Sony Pictures Technologies FY13 Three Year Plan Review Tech FY13 Three Year...¢  Sony...

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Transcript of Sony Pictures Technologies FY13 Three Year Plan Review Tech FY13 Three Year...¢  Sony...

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    I. Group Overview

     Group Mission & Prime Objectives ……..…………………………………………………………………  SP Tech Showcases: Distribution Backbone, WPF Supply Chain, DECE, Colorworks .……………….…  SP Tech Genesis and Functional Organizational Chart ……………….……………………………………  Departmental Overviews – Core Functions, Financials & Key Facts/Achievements:  Colorworks …………………………………………………………………………………………  Digital Media Group ……………………………………………………………………………….  Technology Development ………………………………………………………………………….  WPF – Asset Management …………………………………………………………………………  WPF – Global Logistics ……………………………………………………………………………  WPF – Client Operations …………………………………………………………………………..  Digital Policy Group ……………………………………………………………………………….  Corporate Alliances ………………………………………………………………………………..  3D Tech Center …………………………………………………………………………………….

    II. Three Year Plan

     SP Tech EBIT Improvement (Revenue Enhancement & Cost Reduction) Actions .……………………….  Proposed New Functional Org Chart ………………………………………………………………………  Three Year Plan Headcount Roll …………………………………………………………………………..  Other Strategic Opportunities & Considerations …..……………………………………………………….

    V. Appendix

     FY13 Budget Data …………………………………………………………………………………………..  SP Technologies Organization Charts ………………………………………………………………………  DMG Usage Chart ………………………………………………………………………………………….  Territory Account Growth …………………………………………………………………………………..

    Agenda Page

    SPE Confidential

  • 2

    SP Tech Group Overview

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    Mission

    SPE Confidential

    Mission Statement:

    Where is the mission statement from previous years?

    We’ve realized these core objectives for the benefit of SPE in many ways – some of the higher impact initiatives that showcase SP Technologies contributions include the Distribution Backbone, WFP manufacturing savings, DECE and Colorworks Production Support ……

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    Recurring Themes

    SPE Confidential

     Protect long term asset value

     Technology should be transparent

     Faster, Better, Cheaper

    These themes will be active across the division

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    SP Tech Showcase: Distribution Backbone

    SPE Confidential

    The Challenge:  The costs of physical duplication and distribution labor, materials and transportation are increasing

    • The work is repetitive and mechanical  The market has changed from a few large customers to hundreds of customers in a wide range of sizes

    • Unit distribution volumes are increasing while individual unit transaction values decrease • Physical distribution systems do not scale economically • The costs of supplying the increased volume through traditional methods would be cost prohibitive

    The Solution:  Digital technologies have transformed the creation, distribution and consumption of entertainment media.  A change to file-based media deliveries allows the opportunity for an automated workflow  In partnership with Sony DADC, the Distribution Backbone was developed to automate the repetitive tasks,

    eliminate physical media and transportation costs. • SPE businesses will deliver approximately 80K file-based media assets to our customers this year • Expected to grow to 180K by FY15 (60K related to Ultraviolet) • To deliver these 180K files would cost approximately $35M existing 3rd-party offerings, even taking

    into consideration the downward pressure on rates, vs. $11M with DBB • After FY16, the cost of using the DBB will drop by an additional $2.6M as the build costs will have

    been completely amortized

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SP Tech Showcase: Distribution Backbone

    SPE Confidential

    The Results:

     80% of WPF deliveries are currently file-based  SPE is on track to utilize the DBB for 35% of deliveries this year and that will grow to near 100% within 2 years  The DBB’s ability to meet the shrinking timelines and increased volumes has helped SPT and SPHE fulfill the ever-increasing

    demand for SPE product around the world  Using the DBB, the cost for delivering 180K files in FY15 will be approximately $11M, saving the company $43M in costs

    over the next two years!

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SP Tech Showcase: WPF Supply Chain Savings

    SPE Confidential

    The Challenge:

     Beyond distribution to clients, WPF purchases outsource services:  Dubbing  Subtitling  Editing for airlines, broadcasting, etc.  Ingesting new assets for distribution – audio, video, metadata, rights management data  Etc.

     Volume and types of requests serviced by WPF are increasing  Technological advances in the industry have created opportunities to dictate workflows and drive cost

    savings  WPF manages a consolidated supply chain and workflows across divisions, allowing maximum leverage

    in defining workflows and, with SPE Procurement, leveraging purchasing power to identify potential time and cost saving opportunities

    The Solution:  Since FY10, WPF and Procurement have undertaken over 20 RFPs  RFPs are regularly renegotiated on a 1, 2 or 3 year cycle. On average, each RFP takes 2 to 5 months and

    are conducted on a global basis

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    SP Tech Showcase: WPF Supply Chain Savings

    SPE Confidential

    The Results:  Of the 20 RFPS, 16 have resulted in annual savings of at least $1M  Based on actual volumes, the cumulative savings to the title owner since FY10 has been $57M

    $57.0

    FY10 FY11 FY12 FY13 $0.0M

    $25.0M

    $50.0M

    $75.0M

    $100.0M

    $125.0M

    $150.0M

    7%

    9%

    11%

    13%

    15%

    17%

    19%

    Manufacturing Spend

    Actual Spend Total w/o RFP Savings

    Percent Savings Annual Savings Cumulative Savings

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SP Tech Showcase: Digital Entertainment Content Ecosystem

    SPE Confidential

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    Conception Development Operation

    SP Tech Showcase: Shooting 3D on a 2D schedule and budget

    The Problem “The bottom line is, if you want to do good 3D, it’s very expensive. The camera equipment is expensive because it comes with a lot of techs, the labor. […] And there’s a lot of tech fixes -- it’s not easy shooting 3D.”

    -- Michael Bay

    The Proposition With the right plan and the right equipment you can shoot 3D on the same schedule as 2D, with at most 3 additional crew and 3D post is primarily for adjusting depth to meet creative intent.

    The Skills • Knowing what makes good 3D. • Experience with rigs. • Workflows for productions from TV to

    major motion pictures

    3D Systems Testing • Speed of initial set up • Ability to not need repeated

    adjustments • Time to change lens • Resilience to real-world handling

    Trial Runs Successfully shot episodes of “Happy Endings” and “Days of Our Lives” in 3D on the same schedule as normal. 2D version taken from one camera on each rig and aired as part of normal run.

    Screen Gems “Planet B Boys” feature shoots in 3D on Screen Gems normal 2D schedule of 35 days. Average 40 set ups a day, three rigs in simultaneous use. Only incremental cost of 3D is rig and three crew members. Never waited for 3D. No 3D correction or conversion needed for rig footage.

    SPT’s Left Bank Productions Episode of BSkyB’s “Little Crackers” shoots in 3D in 4 days after one day training for crew. Incremental cost of 3D is rig and two crew members. Producers want to shoot more Sky shows in 3D.

    Workflow Colorworks designs near-set dailies system for “Planet B Boys”, footage stored and managed on Production Backbone.

  • Sony Pictures Technologies – FY13 Three Year Plan Review

    11SPE Confidential