Sor project brief september 1, 2011
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Transcript of Sor project brief september 1, 2011
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Project Information as of August 26, 2011
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Project OverviewProject type : High‐rise residential developmentUnit type/mix : One (1) Bedroom, Two (2) Bedroom and Three (3) Bedroom
No of buildings : One (1) single‐loaded, double row configurationNo. of levels : Twenty five (25) residential storey building with
three (3) basement parking, one (1) Amenity leveland one (1) sky park level
No. of units : Approximately Five Hundred and Ninety‐Two (592)residential units
Price segment : Php 2.09 Mn – 4.25Mn range (net of cash & PDC discounts)Php 2.37Mn – 5.40Mn range (list price with VAT where applicable)
Unit Type Unit Area (sqm) Total Units for sale1 Bedroom 35 2002 Bedroom 49 1002 Bedroom 53 1003 Bedroom 66 8
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Location MapHow to get there:
From Makati
Take South Super Highway towards President Quirino Ave. Head straight to Nagtahan . From the bridge take the lower road and turn right to Ramon Magsaysay Blvd. Head straight towards SM Centerpoint and turn left to G. Araneta Avenue. Take the first U‐turn slot then turn right to Ramon Magsaysay Blvd. After V. Mapa LRT 2 station, turn right to Sociego St.. Sorrel Residences is on your left.
From Edsa Quezon City
Take Aurora Blvd. Head straight towards Ramon Magsaysay Blvd. Right past G. Araneta Avenue intersection, take rightmost lane. After V. Mapa LRT 2 station, turn right to Sociego St.. Sorrel Residences is on your left.
From España or University Belt Areas
Take Gov. Forbes then turn left to Ramon Magsaysay Blvd. Head straight towards SM Centerpoint and turn left to G. Araneta Avenue. Take the first U‐turn slot then turn right to Ramon Magsaysay Blvd. After V. Mapa LRT 2 station, turn right to Sociego St.. Sorrel Residences is on your left.
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Nearby SchoolsSchool Distance in Km
University of Sto. Tomas 2.9
University of the East 2.8
National University 2.2
Centro Escolar University 2.5
San Beda College 2.4
Santa Catalina College 2.0
St. Jude Catholic School 2.2
Holy Spirit College 2.3
Central College of the Philippines 0.5
Don Bosco School 1.0
Arellano University 2.0
Polytechnic University of the Philippines 0.7
La Consolacion College 2.5
San Sebastian College ‐ Recoletos 2.8
Technological Institute of the Philippines 3.1
Far Eastern University 3.0
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Nearby ChurchesChurch Distance in Km Nuestra Senora Salvacion Parish 0.8Holy Child Parish 1.3Most Holy Redeemer Parish 0.9Our Lady of Loreto Parish 2.3St. Jude Thadeus Church 2.9St. Anthony Church 4.1San Miguel Parish Church 2.7
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Nearby Hospitals and Public Institutions
Hospital Distance in Km
UERM Medical Center 0.6
Lourdes Hospital 1.2
Unciano General Hospital 0.4
Mary Chiles General Hospital 2.8
Dr. Jose Fabella Memorial Hospital 3.3
San Juan City Hall 0.9
LTO San Juan 0.8
Malacanang Palace 2.5
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Nearby Commercial Establishments
Establishment Distance in Km
SM Sta.Mesa 0.3
Savemore 0.4
Isetann 0.2
Puregold 0.6
BPI 0.1
BPI Family Bank 0.4
Allied Bank 0.3
Banco De Oro 0.2
Caltex 0.7
Shell 1.0
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DemographicsThese are modern, upwardly‐mobile individuals (late 20’s, within 30’s) who desire an ideal home and community environment while still enjoying the privileges of in‐city/ cosmopolitan living. They are looking for modern communities with abundant recreational facilities.
Primary Target Market: Competent Individuals
PsychographicsThey are achievers/decision makers, career‐oriented professionals, executives and city‐dwellers, who are seeking for their “first home” proximate to their place of work and near business and commercial centers.
– need for a sense of achievement – they take great pride in the fruits of their
labor. – require recreational facilities that can sustain
their very active lifestyle.
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Needs‐Benefit AnalysisEmotional Need Benefit Activities & Experience Link to Product
A growing family needs to find work‐life balance to nurture their growing relationships
Working parents need an opportunity to relax and unwind
A young family with children needs a place that is safe and secure
A start‐up family with young children desires to connect and build positive, long‐term relationships within the community
A young couple and their children living in the city still need a place that is fresh and healthy, away from the polluted airways of city life.
Proximity to the workplace
The combination of activeand passive activity areasensures a relaxing home life
PMO ensures safety andsecurity for its residents.Exclusivity and low densityensures a comfortable homeenvironment for your family.
Community developmentactivities enhance therelationships of residentswithin the community
Garden atriums and single‐loaded corridors ensure thatfresh air and natural light areabundant even inside thebuilding.
Spend more time at home than on the road.
Have fun with the whole family at the swimming pool, the landscaped roof deck gardens, the sky lounge, and other amenities at your disposal
Sleep soundly, knowing that your children are growing up in an environment that suits their needs and protects them from outside elements.
