CVM CAMPAIGN BRIEF – SEPTEMBER 2015 September 2015.
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Transcript of CVM CAMPAIGN BRIEF – SEPTEMBER 2015 September 2015.
CVM CAMPAIGN BRIEF – SEPTEMBER 2015
September 2015
2
CAMPAIGN SUMMARY
Category CVM Campaigns SeptemberSent
SeptemberSales
SeptemberCR%
Activations
Data Add SIM mailer 23632
Data Add SIM SMS 30152
Data Add SIM leads Ignition 14000
Retail activations TBC
Retentions
Retentions mailers 33027
Retail retentions leads 2558
Internal retentions leads 29888
Retentions Competition SMS 46613
Internal Retentions SMSs 15681
Retentions DNC SMS 5236
VASCellfind leads TBC
EC3 S-Drive VAS leads TBC
CEXWelcome mailers & SMS TBCSync mailer TBCSync SMS TBC
3
CAMPAIGN CALENDAR
MON TUES WED THURS FRI SAT SUN1 2 3 4 5 6Retentions leads to Internal = 29888
Retail BP Additional retentions leads = 2558
Onboarding mailer & SMS
7 8 9 10 11 12 13DAS mailer = 23632Retentions Opt Out SMS = 5236Ignition leads = 3500Cellfind leads EC3 leads
Retentions mailers = 33027DAS SMS = 30128
Onboarding mailer & SMS
14 15 16 17 18 19 20Ignition leads = 3500Supercall bill run date change = TBC
Internal retentions SMSiPhone customers = 1366Sony customers = 498Samsung = 8834Remaining base =
ORM Sync Data Management mailers
Onboarding mailer & SMS
21 22 23 24 25 26 27Ignition leads = 3500 Onboarding mailer & SMS
Retail activations SMS
28 29 30Ignition leads = 3500
4
RETENTIONS CAMPAIGNSRetentions Campaigns
Copy Sent
Retentions Mailer See image on left
Retail Retentions Competition SMS (Excl Internal base)
Upgrade with Autopage this September and stand a chance to WIN a Chery QQ3 car! T&Cs apply. STOP to 31424 to opt out.
Internal Retentions Competition SMS – Apple Base
Upgrade during September and stand the chance to WIN an Apple TV! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.
1366
Internal Retentions Competition SMS – Sony Base
Upgrade during September and stand the chance to WIN an a Sony Smartband! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.
498
Internal Retentions Competition SMS – Samsung Base
Upgrade during September and stand the chance to WIN a Jellyfish Bluetooth Speaker! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.
8834
Internal Retentions Competition SMS – Remaining Base
Upgrade during September and stand the chance to WIN a 500GB Transcend Hard Drive! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015. STOP to 31424 to opt out.
13714
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DATA ADD SIM CAMPAIGN
Data Add SIM Campaigns
Copy Sent
DAS Mailer See image on left
Apple Base Sign up for a data line during September and stand the chance to WIN an Apple TV! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.
3217
Sony base Sign up for a data line during September and stand the chance to WIN an a Sony Smartband! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.
1443
Samsung base Sign up for a data line during September and stand the chance to WIN a Jellyfish Bluetooth Speaker! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.
15974
Remaining base Sign up for a data line during September and stand the chance to WIN an Apple iPod Nano! Call us on 0861232424 today! T&Cs apply. Competition ends 30 September 2015.
9494
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ORM CAMPAIGN
AP Website:• Designed and loaded a Web Banner for the ORM “Something New” campaign.• Created “Something New” listings page for content housing
Social:• Re-created LinkedIn page and updated admins list
7
CEX CAMPAIGNS
Data Add SIM Campaigns
Copy Sent
Onboarding Mailer See image on left
Onboarding SMS “Welcome to Autopage - your No. 1 destination for all your favourite networks. We look forward to being of service to you!”
Store closures Dear Autopage customer. Please note that the Autopage Gateway store has been closed. Our Hillcrest store will service all your requirements including repairs going forward. Please see our website for store details.
1241
CEX Banners: Updated website with visual banners
THANK YOU