Sony Pictures Technologies FY13 Three Year Plan Review Sony Pictures Technologies...

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Transcript of Sony Pictures Technologies FY13 Three Year Plan Review Sony Pictures Technologies...

  • Sony Pictures Technologies – FY13 Three Year Plan Review

    1

    I. Group Overview

     Vision ………………………………..…...……………………………………………………………………………..  SPTech Showcases: Distribution Backbone, WPF Supply Chain, DECE, 3D, F65, 4K, Screening Room On-line …  SPTech Genesis, Content Life Cycle and Functional Organizational Chart ………………………………………….  Departmental Overviews – Core Functions, Financials & Key Facts/Achievements:  Colorworks ……………………………………………………………………………………………………  Digital Media Group ………………………………………………………………………………………….  Technology Development …………………………………………………………………………………….  WPF – Asset Management ……………………………………………………………………………………  WPF – Global Logistics ………………………………………………………………………………………  WPF – Client Operations ……………………………………………………………………………………..  Digital Policy Group ………………………………………………………………………………………….  Corporate Alliances …………………………………………………………………………………………..  3D Tech Center ………………………………………………………………………………………………

    II. Three Year Plan

     SPTech EBIT Improvement (Revenue Enhancement & Cost Reduction) Actions .…………………………………..  Proposed New Functional Org Chart ………………………………………………………………………………….  Three Year Plan Headcount Roll ………………………………………………………………………………………  Other Strategic Opportunities & Considerations …..………………………………………………………………….

    V. Appendix

     FY13 Budget Data …………………………………………………………………………………………………….  SP Technologies Organization Charts …………………………………………………………………………………  DMG Usage Chart ……………………………………………………………………………………………………..  Territory Account Growth ……………………………………………………………………………………………..

    Agenda Page

    SPE Confidential

  • 2

    SPTech Group Overview

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    Vision

    SPE Confidential

    Mission Statement:

    Identify, develop and adopt technologies to enable the most creative and cost effective means of producing and distributing film and television product.

    Recurring Themes:  Protect long term asset value

     Protect IP  Capture and retain enough quality for future standards  Protect and restore assets

     Technology should be transparent  Operating divisions shouldn’t have to worry about technology  Should focus on what they do best  Technology should be there when it’s needed

     Faster, Better, Cheaper  Used to have to pick two  Now can achieve all three  Need to be open to accept the opportunity

    We’ve realized this vision for the benefit of SPE in many ways – some of the higher impact initiatives that showcase SP Technologies contributions include the Distribution Backbone,

    WFP manufacturing savings, DECE and Colorworks Production Support ……

  • Sony Pictures Technologies – FY13 Three Year Plan Review

    4SPE Confidential

    Post Production Marketing

    Physical Production

    Library Distribution

    3D Tech Center

    Colorworks

    Pre- Production

    Digital Media Group

    Operations

    Digital Media Group

    Operations

    Tech Development

    Colorworks

    • Production and Post-

    Production workflow Development • New Technology/

    Format Education and

    Training (3D, 4K, etc) • Workflow

    Creation/ Automation

    • Camera / Rig Tests • Digital Media R&D • Co-development of

    Sony Professional/ Consumer Hardware

    • Capture Support • Workflow

    Implementation • Dailies • Digital Transfers • Content

    Management • Digital Asset

    Management • Sony Product

    Placement • Digital Media R&D • Co-development of

    Sony Professional/ Consumer Hardware

    • Digital Intermediate

    • Creative Editorial • VFX / Cosmetic

    fixes • Feature & TV

    Editorial • Feature & TV

    Finishing • Trailer Finishing • Theatrical DCP

    Creation • Home

    Entertainment Versioning

    • Acquisition Mastering

    & Post Production • Digital Media R&D • Co-development of

    Sony Professional/ Consumer Hardware

    • New Feature Mastering

    • Foreign Language Mastering • Stock Footage • Digital and

    physical Screeners • Facilitate SPE

    Promotional Content

    use within Sony Hardware • Co-development of

    Sony Professional/ Consumer Hardware

    • DRM/Supply Chain/Fulfillment • Film, Disc, Digital Distribution • Metadata Procurement, Creation, Maintenance • Non-Theatrical Language

    dubbing, Subtitling

    • Negotiate content protection in all WW licensing deals • Next gen content/format dev’t e.g. UltraViolet • Video streaming, transcoding • Forensic Watermarking • Content fingerprinting • Digital Policy Development • New Format Copy Protection/Anti- piracy Standards creation • Represent SPE’s interests in

    technology related industry and gov’t entities

    • Restoration • Archive • Asset management protection and preservation • Data compliance management

    Colorworks

    WPF

    3D Tech Center Digital Policy Group Digital Policy Group

    WPF

    Digital Media Group

    Tech Development

    Operations

    Digital Media Group

    Colorworks

    3D Tech Center

    Tech Development

    Operations

    Digital Media Group

    WPF

    Tech Development

    SPTech and the Content Lifecycle

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SPTech Showcase: Distribution Backbone

    SPE Confidential

    The Challenge:  The costs of physical duplication and distribution labor, materials and transportation are increasing

    • The work is repetitive and mechanical  The market has changed from a few large customers to hundreds of customers in a wide range of sizes

    • Unit distribution volumes are increasing while individual unit market value decrease • Physical distribution systems do not scale economically • The costs of supplying the increased volume through traditional methods would be cost prohibitive

    The Solution:  Digital technologies have transformed the creation, distribution and consumption of entertainment media.  A change to file-based media deliveries allows the opportunity for an automated workflow  In partnership with Sony DADC, the Distribution Backbone was developed to automate the repetitive tasks,

    eliminate physical media and transportation costs. • SPE businesses will deliver approximately 80K file-based media assets to our customers this year • Expected to grow to 180K by FY15 (60K related to UltraViolet) • To deliver these 180K files would cost approximately $35M existing 3rd-party offerings, even taking

    into consideration the downward pressure on rates, vs. $11M with DBB • After FY16, the cost of using the DBB will drop by an additional $2.6M as the build costs will have

    been completely amortized

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SPTech Showcase: Distribution Backbone

    SPE Confidential

    The Results:  80% of WPF deliveries are currently file-based  SPE is on track to utilize the DBB for 35% of deliveries this year and that will grow to near 100% within 2 years  The DBB’s ability to meet the shrinking timelines and increased volumes has helped SPT and SPHE fulfill the ever-

    increasing demand for SPE product around the world  Using the DBB, the cost for delivering 180K files in FY15 will be approximately $11M, saving the company $43M

    in costs over the next two years!

    * Assumes market rates fall by 10% each year

  • Sony Pictures Technologies – FY13 Three Year Plan Review

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    SPTech Showcase: WPF Supply Chain Savings

    SPE Confidential

    The Challenge:  Beyond distribution to clients, WPF purchases outsource services:

    ‒ Dubbing ‒ Subtitling ‒ Editing for airlines, broadcasting, etc. ‒ Ingesting new assets for distribution – audio, video, metadata, rights management data, etc.

     Volume and