Speaking Tree Being Honest Campaign Case Study by Solomo Media
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Being Honest Campaign Case Study (21 st to 30 th June ’14)
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A brief case study for the successful social media campaign conducted for Speaking Tree's Being Honest Campaign in June 2014. Our objective was to create awareness for Speaking Tree's initiative & drive their Social message. See what we did.
Transcript of Speaking Tree Being Honest Campaign Case Study by Solomo Media
Being Honest CampaignCase Study
(21st to 30th June ’14)
Introduction
Speaking Tree recently began the initiative to
encourage people to Be honest in their life to
bring change they want to see.
Keeping up with this initiative, they wanted to
increase social media engagement and get
people to smell the change which can be
brought with each one of us.
Campaign Objective
To create Awareness for Speaking Tree’s initiative & drive social message.
Campaign Idea
#BeHonest Facebook Engagement
attractive Posts that both
Educates & initiate
people to change. The
hash tag used was
#beinghonest
Inspirational and Motivational Posts
Inspirational messages
were put in not only copy
but creatives also. With
the hash tag
#beinghonest The
concept is to teach and
shower social message.
Campaign Posts
Campaign Posts
Campaign Posts
Campaign Posts
Campaign Posts
Results
• Average total Likes during Campaign – 4227424
• Average Daily Engaged Users during Campaign – 12694
• Average Daily Organic Impressions - 62563256
• Average daily total reach during campaign was – 2676968
• On the special posts we received:
• More then 10000 likes
• More then 8900 shares
• More then 500 comments
