Sonoma State University School of Extended & International Education - Spring Catalog 2015

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Spring 2015Catalog of Courses

SONOMA STATE UNIVERSITYSchool of ExtEndEd & IntErnatIonal EducatIon

10% DISCOUNT GIVEN TO:SSU Staff/FacultySSU StudentsSSU AlumniMilitary Personnel

Website: www.sonoma.edu/exedemail: [email protected]: 707.664.2394

PROFESSIONAL DEVELOPMENT • EARN CEUs

CAMPUS MAPSonoma State University: 1801 E. Cotati Avenue, Rohnert Park, CA 94928

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TABLE OF CONTENTS

INFORMATION MEETINGS

Campus Map ...........................................................................................2Information Meetings .........................................................................3Registration and Policies ...................................................................4

CEU CERTIFICATE PROGRAMSBeer and Wine IndustryCraft Beer Appreciation Certificate .......................................... 6

Wine Business Institute Seminars ...............................7Direct to Consumer ........................................................................ 10Wine Industry Finance & Accounting .................................... 11Wine Business Management (Online) ................................... 12Wine Branding Certificate ........................................................... 14

Construction and SustainabilityConstruction Management .......................................................... 15

Business and ManagementHuman Resource Management ................................................. 16Project Management ........................................................................ 17

Digital TechnologyProfessional Social Media .............................................................. 18WordPress Website Development ......................................... 19

EducationMaker ........................................................................................................ 20

HealthcareHealth Navigator ................................................................................ 22

HospitalityHospitality Management ................................................................ 23

MusicAudio and Recording Production ............................................ 24

ACADEMIC CREDITIntuition: The Light of Inner Guidance (CEU option) .... 25Museum Collections Management .......................................... 26

LIFELONG LEARNING PROGRAMSExcel for Youth/Osher Lifelong Learning Institute ........... 27

Craft Beer Appreciation Certificate ProgramWednesday, January 21 from 6:30-9:30pmLagunitas Loft, 1280 N. McDowell Blvd., Petaluma, CA

Human Resource Management Certificate ProgramTuesday, January 27 from 6:45-8pmSonoma State University, Schulz Information Center 1121

Project Management Certificate ProgramThursday, January 15 from 7-8pmSonoma State University, Schulz Information Center 1121

Construction Management Certificate ProgramTuesday, January 13 from 6-7:30pmSonoma State University, Schulz Information Center 1121

Hospitality Management Certificate ProgramMonday, February 9 from 7-8pmSonoma State University, Schulz Information Center 1121

WordPress Website Development Certificate ProgramFriday, November 21 from 10am-12pmSonoma State University, Salazar Hall 2019

Join us for an information session! Meet the instructor and ask your questions. No RSVP required.

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REGISTRATION AND POLICIESWelcome to the Sonoma State University School of Extended and International Education (SEIE)! No formal admission procedures are required for Extended Education courses. If you are interested in formal admission to Sonoma State University, contact the Admissions Office for information at 707-664-2778.

REGISTRATION AND ENROLLMENT

REGISTRATION METHODS• ONLINE: Go to www.sonoma.edu/exed/register to register online.• MAIL: Fill out and print the registration form at www.sonoma.edu/exed/apply-enroll/reg-form-mail-or-fax.html, and mail it to: Sonoma State University, School of Extended & International Education, Stevenson Hall 1012, 1801 E. Cotati Ave., Rohnert Park, CA, 94928, along with a method of payment.• PHONE: Call 707-664-2394 to register with a credit card.• FAX: Fill out and print the registration form at www.sonoma.edu/exed/apply-enroll/reg-form-mail-or-fax.html, and fax it to 707-664-2613. The FAX machine is on 24 hours a day. • IN-PERSON: Come to Stevenson Hall 1012 at Sonoma State University to register in person. Hours: Monday-Friday, 8am-4:30pm.

ENROLLMENT POLICYEnrollments are accepted in order of receipt of completed registration forms and payment. Enrollment is not complete until both the registration form and payment are received by SEIE. Enrollment confirmation will be sent via email.

