LUXURY BRAND COMMUNICATION

SP5

France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.This program teaches students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 5th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands.There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and, of course, the food industry (wine and champagne).This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector.Here a few from recent years: BETC Luxe, Publicis, Mazarine, DDB, Babel, Ohlalarp, BMW, Hermès, Chanel, Cartier, Christian Dior, Louis Vuitton, Le Plaza Athénée, L’Hôtel de Crillon, le Shangri La, Le Mandarin Oriental, Frank Sorbier, Christian Louboutin, Jean Paul Gaultier, Lanvin, Sisley, Richemont, LVMH, Chloé, Groupe Le Printemps…

This program is recognized by the French government (RNCP) and culminates in a “Manager de la Communication et du Marketing Digital, certification de niveau I” certification.

PARIS

At the end of the 5th year, the students must defend before a committee, a Professional Personal Project in order to graduate whether they studied in France or abroad. The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law,Sup de Pub encourages its students to embark on the entrepreneurial adventure. At the end of SP5, the best professional projects benefit from one year of hosting within the INSEEC Group’s business incubator and two other specialist incubators.

THE PROFESSIONAL PROJECT

ACADEMIC CALENDAR

Classes End January 30thSep. Feb. Sep.

Orientation September 3rd, 2018

February 2019Internships start for Students

without a work-study

September 2019Defense of

Capstone Project

Jan.

Students have the option to complete their work experience to one of two ways. Students can complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).

At Sup de Pub, the curriculum Is adapted to the demands of businesses and the market. We make it our business to be constantly evolving so our students are prepared for the workforce. The management, the development committee, professors and professional stakeholders are all contributors to this curriculum. In order to give our students more experience to prepare them for life after Sup de Pub, we strive to put them in contact with the communications industry on a constant basis whether through the professional professors or our competitions.

CONFERENCESThroughout the year, influential personalities from the communication sector and politicians visit Sup de Pub. The speakers talk to the students about their careers and the secrets to their success imparting their wisdom as well as their thoughts on the future. The purpose of these meetings is twofold: to gain insight into how to excel in the future careers and and to increase the students’ professional networks. Here are some examples of previous Sup de Pub conferences: Laurent Ruquier, Rachida Dati, Gaspard Gantzer, Thierry Ardisson, Roselyne Bachelot, Thomas Dutronc, Nathalie KosciuskoMorizet, Christophe Dechavanne, Jacques Séguéla, Stéphane de Groodt ...

COMPANY VISITSThroughout the year, students visit companies and / or places closely related to their training. The Luxury Brand Communication program visits the Caves du Louvre and the Counterfeiting Museum while the Digital Marketing Program visits the salon d’E-commerce and incubators…

COMPETITIONSOne of our students’ favourite moments of the school year is the final competition. Sup de Pub wanted to find a way to closely approximate the experience of working in an agency to allow our students to develop their professionalism. For more than a week, students, working in interdisciplinary groups, work on a practical case presented by a large advertiser or a large agency, to answer a specific strategic, marketing or creative problem. Creative students, strategists, PR, media and digital specialists all work together with the goal of using their various skills to create a real solution of professional quality. Many students have found internships with the presenting agencies or advertisers because of the impression they have made during the competitions.

DYNAMIC CURRICULUM

Sales ManagerAs a Sales Manager, you manage the development of sales as well as products for your media sector (online, digital, magazines…). In terms of sales you are responsible for the growth and development of our customers in the top segments of different sectors. Your mission is to expand the existing customers base and build new relationships. It is also crucial to think about the development of new products. It is the job of the sales manager to question the status quo and identify new opportunities. To achieve this goal you create targeted communication and marketing solutions. As the manager of your segment, you will manage a small team. You develop goals and motivate your employees. In addition, you work closely with internal and external partners to build new products.

Marketing DirectorThe Marketing Director occupies a key position within the company (often on the Management Committee) and is both a strategist and a manager. He develops marketing plans (market analysis, determination of targets, action plan, choice of advertising focus …) and designs operations to develop the sale of the company’s goods or services. The marketing director guarantees that company’s position by using the functional areas of marketing: strategy, product / brand, operational, etc.)

CAREERS

COURSES

Communication and AdvertisingEvent management Communication, PR & Sponsoring Scenography in advertising DigitalCommunication project E-reputation & new medias E-business Luxury KnowledgeCounterfeit & Intellectual Property Beauty marketing The art of selling in luxury Sustainable luxury

General StudiesGeopoliticsFrenchAdvertising EnglishProfessional LifeAdvertising CompetitionPresentationMarketingMarketing strategies Strategic Design Luxury Brand Management Trade Marketing & CRM Merchandising strategy

ADMISSIONS PARIS :

01 56 07 00 05cpresse@inseec.com sparlanti@inseec.com

supdepub.com