Families are able to connect with their neighbors and enjoy fun community bonding activities, learning seminars and workshops.
Enjoy a natural home setting, not only through the themed gardens and open spaces, but also inside your very building.
Strategic Location
Diverse amenities
The fully gated property with24hr security and CCTVmonitoring is well equippedto guarantee your safety.The PMO is available toaddress your every need.
Community Developmentprograms
Landscaped atriums and single‐loaded corridors
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Secondary Target Market: Upgraders/Halfway home seekers
DemographicsThose who desire to invest in and upgrade to ideal halfway homes for immediate or future use. These include parents seeking for the right second home for their children who will soon be studying and/or working in the city, specifically in the Sampaloc area, as well as OFWs who are looking at having a second home in the city or an investment.
PsychographicsThey are cocooners, parents that are practical, who are seeking homes that can provide their children and themselves with security, comfort and peace of mind. They want to feel that though they are not there, their children or loved ones are properly taken cared of and have everything that they could possibly need.
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Needs‐Benefit AnalysisEmotional Need Benefit Activities & Experience Link to Product / Amenity
Ease of TravelYoung career-driven individual
needs a home where everything is within reach
Accessible to the workplace. Travel time & traffic are minimized, allowing you to make the most out of your free time
Get home early and spend more time improving your quality of life
Maximize your time by having all your needs within reach
Strategic Location
Good quality living spaceAs a discerning individual, you
would like to ensure that your home is a reflection of your good taste
Good quality material, superior construction capabilities of DMCI Homes
Be at ease, knowing that your home is and everything in it is protected from the elements
High-quality output
Safety and SecurityA young couple with children
needs a safe place conducive to rearing well rounded individuals
Exclusivity and low density ensure a secured enclave for your family.
Boosted community developments ensures harmony and growth to all
Be able to concentrate on your work knowing that your family is in good hands
Various activities in the community promote values and personal growth
The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety.
PMO Programs to suit your interests
Value for moneyA startup family searching for the
perfect home that would allow them the freedom to pursue their other interests and engage in community building
A true value-for-money purchase that also serves as a long-time investment
Families are able to still afford travels locally and abroad with security that the purchase of the property won’t empty their savings account
Various spaces to grow and activities to do
Affordability and flexible payment terms
Larger unit spaces
Searching for the extraordinaryBeing a modern individual, you
make sure that all of your needs are not only met, but exceeded
Resort-inspired amenities and surroundings that make every day extraordinary
Enjoy hanging out with your friends at the pool complex
Curl up with a good book at the lounge area
Host unforgettable parties at the sky lounge
Indoor and outdoor amenities (coffee shop, al fresco lounge, game area, gym, AV room, landscaped roof deck, sky lounge)
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VALUE PROPOSITION STATEMENTSorrel Residences is
What A modern tropical, resort‐themed high‐rise development
Where In Sociego Street, Sampaloc, Manila within close proximity to places of interest (schools and workplaces) in Quezon City and Manila
How That offers efficiently planned unit spaces and amenities to move around
Who For competent individuals and start‐up families
Why Aspiring to live in a secure environment with fundamental and functional amenities
When In a time of limited home options in the city
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Reasons To BelieveSafe Haven (Security, Exclusive Abode)
Located just a block away from V. Mapa and Ramon Magsaysay Blvd., residents are shielded from the noise and pollution from this major thoroughfare. With priority given to security features and exclusivity, Sorrel Residences provides its future residents with peace of mind and worry‐free living. This exclusive and gated community boasts of 24/7 security and no commercial areas to further take your safety to the next level.
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Reasons to BelieveTrue resort living like no other
Residents will enjoy freedom of space plus the invigorating benefits of resort living as compared to most condominium projects . The generous allocation of resort‐like ground‐level amenities differentiates this development from the others in the area. Verdant landscaping, soothing water features and garden atriums evoke an ambience of a completely comforting retreat amidst the city’s hustle and bustle.
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Reasons To BelieveEfficiently planned unit spaces/ configuration
In an era of limited home options, buyers are constantly in search of value for their money. In Sorrel Residences, one is assured of larger living and breathing spaces that provides a relief from cramped city living conditions that most city dwellers are used to. With larger unit offering, the buyers are provided options based on their various spatial needs.
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Reasons To BelieveWorry‐free travel and real convenience
Sorrel Residences is highly accessible, as it is a mere 150 meters from theLRT2 Station of V. Mapa. It is also accessible via major roads, highways andPUV’s along Ramon Magsaysay Boulevard and linked through roads andtransportation networks connected to major cities and CBD’s such as QuezonCity, Mandaluyong‐San Juan, and Makati. Aside from this, its proximity tomajor roadways, its nearness to major establishments and areas of interest(schools, business centers) makes it an ideal abode for the target market.
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Reasons To BelieveReliability and Stability courtesy of DMCI Homes brand
A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning nearly 60 years, intending only to deliver high standard products and first‐class services, and true value‐for‐money deals that offer
superior products at its best.