Note: A standard late fee of $25 is charged for registration after the first class meeting. Registration and payment (with a late fee) will be accepted until 25% of class time has elapsed. To join a class late, permission of the instructor must be obtained.

SOCIAL SECURITY NUMBER USAGEStudents are required to provide the University with their correct social security numbers (individual taxpayer identification numbers). The Internal Revenue Service requires the University to file information returns that include the student’s social security number and other information such as the amount paid for qualified tuition, related expenses and interest on educational loans. That information is used to help determine whether a student, or a person claiming a student as a dependent, may take a credit or deduction to reduce federal income taxes. Students who do not have a social security

number at the time of enrollment will be required to obtain a social security number and submit it to the University within 60 days. Failure to furnish a correct social security number may result in the imposition of a penalty by the Internal Revenue Service.

PAYMENT

PAYMENT METHODSFees can be paid with check or money order made payable to Sonoma State University, or with VISA, MasterCard, American Express or Discover cards by providing the appropriate information on the registration form or over the phone. Students wishing to pay in cash must register in person.

FEE SUBSIDIESStudents whose fees are to be paid by an agency, please file an agency authorization with SEIE, or submit one with the registration form.

DISHONORED CHECKSA $20 fee is charged for any dishonored check (insufficient funds, closed account or stop payment). The amount of the original dishonored check plus the $20 fee and a $25 late fee becomes a financial obligation to the University. Students who have not cleared their financial obligation by the end of the semester will have a hold placed on their records and may not receive transcripts or future University services. If the obligation continues to appear on University reports, the student’s name will be submitted to the Franchise Tax Board. The state then has the authority to withhold amounts owed to the University from any tax refund to which the student may be entitled.

DEBTS OWED TO THE UNIVERSITYSEIE does not accept registration from students with financial obligations to the University. To assure acceptance of registration, please clear all University obligations prior to registration.

FINANCIAL AIDState and Federal financial aid may be available to Extension students who are concurrently enrolled in a degree program. Further information may be obtained by visiting the Financial Aid website at www.sonoma.edu/finaid, or calling the Financial Aid Office at 707-664-2389 between 8am-4pm, Monday-Friday.

California’s Eligible Training Provider List (ETPL) was established in compliance with the Workforce Investment Act (WIA) of 1998. The

purpose of the ETPL is to provide customer-focused employment training for adults and dislocated workers. Qualified students wishing to enroll in the certificate programs offered through the School of Extended Education may be eligible under the provisions of the Act. For more information, contact the Local Workforce Investment Act Office nearest you. A list of offices may be found at www.edd.ca.gov/Jobs_and_Training/LWIA_Listing.htm.

Sallie Mae offers a loan financing option for students attending extended education programs. The Smart Option Loan is a flexible, competitive education loan program specifically designed for students seeking higher education. Applying with a qualified co-signer increases your chances of approval. Sallie Mae offers three payment options including deferred payments while you are in school. For more information, visit www.salliemae.com.

FEES INFORMATION & ACCESSSEIE is the sole self-supporting academic unit under the Sonoma State University Academic Affairs division. Unlike the other academic schools on campus, SEIE receives no funding from the state of California. SEIE’s financial existence relies upon the fees paid by students of the programs we offer.

Fees for SEIE courses vary. Our fees are approved by the President under authority from the Board of Trustees of the California State University and are subject to change.Being self-supporting, students taking SEIE courses do not pay Category II fees and therefore do not have access to these funded services which includes the Student Health Center, Counseling and Psychological Services and the Campus Recreation/Fitness Center.

COURSE CANCELLATION

COURSE CHANGES & CANCELLATIONSSEIE makes every effort to reach students to notify them ahead of time of any course changes or cancellations. Course locations, including any possible changes, are posted on the bulletin board outside Stevenson Hall 1012. If, at the first class meeting, there is not a sufficient number of students to assure continuance of the class, the class will be cancelled and all fees will be refunded.

