all, a philosophy of sustainability that maintains the purity of the scenery with an environmental awareness reflected in the everyday practices visitors are invited take part in. The roads are improved with traditional, non-invasive techniques and all the services that this unspoilt, yet already famous island offers its visitors make it a priority to keep it just as we remember it.

Ángeles Vargas

The island of Formentera retains all the charm and mystery that has made it one of the most alluring destinations in the Mediterranean, even in times of recession. After a successful summer, it is preparing to keep on showing the world its culture and superb conditions for enjoying the great outdoors on relaxing visits that can be complemented by a wide range of sport.

Virgin beaches, a thousand-year-old tradition and sport, the basis of the Balearic Islands’ offering

Formentera, the natural paradise that lives in dreams

BI

Posidonia oceánica fields safeguard the unmatched beauty of its sea beds. Picture sent by Consell de Formentera. Autor, Jorge Jiménez.

There are countless reasons to visit Mallorca and Menorca, after all the islands offer a wide and varied tour-

ist experience. But by far the best way to get to know and enjoy these gems of the Mediterranean is to immerse yourself in the charm of their rural architectural heritage, set in the spectacular landscapes, and to delight in the rich gastronomic tradition and the friendliness of the people – all through the rural or “agrotourism” experience.

Old farms and former manor houses in the heart of the islands have been renovat-ed with care and attention to suit the needs of those discriminating visitors who want to enjoy the island experience, surrounded by natural beauty and far removed from the centres of mass tourism.

The Association of Balearic Agrotourism is made up of many members and so we can offer many different choices but all are distinguished by their traditional character and authenticity. We are all united by the love of nature and culture which is an in-

trinsic part of these islands. We are all striv-ing for the same objective: to give to our guests a sense of the magic of hospitality to ensure that they feel completely at home.

You can choose between a complete farmhouse, an apartment or bed and break-fast with all kind of services. History, culture, well-being, respect to nature and excellent cuisine is the understanding of “Lifestyle” you will experience 24 hours per day.

New sensations to discover

Information and bookings:Associació Agroturisme Balear

e-mail: [email protected]

Tel. 0034 971 721508Fax 0034 971 717317

PROMOTION

PR



What are Palma’s main strengths as a tourist destination?I would frame the city’s strength into three major groups. First its im-age as an universal European city known as the capital of Mallorca; then for the easy access to it, excellent flight connections to national and international destinations on low cost flights; and last of all, for its resources, from its eminent historical, social and cultural and territo-rial importance to the top-quality highly diversified city hotels with the capacity to satisfy practically all segments and pocketbooks. Addition-ally, for the close cooperation between the different stakeholders in the tourism value chain and differentiated culinary offer in emblematic establishments.

What makes Palma different from other European capitals?One very banal differentiation is our stable climate all year-round. However, its main attractions lie in the resources it offers tourists: culture, shopping, hotels, entertainment, recreation, bars and restau-rants... Another completely differentiating aspect of our destination is its idiosyncrasy and historical links with the history of Spain, which is reflected in our buildings, our streets and our popular culture.

Who are the social and economic actors that should take part in profiling Palma as a destination with guaranteed success?All the members of the value chain are needed to achieve success, from the indispensable public administrations, in order to distribute consistent quality, to those who visit us, including the residents whose hospitality, kindness and behaviour help us differentiate the product. Of course, both external and internal transport - mobility within the city, public transport, car hires - and later we should mention the entire shopping, culinary and cultural offer in the broadest sense: museums, historical buildings, art galleries and theatres, etc..

How do you assess the acceptance of the Palma Urban Golf product, which was presented a year ago at the WTM?We are very satisfied. We have worked in depth in the British market with specialised agents at origin on advertising insertions, articles in the press and door-to-door work at clubs, golf courses, and special-ised intermediaries, which has led to a great success in acceptation by all the groups. We have just carried out a famtrip for a heterogeneous group of experts (pros, tour operators, golf club directors, etc.) who spent five days in Palma and their feedback has been positive at all levels. The quality of our golf courses surprised them, as did the shop-ping and recreational offer we have on the island. Another group will also be conducting a test in late November to evaluate the product as a whole to help us position it in the British market. We expect that all these actions will begin to bear fruit in terms of generating wealth for the city in 2010.

What will visitors find in Palma’s hotels to make their stays un-forgettable?Palma ranks among the top tier in Europe in terms of hotels, with establishments of all kinds and quality as the common denomina-tor. The range runs from rehabilitated palaces reconverted into hotels to grand hotels with conference centres or small and medium-sized family hotels located in the city centre, with first-class extra services. Furthermore, business and health facilities are a constant in all hotels, with which the visitors can also complement their stays.

Ángeles Vargas

INTERVIEW

Marilén Pol, president of the Palma de Mallorca Hotel Association (ASHPAMA).

Palma de Mallorca is still in the launching phase as a city destination. According to the president of the hoteliers’ group, the Balearic capital is widely known as part of the islands’ offer, but is increasingly becoming an essential attraction appreciated by thousands of tourists for its cultural and recreational offer, combined with the excellent quality and variety of its hotel establishments.

“All the elements in the tourism value chain are fundamental”

Marilén Pol, president of the Palma de Mallorca Hotel Association

BI

the islandgolf

the citylivePalma Urban Golf offers you Mallorca’s finest golf courses, combined with a stay in one of Europe’s most vibrant

cities. Enjoy the fairways by day and the unique atmosphere and charm of Palma after dark, or mix modern city

living with golf for the perfect vacation. When it comes to designing the ideal golf and city break, we’ve perfected it.

To find out more, go to visit-palma.com

www.illesbalears.es

PALMA_URBAN_GOING4GOLF.qxd 16/09/09 10:43 pm Page 1


Letters commingle with itineraries in every step adventurous tourists take. Characters from tales and novels

rise again along pathways, in landscapes and with foods and aromas. One example of this is the Camino del Cid, based on the work Cantar del Mio Cid, which was composed in the late twelfth or early thir-teenth century. This book is the greatest heroic Spanish epic poem of the Middle Ages and a classic work of European lit-erature, one which quintessentially bears the hero’s name - El Mio Cid – based on the personage Rodrigo Díaz, “El Cid Campeador”.

Practically the entire Camino del Cid has been signposted this year and thus, it is slated to be promoted all over the globe in 2010. According to Alberto Luque, man-

ager of the Camino del Cid Consortium, the goal is to become a major European cultural itinerary.

The route extends for approximately 1,400 kilometres through eight provinces in four autonomous regions - from Burgos

to Alicante. It is designed to be followed in 200-to-300-kilometre stretches, which allows tourists to get to know different areas, many of which are rich in histori-cal and natural heritage. All the routes can be driven; most of them can be fol-

lowed on bicycle and many of them on foot. 2007 marked the eighth centennial of El Cantar del Mio Cid and sources from the consortium assured HOSTELTUR that a booming number of tourists embarked on the itinerary that year. Although spe-cific figures are not yet available on the number of those who have followed in El Cid’s footsteps since the creation of the Salvoconducto (a “safe-conduct” booklet that accredits the route), 20,000 travellers have collected stamps in them. The offi-cial Camino del Cid website now contains a list of all accommodations that can be found along the official routes, however, the Salvoconducto contains a list of those that are most closely linked to the initiative and offer travellers a 10% discount upon presentation of the booklet.

Two British writers, Chris Stewart, former drummer of the rock group Genesis and author of the book “Driving Over Lemons”, and English art historian Michael Jacobs have recently followed the Camino, which includes the province of Guadalajara.

The idea originated with Jacobs, who discovered the route last July upon the presentation of the second edition of the Camino del Cid Travel Literature Award to his compatriot Rory Stewart.

The Camino ignited Jacobs’ enthusiasm from the start and he decided that Sep-tember would be a good month to set out on the route, which he did after contacting his friend Chris Stewart.

Holidays set against the backdrop of windmills

In the novel The Ingenious Hidalgo Don Quixote of La Mancha, Miguel de Cervan-tes recounts the adventures of Don Quix-ote during the three quests he sailed out upon in the lands of La Mancha, Aragon

and Barcelona. There is also an official 2,500-kilometre-long ecotourism itiner-ary called the Route of Don Quixote, made up of a historic network of migratory trails and paths that were used to pasture sheep in the olden days. This itinerary, which is

Spanish landscapes have been inspiring writers from inside and outside the country for centuries and a slew of different itineraries have served as backdrops for distinguished works of universal literature. More and more people are attracted by this magic and choose to relive the routes trodden by famous characters by following in their footsteps along one of the itineraries that have been established.

From letters to itineraries

The Camino del Cid crosses through eight provinces in four autonomous communities.

“Cultural tourism cannot be instituted: it is what tourists perceive and value as such”


perfectly signposted despite its length, links sites of great interest close to places mentioned in the novel, although it does not adhere to criteria strictly linked to the literary work.

The route crosses through the provinces of Toledo, Cuenca, Ciudad Real, Albacete and Guadalajara and in turn, is divided into 10 different stretches respectively called “From Toledo to San Clemente”, “From San Clemente to Villanueva de los Infan-tes”, “ From Infantes to Almagro and Cala-trava la Nueva”, “From Valle de Alcudia to El Campo de Calatrava”, “From Albacete to Alcaraz and Bienservida”, “From La Roda to Los Campos de Montiel”, “From Campo de Criptana to La Solana”, “From Almagro to Toledo”, “From Esquivias to Toledo and Carranque”; and lastly, “From El Río Dulce to Sigüenza and Atienza”.

The universe that revolves around the figure of the “Hidalgo Caballero” is almost infinite; Don Quixote hails from La Man-cha, yet belongs to all humanity. El Quix-ote’s spirit continues to burn bright with the passage of the years and the route was declared a Pan-European Cultural Corridor in 2007 for its cultural and environmental value - an open invitation to get to know the region chosen by Cervantes as the cradle of The Ingenious Hidalgo, which of-fers travellers the chance to tour some of the sites that have occupied a place in our

memories for 400 years.Translations of the novel have circulated

Don Quixote’s adventures all around the world. Don Quixote is a veritable symbol in La Mancha and his legend has gen-erated a cultural tourism eager to view the social and geographical reality Cer-

vantes described so masterfully. Several travel agencies have organised different excursions along stretches of the route, although detailed themed maps are also available to follow it on one’s own.

Noelia Cedrés

The Don Quixote itinerary has been growing steadily in popularity since it was declared a Pan-European Cultural Corridor in 2007.

Cultural tourism moves more than 6 billion euros in Spain

Spain is meeting the challenge of adapting its diverse offering to demands for cultural tourism, a booming segment that generates 6 billion euros of revenue and attracts 7.5 million

tourists from abroad each year. In this regard, Álvaro Blanco, De-puty Director of Planning for Turespaña, points out that adapting the offer to potential tourists’ demands poses a challenge, as does ensuring the “utmost enjoyment of cultural experiences”. Visitors “do not want to be mere spectactors”, but rather seek to beco-me a part of the setting, asserts Blanco, who specifies that cultural tourism is not what is officially declared as such, but instead is what “tourists perceive and consider a cultural experience”. It has been calculated that 31.5 million of all the tourists Spain receives are motivated by cultural reasons. The head of Turespaña explains that cultural tourism is a “priority” not only nowadays, but that it “has been one for decades, although it used to be eclipsed by sun and sand tourism “, which is Spanish tourism’s “major strong point”.

Andalusian culture, the main motivationA growing demand for cultural tourism has also been detected in Andalusia, to the point where one of each four tourists who visited the region last year did so primarily for this reason. Mont-serrat Reyes, the Andalusian Government’s Director General of

Tourism Promotion and Commercialisation, underscores the pu-blic administration’s emphasis on and support for a diversified offer, while praising the institutional cooperation that is improving the tourism industry. In turn, Francisco de la Torre, Mayor of Ma-laga, highlights the rising demand for cultural services in origin countries, thanks to “the evolution of education itself all over the world”, which is enhancing people’s sensitivity to culture.

La Coruña, one cultural event per monthHenrique Tello, Deputy Mayor of La Coruña, highlights that the city’s many cultural attractions include the Torre of Hercules, bon-fires of San Juan (declared a National Fiesta of Touristic Interest), Carnival celebrations, network of science museums, concerts by the Galician Symphony Orchestra and other events, such as the Mozart Festival. According to Tello, La Coruña’s goal is to promote one event each month from among existing events and others that will be created as tourism products to attract visitors. This will help palliate seasonality, since tourism is “highly concentrated” in July and August, whereas hotel occupancy drops sharply during the rest of the year.

N.C.

The region of Madrid’s top-qual-ity tourist offering is extensive and highly varied, an enticement to be

enjoyed in autumn, winter and especially at Christmastime, when the city and its vicinity deck themselves out in royal man-ner. Few European regions boast a cul-tural, accommodations, business, culinary and shopping offering that can match this region’s, whose myriad leisure and enter-tainment proposals range from a vigorous cultural and artistic life with more than fifty museums and an incomparable wealth of heritage and history to a sweeping offer of shows and sporting activities.

History and modernity intermingle in Madrid, where the traditional and the avant-garde coexist in a region open to visitors.

The Paseo del Arte is the only one of its kind in the world, since in a single day vis-itors can see a handful of masterpieces of universal painting, such as Velázquez’ Las Meninas, Picasso’s Guernica, Goya’s Las

Majas and Van Gogh’s “Les Vessenots” en Auvers, at three of the world’s most important museums: the Reina Sofía, the Prado and the Thyssen-Bornemisza.

A stroll around town allows visitors to enjoy the Madrid de los Austrias district’s Renaissance and Baroque past and get to know the skyscrapers in the city’s more modern zone, in addition to its parks, gar-dens and the 118 wooded hectares of the Retiro Park, a must-see for visitors.

Madrid is also a shopping paradise

with avenues of shops featuring designer brands in the Salamanca district, the lively ambiance in the area around the Gran Vía and tempting curiosities at the Rastro flea market.

Antiques, furniture, prestigious top-fashion brands, cutting-edge clothing and footwear, works of art, gifts, culinary products, design… the region of Madrid is an authentic showcase for top brands as well as the most authentic handicrafts.

The region of Madrid stands out for its broad streets lined with exclusive shops, as well as for its flea markets featuring handicrafts and culinary products that boast their own Denominations of Origin.

And there’s no finer place for lovers of fine dining, whose only problem consists in choosing among the extensive offer that exists throughout the region.

Visitors can also explore natural spaces

The region of Madrid is famous all over the world for its museums, wide-ranging cultural and leisure offer, endless shop-lined boulevards with prices for all budgets and the lively character of its streets any time of day or night. Yet, Madrid is far more than that and encompasses 179 municipalities with innumerable attractions, nature reserves and special spots.

