Built to Respond»

We are Built to Respond.

» SPC is a third generation, family-owned, mid-size, direct marketing company with a targeted, data-driven communications focus.

» We take a consultative approach, stay ahead of market currents, and help you respond with agility and effectiveness.

» Our objectives are clear - to help you produce programs with minimal stress, maximum efficiency and optimal results.

– 3 production facilities based in the Midwest

– 4 additional Sales offices across the country

Introduction to SPC

»

Introduction to SPC

» Collaborative Entrepreneurship

» Applied Knowledge

» Focused Assets

Our Modus Operandi

Collaborative Entrepreneurship

» We are problem solvers committed to making your programs exceed your objectives.

» Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people.

» Performance driven — Our success is directly linked to your ROI.

Collaborative Entrepreneurship

Applied Knowledge

» Applying knowledge begins with asking the right questions and finding appropriate, creative solutions. SPC applies knowledge with relevance and precision to help build your brand and your business.

» Deliver customer advantages through flexibility, speed to market, responsiveness:

– Leverage power of customer data - execution of relevant communications

– Paper and creative formats - correct solutions for your budget/objective

– Postal stream optimization – cost savings/improved in-home delivery

– Sustainability: FSC, SFI, PEFC, Recycle Please Program, soy-based ink, etc.

Applied Knowledge

Focused Assets

» Great Equipment and Expertise

» Breadth and depth. We offer a wide range of state of the art technology to provide solutions to any DM challenge and help reduce your stress.

» We are a single source solution that eliminates multiple vendors and compresses your production schedule.

Focused Assets

Greenify

Green Matters

» Your partner in sustainability - finding balance between environmental stewardship and economic sensibility

» Triple certified - FSC, SFI, & PEFC• Certified FSC Xpert™ on staff

» Member Green Business Alliance

» Charter member of DMA Recycle Please Program

SPC Solutions

Full-Solution Provider

» Integrated print, personalization and mailing services combined:

• Printing - Web, Sheetfed, & Digital Options with Inline / Offline capabilities; what’s right for your project?

• Lettershop - complexity simplified

• Direct Mail - Data-driven communications + postal stream optimization

• Loyalty - cross-platform engagement to boost relevancy and lifetime customer value

• Monogram - turnkey campaign manager tool for smarter communications

The Power of Inline – Think Web™

» Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign.

– Pattern perfs, remoist glue, Spot gluing, spine pasting, die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion technology (double cutoff)

– The power of personalization (Kodak Versamark simplex or duplex imaging)

– Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance

Focused Assets

»»

The Power of Digital – Think Digital™

» Personalization, on demand, web-to-print, PURLs.

» Fifth unit capabilities.– NexGlosser

– Intelligent Watermarking

– Color Gamut Expansion

Focused Assets

» »

Complete the Package — Think Sheetfed™

» Cost-effective, high quality, short runs.

» Perfecting capability, the XL 105 advantage.

Focused Assets

»

Fulfillment - Think Lettershop™

» Database Management

» Postal Stream Optimization

» Freight Logistics / Distribution

» Inkjet Capabilities

Focused Assets

»

» Laser Capabilities

» Bindery Capabilities

» Inserting Capabilities

» Fulfillment / Kit Packaging

Relationship Driven — Think Loyalty™

» Deliver intelligent, customer-focused communications

» Strengthen one-to-one brand experience

» Build Lifetime Value of Customers

Make your communications count.

Applied Knowledge

»

How We Do Loyalty

Bolster brand loyalty; drive recurring sales & build retention by blending innovative technologies -

» Develop & execute media platforms merging a digital dimension with traditional direct mail to deliver a two–way, measurable audience experience

» Improve audience communications – gather better intelligence to speak directly to individual consumer preferences or profiles using appropriate media

» Identify most active customers and measure their value

» Create more profitable relationships with specific audience segments

» Offer creative versatility with a comprehensive range of data driven capabilities and formats

Applied Knowledge

Think Monogram™

» Optimize customer touchpoints, humanize your Brand, build a relationship and continue a dialog with our proprietary, turnkey direct marketing campaign tool

» Create customized, data-driven materials, in print or digital form, from a secure portal on-demand

» Personalized marketing marries relevance and motivation with automation, ease-of-use, and waste reduction

» Streamline your effort and create simply smarter communications

Applied Knowledge

Moving Forward - Think SPC

» Build customer relationships to better optimize lifetime value via database management, multi-channel integration, customer segmentation, predictive modeling and smarter, more relevant communications

» To help achieve your objectives and goals, SPC offers

• Collaborative Entrepreneurship

• Applied Knowledge

• Focused Assets

Collaborative Entrepreneurship

» Expand your resources.

Thank You. 847.588.2580www.specialtyprintcomm.com