DROPS AND REFUNDS

REFUND POLICYStudents must officially request refunds by

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REGISTRATION AND POLICIEScompleting and signing a Class Drop and Refund Request form in person at SEIE, by faxing a request to 707-664-2613, or by calling 707-664-2394. Fees are generally refunded within four to six weeks.

REFUND SCHEDULE• All fees are refunded when a Class Drop and Refund Request form is received prior to the first class meeting. • 65% of fees are refunded when a Class Drop and Refund Request form is received on or after the first class meeting and before 25% of the course time has elapsed.• No fees are refunded after 25% of course time has elapsed.

COURSE CREDIT AND GRADES

CEU CREDIT“Continuing Education Units” are offered for most courses and are designated “800” (e.g. PSY 800). CEUs are used when employers, relicensure agencies, school districts and other authorities require a specified number of hours of noncredit study for career advancement. For each 10 hours of class participation, one CEU is awarded. CEUs are not accepted for academic credit and do not apply toward degree programs or meet teaching credential requirements. Note: 100% attendance is required; no partial credit for continuing education courses is given.

AUDIT POLICYCourses offered through the School of Extended and International Education cannot be audited.

GRADESContinuing Education Unit (CEU) classes receive only CR/NC (Credit/No Credit), not letter grades. A grade of CR signifies attendance for all class hours.

All academic and CEU grades are on file in the Office of Admissions & Records where they are posted on a student’s permanent record. Official transcripts of work completed at SSU may be obtained from the Registrar. Call the Office of Admissions & Records at 707-664-2778 for instructions on how to request a transcript by mail or follow the instructions at www.sonoma.edu/registration/records/transcripts.html. If the transcript is to show results of the current semester’s work, the request should specify “End of Semester Transcript.” Please allow six weeks after the end of semester for grades to appear on your transcript.

PARKING AND TRANSPORTATION

PARKING INFORMATIONA daily parking permit is required M-Th, 6 a.m.-10 p.m. and 6 a.m.-5 p.m. on Fridays, except holidays. General permits are valid in lots E, F, G, H, J, L, M, N and O. Daily permits cost $5.00 per day and can be purchased at the permit kiosks in each parking lot. Some permit machines accept quarters only. For more detailed information about parking on campus visit www.sonoma.edu/ps/parking.

ALTERNATIVE TRANSPORTATIONSonoma State University actively encourages the use of alternate transportation for environmental reasons and because campus parking spaces are at a premium. Suggested alternatives are:• BUS: Sonoma County Transit provides regular service to and from the University. Route maps are available at the Dept. of Public Safety, Verdot Village.• BICYCLE: bike racks are available throughout the campus and in the residential community parking lot.

CAMPUS SERVICES

CAMPUS BOOKSTOREThe Bookstore is the one-stop shop for textbooks, supplies, apparel and merchandise. The Bookstore is located on the second floor of the Student Center. Hours: Monday through Thursday, 7:30am-6:30pm, Friday 7:30-4:30pm, Saturday, 10am-3pm, Closed Sunday. Hours are subject to change. Textbooks and merchandise are available through the campus Bookstore or online at sonoma.bncollege.com Items purchased through the web can be shipped or held for pickup at the Bookstore.

DISABILITY SERVICES FOR STUDENTSDisability Services for Students (DSS) assures equal access to the University for students with disabilities. DSS is located in Salazar Hall 1049. To receive accommodation services, students must register with DSS, complete an intake form and provide appropriate medical verification of the disability in advance of the services requested. For any questions or need of services, call 707-664-2677 (voice) or 664-2958 (TDD).

NON-DISCRIMINATION POLICY

NON-DISCRIMINATION POLICYThe University and its auxiliary organizations

(Academic Foundation, Associated Students, Enterprise Corporation, and Student Union) do not discriminate on the basis of age, race, sex, creed, color, religion, sexual orientation, Vietnam Era Veteran’s status, or disabling condition in admissions, access and/or employment in its programs and activities. No person shall, on the basis of age, race, sex, creed, color, religion, sexual orientation, Vietnam Era Veteran’s status, or disabling condition, be excluded from participation in, denied the benefits of, or otherwise subjected to discrimination in any of the University’s programs or activities.