The region’s varied cultural, leisure, culinary, sport and shopping offering is an enticement for a short getaway

Come to Madrid for the weekend!PR


and scenery in a rural setting character-ised by authenticity, with nature areas such as the regional parks of Cuenca Alta del Manzanares, Sureste, Curso Medio del Rio Guadarrama and vicinity and the Peñalara Nature Park, all of which are chock-full of inviting trails.

For those travelling with the family, the region of Madrid offers a broad array of lei-sure activities in different theme parks that range from all-year-round skiing (Xanadú) to enjoying Donald Duck and Bugs Bunny (Warner Bros) or discovering the wonders of nature (Madrid Zoo and Faunia).

An autumn for going on excursions

A number of towns in the region of Madrid are well worth a visit and strolling down their streets in autumn and winter is a special treat. Right outside the capital are three World Heritage Sites: the gar-dens of Aranjuez, the Monastery of El Es-corial and the town of Alcalá de Henares.

San Lorenzo del Escorial, right in the heart of the mountains only 50 kilome-tres from the city of Madrid, boasts an exclusive architectural heritage encircled by breathtaking natural scenery. Alcalá de Henares is the birthplace not only of distinguished figures such as Cervantes,

but also of culture, since in 1499, Cardi-nal Cisneros founded the University, which was declared a historical-artistic site in 1968 and a World Heritage Site thirty years afterwards.

The elegant city of Aranjuez on the shores of the Tajo River is home to the grand Royal Palace, former summer resi-dence of the Spanish monarchs. A general visit includes the Royal Palace, Royal Boat Museum and Casa del Labrador, all of which are ringed by magnificent gardens that have been declared Natural Heritage

Sites by UNESCO.Without a doubt, Madrid has the best

leisure offer in all of southern Europe, since its permanent wealth of culture is joined by exhibitions, sporting events and shows that make up an agenda replete with different options.

For more informationvwww.turismomadrid.es

PROMOTION

WHAT TO DO AT THE WEEKEND IN MADRID

FRIDAY: At nightUpon arriving in Madrid, the best thing to do is to plunge right into its cultural life by enjoying a show at one of the theatres on the Gran Vía. The dance and theatre offer is also wide-ranging and varied. For dinner, choose a restaurant or tavern in the centre city or some tapas in Plaza Santa Ana.

SATURDAY:In the morningThose travelling with the family can enjoy a fun-filled morning in one of the region’s theme parks.

Culture lovers can devote the morning to enjoying the exclusive museum offering on Paseo del Arte.In the afternoonThere’s no better way to get to know the city than visiting the Madrid de los Austrias district, starting with the Puerta del Sol, the Royal Palace and Teatro Real, and breathing in the ambience of its Plaza Mayor.Fans of hustle and bustle will most enjoy a stroll along the Gran Vía from Plaza de España to Cibeles and wandering around the streets of the Chueca and Huertas districts or an amble along Paseo de la Castellana and Paseo del Prado.At nightThe city’s diverse culinary offer thrills the most exquisite palates. And if visitors are up to more, Madrid’s nightlife is the most exci-ting in Europe, with nightclubs, live music and places to suit all tastes.

SUNDAY:The best option is to enjoy a daytrip to one of the municipalities in the region, such as San Lorenzo del Escorial, Aranjuez and Alcalá de Henares, three World Heritage Sites or a visit to one of the region’s nature reserves.For city lovers, another possibility is visiting the Rastro flea market, sampling tapas and savouring wines in the area around it and devoting the afternoon to a stroll in Retiro Park and the Botanical Garden.



The capital of Spain saw 3.2 million tourists stroll down its streets between January and August of this

year, 1.9% more than in the same period of last year. Furthermore, it is positioned as the only region to increase the number of arriving foreign tourists in the first part of the year, according to data from Frontur, the Border Movements survey.

Madrid’s evolution as a destination for foreign tourists has boomed in recent years, soaring by 113% in the past decade. The United Kingdom is one of Madrid’s most important markets and growing numbers of British visitors are opting to travel to the Spanish capital, thanks to its offer and good flight connections with the United Kingdom.

Beyond the coastThe city of Madrid and its surrounding

areas want to attract more and more

visitors each year by showcasing its complete tourism offer through a number of promotional actions that target different segments. On the one hand, the city “sells” as a major urban enclave that combines culture, leisure and business. The streets of Madrid are home to a great wealth of historic and cultural heritage as well as internationally-renown museums such as the Thyssen, the Prado and the Reina Sofía (which make up the so-called “Paseo del Arte”). On the other hand, the potential of the city’s nightlife and leisure offer and shows is being enhanced day by day. In fact, the region of Madrid is among those with the most restaurants, theatres and clubs for all tastes and pocketbooks.

City life is perfectly complemented by the chance to visit nearby towns and villages inside and outside the region that enrich the experience of the Community’s

visitors. Tourists can visit cities located in the areas surrounding the capital of Madrid such as Aranjuez, Segovia and Toledo, thanks to good transport connections between them and the capital.

Golf, business and moreGolf tourism is one of the region’s

fastest growing segments. The boom in registered golfers and golf tourists in Madrid underscores the need for more courses in the region, where up to 15 projects for new spaces are planned for the coming few years. Madrid aims to become a European referent in golf, which is why it aspires to host the Ryder Cup in 2018.

On the other hand, Madrid is also positioning itself as a major conventions and business tourism destination, thanks to its comprehensive infrastructure of congress halls and spaces for these ends, as well as its extensive hotel offer.

Not only that, aware of Madrid’s tempting allure for foreign visitors, the Municipal Council has implemented an information point that offers those who come to the city to learn Spanish guidance on academic opportunities and its leisure and cultural offer.

Isabel Martín

One of the Community of Madrid’s main allures is that it successfully combines all kinds of sectors in its offering. From culture to leisure, including sport, business and nature, Madrid has managed to make a place for itself on the map as one of Europe’s most appealing capitals.

Madrid, the total cityMAD

The Spanish capital offers something for everyone.

36 beaches54 km long coastline4 marinas

5 golf courses5 cycling routes6 indoor swimming poolsMagaluf athletics track

Public finca galatzó100 km of hiking routesCalvià for climate protection

Majorca

Palma

calvià

sport & nature

FUNDACIÓNCALVIÀ


The luxury tourism product is no longer measured merely by the qual-ity of service or its details. It is not

even distinguished by price, but rather by an intangible facet that involves travellers’ cravings for unique experiences. Spain is poised to respond to their desires with elements such as its longstanding experi-ence in the world of tourism, fine dining, internationally recognised range of hotels and attractions that vest it with an incom-parable authenticity.

Destinations such as Catalonia, the Bal-earic Islands and the Community of Ma-drid benefit from the gamut of attractions they offer to attract the most select tier of travellers.

Tailor madeTurisme de Barcelona has created the

Barcelona Premium programme, in which a whole team of professionals works to of-fer a unique, exclusive and personalised way of getting to know the city. Visits to Barcelona can be arranged just to order an extraordinary wedding gown from a renowned designer’s atelier, spend an evening at the opera or an afternoon driv-ing a Formula 1 vehicle. The system al-lows anyone who desires a specific serv-ice or complete trip - always in the high purchasing power segment - to get in

touch with six companies that specialise in these singular types of experiences.

In turn, the natural attractions of the Balearics is joined by a comprehensive network of nautical facilities on its 1,428 kilometres of coastline. Specific routes for complementary activities such as hik-ing, cycling and bird watching have been developed alongside the one-of-a-kind

agritourism establishments tucked away amidst the mountains or in the heart of the countryside that join the islands’ five-star hotels.

The Community of Madrid combines an outstanding cultural and accommodation proposal, activities for the whole family and a widely varied cuisine with its monu-mental and artistic heritage.

Andalusia and the Community of Valen-cia specialise in hosting large-scale inter-national sporting events such as the Jerez Motorcycle Gran Prix and the America’s Cup in sailing respectively, which attract travellers with elevated levels of purchas-ing power; the Canary Islands showcase their beauty and proximity, as well as its benevolent climate all year-round, and adds to it first-class hotels; and finally, destinations such as Castile and Leon base their appeal on the authenticity of their cultural and culinary heritage.

Like a kingYet visitors’ wish to receive special at-

tention usually begins on the trip itself. In this sense, Iberia has launched the Integral Customer Service Plan as part of its 2009-2011 Strategic Plan, which in-

With superb attributes such as cuisine, accommodations and service, Spain has established itself as an attractive destination for luxury tourism

Making tourists feel unique

>>> PAGE 58

Swimming pool at the Hotel Arts, Barcelona.

Photograph: Climent Picornell. (Minister of Tourism of the Balearic Government / Balearic Insititute for Tourism (IBATUR)).

Its accommodations options include Las Villas del Duque, 40 exclusive residences featuring extraordinary services such as

dinners prepared by a private chef served right in the villas and a wide-ranging menu of aromatherapy baths prepared by a team that devotes itself exclusively to this area. All of this can be found in guestrooms and bathrooms polished off with basalt stone, skylights, aromatic candles, Bang & Oluf-sen equipment and amenities by the deluxe Italian brand Acqua di Parma. Furthermore, this area of the establishment has a tea and reading room, snack bar and swimming pool with à la carte restaurant service.

The three types of villas are classed by capacity, but each boasts a king-sized

basalt bath and a skylight. The two-bed-room, two-bathroom villas of Las Mimosas accommodate four guests. The one-bed-room, one-bathroom villas of Las Palmer-as, which feature a kitchenette and dining room, lodge up to three people. And the one-bedroom, one-bathroom duplexes of Las Retamas accommodate two people.

Exclusive line of treatment The villas have been decorated with the

help of prestigious interior designer Pas-cua Ortega, who has also been in charge of the spa’s décor. Inspired by Tenerife’s exceptional climate and natural landscape, ESPA, the deluxe spa consultancy firm has created a menu for the new facility that in-

cludes unique rituals and treatments based on the natural resources in the surround-ings. Indigenous raw materials from the Canary Islands featuring marine extracts, volcanic lava and aloe vera are just some of the ingredients that have been used to develop the surprising, ultra-new protocols. Furthermore, the water used in the thalas-sotherapy circuit is extracted from the At-lantic Ocean floor.

The spa has 30 treatment cabanas, five open-air cabanas for facials and body treat-ments and two VIP suites for treatments es-pecially conceived for couples. Each suite measures 70 square metres and has a private courtyard, relaxation area, showers and baths for personalised treatments in the utmost privacy.

The Bahía del Duque’s staff is made up of professionals who have received months of training in ESPA protocols to convey the firm’s values and the philosophy of this spectacular wellness centre located in one of the world’s foremost hotels.

Exclusivity, impeccable service and a strategic setting, thanks to its location on Costa Adeje (Tenerife), a zone famous for its micro-climate, which never dips below 16º or rises above 23º. This is the Gran Hotel Bahia del Duque Resort’s appealing letter of presentation, amply attested to by its villas and spa.

Gran Hotel Bahía del Duque Resort

The utmost expression of luxury

GRAN HOTEL BAHÍA DEL DUQUE RESORT

COSTA ADEJE – TENERIFETel: 922-746 900 Fax: 922-746916

[email protected]

The 3,500-square-metre spa has five open air cabanas.

The villas boast a private outdoor swimming pool and gardens with tropical and subtropical flora.

The spa’s outdoor thalassotherapy circuit.



cludes, for example, the expansion of its deluxe car and chauffeur service for trans-fers between the city and airports in Bue-nos Aires, Mexico and Sao Paulo, joining Madrid, Barcelona and Santiago de Chile, which already offer this service. Further-more, the airlines has invested seven million euros to renovate its VIP rooms in Barajas, among other airports, to capture more business clients and harness the potential of T4 as one of the finest hubs in Europe for business travellers. For ex-ample, the restaurant in its Velázquez hall, with views of the runway, has been over-hauled and offers à la carte dinners with the advice of prestigious chef Sergi Arola, who has two Michelin stars.

At the same time, each three months, Iberia has been renovating its wine menu, exquisite libations that the airline offers its business clients, both on board interna-tional flights as well as in its VIP rooms, in a service that has just celebrated its two-year anniversary.

During this time, business travellers have had at their disposal forty different labels from a wide range of Spanish wine-growing regions, including red wines from La Rioja and Ribera del Duero to white wines from Rueda and Rías Baixas. Last year, the airline uncorked 245,000 bottles of wine for their business clients.

Excellence in the kitchen One of Spain’s most winning qualities

as a destination is its exquisite and varied cuisine. The best restaurant in the world is Ferran Adrià’s El Bulli and there are three other establishments in Spain that are considered to rank among the world’s top ten.

The president of the Spanish Royal Academy of Cuisine, Rafael Ansón, un-

derscores this idea when he mentions that there are three Spanish restaurants not among the top ten in the world, but rather among the top five, which in his opinion, “reaffirms Spain’s leadership” at the helm of “exquisite cuisine”.

Tourists rate Spanish cuisine with an average of 8.2 points, which demon-strates their “unprecedented” degree of satisfaction, according to Ansón, higher than other ratings, such as museums, sun, hospitality, leisure or beaches.

According to data from the Ministry of Industry, Tourism and Commerce, more than six million of the 57 million visitors who came to Spain last yearés did so for culinary reasons. As the main factor of satisfaction for tourists coming to Spain,

the administration wishes to promote the development of Spanish wine-culinary tourism abroad and will be investing nine million euros to do so.

The finest accommodationsWhen it comes to accommodations,

Ramón Estalella, general secretary of the Spanish Confederation of Hotels and Tour-ist Accommodations (CEHAT), explains that catering to luxury demand means “far more than selling beds”, although

they may be accompanied by a dressing gown or pillow menu, and more and more consists in “offering quality service and something differential”. A luxury hotel is therefore “an ambiance and the service it offers”. In this respect, Spain has a first-class hotel offering and many establish-ments have garnered internationally ac-claim and awards; one example is Forbes Magazine’s latest ranking, which includes five Spanish establishments among the world’s finest: the Arts and the Claris in Barcelona, the Alfonso XIII in Seville, Hotel La Residencia in Mallorca and the Ritz in Madrid. Some of their most outstanding tangible elements are the architecture of the buildings they occupy and the incom-parable surroundings they are set in and the décor of their common spaces and rooms, but also others that are more dif-ficult to achieve, such as the history they have witnessed, the attention offered by their staff and the guarantee of privacy they offer their guests.

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The Ministry of Industry, Commerce and Tourism is clearly betting on quality tourism with the recent launch of the Privilegespain programme, which aims to diversify the offer by basing it on the creation of unique experiences.

