Special Events, 7 th Edition

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved.

Special Events, 7th Edition

Creating, Sustaining, and Celebrating a New World

Professor Joe Goldblatt, FRSA

Chapter One: Welcome to a Changing World


CHAPTER 1AGENDA

Photo by the Author.


Agenda1. Welcome and introduction2. Lecture one learning outcomes:• Defining Special Events• Economic, social, cultural, environmental, and

political impacts• Economic, social, cultural, environmental, and

political change• Demographic and psychographic changes• New and emerging career opportunities3. Assignment• Questions, Answers, and Discussion


Welcome and Introduction1. Animated introduction2. Welcome to Special Events, syllabus quiz3. Quiz discussion4. This course is about creating, sustaining and celebrating a new

world5. The required course text book is Goldblatt, J. (2013) Special

Events, Seventh Edition, New York, NY: John Wiley & Sons.6. Opening Activity7. Lecture One8. Book Report9. Mini case study discussion10. Global event thought leader11. Assignments12. Questions, answers, and discussion


Key Terms• Special event: A unique moment in time

celebrated with ceremony and ritual to achieve specific outcomes

• Planned events: Events that are planned in advance to achieve specific outcomes

• Event: A term derived from the Latin term E-venire, meaning outcome

• Event studies: An emerging academic field of study and research comprising foundational academic research and theorems from anthropology, psychology, sociology, technology, and tourism


Learning Objectives• Understand and appreciate the importance of economic, social, cultural, political,

and environmental sustainability for planned events• Recognize and understand the economic, social, political, cultural, and

environmental changes that are affecting the global events industry• Identify and benefit from the demographic changes affecting the global event

industry• Utilize the psychographic changes affecting event length, purpose, and outcomes to

improve performance• Recognize and analyze the multitudinous challenges facing the events industry

including financial, security, labor, ecological, and other critical areas• Identify new and emerging career opportunities in this growing field• Understand why education has become the most important factor in the growth of

planned events• Identify industry certification programs• Advance your career throughout the twenty-first century• Develop new ways to sustain your career


Activity• Interview each other about the most

successful and memorable event you and your partner have individually attended.

• Discuss the impacts of these events on your personal lives.

• What do you remember? What do you cherish from this event?


Discussion1. What did you learn from your

partner?2. What were some of the key impacts

your partner experienced?3. Why do you believe events are

important?


Lecture One1. Impacts2. Change3. Career Opportunities

Photo by the Author.

Elizabeth Pearson

This photo is not in book. Check with author about source.


Defining Special Events1. How does the author define special

events?2. How does Robert Jani of Disney

define special events in the context of the Main Street Electric Parade?

3. What does the Latin word for event (e-venire) mean?


Key Impacts: The Triple Bottom Line

1. Economic: Spending of visitors (local, domestic and international, part time and full time job creation)

2. Social: Events bring people together for a positive mutual purpose. The London 2012 Olympic Games recruited over 50,000 Games Makers (volunteers) and the U.S. NFL Super Bowl creates in each Super Bowl city a youth city to benefit young people.

3. Environmental: Coachella Music Festival and South by Southwest (SXSW) incorporate recycling, reuse, and reduction as key benefits of their event.


Key Changes1. Demographic: Aging,

multiculturalism, and economic disparity (widening gap between rich and poor)

2. Psychographics: The Millennium generation is more informal that previous generations, they are more connected technologically, and are greener.


Career Opportunities1. Educational qualifications and

especially certification is growing in importance.

2. Specialized knowledge in areas such as technology and especially social media will be more important in the future.

3. Learning is a life long pursuit.


Chapter One Book Report Guidance• Purpose: Students will become teachers. You will lead the

discussion of the chapter each week.• Each week a group of three to four persons will present a brief

(ten minute) book report of the chapter that has been assigned for that week.

• The group will all equally participate.• The group will describe the key learning outcomes from the

chapter.• The group will ask the remainder of the class three questions

about the content of the chapter.• The remainder of the class will ask the book report group three

questions about the chapter.• The instructor will ask one final question of the entire class

about the content of the chapter.


Chapter One Book Report• 10 minute presentation• Everyone participates equally• Overview of the chapter• Three questions from book review group

for class• Three questions from class for book

review group• Final question from the instructor for the

entire class


Mini-Case Discussion: 1. Advertising and Marketing

1. How could the event planners have done a better job of clearly promoting the benefits and features of the event in advance to attract a more targeted audience?

2. How could the event planners have done a better job of minimizing the damage from the negative publicity when the event company was forced into bankruptcy?


Global Event Thought Leader: Arnold Guanco, Deputy Bus Manager for Technical Officials, London 2012 Olympic

Games

1. How does Arnold Guanco envision the future of special events?

2. Review and be prepared to discuss the complete online video of Arnold Guanco.


Assignment• Read and be prepared to discuss Chapter

2.• Read and be prepared to discuss mini case

study 4.• Bring to class an object of celebration

(event ticket, photo of an event, or other object that provokes a memory of an event you attended). Be prepared to describe why this event is meaningful to you.


Questions, Answers, and Discussion

Special Events, 7 th Edition

Documents

Transcript of Special Events, 7 th Edition