Inquiries may be directed to Joyce Suzuki, Managing Director of Employee Relations & Compliance at 707-664-4470.The full text of the University’s Nondiscrimination Policy is available at sonoma.edu/uaffairs/policies/discrimination.htm.

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BEER AND WINE INDUSTRY

Craft Beer Appreciation Certificate ProgramINFORMATION MEETINGWednesday, January 21 | 6:30-9:30pm | Lagunitas Loft, 1280 N. McDowell Blvd., Petaluma, CA

PROGRAM INFORMATIONThe Craft Beer Appreciation Certificate Program will provide students with a comprehensive and thorough understanding of the beer industry, and will include the brewing process, the business of beer, and beer appreciation. It will touch on all major aspects of the beer industry, with a special emphasis on the craft beer segment, as well as California state and local opportunities and challenges.Must be 21 or older to enroll.

PROGRAM HIGHLIGHTSLength: 12 weeks (36 hours)

FACULTYJay Brooks has been writing about beer over 20 years, and is the former GM of the Celebrator Beer News and was the chain beer buyer for Beverages & more. He is currently a syndicated newspaper columnist for the Bay Area News Group with his bi-weekly column, “Brooks On Beer,” which appears in at least half-a-dozen papers, including the San Jose Mercury News, the Oakland Tribune and the Contra Costa Times. He contributes to most major beer periodicals, and general circulation magazines such as Reason. He has appeared on both television and radio talking about beer. Mr. Brooks studied brewing at U.C. Davis and has judged at the Great American Beer Festival, the Great British Beer Festival, the World Beer Cup and many other competitions, both local and international. He’s the author of “California Breweries North, published September 1, 2013 by Stackpole Books and contributed to the “Oxford Companion to Beer,” “1001 Beers You Must Taste Before You Die,” “The Pocket Guide to Beer,” and several others. He co-founded SF Beer Week, the North American Guild of Beer Writers (for which he’s currently its co-President), and also started the Bay Area Beer Bloggers. He also writes about beer online for a variety of websites, including his own Brookston Beer Bulletin (BrookstonBeerBulletin.com).

Dates Day/Time Location Units FeeSCI 800 # 4117February 18 - May 13 (no class April 15) Wednesday, 6:30-9:30 pm Lagunitas Loft, Petaluma 3.6 CEUs $1495

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Wine Business Institute SeminarsPROGRAM INFORMATIONGet the information and skills you need to compete in the wine industry with targeted half-day seminars at Sonoma State’s Wine Business Institute. All seminars (core and electives) are open to the public and may be taken individually or together to earn a Direct to Consumer Certificate and/or Wine Industry Finance and Accounting Certificate (see pages 10-11).

The fee is $180 per seminar, or $150 for early bird registration (if you register more than two weeks before the date of the seminar you are eligible for early bird pricing).

DIRECT TO CONSUMER CERTIFICATE ◆ CORE SEMINARS(Dates and times listed on page 10)

Direct to Consumer Marketing (BUS 810W #4144)Instructor: Ronald ScharmanDirect sales to consumers are among the most profitable sales that a small winery can create. To be successful requires a strong direct marketing plan, encompassing many opportunities with consumers. Beyond the obvious sales made in the tasting room, there are sales driven by newsletters, wine club activity, the winery’s website, events and other less common direct marketing strategies. This seminar will focus on these channels while reflecting your brand image and story and how they are perceived by current and potential customers.

How to Build a Profitable Wine Club (BUS 812W #4146)Instructor: Elizabeth SlaterOver the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy, it is becoming harder to attract and retain members. How to Build a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs—from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. This session will cover positioning the wine club in the minds of consumers, value-adds—what wine club customers really want, sales strategies to bring in new members, and differentiation—making a wine club stand out.