The programme seeks to develop innovative tourism products based on destinations’ uni-que features, identity and the experiences they offer tourists to help them discover the authentic character of the host region. It makes good use of the wide diversity of resources and tourism destinations in Spain witha healthy potential to meet new market demands and reposition the country in its major markets. The slogan chosen for this new progra-mme says it all: “Feeling unique”. Exclusivity, character and guarantee are the three key attributes of the Privilespain brand.

At the helm of the plan is Turespaña, which is investing 1.2 million euros and will coordina-te relationships among destinations, the offer, tour operators, intermediaries and all levels of the tourism administration.

Feeling unique in Spain

Cabo de Gata, in Almería, from Turespaña’s Privilegespain catalogue.

Tourists gave Spanish cuisine an average rating of 8.2, an unprecedented degree of satisfaction


Lapped by Mediterranean waters, sun and sand tourism in this autonomous region can count on excellent beach-

es, some of which are considered among the country’ finest and most popular. Nine of these beaches have been awarded the Q for Tourism Quality certification granted by the Spanish Ministry of Tourism and 112 have received the Blue Flag conferred each year by the European Foundation for Envi-ronmental Education to beaches that meet a series of conditions related to the envi-ronment and facilities.

Catalonia is also one of Spain’s most popular destinations for cultural tourism. It is the leader in snow tourism and home to Spain’s most important ski resorts. Its mountains also offer great potential for na-ture tourism in all its variations. The events, congresses and business segment has one of its main exponents in the Catalan com-munity, as do golf, nautical tourism, bird watching and shopping tourism.

Everything that tourism has to offer in Spain can be found in Catalonia, which also

possesses world-class transport and com-munications infrastructures.

Barcelona, a destination for culture and city breaks

Barcelona, a cultural city par excellence, is by rights one of Europe’s major cultural destinations and boasts one of the riches histories in Spain; art, with the always palpable presence of Gaudí, Picasso and Miró; music and large-scale international extravaganzas.

Must-sees in Barcelona are the main ex-amples of Gaudí’s architecture: the Sagrada Familia (church and museum); the Eixam-ple quarter, the most important exponent of Modernism in Spain, home to the most stellar buildings designed by Puig i Cada-falch and Domènech i Montaner; El Raval and the Rambla where the Gran Teatre del Liceu is located for gauging the city’s true pulse, the Contemporary Cultural Centre of Barcelona, the Contemporary Art Museum, Wax Museum and the Boqueria, its tradi-tional market; the Gothic Quarter, Parque de la Ciutadella, Montjuïc and Tibidabo, site of the city’s largest amusement park.

Barcelona was chosen the favourite in

the category of city break destinations at the 2006 British Travel Awards. Since then, the Catalan capital has been consolidating that position until becoming, together with Madrid, the most popular Spanish destina-tion for weekend tourism.

In addition to Barcelona, Catalonia has other cities with long historical and cultural traditions: Gerona, which has some of the finest historical constructions in Catalonia including medieval city walls, Romanesque and Gothic churches, and one of the finest Jewish quarters in Europe; Lerida, which combines the Romanesque, late gothic and modernist styles; and Tarragona, with its Roman legacy that has been declared a World Heritage Site in perfect harmony with medieval and modernist art.

Bird watching: an emerging modality

As a tourism destination that has been consolidating its major segments - sun and sand, cultural, nature and events tourism - Catalonia has set out to diversify as a des-tination by developing emerging modalities in recent years. Bird watching is one of its main bets.

Sun and sand, nature, culture, history, events and shopping are part of its wide-ranging offer

Catalonia is consolidating its foothold as an integral

tourism destination

Catalonia is one of the leading tourist destinations in Spain and has been consolidating its foothold in recent years as the most comprehensive. Its visitors can enjoy the whole wide range of tourism modalities Spain offers. Diversification: the key to its success.

CAT

Catalonia has a number of different routes for bird watching. In the photo, one of the lookout points in the Delta del Ebro Nature Park. © Turisme de Catalunya/Rafael López-Monné.


And this is no coincidence. The region is one of Europe’s most attractive destinations for fans of bird watching or ornithological tourism, since both its strategic situation as well as high mountain chains, above all the Pyrenees, make it a privileged place when it comes to the diversity of habitats and birdlife that lives there. In this respect, a notable fact is that since 2005, Catalo-nia has maintained the European record for number of bird species identified within 24 hours, granted for the bird-watching marathons organised by SEO/BirdLife. Each year, the wining team has identified more than 200 species.

Within Catalonia, the province of Lerida has the best conditions for bird-watching tourism. It concentrates 90% of the nearly 400 species of birds in the autonomous re-gion, which can be found in a large expanse of territory that ranges from the Pyrenees to Aiguabarreig del Ebro, the Cinca and the Segre and several arid areas.

Catalonia’s Bird Watching Tourism Guidebook

The Turisme de Catalunya consortium

has recently published the Bird-Watching Tourism Guidebook of Catalonia, which covers the most important Catalan offer-ings with regard to this type of tourism and includes a list of all existing infrastructures related to bird watching and a selection of the most relevant itineraries for observing the region’s widely diverse species. Out-

standing itineraries in this guidebook are: the Ebro Delta, the L’Empordà wetlands, Estany d’Ivars, Aigüestortes, Cadí-Moix-eró; Montrebei and La Terreta, the valley of Núria, Els Ports, Cape Creus, Montserrat and the Llobregat Delta.


According to data from the Turisme de Catalunya’s Centre for Promoting Tourism in the United Kingdom and Ireland, more than two million British tourists visit the region each year and generate more than 13 million overnight stays, with an average length of stay of 6.6 days. The average expenditure per person during a stay is approximately 370 euros. These tourists’ average age is between 45 and 54 years old.

Because of the maturity of the British market, its tourists seek out all types of offers, “as long as they are new and attractive”, assert sources who add that among the most marked trends in this market is the potential sustained growth of micro segments. British tourists opt for the following products: sun and sand, city breaks, culture, hiking, business trips MICE and bird watching as an emerging product.

J.A.T.

British tourism in Catalonia


The wine producing tradition in Spain dates back to Roman times. Today, according to the Spanish Foreign

Trade Institute (ICEX), there are 1.16 million

hectares of land all over the country where grapes are cultivated, 94.4% of which are dedicated to wine production. Although Spain is the number-one country in culti-

vated acreage, it ranks third in production behind France and Italy, with 40.3 million hectolitres in 2008, according to data from the Spanish Wine Market Observatory, created last year by the Spanish Associa-tion of Wine-Producing Towns and Cities (ACEVIN).

This level of production, along with Spain’s longstanding experience as a tour-ist destination, is fostering the development of wine tourism, a segment on the rise with proposals such as wine-tasting courses, cycling and horse riding through vineyards as well as culinary evenings featuring the pairing of the most suitable wines.

Spain has the most famous Denomination of Origin of them all, La Rioja, paired with some of the finest specialised hotels

One of the world’s main wine tourism destinations

Spain has all the advantages it needs to spearhead the development of wine tourism. Its qualities as a tourist destination are joined by a vigorous wine-making sector that has enabled it to create wine-associated services and leisure activities that offer unique experiences far beyond a mere visit to a winery.

Vides de Comenge, en la Denominación de Origen Ribera del Duero.


Wine tourism linked to heritage

José Fernando Sánchez-Bódalo, presi-dent of ACEVIN, explains that, unlike the American wine tourism model that focus-es almost exclusively on winery tourism, the European system is being developed in Spain, as it is in France and Italy. This system is “an integral wine tourism model based on setting up itineraries or tours that allow tourists not only to visit winer-ies, but also to get to know other tourism resources linked to a territory’s heritage and its food and wine culture”.

ACEVIN is developing the Spanish Wine Routes project, which now has thir-teen routes and will be adding three new ones: the Wine Routes of El Bierzo (León), Costers del Segre (Lerida) and Campo de Borja (Zaragoza). The routes in this project attracted nearly 1.2 million visitors in 2008.

The major wine-making regions, which are also the most popular with tourists, are spearheading the development of wine tourism alongside La Rioja, the most famous of them all, in the lead. Wine is the basis of wealth in this region and a frame of reference for its culture, since it is the most famous Denomination of Origin in the world, with more than 500 wineries. La Rioja has the most highly developed wine tourism, with resources that highlight its wine-making heritage, such as the Mu-seum of Wine Culture in Briones and the Wine Interpretation Centre in Haro.

Following it are Catalonia and Andalusia by number of visitors as well as new initia-tives and Castile-La Mancha and Castile-Leon by production and innovative projects and Navarre. Yet, the Community of Va-lencia, the Balearics, the Basque Country and the Regions of Madrid and Murcia are

also developing their own personalities in this area, be it as final products or ones that complements the rest of the offer.

For example, there are 60 wineries in the Balearic Islands and close to 300 dif-ferent wines are made just in Mallorca. Al-though not all of them are open for visits, they configure a scene that adds appeal to the islands.

There are also other new initiatives, such as in Aragon in the land of the

Somontano Denomination of Origin, where they are resorting to technologies to pro-vide an impulse to wine tourism and it is possible to download the Somontano Wine Route on mobile phones thanks to a novel application.

Sleeping among vinesIn addition to pampering the wine-grow-

ing product in itself and encouraging the creation of routes that make it easy to access this resource, the accommoda-tions component is also becoming more important every day and the Spanish ho-tels specialising in this area can satisfy the choosiest wine tourists. By way of example are four hotels: the Marqués de Riscal in La Rioja Alavesa, the Hotel Peralada Wine Spa & Golf in the Emporda in Gerona, the Hacienda Zorita in Arribes del Duero and Read’s Hotel in Mallorca, all of which were selected for the list of top ten wine and winery hotels in southern Europe in 2009, drawn up each year by the Experiencias y Mas publishing house, which is dedicated to disseminating luxury hotels with charm in the world. No other country boasts so many hotels, since the list is completed by three hotels in France, two in Portugal and one in Italy.

The boom in tourism linked to wine is leading to novelties such as the “SAB – Savouring on Board” cruise for oenology fans who also wish to discover history, culture and the other charms of wine-producing territories. The cruise, which is offered by the Grimaldi Lines, links Civitavecchia and Barcelona on an itinerary for wines and culinary products from the regions of Campania and Lazio, in addition to several Spanish locations.

Another new proposal is being offered by Visitor Wine Tours, which is organising tours all around Spain’s most important wine country, La Rioja, attending to the most demanding visitors and travellers and combining values such as the wine sector’s know-how and experience in wine tasting and pairing courses, together with qualities such as passion, hospitality and catering to the smallest detail. Clients are transported in high range vehi-cles to comfortably enjoy wine-cellars, museums and monasteries and tour vineyards, in addition to savouring superb cuisine along with the finest wines.

Along these same lines, which are responding to the great interest that wine tourism inspires, is the Wine Routes’ proposal to participate in wine and chocolate pairing at the ChocoMadrid Chocolate Fair on November 29, which will combine three wines from diffe-rent places and three chocolates with different levels of cocoa, guided by a sommelier.

In 2007, the seventeenth-century Guzmán Palace opened its doors right in the heart of the Castilian countryside to offer visitors the perfect combination of its Ribera del Duero wines and the zone’s traditional cuisine amidst the history witnessed by its walls. Since that time, the place has added a unique experience: golf at one of the country’s finest facilities, the Lerma golf course, as well as one of the newest, the Saldaña course. This was the origin of the Golf and Wine Circuit, which has the support of the Spanish Golf Federation.

Wine, the sea, golf and chocolate

The wine culture can be enjoyed from various point of view

RED DE HoSPEDERIAS DE ARAGÓNwww.hospederiasdearagon.com+34902477000

HOSPEDERIA DE SAN JUAN DE LA PEÑA

Located in the Aragonese Pyrenees, about 25 km from the city of Jaca.

An idyllic place to rest and retire, among dense forests of beech, pine, fir, hazel and holly. The establishment of twenty-five guest rooms offers all the amenities of a luxury hotel, underground parking, rooms for banquets and events, spa pool, sauna, Turkish bath and gym. Integrated into the same monument, travelers will find two in-teresting interpretation centers.

HOSPEDERÍA DEL REAL MONASTERIO DE RUEDA

At just 70 kilometers from Zaragoza, the Cistercian Monastery of Rueda surprises

the visitor. Its bell tower stands graceful and majestic. The hospedería occupies the abbot’s palace and the rooms combine the Cistercian spirit, with the modernism and comfort of the twenty-first century. The spacious halls, the playroom, or its splendid garden are some of the elements that make this hospedería a quality accommodation in a beautiful spot.

HOSPEDERÍA DE LA IGLESUELA DEL CID

This hospedería is located to the north-east of the city of Teruel, in the eighteenth-century mansion of the noble Don Manuel Matutano Daudén.

Inside an elegant staircase with four sections with wooden shutters and beauti-ful high relief greets visitors. The romantic spirit pervades the rooms. Mural paintings, mirrors, chandeliers, tapestries and halls inhabit a space of infinite relaxation.

HOSPEDERÍA DE ILLUECAThis Hospedería, located in Illueca, is

about 82 kilometres from Zaragoza city. The impressive castle – fortress, as if predicting the power and influence that Pope Benedict XIII, better known as the Moon Pope, who was born in its walls, in 1328, would have. Don Pedro de Luna, was elected Pope in the schism of Avignon, and became one of the most important people of culture and politics of his time.

Fine plasterwork ceilings and Moorish, majestic Renaissance facades, monumen-tal staircases that visitors will travel to a bygone era of splendour.

MESON DE LA DOLORES

The Hospederia Meson de la Dolores is located in Calatayud, at 90 kilometers from Zaragoza city.

The building has been restored conserv-ing the architectonic elements, furniture and traditional decoration. Wooden beams, decorative pottery, metal fences and beau-tiful banister rails in the stairs envelope the palace in the purest Aragonese nineteenth-century style. Their 34 rooms do not forgo, nonetheless, the modern comforts. It has an ample restaurant, private hall and wine catering salon.

HOSPEDERÍA DE RODA DE ISÁBENA

The Hospedería is located northeast of Huesca, next to the Cathedral of Roda de Isábena, constructed over the walls of the old abbey. It has 10 double rooms, cafete-ria and social lounge, but, perhaps the most defining feature of the place is its restau-rant, placed in the cathedral’s old refectory, where guest will find themselves transport-ed into medieval times and accompanied with gastronomical delicacies. Guests will also enjoy the privileged panoramic view that the terrace of the Hospedería offers.

Spread throughout the Aragonese territory, are a network of hotels owned by the Government of Aragon, of great quality and located in charming buildings such as monasteries, castles, palaces and elegant mansions.

Bienvenido a AragónPR


HOSPEDERIA DE LOARREThis hospedería is located 30 Km from

the city of Huesca, a building that dates back to the XVI century, en the main square of the small town of Loarre. Wel-coming and cozy, it has 12 rooms, but its main highlight is it’s restaurant, where classical Aragonese dishes meet creative cuisine.

