Sony Training
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Transcript of Sony Training
![Page 1: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/1.jpg)
Bluetooth Marketing Briefing
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Bluetooth Marketing
What is it?
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Bluetooth Marketing
• Transfer of content to mobile devices
• Does not retain customer details
• Utilizes Bluetooth
It Is Totally FREE!!
![Page 4: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/4.jpg)
FREE Content
Content is sent in sequential order to users
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Content
Sony Pictures will distribute multi-media content to consumers’ phones for four upcoming titles:
– Pineapple Express
– James Bond: Quantum of Solace
– Quarantine Video Game
– Underworld 3
![Page 6: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/6.jpg)
Content
For devices that can not receive rich content (wallpaper, animations, MP3s, etc.) they will receive a:
V CalendarName: Film Name
Date: URL: www.uscc.com
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Brand Ambassador Instructions
Managing Battery Life of Bluetooth Units
![Page 8: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/8.jpg)
Bluetooth Units
• Bluetooth-enabled “OQO” computers
![Page 9: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/9.jpg)
Bluetooth Units
• Bluetooth-enabled “OQO” computers:
– Battery life of 2.5-3.5 hours per charge– OQO unit sits on your hip with belt clip
– Battery re-charging will take place at the Sony Booth at 4313
![Page 10: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/10.jpg)
Staff Deployment
• Staff will rotate locations day-to day– 4 roaming convention center– 4 outside in “Gas Light” district
• Two staff will be assigned to each movie
• Staff will be adjusted according to where attendees are, so KEEP IN CONTACT!– Cell phones are listed on back page– Team leader will supply extra batteries
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User Instructions
Improving your knowledge of mobile phone handsets
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Bluetooth
• Activate Phone’s Bluetooth
Ensure Phone is set to “Visible”
• Stand within range of Bluetooth Hypertag
Approximately 20’ Radius
• Wait for acceptance screen on phone
Select “Accept”
![Page 13: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/13.jpg)
Bluetooth
• Pairing with the Bluetooth UnitEnsure Phone is set to
“Visible”Code “1234”(if prompted)
(remember this does not work with Blackberry)
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Activating Bluetooth
• Settings
• Connectivity
• Bluetooth
• Activate
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Bluetooth CompatibilitySupported
• Motorola• Nokia• Sony Ericsson• Samsung• Siemens• Smart Phones • PDAs
The vast majority of Bluetooth enabled handsets are supported
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Motorola
Activation• Menu• Settings• Connection• Bluetooth• Setup• Find Me (may need to do
after each file down load)
Retrieval• Downloaded
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Nokia
Activation• Menu• Settings • Connectivity• Bluetooth (Setting – show to all)
Retrieval• Gallery• Inbox
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Sony Ericsson
Activation• Menu• Settings • Connectivity• Bluetooth
(Options – Visibility)
Retrieval• File Manager• My Items
![Page 19: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/19.jpg)
Samsung
Activation• Menu• Settings• Connectivity• Bluetooth (My Phones Visibility)
Retrieval• Fun Box
– Downloaded
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LG
Activation• Menu• Settings• Connectivity• Bluetooth(My Handsets Visibility)
Retrieval• My Stuff
– Others
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Siemens
Activation• Menu• Setup • Connectivity• Bluetooth
(Visible to Others)
Retrieval• Data Objects• File system
![Page 22: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/22.jpg)
Smart Phones
Activation• Start• Settings• Bluetooth• Turn On
Retrieval• My Documents
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PDAs
Activation• Start• Settings• Connections• Bluetooth• Turn OnRetrieval• My Documents
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Bluetooth Incompatibility
Blackberries and All phones from Verizon
Do NOT receive content over Bluetooth Due to imposed security restrictions
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Promotional Staff
Key to the overall success
of this campaign with Sony Pictures and Comic-Con
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Reporting
• We will pull log information daily• We report on numbers of interactions per
day and per phone and per file• We will know the acceptance rate and
failure rate of transfers• We can modify content as needed for
success
![Page 27: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/27.jpg)
Summary
• It’s Free
• Bluetooth units do NOT retain customer details
• Smile and be approachable
• Have fun
![Page 28: Sony Training](https://reader036.fdocuments.net/reader036/viewer/2022081420/5565e1e2d8b42ae8488b4e19/html5/thumbnails/28.jpg)
Parachute Marketing Group, LLCBrett Cutler: (C) 847.830.4202
Raffi Vartian: (C) [email protected] or
Contact Information