UPGRADE

Be classy in business Do business with class

VISIBILITY stand-out

UPGRADE everything

Be classy in business Do business with class

EXECUTVE presence

I M A G E first filter

$2,000

Average yearly clothes spend

30%

Wears just…

$18,000

Lifetime cosmetics spend

8 YEARS Of their lives shopping

Women spend

3,276 HOURS

getting ready

NOTHING TO WEAR And we still have…..

Come on… lets upgrade…..

WHY?

BAD HAIR What happens on a

Day?

F I R ST IMPRESSIONS

COUNT

They’re instant and they last

11 DECISIONS

Economic Level

Education Level

7 seconds

Source: Graduate School of Business, New York University

YOUR Walk Talk

Comfortable?

Comfortable? UN UN Comfortable?

Come on… lets upgrade…..

1

1

1

2

1

2

1

3

2

1

3

2

1

4

2 3

1

4

2 3

1 2 3

4

5

1 2 3

4

5

1

2

3

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7

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9

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11

12

$39.90 $620.00

$580.01

success LIKEABILITY

AB

ILIT

Y

Visibility

relationships REFERRALS recommendations

IMAGE loyalty

PERCEPTIONS reputation

FUN C

REA

TIV

E

stylish

caring EXPENSIVE entrepreneurial

GENEROUS

INNOVATIVE

compassionate

loyal

EXPERT INS

PIR

ING

UN

IQU

E BRAND VALUES Sharon Connolly

mis

chie

vous

FABULOUS

Introduction to Professional

Image Image is about taking into consideration your shape size colouring and personality and buying and wearing

clothes that suit you.

Someone with a professional image is always immaculately groomed and practices polished etiquette and manners at all times.

It is essential to follow all the rules for your colour, proportions and body shape all the time.

Fashion is not important. Style is. If an item that is fashion is not right for you then you should never wear it and you should buy nothing that season.

If you have not worn an item for 2 years then you should discard it.

Skirts should always come just below the knee

Introduction to Professional

Image Image is about taking into consideration your shape size colouring and personality and buying and wearing

clothes that suit you.

Someone with a professional image is always immaculately groomed and practices polished etiquette and manners at all times.

It is essential to follow all the rules for your colour, proportions and body shape all the time.

Fashion is not important. Style is. If an item that is fashion is not right for you then you should never wear it and you should buy nothing that season.

If you have not worn an item for 2 years then you should discard it.

Skirts should always come just below the knee

UPGRADE you brand

Time to get….

fabulous

Personal Packaging

UPGRADE FOR authority

Which one has most authority

Fashion Personality

Classic Dramatic

Romantic

Natural

scruffy lazy

outdated

deluded

Avoid

Logos

Add

Collar

Change

Fabric

Tuck

in

UPGRADE Smart Casual

What do I wear in 2013?

SEVENtypes

Colour Pattern Volume Fabric weight Detail Accessories Shoes

The Figure Fixers

Colour

Pattern

Fabric

UPGRADE your grooming

UPGRADE your wardrobe

GET groomed

UPGRADE your networking

63%

37%

Of new opportunities are found from

Formal job application process

Informal methods

Win business

Get a job

Find suppliers

Find associates and partners

Social reasons

Grow in confidence

Inside your organisation

WHY Network?

YOU

who do

want to meet?

Chamber of Commerce

Networking Associations

Professional Associations

Trade Shows

Sporting Events

Socially

Inside your organisation

WHERE

Do you need to go?

Small Talk

SMALL

talk

UPGRADE? What should I

Be classy in business Do business with class

UPGRADE everything