The landscape is dominated by the im-posing castle Loarre, from the XI century, considered as one of the most impressive castles of Spain and the most important Romanic fortress of Europe.

HOSPEDERIA DE SADABALocated northeast from the province of

ZaragozaThe Hospedería is a large XIII century

house. It’s splendor combines with the warmth and comfort of modern Hotel es-tablishments.

The first floor still maintains all the mech-anisms of the old wine cellar have been left, including its manual press, and even a special wine cellar, fitted inside the rock. Its functionality and quality-price value have served in the refurbishing of the Hotel. Its 20 rooms come fully equipped with all of today’s standards in comfort.

HOSPEDERIA DE ALLEPUZLocated in the middle of the Maestrazgo

of Teruel, This four star establishment has 22 rooms, some of them with their own attics, exquisite detail and small areas for reading and relaxation. The third floor has an exceptional area: a quaint lounge with Glass arches decorating it.

Guests can stay in a renaissance palace of the XVI century, a magical experience.

AutumThe leaves fall, temperatures start to

lower. It’s the natural transition, the move-ment from the summer towards winter. This time is one of the most beautiful ones of the year in the mountains of Aragón, es-pecially in the forests covered with fallen leaves, where a simple walk can be a mag-ical experience. Pines, Beeches, Alamos, Willows, Black Poplars and Oaks make this chromatic symphony of reds, oranges, yel-lows and greens.

GastronomyThe Aragonian cuisine consists in popular

stews, which vary depending of the region where they are made. Meats, vegetables, fish or legumes are the main ingredients of this cuisine that is in transition towards modernizing its traditional recopies.

THE SUNNY SKI RESORTS Aragon has seven modern ski resorts to

do downhill or cross-country skiing: Astún, Candanchú and Aramón Ski Resort, the most important ski group in Spain, inte-grated by Formigal, Cerler and Panticosa, in the middle of the Pyrenees, and Java-lambre and Valdelinares in the southern Aragon.

Almost two million visitors chose Aragon as their holiday destination last season.

The central Spanish Pyrenees have some of the most modern public transport sys-tems in Europe.

Formigal is the largest and most com-plete resort in all of Spain, boasting 137km of slopes and itineraries boasting the latest in ski technology. Our ski resorts have free lift passes and there is a ski pass which permits our guests to ski in all of our re-sorts. You may find further information, as well as purchase any of our services in our webpage. Our ski resorts are located near quaint towns, where you can find your en-tire ski related needs and also many other activities, such as spas, cultural tourism or enjoy our restaurant or renown home-made wines.

Aragon ski resort in numbers- 7 ski resorts.- 350 km of skiable area.- 369 Alpine skiing runs.117 lifts with a capacity for 150.000 skiers for hour.

Mesón de Los Dolores.

More information www.nievedearagon.es

+34 976 201112 · +34 976404840Tourist information

www.turismodearagon.com+34 902477000

PROMOTION



In 2010, one of the keystones in promoting Spanish cuisine will be the First European Congress on Cuisine and Tourism, to be held in Madrid in April. What the Spanish Government aims to

achieve with this promotional campaign focussed on wine and culi-nary tourism is not to turn Spanish cuisine into a reason for visiting the country - which it already is - but to consolidate it as such. With this initiative, “the goal is to position Spain as an international frame of reference in culinary tourism”, affirmed the Spanish Minister of Tourism, Miguel Sebastián.

Somewhat more than 12% (6 million) of the fifty-seven million foreign tourists who visited our country in 2008 declared that they did so because they were attracted by Spanish cuisine and wines.

Tapas: the jewel in the crown of Spanish cooking

Despite the great wealth of dishes and recipes offered by Spanish cuisine, the real jewel in the crown are tapas, small portions of food served up in bars and taverns to accompany drinks. There are all kinds of tapas to please all tastes. Even modern cuisine shares in this culinary movement and offers tapas that preserve their roots, yet boast novel presentations. Omelette sorbet, goose foie pottage, chickpeas with prawns and gazpacho with lobster are a few exam-ples of the tapas created by great chefs that have become popular in bars and taverns.

Tapas, conceived as a snack always accompanied by a drink, preferably wine or beer, have such deep roots in Spain that they led to a typically Spanish custom: tapeo, or going from bar to bar to savour different tapas.

Many foreign tourists who come to Spain interested in getting to know its cities have found tapas to be a quick and inexpensive way to slake their thirst and hunger and so have tapas for lunch. This helps them take better advantage of their time for visiting muse-ums, sites of interest and shops during daytime opening hours. In most cases, visitors do not even have to go out of their way to find places for a few tapas on the go. All the villages and cities in Spain have bars and taverns specialising in tapas, of which there are over hundreds of kinds.

The chance to sample a selection of different tapas in each Span-ish region is another lure of this suggestive combination of small

culinary pleasures capable of satisfying all tastes and within reach of all budgets.

Out to conquer the worldTraditional Spanish tapas are so deeply rooted and widely-ac-

cepted that they have already begun to spread beyond our borders and establish themselves in other countries. They have reached US shores thanks to Asturian chef José Andrés, owner of three restau-rants in that country, one of which specialises in tapas: the famous Jaleo restaurant in Washington. “Tapas are the vehicle that has helped me sell Spanish cuisine in the US; they are a flagship”, the chef asserted.

British celebrity chef Gordon Ramsay, owner of a well-known chain of restaurants, has decided to dedicate one of them – Maze, in the heart of London - to Spanish tapas and who can doubt that they will end up accompanying the sacrosanct five o’clock tea.


In 2010, the focus of Spain’s tourism promotion plan, with a budget of 9 million euros, will revolve around its cuisine. This was the decision of the Council of Ministers’ monograph on tourism released in Palma de Mallorca in July 2009.

Spanish cuisine attracts more than 6 million foreign tourists

Cuisine as a lure for tourism

Variety, quality and the Mediterranean diet: factors in the success of Spanish cuisine.

www.palmavirtual.es | [email protected] | 902 102 365


Although the global crisis made this year especially complicated, 75% of Spain’s nautical destinations saw

demand rise by 30%, according to Rafael Moreno, manager of the Spanish Asso-ciation of Water Sport Resorts (known as the AEEN). “The other resorts have stabi-lised and a few have seen declines, but in destinations where the project is consoli-dated, there is an office branch, manager and structure, and they are running at full capacity and, more importantly, closing sales with micro-companies in less than six hours, thanks to a complex holiday package that includes a wide-ranging menu of nautical activities.”

The Estaciónes Náuticas brand is a product made up of accommodations, activities and water sport that is differenti-

ated from the rest of the offer by a stand-ardised level of quality service. By way of complement - although need as well - it includes other types of sport and/or cultural activities, as well as restaurants, shops and nightclubs, etc..

And the EN network continues to grow. Last October 9, Almería’s General As-sembly approved two new projects - Fuerteventura Norte and Fuerteventura Sur – to bring the total up to 27. And the pertinent audits are now underway to cer-tify four more to join their ranks by Janu-ary 2010: Cadiz Bay in Andalusia, Alcu-dia in Mallorca, Ceuta and Rosas Bay on the Costa Brava in Catalonia. “This year will probably see the greatest expansion since the network was created with only three resorts in 1998 – for a total of 31 in 2010”, Moreno noted.

Nowadays, the country’s nautical des-tinations offer activities and water sports

and are becoming popular venues for sporting events, some of which are inter-national. “All this allows Spain to improve its positioning in this segment in Europe. Supported by its excellent harbours, seas, almost 8,000 kilometres of coast-line and weather, it is an idyllic place to enjoy water activities and sport all year-round. Most of our destinations are open more than nine months a year and some of them are open all year round, which is why we are achieving total deseasonalisa-tion and starting to see groups throughout the year, which is very important, since it extends the season.”

The culture of the sea, on the rise

The boom in Estaciones Náuticas is beginning to have repercussions on wa-ter sport and the appeal of the country’s coastlines for this international tourism

Estaciones Náuticas, a tourism product with wind in its sails despite the crisis

Spain is now on the map of water sport destinations

The nautical product that the tourism industry is marketing through the Estaciones Náuticas (EN) brand has the wind in its sails, with 27 to 31 water sport resorts slated for operation by January next year. There is still a long way to go, but Spain is already on the map of the most important nautical tourism destinations, with its main origin market being the British, who now account for 35% of all international tourists.

Kayaking is one of the most popular activities.


segment. “Bringing out the potential of the culture of the sea is a long-term chal-lenge and one of EN’s priorities. We are constantly promoting the nautical product through campaigns and making major contributions, although things do not de-pend exclusively on work by the brand.”

Moreno specifically pointed out the soaring demand for three products in the EN’s offer: scuba diving and boat

and kayak hire. “People used to want to come Spain for sunbathing and swimming and I think that thanks to campaigns by Turespaña, our own campaigns here at the EN and those by other associations for this kind of sports, in addition to those by the Autonomous Regions, tourists are thinking more and more about coming to this country for scuba diving and sailing, in a desire whose main motivational focal

point is enjoying water sports. There is still a long way to go; we didn’t used to be taken into account, but we are now on the map of nautical destinations and that step is a major one.”

With an eye on the British market

British tourists are currently the Esta-ciones Náuticas’ leading origin market and

account for 35% of all the international tourists who opt for leisure on the seas, very similar to the German and French markets, followed by Belorussia and the Nordic countries.

As part of its strategies to capture the British market, the AEEN has been devel-oping promotional campaigns that at first has been targeting travel agents, tour op-erators and the media.

The AEEN has just signed a contract with Isango, an online agency that spe-cialises in activities and excursions and is a partner of Travel Market, a well-known British firm. A presentation was made last year to the Association of Independent Tour Operators (AITO) and another last September to a group of travel agencies and tour operators at the Southampton Boat Show. The AEEN will also be launch-ing its portal in English for British travel agencies and tour operators. “We are in the technological development of a new booking motor that allows travel agents and tour operators to enter, buy and act. I think this will be a giant step.”

An analysis of the British market reveals its enormous potential: with an estimated 10.2 million (short) holidays in 2007 and a growth in volume of 17.2% since 2003, activity holidays are easily taking over the global travel market. By the close of 2008, this type of holidays is expected to repre-sent almost one out of every eight holidays taken by Britons.

Diana Ramón Vilarasau

British tourists represent 35% of all international users

135x190 Pollen a_WTM06_UK 12/9/06 16:28 P gina 1


The following are the protected natural spa-ces in the Balearic Islands that are managed by the Ministry of the Environment: S’Albufera Nature Park, Mondragó Nature Park, the Penín-sula de Llevant Nature Park, S’Albufereta Nature Reserve, Torrent de Pareis Natural Monument, Ses Fonts Ufanes Natural Monument and Tra-muntana Mountains Nature Park in Mallorca; s’Albufera des Grau in Menorca; and Ses Sali-nes d’Eivissa i Formentera Nature Park and Cala d’Hort Nature Park in Ibiza and Formentera.

All these zones offer extraordinary natural and scenic values that make the Balearics an authentic paradise in the Mediterranean. Al-though they are natural treasures, these zones not always sufficiently well-known to the resi-dents themselves and the millions of visitors the archipelago receives.

These protected natural spaces are home to a wide variety of enormously interesting natural elements: wetlands, white sandy dunes, coves, spectacular cliffs, valleys, wild torrents, caves, forests and a rich biological diversity of flora and fauna. Many of these species are endemic, i.e., they can only be found in some of the islands or in the Balearics as a whole. All of this is joined by singular elements resulting from man’s inter-ventions during centuries, which is why places of ethnological interest must be added to natural spots: archaeological sites, talayots, groves of olive trees, farmlands of great scenic beauty,

the ruins of castles and constructions belonging to now-defunct activities such as lime and coal production and collecting snow to make ice.

The Ministry of the Environment under Mi-quel Àngel Grimalt aims to properly manage all these natural spaces to preserve their important values and keep them for future generations. However, this must be compatible with the dissemination of this environmental heritage to bring it closer to residents, with special atten-tion paid to students and tourists. The Minis-try of the Environment has a special interest in helping the local population and visitors to our islands get to know our protected spaces, whenever accessibility does not interfere with conservation

The Balearics, a natural paradise

CONSELLERIA DE MEDI AMBIENT971 17 68 00 - www.caib.e

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S’Albufera de Mallorca.

Tramuntana Mountains. S’Albufera d’es Grau, Menorca.


E.N. L’ESTARTIT - ILLES MEDES GIRONA 972750699 [email protected] www.enestartit.com

E.N. BADIA DE PALAMOS CALONGE - SANT ANTONI GIRONA 902200413 [email protected] www.estacionauticabadia.com

E.N. SANTA SUSANNA BARCELONA 667699433 [email protected] www.nauticastasusanna.com

E.N. VILANOVA I LA GELTRU BARCELONA 902365912 [email protected] www.vilanova.org

E.N COSTA DAURADA TARRAGONA 977353592 [email protected] www.estacionautica.info

E.N. MARINA ALTA ALICANTE 965781008 [email protected] www.enmarinaalta.net

E.N. BAHIA DE ALTEA ALICANTE 902195340 [email protected] www.bahiadealtea.org

E.N. ALICANTE ALICANTE 965245878 [email protected] www.estacionnautica.com

E.N. NAUTICA MAR MENOR MURCIA 968574994 [email protected] www.enmarmenor.net

E.N. COSTA TROPICAL GRANADA 958640695 [email protected] www.en-costatropical.com

E.N. BAHIA DE ALMERIA ALMERIA 950149703 [email protected] www.disfrutaelmar.com

E.N. ISLA CRISTINA HUELVA 959344582 [email protected] www.en-islacristina.com

E.N. GIJON COSTA VERDE ASTURIAS 985342252 [email protected] www.engijon.info

E.N. DE LLANES ASTURIAS 902107070 [email protected] www.estacionnauticadellanes.com

E.N. MAO MENORCA 971368938 [email protected] www.enmao.org

E.N. FORNELLS MENORCA 971158430 [email protected] www.enfornells.org

E.N. CIUTADELLA MENORCA 971480935 [email protected] www.enciutadella.org

E.N. SANTA EULALIA IBIZA 971330555 [email protected] www.ensantaeulalia.com

E.N. SANT ANTONI I SANT JOSEP IBIZA 971348851 [email protected] www.venaibiza.com

E.N. RIAS BAIXAS PONTEVEDRA 661952357 [email protected] www.disfrutaelmar.com

RIBADEO ESTACION NAUTICA LUGO 982131476 [email protected] www.ribadeoestcionautica.com

NAUTIC STATIONS Name Province Tel E-mail Web


The British market is one of the main sources of tourists for the Levante area in Spain. In fact, in 2008, the

United Kingdom was the Community of Valencia’s leading origin market, since it sent 2,478,026 British tourists to the zone, 44% of all foreign demand.

