SP Singh & Pooja Nanda-15.05.08

8/8/2019 SP Singh & Pooja Nanda-15.05.08

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Can Social Entrepreneurship ChangeThe Face of India?


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1. Introduction

A lthough entrepreneurial phenomenon aimedat economic development has received a greatamount of attention, entrepreneurship as a

process to foster social progress has onlyrecently attracted interest especially in acountry like India.


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The aim of this research has been to highlightsuccessful social entrepreneurial ventures inIndia which support, new and effective ways of dealing with pressing social problems in India


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2 . ANALYSIS

SOCIAL ENTREPRENEURIAL INITIATIVESIN INDIA


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The eGovernmentFoundation is aregistered non-profittrust that aims toimprove governance in

India through theeffective use of technologies andprocesses.


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The busin ess mod el of Dris htee is driv en by the village entr epr eneur, w ho owns the village nod e to o per ate a self-

sus tainin g, profi ta ble kiosk.The kiosk provid es acce ss to inform ation lik e governm ent r ecords,agricultur al data , and health insur ance; help in fi ling of appl icat ionsfor licenses, cer tificate s, com pensations, and b enefits; commodi ty produ ct r ate s in diff er ent mark ets; educat ion lik e com puter cours es,

and S pok en En glish Pro gr ams.The entr epr eneur earns by cha r ging the communi ty a nomin al f ee for the services provid ed.Dris htee has a fixed sharing with the Kiosk o per ator and a varia ble r evenue sharing with the service provid ers.


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The objective of ProjectShakti is to create income-

generating capabilities forunderprivileged ruralwomen, by providing asustainable microenterprise opportunity,

and to improve rural livingstandards through healthand hygiene awareness.


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U nder the p roject , HUL off ersa r ange of mass-marketproducts to the SHGs, w hichar e r elevant to rur al customers.HUL also invests significantlyin resources who work wi th

the wom en on the field and provid e them wi th on-the-jobtraining and support.


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F ur thermor e, HUL im par ts the necessary tr ainin g to these grou ps on the basics of enter prise management, which the wom en need to manage the ir enter prises.

F or the SHG wom en, this tr anslate s in to a much-needed, sus taina bleincome contribu ting towards b ette r livin g and pros perity. Arm ed wi thmicro-cr edit, wom en from SHGs b ecome dir ect -to-home dis tribu tors in

rur al mark ets.


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3 . DISCUSSION


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Characteristics of Social

Entrepreneurs In India

Social En tr epr eneurs in Indi a have emer ged as adyn amic grou p des pite f ew ins titutionalmecha nisms in place t o su ppor t the ir work.Many of the social entr epr eneurs exhibi t a strongdesir e to be in con trol of the ir environm ent, theur ge to ex periment, and a highe r than aver agetoler ance for un cer taintyF ur the rmor e, they exhibi t a h eighte ned sense of acc oun ta bi lity to the cons tituencies served and tothe ou tcomes cr eate d.


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In India, there are three types of people who havebecome social entrepreneurs:-The firs t ar e individu als who have made a lot of mon eyand ar e inter ested in givin g som e of i t back to fur the r social goals.The second ar e r ecovering social work ers who ar e

disencha nted wi th the e xis ting social su ppor t sys temand lookin g for a mor e eff ect ive app roach .The th ird ty pe ar e a new br eed who have gone to

busin ess schools wi th social enter prise in mind.


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W hat do Social Entrepreneurs In

India Still Need?

InvestmentPolicy Environment

Better cooperation and coordinationRecognition and visibility


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Concluding Thoughts

This pape r tries to identify the dis tinctivedom ain of so cial entr epr eneurshi p in Indi a

by brin ging the pr act itioners andr esear che rs, a step cl oser towards

leg itimizin g and ins pirin g socialentr epr eneurshi p as a means to cr eate socialand economi c value in the coun try.


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Thank You

Presentation By:Prof. Surinder Pal Singhsurind er.sin gh@ rbs. edu.in

Prof. Pooja Nanda

pooj a.nanda@rbs. edu.in

Rai Business School, New D elhi

SP Singh & Pooja Nanda-15.05.08

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