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The Sorrel Residences logo is straightforward and modern like the architecture of the development. The blue text is set in a well‐defined typeface to represent the contemporary features of the development.The stylized ‘o’ using brush strokes add a touch of organic element in the logo representing nature, which is apparent in the development’s lush landscaping. This circular icon also represents the synergy of the project’s
amenities and features in creating a balanced living experience to the residents.
SORREL symbolizes beauty and brilliance
Project Name & Logo
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Project In Focus: Site Development Plan
Land Area : 3,813 sqmTotal Saleable Area : 23,800 sqmUnit Saleable Area Ratio : 6.24Density (units/ha) : 1,554Amenity Area : 3,813 sqmNo. of building : One (1) High‐rise buildingNo of units : approx. 592 unitsNo. of parking slots : 334 slots
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Modern Tropical Theme and Architecture
• Modern architecture that closely relates to designs that is from the 20th century or later that appears “modern” or to date and addresses the tropical climate as a design consideration
•Light and airy
• Suitable for warm climates and projects quiet elegance and timeless appeal
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Building Features
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Gated Entrance
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Soothing Water Features
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Wide Garden Atrium
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Outdoor Amenities
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Lap Pool
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Kiddie Pool and Children’s Playground
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Lap Pool and Kiddie Pool
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Lap Pool and Kiddie Pool
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Lounge Area
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Linear Park
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Indoor Amenities
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Fitness GymGame Area
Hotel‐like Lobby Lounge Areas
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Sky Park
(Insert picture)
Sky Lounge
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Building Facilities
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Convenience store
Water station
Laundry station
Business Center
(Insert picture)
(Insert picture)
(Insert picture)
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Other Building Features• Balconies in all units• Single‐loaded corridors • Scenic elevators
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Property Management Office Services
• 24‐hour security, with roving personnel • Guarded entrance gate• General maintenance of common areas• Taxi call‐in service• Utilities application and payment assistance
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Floor Plans
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Typical Unit Lay‐outs
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AS OF AUGUST 2011
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AS OF AUGUST 2011
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AS OF AUGUST 2011
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AS OF AUGUST 2011
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Turnover Finishes
*for reference only
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Turnover FinishesRESIDENTIAL AREAS
3-BEDROOM UNITS 2-BEDROOM UNITS 2-BEDROOM UNITS 1-BEDROOM UNITS
77 SQM (Gross Floor Area) 62.25 SQM (Gross Floor Area) 58.10 SQM (Gross Floor Area) 38.30 SQM (Gross Floor Area)
FLOOR FINISHES
Living,Dining and Kitchen Ceramic tiles with baseboard (where applicable)
Bedrooms Low maintenance resilient flooring with baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
WALL FINISHES
Interior Walls Painted Finish
Toilet Painted plain cement finish above tiles
CEILING FINISHES
Living,Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficemboard ceiling
KITCHEN AREA Granite finish kitchen countertop with cabinet system
DOORS
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb Framed sliding glass panel
Toilet Door Wooden door on metal jamb
Balcony Door Aluminum framed glass panel (where applicable)
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Turnover Finishes
RESIDENTIAL AREAS3-BEDROOM UNITS 2-BEDROOM UNITS 2-BEDROOM UNITS 1-BEDROOM UNITS
77 SQM (Gross Floor Area)
62.25 SQM (Gross Floor Area)
58.10 SQM(Gross Floor Area)
38.30 SQM(Gross Floor Area)
WINDOWS Aluminum framed glass panel
FINISHING HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset Lever type keyed lockset Lockset sliding panel
Toilet Lockset Lever type privacy lock set
TOILET AND KITCHEN FIXTURES
Water Closet Top flush, one-piece type
LavatoryUnder counter type and wall hung with semi-pedestal type
Under counter typeWall-hung with semi-
pedestal type
Shower Head and Fittings Exposed bath & shower mixer
Soap Holder White, recessed type
Kitchen faucet Lever type
Kitchen SinkSingle bowl with drain board
Single bowl stainless
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Price List Summary
Unit Type Gross Floor Area (sqm)
Net Floor Area (sqm)
Cash Price Range (net of Cash and PDC Discounts)
List Price Range
1 BR Unit 38.30 35 2.09Mn - 2.56Mn 2.37Mn – 3.01Mn
2 BR Unit 58.10 – 62.25 49-53 2.88Mn - 3.99Mn 3.66Mn - 5.07Mn
3 BR Unit 77 66 4.12Mn - 4.25Mn 5.23Mn - 5.40Mn
Unit TypeGross Floor Area
(sqm) Net Floor Area
(sqm)Total
Inventory1 Bedroom 38.30 35 2002 Bedroom 58.10 49 1002 Bedroom 62.25 53 1003 Bedroom 77.00 66 8
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• Effectivity of Pricelist – September 15,2011
• RFO: January 2015
• Minimum Down payment will be at 20%
Selling Program, Payment Terms, Implementation Guidelines
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DisclaimerIn its continuing desire to improve the project, DMCI Homes reserves the right to change product features,
prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans.
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Thank You and Happy Selling ☺