The city of Benidorm is still number one with British tourists, who accounted for 87% of all visitors; following it are the Ali-cante coast and city of Valencia. Further-more, according to the Ministry of Tourism, the profile of the British tourist visiting the Community has been changing in recent years, becoming younger and younger (between 25 and 44 years old) and moti-vated above all by enjoying leisure time and holidays.

Similarly, the United Kingdom is also the region of Murcia’s main origin country for tourists, followed by Germany and France.

The area’s beaches and good weather are the main allures for the British mar-ket, although in recent years, both the Community of Valencia as well as Murcia have been ramping up their efforts to di-versify their offer and showcase other less well-known, yet equally attractive types of tourism. Thus, the two regions are also promoting their health and beauty, cuisi-ne, cultural and adventure tourism, among

others. The strategy is already bearing its first fruits and the Community of Valencia has noticed a surge in the number of Bri-tons seeking products such as golf, inland and cultural tourism.

A pampered coastlineNonetheless, tourist authorities from Va-

lencia, Castellón and Alicante are aware that their main asset is quality sun and sand tourism, which is why they are wor-king hard to maintain the quality of the coa-stline. There are now 89 beaches with blue flags in the region and their municipalities boast the most quality and environmental management certifications in all of Spain.

However, Levante is not overlooking the need to deseasonalise its tourist offer by successfully attracting visitors all year round. Both the Community of Valencia as well as Murcia are taking advantage of their many courses and year-round fine weather to make themselves known in the United Kingdom for their golf offer. Valencia alone has 24 golf courses set in typically Medite-rranean scenery that bear the signatures of the game’s most prestigious designers and champions.

Furthermore, to attract British visitors, the region’s Ministry of Tourism is capita-lising on the major sport events it is home to, such as the Tennis Open 500, the 2009

World Championship Formula Windsurfing of Santa Pola, the Castelló Masters Costa Azahar and the MotoGP World Champions-hip.

Advertising and promotionThe Ministry of Tourism in the Commu-

nity of Valencia knows how important the British market is to the sector, which is why it has been implementing several year-long promotional and advertising actions that target this country.

In addition to participating in the World Travel Market, it has been supporting seve-ral ad campaigns throughout 2009 to publi-cise its offer in the United Kingdom, inclu-ding the launch of an advertising campaign abroad and in the print media in collabora-tion with Turespaña, the Spanish Tourism Institute. Furthermore, new promotional videos have been released and distributed with contents adapted by priority segments of demand, such as sun and sand, rural and major events tourism; complemented by golf, cuisine, nautical, cultural and he-ritage tourism.

In turn, Murcia’s Ministry of Culture and Tourism has been implementing a new plan to promote its different tourism products on the European circuit throughout 2009.

Isabel Martín

The Communities of Valencia and Murcia strive to deseasonalise their offer

Levante: Sun, beaches… and much more

While bearing in mind that their stellar product is sun and sand, the Communities of Valencia and Murcia have been making major efforts to diversify their offer. Health and beauty, golf and cultural tourism are just some of the products the two regions are promoting in the British market.

LEV

Benidorm, one of the leading cities in the Levante zone.


Spain is facing the challenge of recu-perating the numbers of British tour-ists over the coming year and tour

operators’ role in achieving that will be fun-damental. Between January and August, our country welcomed 9.44 million British tourists, according to Frontur, the Border Movements Survey, which has meant a 15.9% slump year on year (compared with the average drop of 9.9% in foreign tour-ism). During the same period, British tour-ists generated 25.6 million overnight hotel stays in the country, down 12.3%, accord-ing to the National Institute of Statistics.

The number of arriving British tourists in Spain and their expenditures was closely linked to several factors, among them, the economic crisis that is affecting the United Kingdom. Its GNP shrunk 5.5% in the

second quarter with respect to the same period of 2008. Another major factor has been the monetary parity between the pound and the euro, practically equal in their value. Nevertheless, British tourism has fallen less in Spain than in other euro zone countries such as Italy and France, which have practically disappeared from the organised tourism market in the United Kingdom.

Efforts to contain pricesJohn McEwan, president of the Asso-

ciation of British Travel Agents (ABTA), believes that Spain will continue to be the leading destination for the United Kingdom because it combines proximity and “a rich tourism offering” that combines beach-es, active tourism and city destinations,

among others. Nevertheless, the ABTA’s president asked Spanish hoteliers to make an effort to contain prices “although profits may be lower”, since more and more Brit-ish tourists are guided by a limited budget when choosing their next holidays.

Executives of Thomas Cook, the British tour operator that brings about four million tourists to Spain each year, expressed the same opinion and warned that 2010 will be “another hard year” for tourism in the Spanish market. “I am very familiar with the outstanding attributes Spain can offer tourists, but in these times of recession consumers are looking first and foremost at price and Spain must take these issues into account if it wishes to continue to be competitive in 2010”, explained Manny Fontela-Novoa, Thomas Cook’s chief ex-ecutive, in Palma de Mallorca.

Fontela-Novoa has already declared that the tour operator will continue to bet on Spain as a destination and in principle maintain its capacity in 2010, although that depends on how each season func-tions. One of the demonstrations of the commitment with our country will be the celebration of its yearly convention in Ten-erife between December 10 and 16, which will be attended by 2,600 travel agents.

A question of confidence…and currency

In turn, Peter Long, the CEO of TUI Travel, believes that Europe will climb out of the cri-sis in 2010, but that consumer confidence will continue to be affected. Long foresees higher levels of unemployment in Germany and the United Kingdom next year, which will affect the demand for trips.

“While Germans are benefiting from the strong euro, the pound’s weakness is driving up holiday prices in the euro zone. Spain is one of the destinations that is suf-fering the most as a result, whereas Tur-key and Egypt are benefiting”, the head of TUI asserts. Another of Long’s conclusions is that late bookings will rise over the com-ing year. “Consumers’ desire to travel is still very strong, yet we should get used to late bookings”, he comments.

Isabel Martín

British travel agency associations and major tour operators foresee a hard year for the Spanish market. Many of them will keep betting on our country, although they recommend containing prices to compete with other emerging destinations.

Tour operators are facing a difficult year


The cult of the body in addition to the stress of recent times has led to the booming popularity of health tour-

ism services. Users’ demands are on the rise and renovation is the basis of survival for companies in this segment. Concerted efforts to achieve a modern health and beauty offering are being made by all the public and private sectors in the Spanish tourism industry. Hotels, travel agencies, transport and organisations that manage destinations, among others, are striving to enhance their services each year in order to provide national and international markets with quality and efficiency.

The variety of products proposed by the companies that specialise in this sector is infinite, but in addition, they are joined by country’s natural conditions.

The finest watersThermal tourism is an ancestral activity

that originated centuries ago to cure dis-eases; however, it has also become a true

tourist attraction over the years. According to data on 2008 from the Spanish Spa As-sociation (ANBAL), the country is home to 2,000 medicinal springs that have been

declared apt for public use. A total of 116 spas are currently operating, 102 of which include hotels among their facilities, with approximately 17,400 direct beds and 3,500 indirect ones available.

As for number of visitors, ANBAL data re-ports a total of 1,250,000 visitors to spas in Spain last year, while the number of over-night stays soared to 5,460,000. Further-more, revenue from the sector rocketed to 300 million euros in 2008.

These impressive figures are why more and more zones boasting the bounties of thermal waters are benefiting from the chance to attract tourists. One example of this is Galicia, the region with the most me-dicinal waters and the most offerings and services. Galicia has more than 20 spas,

almost all of which can be found in inland areas and play a vital role in invigorating the local economy.

Historical testimonies to spas have exist-

ed from Roman times in this region, proof of which are spas in Lucus Augusti (Lugo, where important remains of ancient Ro-man spas can be found), Aquis Salientibus, Aquis Celenis and Aquis Querquernis.

The Aragonese spa network Along with Galicia, Aragon is one of

the Spanish regions with the longest spa traditions. Aragonese spas date from Ro-man times and as in Galicia, they were considered tourist attractions back in the nineteenth century. There are nearly eleven spas operating in the region as well as a number of different projects underway to expand the spa offering and consolidate it as the country’s most extensive network.

More than half the spa offers in Aragon are located in the province of Zaragoza, home to seven establishments. There are three spas in the Aragonese Pyrenees that allow visitors to enjoy these waters’ ben-efits, whereas Teruel has one establish-ment. Aragon is one of Spain’s most pow-erful players in this field and spa tourism is a strategic part of the regional economy.

Noelia Cedrés

The finest waters for unwinding

Spain is a frame of reference in both tourism and health. The perfect combination of these two elements generates a wide-ranging health and beauty tourism offering that has better and better proposals each year for those who wish to unwind in body and mind.

More than one million people enjoy spa tourism in Spain each year.

ANBAL data reports a total of 1,250,000 visitors to spas in Spain last year


Although Spain is Europe’s foremost sun and sand destination, recent years have seen the increasing de-

velopment of nature tourism, which in the broadest sense includes hiking, rural tour-ism and mountain climbing. In 1989, the foundation of Green Spain, one of the lead-ing tourism brands created in our country, had to a lot to do with this development, thanks to the desire of the autonomous re-gions of Galicia, Asturias, Cantabria and the Basque Country to join forces and develop everything that characterises them hand in hand.

What the four regions, lapped by the Cantabrian Sea, have in common is their weather, geography and natural land-

scapes, among the most stunning in Eu-rope. Their rugged orography of craggy mountains, deep valleys, forests and green fields are suggestive of other latitudes and cultures, nevertheless, few places are his-torically more Spanish than these lands

covering the northern mainland. They also share two other elements: their history and culture.

This product enables visitors to get to know a very different Spain from the cliché of sun and sand and delve into a country of marked contrasts, which feature eternally green nature with a impressive wealth of landscapes full of trails that wind up and

down mountains, across rivers, around lakes and by tiny villages that seem to cling to mountains as well as isolated dwellings with century-old walls. An enticement to stop and chat with the locals, re-fuel at a table laden with local viands, savour each region’s typical cuisine or simply admire the landscapes, which appear different to visitors with every bend in the road.

More than natureAlthough nature tourism finds its utmost

expression in Green Spain and the develop-ment of this modality was the rationale be-hind the tourism brand, it was not the only one. At the same time, the co-sponsoring regions have also set out to develop histori-

Green Spain: nature, history and culture

The Cantabrian communities created Green Spain in 1989 with a view to developing nature tourism. Twenty years on, this project has been consolidated and boasts a wide-ranging offering in which nature intermingles with history and culture.

Green Spain can be visited in many ways. Tourist itineraries, of which there are dozens, are undoubtedly

the best option

Green Spain is one of the most popular products with nature-loving British visitors.

This brand, which was created 20 years ago to develop nature tourism in the country, has allowed new tourism destinations to be created in the north of mainland Spainv


cal and cultural tourism, in the awareness that the nature of the Cantabrian coast is further enriched with towns nestling amidst mountains or at the feet of craggy cliffs or sheltered harbours. Some are larger; oth-ers are smaller, but all boast centuries of history that have amassed a rich cultural heritage.

Corunna, Vigo, Pontevedra, Santiago de Compostela and Ferrol in Galicia; Oviedo, Avilés, Cangas de Onís, Ribadesella and Gi-

jón in Asturias; Santander, San Vicente de la Barquera and Laredo in Cantabria and San Sebastián and Bilbao in the Basque Country are just some of these cities charged with history, culture and traditions.

Tourism itineraries: the best option

Green Spain can be visited in many ways. Tourism itineraries, of which there are dozens that can be followed on foot, bi-cycle or motor vehicles, are the best option, above all because they allow scenic areas as well as cities and historical and cultural monuments to be visited. The offer in this respect is very wide-ranging in the four autonomous regions that make up Green

Spain, so much so, that the time normally spent on holidays is not enough for seeing and enjoying it all.

Nevertheless, there is one route that, taken from the French border, allows the Cantabrian Coast to be crossed in less time and its main cities and sites of great histori-cal and cultural interest to be admired, in addition to nature: the Way of St. James, followed by millions of pilgrims from all over Europe down the centuries.

Widespread international promotion

Green Spain will be implementing a busy promotional agenda in the major interna-tional markets in 2010, announced José Carlos Campos, General Director of Tur-ismo de Cantabria, the community that is coordinating Green Spain’s activities during the second half of 2009.

In addition to attending ten international fairs and providing continuity to direct pro-motional actions in the markets it has been striving to capture in the past three years - the United States, Japan and northern and central Europe – there are agreements to launch actions in these markets’ most emblematic cities, affirmed Campos, which

include London, Dublin, Berlin, Munich, Stockholm, Amsterdam, Paris, Brussels, Zurich, Vienna, Rome and Milan.

A book commemorating the 20th anniversary

Campos also announced that another major measure for 2010 is the publication of a book commemorating the 20th anni-versary of this tourism brand, which will be entrusted to an internationally acclaimed photographer. Campos specified that the photographer in charge of the book “must portray natural, architectural and scenic sites in the four regions while relating these spaces and ambiances with the world of fashion”.

Furthermore, the book will be carefully prepared so that it becomes “an interna-tionally relevant journalistic event, which thus serves to promote the image of Green Spain”, he added.

Asturias to promote interactive tourism

Asturias will be promoting interactive tourism with activities for families and seniors, announced Elisa Llaneza, general director of the Turismo del Principado con-sortium, who specified that “new tourism regulations are being developed to accom-modate the new habits related to interac-tivity with the environment that are being consolidated” and

asserted that the trend in tourism “is changing and shifting from a contempla-tive and static tourism to an interactivity with the medium in which new experiences are sought. This trend will not fade over time, which is why we must move forward and create new activities based on those offered by active tourism”. “Experiences” tourism should include culinary, cultural, nature and shopping tourism “and provide a greater integration of the person in the destination”, she added.

Llaneza commented that this new way of experiencing tourism activities should tar-get two segments above all: families and seniors. With respect to the former seg-ment, she remarked that interactive tour-ism is a way to experience tourism in which all members of the nuclear family have their own kinds of relations to the space. As regards tourism that targets seniors, she indicated that “they need to be offered new alternatives” in view of the increasing life expectancy and the fact that people are reaching older ages in better physical con-ditions.


Cantabria is characterised by a plethora of prehistoric caves, which are highly prized for their enormous artistic, historical and geological value.


Spanish airports received more than 38.1 million international passen-gers until August, 50.1% of whom

flew on low cost carriers (LCC), 6.7% fewer than in the same period of the pre-vious year, half the drop experienced by traditional airlines.

During the first eight months of the year, this type of company registered a slump in the British market of 5.5% and in the Irish market of barely 1.3%, whereas heritage airlines lost 24.7% in the British and 33.5% in the Irish markets.

In fact, the United Kingdom is one of the primary origin markets for LCC passengers flying to Spain, together with Germany and Italy, which sent 72.4% of these compa-nies’ passengers in August. Specifically, the United Kingdom is one of the markets that showed an upturn in the eighth month of the year, surpassing the number of arriv-als in August 2008 by 0.7%, thus, becom-ing the source of approximately four out of each ten LCC passengers. This behaviour is primarily explained by the rise in low cost passengers to the Balearics (5.8%), which compensated the slowdown registered in other autonomous regions. Similarly, the

Community of Madrid, where LCC arrivals rose 7.2%, the yearly evolution in passen-gers from the United Kingdom - one of its two main origin markets - was remarkably positive and reached 17.9%.

Ireland’s Ryanair and Britain’s Easyjet continue to be the busiest low cost car-riers in Spain, together with Germany’s Air Berlin. Ryanair was the only one of the three to show an increase in the number of flights and passengers.

The low cost carriers ruleToday, 240 routes operated by thirteen

airlines, ten of which are low cost carriers, connect Spain with the United Kingdom

and the Republic of Ireland. The market is undoubtedly dominated by Ireland’s Rya-nair, which operates 114 out of the 240 connections, the equivalent of 54.15%. Following it are EasyJet (62 links), Mon-arch (33), Jet2.com 28, Globespan and

Aer Lingus (18), British Midland Regional (16), Flybe (6), Spain’s Vueling (3) and City Flyer Express (2).

Just three traditional airlines operate specifically with the United Kingdom: Brit-ish Airways (5) and Spain’s Iberia (3) and Air Europa (1).

Changing the Spanish flight map

The global crisis and plummeting de-mand have hit Spanish companies hard, a factor that, together with the resistance and hyperactivity of British and Irish low cost carriers, has driven the transformation of the Spanish flight map. With more than 14.78 million accumulated passengers until September, Ryanair has become the second busiest operator in number of pas-sengers, following Iberia, which still leads the pack with 22.94 million, according to figures from the Spanish Airports and Air Navigation management firm (Aena).

These two airlines are followed by Air Europa, with almost 11.44 million pas-sengers, and Spanair, which was the second-leading operator in the Spanish market until last year and has now fallen back to fourth place, with somewhat more than 10.76 million passengers. Air Berlin, with almost 8.9 million, and EasyJet, with almost 8.4 million, are in fifth and sixth place, respectively.

It should be noted that the figures regu-larly reported by Aena in fact correspond to the number of passengers tracked dur-ing departures or arrivals at the 46 airports of the network or each companies’ flight slots, which is why they do not correspond

with the absolute number of passengers each airline transported. Nonetheless, Ae-na’s figures do allow the operators’ rank at Spanish airports to be established.

Diana Ramón Vilarasau

Low cost airlines predominate in flights between Spain and

the United Kingdom

Ryanair has become Spain’s second largest airline.

Ryanair operates 114 of the 240 active connections


This year, Ryanair will be opening a new operational base in the airport of Zaragoza. Estimates indicate that the number of national and international flights may grow by eight flights a day to differ-ent destinations as yet to be decided in Italy, Germany, Ireland or Morocco. At present, the company links Zaragoza to London Stansted.The agreement between the Promoción del Aeropuerto de Zaragoza firm (PAZ) and the Irish company will be renewed in No-vember and the regional government and municipal council aim to maintain it for a five-year period. The airline had proposed ten. The operation will be implemented between next December and February.The airline will generate 2000 additional jobs with this agreement. The aircraft that operated flights to Bergamo, Rome, London, Ali-cante and Brussels in summer will remain at the new base, to be joined by two new aircrafts. The airline operates with a fleet of Boeing B 737s.PAZ expects that the Ryanair’s new operational base will increase air traffic at the airdrome by about 800,000 passengers a year, some 100,000 per connection.The airport was the object of a major overhaul to update it for the major influx of passengers expected for the 2008 International Ex-position of Zaragoza. The new terminal has more than three times the room for travellers than it did before, going from 4,300 square

metres in the old terminal to 16,250 metres in the new one, which are divided into two storeys and an underground floor measuring 7,000 square metres. With six departure gates and 12 check-in desks, the building can receive up to one million travellers a year, almost three times more than before it was expanded.

DRV

Aragon, on the map of tourism’s low cost routes

Zaragoza’s new airport terminal.


Routes between Spain-United Kingdom/Republic of Ireland

Corunna London Heathrow Vueling Alicante Aberdeen Globespan Belfast EasyJet Airline Birmingham British Midland International Regional/ Monarch/ Ryanair Blackpool Jet2.com Bournemouth Ryanair Bristol EasyJet/ Ryanair Cardiff British Midland Regional Cork Aer Lingus Doncaster International Ryanair Dublin Aer Lingus/ Ryanair Durham Tees Valley Ryanair Edinburgh Globespan/ EasyJet/ Ryanair Exeter Flybe Glasgow EasyJet/ Globespan Glasgow Prestwick Ryanair Knock Ryanair Leeds Bradford Jet2.com/ Ryanair Liverpool EasyJet/ Ryanair Londonderry Eglinton Ryanair London Gatwick British Airways/ EasyJet/Monarch/ Ryanair London Luton EasyJet/Monarch London Stansted EasyJet / Ryanair Manchester EasyJet / British Midland Regional / Jet2.com/ Monarch Newcastle EasyJet Newquay St.Mawgan Ryanair Nottingham EasyJet/British East Midlands Midland Regional/ Ryanair Shannon Ryanair Southampton Eastleigh FlybeAlmeria Birmingham International Monarch Dublin Ryanair Leeds/Bradford Jet2.com London Gatwick EasyJet London Stansted Ryanair Manchester MonarchAsturias London Stansted EasyJet Barcelona Belfast Aer Lingus/ EasyJet Bristol EasyJet Cork Aer Lingus Dublin Aer Lingus Edinburgh Globespan Glasgow Globespan Leeds Bradford Jet2.com Liverpool EasyJet London Heathrow Iberia/British Airways London Gatwick EasyJet/British Airways London London City Cityflyer Exp./British Airways London Luton EasyJet London Stansted EasyJet Manchester British Midland Regional/ Monarch Newcastle EasyJet Nottingham East EasyJet MidlandsBilbao Dublin Aer Lingus London Heathrow Vueling London Stansted EasyJetGranada JaenF. García Lorca Liverpool Ryanair London Stansted Ryanair

Granada Jaen Nottingham East RyanairF. García Lorca MidlandsFuerteventura Birmingham Monarch International Blackpool Ryanair Dublin Aer Lingus Liverpool EasyJet London Gatwick Monarch London Luton MonarchGerona-Costa Brava Birmingham Ryanair International Bournemouth Ryanair Bristol Ryanair Doncaster International Ryanair Dublin Ryanair Durham Tees Valley Ryanair Edinburgh Ryanair Glasgow Prestwick Ryanair Leeds Bradford Ryanair Liverpool Ryanair London Gatwick Ryanair London Luton Ryanair London Stansted Ryanair Nottingham/ Ryanair East Midlands Shannon RyanairGran Canaria Birmingham Monarch International Bournemouth Ryanair Bristol Ryanair Dublin Ryanair Edinburgh Globespan Glasgow Globespan Glasgow Prestwick Ryanair Liverpool Ryanair London /Gatwick EasyJet/ Monarch London /Luton Ryanair London /Stansted Ryanair Manchester Monarch Nottingham Ryanair East Midlands Shannon RyanairIbiza Leeds Bradford Jet2.com Liverpool Ryanair London Gatwick EasyJet London Luton EasyJet London Stansted EasyJet/ Ryanair Manchester Jet2.com Nottingham Ryanair East MidlandsJerez London Stansted MonarchLanzarote Belfast Aer Lingus Birmingham Monarch International Bournemouth Ryanair Bristol Ryanair Cork Aer Lingus Dublin Aer Lingus Edinburgh Globespan Glasgow Globespan Glasgow Prestwick Ryanair Leeds Bradford Jet2.com Liverpool EasyJet/ Ryanair London /Gatwick EasyJet/ Monarch London /Luton Monarch London /Stansted Ryanair Manchester Jet2.com/ Monarch Newcastle Jet2.com Nottingham Ryanair East Midlands

SPANISH UK AIRPoRTS AIRlINES AIRPoRTS



Madrid Barajas Bristol EasyJet Dublin Aer Lingus/ Iberia Ryanair Edinburgh EasyJet Liverpool EasyJet/ Ryanair London Heathrow British Airways Iberia London /Gatwick Air Europa/ EasyJet/ British Airways/ Ryanair London /London City Cityflyer Express London /Luton EasyJet London /Stansted Ryanair Malaga Aberdeen Globespan Belfast Aer Lingus/ EasyJet Birmingham British Midland International Regional/ Monarch/ Ryanair Blackpool Jet2.com Bournemouth Ryanair Bristol EasyJet Cardiff British Midland Regional Cork Aer Lingus Dublin Aer Lingus/ Ryanair Edinburgh Globespan/ Ryanair Exeter Flybe Glasgow EasyJet/ Globespan Glasgow Prestwick Ryanair Leeds Bradford Jet2.com Liverpool EasyJet/Ryanair London Heathrow British Airways London Gatwick Aer Lingus/British Airways / EasyJet/ Monarch London Luton EasyJet /Monarch London Stansted EasyJet/ Ryanair Manchester British Midland Regional/ EasyJet/ Jet2.com/Monarch Newcastle EasyJet/ Jet2.com Nottingham British Midland East Midlands Regional/ EasyJet / Ryanair Shannon Ryanair Southampton Eastleigh FlybeMenorca Birmingham Monarch International Leeds Bradford Jet2.com London Gatwick EasyJet/ Monarch London Luton Monarch Manchester MonarchMurcia San Javier Belfast Jet2.com Birmingham British Midland International Regional/ Monarch/ Ryanair Blackpool Jet2.com Bournemouth Ryanair Bristol EasyJet Cardiff British Midland Regional Dublin Ryanair Edinburgh Jet2.com Glasgow Prestwick Ryanair Leeds Bradford Jet2.com Liverpool Ryanair London Gatwick EasyJet /Monarch London Luton Ryanair London Stansted Ryanair Manchester Jet2.com Newcastle EasyJet/ Jet2.com Nottingham Ryanair East Midlands Shannon / RyanairPalma de Mallorca Aberdeen Globespan Belfast EasyJet Birmingham British Midland International Regional/ Monarch/

Palma de Mallorca Ryanair Blackpool Jet2.com Bournemouth Ryanair Bristol EasyJet Cardiff British Midland Regional Dublin Ryanair Edinburgh EasyJet/ Globespan/ Ryanair Exeter Flybe Glasgow EasyJet/ Globespan Glasgow Prestwick Ryanair Leeds Bradford Jet2.com Liverpool EasyJet/Ryanair London Heathrow British Midland Airways London Gatwick EasyJet/ British Airways London Luton EasyJet/ Monarch London Stansted EasyJet/ Ryanair Manchester British Midland Regional/ Jet2.com/ Monarch Newcastle EasyJet/ Jet2.com Nottingham British Midland East Midlands Regional/ EasyJet/ Ryanair Shannon Ryanair Southampton Eastleigh FlybeReus Birmingham Ryanair International Bournemouth Ryanair Bristol Ryanair Dublin Ryanair Glasgow Prestwick Ryanair Liverpool Ryanair London Luton Ryanair London Stansted Ryanair Nottingham Ryanair East MidlandsSantander Dublin Ryanair London /Stansted RyanairSantiago de Compostela London /Stansted RyanairSeville Bristol Ryanair Dublin Ryanair Liverpool Ryanair London Heathrow Vueling London Stansted RyanairTenerife Sur Aberdeen Globespan Belfast Aer Lingus Birmingham Monarch Blackpool Jet2.com Bournemouth Ryanair Bristol Ryanair Cork Aer Lingus Dublin Aer Lingus/ Ryanair Edinburgh Globespan Glasgow Globespan Glasgow Prestwick Ryanair Leeds Bradford Jet2.com Liverpool Ryanair London Gatwick EasyJet/Monarch London Luton Monarch London Stansted Ryanair Manchester EasyJet/ Jet2.com/ Monarch Newcastle Jet2.com Nottingham Ryanair East Midlands Shannon RyanairValencia Bristol EasyJet London Gatwick EasyJet London Stansted Ryanair Nottingham Ryanair East MidlandsValladolid London Stansted RyanairZaragoza London Stansted Ryanair




Intercontinental Hotels Group (IHG) is one of the fasting-growing foreign firms in Spain. This year, for example, it has

opened the third hotel in its Interconti-nental brand: the Intercontinental La Torre Golf Resort, a 5-star establishment locat-ed in the complex of the same name in Murcia, which has been built for the Span-ish company Polaris World and entailed an investment of 30 million euros. The hotel features 122 deluxe rooms measuring ap-proximately 36 square metres each; nine 70-square-metre executive suites, one 105-square-metre superior deluxe suite and one 148-square-metre royal suite.

Previously, in late 2008, the Intercon-tinental inaugurated five new suites in Madrid, thus reflecting the company’s efforts in the luxury segment. The com-pany invested 1.6 million euros in this project. One of these new spaces is a 400-square-metre royal suite located on the eighth floor with a direct connection

in a private lift to the car park. The other four are presidential suites. Each includes a bedroom, living-room and dining room, distributed over 130 square metres. The hotel had to reduce its lodging capacity from 307 units to 302 to accommodate this new construction.

“Since Spain is one of the leading inter-national players in tourism and the country with the second most UNESCO-protected monuments, thanks to their historic and cultural wonders, I am convinced that we will successfully overcome the crisis in the not very distant future, thanks to the general efforts of the tourism sector and

its employees”, remarked Luigi De Rosa upon his appointment as IHG’s general di-rector last September for Spain as well as Portugal, when the hotel planned for that country opens. Thus, he has become the new head of the hotels in the Holiday Inn and Holiday Inn Express brands that the group manages in the Iberian Peninsula.

Budget pricedIntercontinental is not only expanding its

luxury brands in the country; it also sees great potential in the budget segment. Therefore, most of the accommodations establishments operating in the country belong to the Holiday Inn Express brand. One of the latest to open was the Holiday Inn Express Vitoria, which in May, be-came the Intercontinental Hotels Group’s first hotel in the Basque Country. This 85-room hotel was inaugurated with the introduction of the logo’s new look and thus, is part of the global repositioning of the family of Holiday Inn brands that was announced in October 2007, which is expected to be complete by the end of next year. One billion dollars (more than 700 million euros) will be invested in this process in order “to create a more mod-ern image, offer greater quality and unify its more than 3,200 hotels all around the world”, indicates the group. As a part of the initiative and to create global consist-ency, all of the chain’s Express by Holiday Inn hotels will become Holiday Inn Express hotels. The two identities will be used in the interim while existing hotels are imple-menting the new image.

With this, the number of Holiday Inns in

The Spanish hotel sector continues to be of interest to foreign chains

Maintaining the appeal

Hotels of all kinds, from 5 stars to budget priced. The Spanish offer is still growing and national chains are not the only reason why. Major international groups continue to pin their hopes on Spain and their plans for expansion include bolstering their presence in the country.

The number of Holiday Inns in Spain now comes to over 20. And more are on the way:

at least double that

The Intercontinental La Torre Golf Resort, the latest of the brand’s hotels to open in Spain.


Spain now comes to over 20. And more are on the way: at least double that. In fact, the British group has signed an agreement with the Zinnia Hotels Properties Holding investment group, which is also Brit-ish, whose portfolio will be expanded by 20 new Holiday Inn Express brand hotel franchises in Spain over the coming years. The estimated investment for this project - which also envisages growth in Bilbao, Oviedo, Barcelona, Madrid, Seville, Valen-cia, Vigo and Logroño, among other cit-ies - is 180 million euros. Construction is already underway on the first, in Los Bar-rios in Cadiz. It is to have five storeys, 119 rooms and 4,095 square metres of con-structed areas and will be integrated into a 312,000-square-metre industrial, com-mercial and leisure area with facilities for conferences and banquets, restaurants, a medical centre and office buildings.

Another international chain, also from the United Kingdom, that is very interested in the Spanish budget hotel industry is Travelodge, which currently manages two establishments in Madrid - in Las Rozas and Torrelaguna - and one in Barcelona, in L’Hospitalet de Llobregat. Its execu-tives affirm that they are seeing “strong and solid results” as regards occupancy, having surpassed the 80% mark in the first semester of the year and closed 2008 with an average of 75%. Another three are planned to join them in 2011, in Barce-lona, Seville and Valencia, the result of a strategic alliance with Citygrove, a real-estate developer specialising in the retail sector, which also has shares in several hotels in the United Kingdom. These fa-

cilities, in which the budget firm will be investing a total of 61 million euros, will begin to materialise the expansion plans it announced in late 2007, which include a 1-billion-euro investment to reach 100 es-tablishments in the country before 2020.

With respect to the circumstances behind the inauguration of these three new hotels, Horacio Alcalá, director of Travelodge’s International Development, asserted that

“the current recession means that we are seeing more realistic locales, both in real estate properties and land, compared with what we saw during the recent ‘boom’ in previous years…This factor has allowed us to build up a strong portfolio of prop-

erties around the country and we expect to make more expansion announcements regarding them shortly”, he added.

More examplesIntercontinental and Travelodge are

just two of the international chains that still considering investing in the Spanish hotel market of interest. Yet, they are not the only ones. To provide a few more ex-amples, Starwood has chosen the city of Barcelona to open the first establishment of its “W” brand in Western Europe, at a cost of 260 million euros: The hotel will be a sail-shaped building that houses 473 rooms, a spa, a fitness zone and 2,500 square metres for holding events and meetings, among other services.

In another major city in Spain, specifi-cally Madrid, the Rezidor group intends to enter the market with its Radisson Blu brand. The 54-room Radisson Blu Hotel Madrid Prado is slated to open on Calle Moratín, centrally located at the intersec-tion of Prado and Recoletos in the Barrio de las Letras quarter, in December.

Starwood has chosen Barcelona as the venue for the first establishment of its “W” brand in

Western Europe

Just as international hoteliers are investing in Spain, including several from the United Kingdom, Spanish companies are attracted by the British market. Barceló Hotels & Resorts is currently the chain with the most hotels; it debuted in the country with 20 hotels after signing a leasing agreement with the Paramount chain in 2007. Trailing far behind it are NH with three and Sol Melià and Abba, with one each.

Among those intending to debut in this destination is H10 Hotels, which will open in a new building called H10 located on Waterloo Road, right in the heart of the city, near Parliament and the Tower Bridge. It will have 177 rooms, four fully-equipped meetings rooms and a wellness centre with a gymnasium, sauna and cabana for specialised treatments and is slated to open in March of next year. This will be H10 Hotels’ second international opening at the European level, following the inaugura-tion of the H10 Rome Città in December 2008. The chain’s project to expand in ma-jor European capitals includes the upcoming opening of the H10 Berlin Ku’Damm.

An important Spanish presence in the United Kingdom

The next Travelodge hotels in Spain will be in Barcelona, Seville and Valencia.


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480


Zoreda kicked off his speech by presenting Exceltur’s objectives and pivotal action points, summarised in “Bolstering the socio-economic recognition of tourism in Spain, the competitiveness

of the sector in general and the differential appeal of tourism destina-tions”, as well as the organisation’s vision: “To promote new strate-gies for renovating and/or repositioning products and destinations; to stimulate a more cross-sectional and convergent vision of the broad chain of values in the long-term; to create new differential tourist ex-periences that extend and exceed expectations; and to procure more sustainable and socio-economically more profitable growth”.

“Tackling the challenges of the new economy on the basis of the consumer as the one who sets the rules and causes deep, increas-ingly accelerated changes”, is a maxim advocated by Zoreda, who went on to exhort “the search for new tourism paradigms and the competitive keys of the twenty-first century”.

“The management model for demand - the old model based on managing distribution - is turning into a new one that focuses on managing clients (…) There is a change in clients’ new habits: they are impulsive, demanding, highly informed, relaxed and have different consumer patterns; they seek out different experiences and above all, immediate gratification; they feel young and are keen to relish life.”

This involves a long-term process guided by a commitment to on-going improvement:

“In synthesis, a new scenario, a new leisure economy, new tourists that, regardless of who they are, are increasingly looking for more… A unique proposal: something memorable, an emotional connection on their trips.”

Further on, Zoreda mentioned that “quality should prevail above all (…) Moving forward on the basis of quality (as the transfer of an industrial concept in which the improvement of physical elements pre-vails) towards differentiation (as the transfer of an emotional concept in which the singular, the capacity for welcoming prevails).”

To tackle a new scenario of contrasts and new values, he high-lighted that:

“Yet, tourism is not only hotels, nor hotel establishments only the setting for tourists, nor most of them final products in themselves. They are establishments surrounded and conditioned by an environ-ment that determines a large part of guests’ final experience”.

The senior vice-president of Exceltur asserts that its vision of des-tinations’ differential positioning capacities lies in “the ability to inte-grate and communicate the greater value added that results from the tandem of preserving the appeal and personality of the tourist space + the range of differential tourist experiences”; and that the keys for acquiring a competitive edge when it comes to positioning are imple-mented through applying strategies for differentiation, niches and cost leadership.

The speaker was very categorical in his thesis according to which “the major challenge is how to transform some destinations, redesign product lines with a greater value added and promote them to the most sought-after target segments” (…) The structure of segmenta-tion is changing and the trend of orientation to a specialist segment or price remains steady.

“Companies and destinations are facing diverse positioning strate-gies that require choosing between volume and value (…) The calcu-lations are simple; the key is how to achieve them. Triumphing with high-value consumers requires more segmented, personalised and differentiated product lines with a highly focused marketing plan; tri-umphing with mass tourism requires economies of scale and visibility in markets saturated with commodity products (…) the management of successful destinations in the future will be mixed and involved in all spheres to ensure the greatest value added.”

The second half of the conference by Zoreda, who is also a member of the World Tourism Organization, was on the overall status of tour-ism in 2009, a year of global crisis. As regards corporate profitability, he indicated: “The forecasts anticipated by Exceltur at the beginning of the year have once again been accurate. All subsectors and the

This was the title of the conference in Havana given by José Luis Zoreda, senior vice-president of Exceltur, during the celebration of Hosteltur Cuba’s tenth anniversary on July 15, 2009.

Building the future out of uncertainty

The path to differentiationC

CUBA


overwhelming majority of Spanish tourism companies noted a marked slump in the second quarter of 2009. A total of 79.9% of all Spanish tourism companies recorded a decline in their second quarter profits, with respect to the same period of 2008, and 52.4% of them charac-

terised this decline as ‘steep’, according to Exceltur’s Business Tour-ism Climate Survey, which encompassed more than 3,000 business units in the Spanish tourism sector as a whole.”

“According to our estimates, GNP from tourism fell by 6.6% in the months of April, May and June 2009 with respect to the same months of 2008. This was a slight improvement over the sharp drop-off of 7.0% in the first quarter of 2009, compared with the same period in 2008, which started off with a certain buoyancy. The aggregated Business Confidence Index of all tourism subsectors (ICTUR), which Exceltur has been compiling since 2002, registered a value of -64.5 in the second quarter of 2009, somewhat less negative than the all-time low of -65.9 in the first quarter of 2009.”

Later on, Zoreda recounted some of the patterns in Spanish tourism:1. Fewer trips, what is especially shifting towards fewer getaways and long-distance trips with a notable impact on the low and mid seasons 2. Less spending, manifest in the growing popularity of more eco-nomical means of transport and accommodations 3. Shorter stays4. Preference for closer destinations, which is bolstering domestic nature travel and the coast on the mainland, to the detriment of the Balearic and Canary Islands and foreign trips5. More independent trips 6. Trips are still being purchased later and later to benefit from the best price.

Zoreda’s forecasts for late 2009 were very interesting: “The slump in tourism indicators in Spain, which was observed in the second quarter of 2009, was adjusted to the forecasts we presented last

April. At the same time, the analysts’ consensual forecasts on the evolution of consumption in our major markets, which was used in tourist forecasts, have not undergone any major revisions in recent months. Therefore, we are standing behind the forecasting tables that we presented in April, which estimates a -5.6% decline in the GNP from tourism for the year as a whole, anticipating somewhat more moderate declines in Spain’s major tourism indicators for the second semester of 2009.”

He added that “as a reflection of the new economic order’s impact on the sector, a severe slowdown in tourism consumption is expected over the next few months” and he synthesised several challenges fac-ing the Spanish tourism sector that stem from the new international economic order:

1. A shift from an economy of abundance to one of austerity:– More moderate consumption in general– Energy costs when balanced prices are restored– More restricted air transport logistics – Credit restrictions2. The better management of economies of proximity and acces-sibility strategies 3. Direction of the surplus tourism capacity offer at the international level4. Innovation through captivation to surpass the expectations of a new, more demanding, better informed consumer who has more alternatives from which to chose 5. Tackling new business and institutional management cultures that underscore: – The value of the individual in providing more highly differentiated tourism experiences – The determining value of new online technologies – The needed commitments and responsibilities to society and the environment The assumption of new environmental challenges and those related to climate change with greater conviction

In conclusion, José Luis Zoreda asserted: “In synthesis, gradu-ally reinventing ourselves poses a new challenge: entering into the business of fantasy (…) The challenges facing the hotel industry and tourism in general include strengthening / redefining hospitality with transformative experiences”. In other words:


1,661,081 British turistas días were re-gistered in 2008, 54% of these overnight stays took place in the island’s western región, 40% in the central zone and 6% in the Eastern zone, according to figures form the National Statistics Office (ONE).

The United Kingdom accounted for 623,653 tourist days for the period from January to June 2009, the equivalent of all the overnight stays registered in Cuban accomodiatioins. 69% of the british over-nights stays in the first semester of 2009 were registered int he island’s western región, however, it was followed in po-

pularity by the Eastern cuba, with 17%, a behaviour that distinguishes it from most of the main origin markets.

During 2000, the United Kingdom in-tegrated the group of orign counties with volumes of more than 100,000 toruists per year. In the interval from 2000 to August 2009, the island received more than one and a half million british tourists,

approximately 8% of all arrivals during that peiod.

The british makret was the sixth-ranked origin country in 2000 and it osciallated from sixth and seventh place until 2004, when it rose to third. Siice 2005, it hs been establsiehd as the second-ranked countired in terms of visitors to cuba,

considered untial aguust 2009, the last statisics availabe at the close of this ma-gazine.

The iniauguration of weekly scheduled flights between London and Havana, with a stopover in Holguín by Cubana de Avia-ción, Cuba’s flagship airlines, is one of many steps taken to incentivise the arrival of visitors from the UK. The reason for

the stopover in the Eastern city of Holguín is because of the execlente marketing commericalisiation of that tourim dstina-tion in the UK, which demonstrates the fact that the 65% of passengers on the inauguatial flight only visited that area.

Cuba remains one of the British’s favourite destinations

CCUBA

Up until August 2009, 119,120 tourists from the United Kindgom visited Cuba. The 193,932 British visitors to the island in 2008 accounted for 8.3% of all arrivals in Cuba and 9.9% of all travelers from the major origin markets.

In the first semester of 2009, the United Kingdom accounted for 623,653 turistas-días, the equivalent to 6&% of all overnight stays registered in Cuban

accomodations.

Year Rank as origin country2000 62001 72002 62003 62004 32005 22006 22007 22008 2Until August 2009 2

THE UNITED KINGDOM AS AN ORIGIN COUNTRY TO

CUBA 2000 – AUGUST 2009

From 2000 until August 2009, the island has

welcomed more than one and a half million british

tourists, aproximately 8% of all arrivals


The launch was the culmination of the fruitful activities that took place during the recently concluded seventh Tur-

nat Convention of 2009, which was held in Ciénaga de Zapata and attended by 132 participants, 79 of which were from a total of 16 foreign countries, the highest figures yet for the event.

Conventioners had the chance to see for themselves the integral product offered by Ciénaga de Zapata, which includes tourism modalities, the inauguration of new pro-ducts in the Protected Area – such as The Enigma of the Rocks Trail – an improved extra-hotel offering and a revamped image, standards of comfort and hotel services.

At the close of Turnat 2009, Manuel Ma-rrero Cruz, the Cuban Minister of Tourism, presented the island as a top-class multi-destination where nature, history and the cultural values of the people co-exist in perfect harmony; he also emphasised the

country’s interest in diversifying its offers.The Minister specified that “years of

scientifically sustained work have now es-tablished the nature tourism product and made it one of our most promising alter-native modalities (…) Cuba’s prodigious wealth of nature is one of the island’s fore-most strong points”.

At the same time, Marrero made spe-cial mention of attendees from the press

and tour operators, with representatives from Germany, Canada, the United States, France, Mexico, Argentina, Uruguay, Spain, Italy, Sweden, Switzerland, the Nether-lands, Norway, the United Kingdom, Russia and Belgium.

The central zone of the Cuban archipela-go, selected for the next congress, boasts significant natural and cultural attractions, outstanding aesthetic-scenic values and a high degree of biological diversity, all of which are a strong lure for nature tourism lovers.

Those who attend Turnat 2011 will be able to enjoy the singular scenery in the provinces of Villa Clara, Cienfuegos and Sancti Spiritus, bathe in the crystal-clear waters of their brooks and rivers and tour Valley of the Sugar Mills, declared a World Heritage Site by UNESCO.

The main venues for the professional programme of Turnat 2011 include:• El Nicho in Cienfuegos, which is parti-cularly appealing thanks to its system of waterfalls and cascades that gush from its rivers and springs • Lake Hanabanilla, a Protected Nature Site in Villa Clara, an aesthetically pleasing ar-tificial lake nestling among mountains and ringed by walls and waterfalls• Topes de Collantes, a Protected National Landscape in Sancti Spíritus whose rolling landscapes in valleys and mountains are the source of breathtaking waterfalls such as El Caburní, El Vegas Grande and El Rocío• Valley of the Sugar Mills, a World Herita-ge Site in the area of Trinidad, where the ruins of old manor homes and several ar-chaeological sites have survived• Caguanes National Park, a Biosphere Re-serve and RAMSAR site in Sancti Spíritus characterised by unique rock formations that emerge in the form of cayos, coastal cliffs, abrasive natural arches and tidal ni-ches.

For further information:Mr. Iván Hernández, Events Director Agencia Havanatur, official sponsor of Turnat [email protected] www.cubatravel.cu / www.turnatcuba.com / www.havanatur.cu

In order to achieve a more widespread promotion of the island’s alluring features, Cuba’s Central Region will be the new venue for the Eighth Nature Tourism Convention, known as Turnat, which will take place from September 26 to 30, 2011.

The Launch of the Turnat Convention of 2011

CCUBA


The Paradisus Varadero and Paradisus Río de Oro will be heightening your comfort with products for discovering

the excitement of luxury in an exclusive world of sensations.

The two establishments will soon be fea-turing Royal Service areas, one of the ultra-deluxe products that differentiate Sol Melià Cuba hotels and enhance guests’ travel experiences.

Thus, the three Paradisus Resorts mana-ged by Sol Melià in Cuba will each feature Royal Service, which has only been availa-ble in the Paradisus Princesa del Mar (Va-radero) until now.

An incomparable sanctuary Royal Service is one of the finest spa-

ces with highly personalised attention and affords unprecedented privacy.

The ultra-exclusive Royal Service is linked to the finest tradition in luxury hotels, where guests will find all the amenities and installations for enjoying experiences that range beyond mere lodging.

Butler service, lounge with a VIP recep-tion area, private bar-restaurant, exclusive swimming pool, beach and pool concierge service, pillow menu, aromatic experien-ces, mini-bar stocked with premium drinks, free Internet access and lavish amenities are just some of the installations and cour-tesies offered by the Royal Service.

Always situated in a privileged area of the hotel, Royal Service has a private entrance, which makes it in effect an exclusive hotel within a hotel.

The luxury of comfortThe Royal Service at the Paradisus Vara-

dero and Paradisus Río de Oro in Holguín will respectively encompass 80 and 54 new Master Junior Suites.

Each suite will encompass an 80 m² area

on the beachfront and include a living room area, bedroom, spacious bathroom with hydromassage, entrance hall, walk-in clo-set, LCD flat screen TV, Balinese bed on the terrace, outdoor Balinese shower and king size beds.

As part of the Royal Service, each hotel will have its own exclusive Garden Villas. The Paradisus Río de Oro already boasts two Garden Villas and the Paradisus Va-radero has one, which will be joined by another.

The Garden Villas are classical colonial-style chalets that feature special services and have an outdoor jacuzzi with sea views, terraces, garden with a breakfast palapa, private swimming pool, watchtower and ex-clusive and direct access to the beach.

Awaken your sensesThe Paradisus Varadero will also be ope-

ning a modern spa with Cuba’s first yang tsu swimming pool, where massages will be given in the water, since its hyper-sal-tiness keeps bodies afloat.

The installations include individual pavi-lions and suites for couples equipped with jacuzzis, palapas on the seashore, hydro-thermal circuit facilities, relaxation room, swimming pool with water jets, aromatic treatments with Cuban flavours, professio-nal products, certified therapists, beauty salon and gym with a coach.

With it, the Paradisus Resorts of Cuba complete their spa offer, which has been available for several years now at the Pa-radisus Princesa del Mar and Paradisus Río de Oro.

The spas operate under the Yhi de Sol Melià brand, which is dedicated to wellness and conceived for revitalising the body and renewing the soul.

Thus, the culture of service and utmost quality still continue to be identified with Cuba’s Paradisus Resorts, which set the stage for stimulating the senses and living unique experiences.

Paradisus Resorts in Cuba

More comfort in the Paradise of the Senses

CCUBA

Rest and privacy. Unforgettable landscapes and romantic sunsets. Experiences and sensations that wake up new emotions and make the bows in common even stronger. Passion, it's another of the senses of Cuba you can enjoy in any of the Sol Melia hotels specially design to live those memorable moments.

Passionof

Cuba with all the Senses

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eliacuba.com

Make SenseVARADERO Paradisus Varadero I Paradisus Princesa del Mar I Meliá Las Américas I Meliá Varadero I Meliá Las Antillas I Tryp Península Varadero I Sol Palmeras I Sol Sirenas-Coral Resort URBANS Meliá Habana I Meliá Cohiba I Tryp Habana Libre I Meliá Santiago de Cuba KEYS Meliá Las Dunas I Meliá Cayo Coco I Meliá Cayo Guillermo I Meliá Cayo Santa María I Tryp Cayo Coco I Sol Cayo Largo I Sol Cayo Coco I Sol Cayo Guillermo I Sol Cayo Santa María I Sol Pelícano HOLGUÍN Paradisus Río de Oro I Sol Río de Luna y Mares Resort.


In 2008, the hotel establishments in Holguín registered 1,849,579 overnight stays, approximately 11% of all over-

night stays in Cuba, an indicator in which

also this zone also ranks third, once again preceded by Varadero and Havana.

Last year, this province accounted for 14.1% of all revenue from beach tourism and 3% of all revenue from city tourism in Cuba; it also generated 11.8% of all pack-age tour sales and 5.4% of sales of the

country’s complementary offer.Both the standards of its accommoda-

tions establishments as well as its occu-pancy capacity have risen in recent years; in 2008, the number of rooms rose by 5% and beds by 2%, compared with 2007.

The province of Holguín currently has

Holguín reaffirmed as Cuba’s third-leading tourism zone

The province of Holguín is home to 7% of all hotels and 10% of all rooms in Cuba and is the country’s third-leading tourism zone by number of rooms after Varadero and the city of Havana.

CCUBA


19 accommodations establishments, for a total 4,817 rooms and 9,472 beds, ac-cording to figures from the 2008 Cuban Statistics Annual by the National Office of Statistics (ONE), which considers the available capacity for national and inter-national tourism in all entities in tourist zones, excluding those corresponding to campgrounds and local administrations.

Several measures have been imple-mented to improve hotel infrastructures in the city of Holguín, the provincial capital. The Pernik Hotel, Hotel Islazul El Bosque and Hotel Villa Mirador de Mayabe, which belong to the Islazul chain, have been the object of repair works, basically in the ac-commodations and swimming pool areas. In particular, the lifts in the Pernik hotel have been remodelled and room appoint-ments improved at the Mirador de May-abe, home to Pancho, the famous donkey. Work on El Hostal in the “White Villa” of Villa Gibara, the permanent venue for the International Festival of Poor Cinema, has nearly concluded.

Thousands of thousands of foreign tour-ists choose this destination each year. The

Frank País International Airport in Holguín receives nearly 15 airlines from the United States, the United Kingdom (for the ma-jority of European companies), Germany, Italy, Holland and Canada, this last country being Holguín’s main origin country, as it accounts for 66% of its market.

In order to bolster flight connections with Europe, Cubana de Aviación airlines has recently inaugurated new commercial

flights covering the London-Holguín-Ha-vana route with modern IL 96 aircrafts that hold 258 people and boasts other added amenities; this is a milestone, since the flight is direct, with no stopovers. The Lon-don-Holguín-Havana route is kicking off with weekly flights on Wednesdays, which makes it possible for tourists from the UK and Scandinavia, among others, to travel to this beautiful zone in the Caribbean.


The Cuban capital is the country’s most popular tourist attraction. With its centuries-long history, its integral

tourist product is at its visitors’ disposal. This singular city, a blend of architectu-ral styles that include art deco, mudéjar, neoclassicism, eclecticism, art nouveau and Cuban baroque, is also the heart of the country’s cultural life. Havana has the indispensable potential for combining ur-ban attractions with superb beaches, lively cultural activities, international events and world famous major medical institutions.

An extensive hotel and services infra-structure backs up the management of the sector in the city, with the potential for catering to almost all tourism modalities, including business trips and cultural, in-centives and meetings tourism. The capi-tal is home to some of the country’s most prestigious and emblematic hotels, such as El Nacional, the Meliá Cohiba, the Meliá Habana, the Saratoga and Habana Libre, among others.

In the first half of 2009, 1,445,929 over-night tourist stays were registered in the city, the equivalent of 15% of all overnight stays in Cuba’s major tourist zones, ac-cording to the National Office of Statistics. Between the months of January and June of the current year, the capital accounted

for approximately 13% of all revenue from package tour sales and 32% of all sales from complementary activities. The zones of Vedado and Old Havana attracted the most revenue from tourism (in the range between 22.7 and 37.4%); followed by the beach zone, in particular the luxurious Miramar quarter, Marianao, Cerro and the capital’s eastern beaches. Havana has 70 accommodations establishments, 12,301 rooms and 25,525 beds, making it home to approximately 25% of all hotels and the same percentage of the country’s rooms and beds and it is among the tourist areas that registered an average occupancy rate of between 36.2% and 52.6% in the first semester of 2009.

Dozens of museums, more than 10 art galleries, 25 theatres and cultural institu-

tions, such as the Nacional Ballet of Cuba and Casa de Las Américas, endorse its status. Havana is also the venue for major international film, dance, plastic arts and literature festivals, including some of the most important on the continent. For visi-tors who wish to gauge the pulse of Cuban popular music – the son, danzón, bolero and cha cha cha, etc. - the city has sites such as the Habana Café, Pico Blanco, Copa Room, Parisién and the world fa-mous Tropicana cabaret.

With a view to maintaining the figures for growth achieved in previous years, Cuba has made the diversification and promotion of a number of specialised tour-ism modalities important priorities today. Events and incentives tourism are the core of this policy and the capital has been the leading player in this enormous challenge. Congress and events of the most varied kind find a home in the facilities of this centennial city, which boasts a modern, functional infrastructure well-suited to this goal. Business tourism has also solidified, which demonstrates the growing interest of foreign firms in commercial trade with the island.

Another attraction is Havana’s seaside promenade. The revival of restored tradi-tional buildings has been joined by a wide variety of new spaces with novel architec-tural designs, in which privacy and good taste have left their mark. Havana boasts the renewed face of its seaside prom-enade, which will continue to be a warm and legendary place for all Cubans and those who visit us.

All of this is joined by the beach alterna-tive, which is concentrated in the so-called Blue Circuit, with more than 15 kilometres of coastline in which Santa María del Mar is the stellar attraction. Other favourite areas for holiday tourists are Bacuranao, El Mégano, Boca Ciega and Guanabo, which complement the programmes of the thousands of visitors who flock to the city each year. The sandy areas close to the seashores extend to the edge of the island platform, which is populated with coral and a fertile underwater life, making it the ideal site for diving and contemplating the unsurpassed depths of the sea.

Havana

The indispensable gateway to the Cuban destination

CCUBA


In 2010, a new hotel establishment will be opening its doors in Old Havana’s historic centre: the Marqués de San Fe-

lipe y Santiago de Bejucal hotel, located in the vicinity of Plaza de San Francisco de Asís, will be another deluxe space belon-ging to Compañía Turística Habaguanex S.A.. The mansion, which used to belong to a prominent family, sits on the corner of Calle Oficios and Calle Amargura in a setting of stately homes, museums, squa-res and former religious buildings. With its magnificent portal and the superb wroug-ht ironwork on its balconies, this building preserves the city’s baroque beauty.

The mansion was erected in the eighte-enth century and owned by Sebastián de Peñalver at the end of that period. In the early nineteenth century, it passed into the hands of the fourth Marqués de San Felipe y Santiago, which is the provenan-ce of its name. The oldest description of the building dates to 1771, when it was registered as a “two-storey house, with buttresses and a tile roof located on the corner of the Plazuela del Convento de San Francisco”, but it underwent a series of transformations over the course of time and in 1885 was described as a “two-sto-rey house with stonework and a terrace roof”.

Nowadays, the establishment has six storeys including the terrace, which featu-res a telescope for guests’ use. The hotel décor is in the minimalist style and the ground floor contains a lobby, reception area, baggage room and breakfast room. The central courtyard contains a snack bar, shop, food preparation area and the manager’s and head of reception’s offi-ces. Tables will be set up for breakfasts and snacks in Plaza de San Francisco, which is adjacent to the hotel.

The part of the building with guestrooms

features a total of 27 rooms, including 20 two-bed guestrooms, four guestrooms with a king-sized bed each, three suites and a multi-purpose hall, which can be used for meetings, banquets and recep-tions. All the rooms will have a window or balcony overlooking the street and views of the hotel’s central courtyard, in addi-tion to a TV, telephone, hair dryer, mini-bar, Internet and DVD player. The suites will also feature a hydromassage bathtub. Furthermore, wireless Internet access will be available in the public areas on the ground floor.

The city’s historic centre contains buil-dings with an outstanding architectural nature, most notably in the vicinity of Pla-za de Armas, Plaza de la Catedral, Plaza de San Francisco and Plaza Vieja, which make Old Havana the most important his-toric centre in the Caribbean and one of the most remarkable sites on the Ameri-can continent. The exceptional setting is joined by the bay’s situation as an obliga-tory stopover in the New World that requi-red military protection, which is why the city had three defence systems that boast first-class aesthetic and functional levels from the architectural point of view.

Compañía Turística Habaguanex S.A. is attached to the Office of the City Historian and has achieved very positive results, both as regards occupancy levels as well as its excellent services. The firm opera-tes within an area of approximately 4.5 kilometres and its infrastructure includes outstanding luxury hotels and hostels, restaurants, cafeterias, museums, busi-nesses and shops.

Experiencing the Old CityCCUBA

SPECIAL WTM 2009

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Transcript of SPECIAL WTM 2009