How to Create and Execute Successful Winery Events (BUS 813W #4145)Instructor: Pilar MustafaHow can you create unforgettable events that are successful at satisfying your guests as well as your CFO? When it comes to planning successful events, there are two parties to please—your guests and your winery. From creating events that align with your winery brand to marketing the events to the right audience, this course will guide you through the ins and outs to create and execute successful events for your winery. Attendees will learn how to develop successful events for your winery brand, segment and market your winery events based on the right audience, establish the right goals based on your event type, increase sales and wine club sign-ups at your events, and identify the proper permitting needed for your event.

Practical Strategies to Increase Wine eCommerce (BUS 814W #4148)Instructor: Pamela SnyderInterested in taking your Direct to Consumer function to a higher level by tapping into the growing wine eCommerce channel? If so, this engaging hands-on session is perfect for you and other employees in your winery involved in online DTC tasks. You’ll leave with solid ideas on how to increase your online wine sales. This session will cover email marketing, understanding how to get more exposure for your winery website through advanced SEO (Search Engine Optimization) and SEM (Search Engine Marketing), how to test and optimize the design of your website to increase the user experience and eCommerce sales, Google Analytics introduction and user training, and social media that actually boosts your website traffic.

Selling Through the Tasting Room (BUS 811W #4147)Instructor: Elizabeth SlaterIf it’s not all about the wine, what is it all about? The simple and yet much overlooked answer is: it’s all about your visitors. Start visitors on the first step of an amazing and emotional journey that takes them from first time buyers to loyal and long-term customers. Elizabeth Slater delves into the psychological aspects of creating ambassadors for your winery. Develop your abilities to make the sale through a singular process.

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BEER AND WINE INDUSTRY• Learning to engage and disengage• How what you say encourages a buying response• Are we selling at the right time?• What have you done for your visitors today?

All of these sales techniques and more will be thoroughly explored during this session. Learn the sales process and enjoy selling!

WINE INDUSTRY FINANCE & ACCOUNTING CERTIFICATE ◆ CORE SEMINARS(Dates and times listed on page 11)

Budgets, Forecasting, and Best Practices in the Wine Industry (BUS 823W #4142)Instructor: Rick BolandAn effective budget serves as a road map for your company’s future growth. This seminar will focus on best practices and building budgets and forecasts for wine industry businesses. Touching on cost of goods sold, capital expenditures, cash flow forecasting, and making good assumptions, you’ll see immediate and direct benefits from these practical, hands-on budget principles and strategies.

Calculating the True Cost of Your Wine (BUS 821W #4141)Instructor: Jeanette TanThis class is a must for winery owners and their accounting staff and will demystify the most complex aspects of winery accounting. Knowing the COGs enables a management team to build a sustainable and profitable business. After attending this class you will be able to calculate the true costs of both bulk wine and bottled. In essence you will learn about Capitalized Costs, Overhead Cost Allocation, Cost Pools and Standard Costing.

Financial Accounting for the Wine Industry (BUS 820W #4140)Instructor: Corinne MeddaughExplore the challenges and recent updates in winery accounting and finance issues. This course covers industry specific accounting and reporting for winery profit and loss statements and balance sheets, including tasting room accounting, sales discounts and promotions, winery assets and depreciation, winery intangibles, cost segregation, and inventory costing.

Managerial Accounting for the Wine Industry (BUS 822W #4143)Instructor: Corinne MeddaughExamine best practices in winery business management reporting, including key performance indicators as sales, net sales, bill backs, discounts and promotions, depletions, cost of goods sold, tasting room metrics, and other winery expenses. Comparisons to financial ratios and benchmarking are explored for internal management reporting.

ELECTIVE SEMINARS (Dates and times listed on pages 10 & 11)

Exploring a Career in the Wine Business (BUS 830W #4161)Instructor: Patrick BakerThis seminar will examine at the myriad professional fields and career choices related to wine, allowing you to explore the options and realities of daily life best suited to your goals and strengths. The spectrum of topics covered will span from vineyard to on-premise sales, including; vineyard development and management options, winery operation hierarchy and salary scales, sales & marketing tactics and rewards, and unique specifics for accounting, compliance, and regulation. Current professionals in their field will join us for candid conversation and questions.

This course will be held at Benziger Winery, 1883 London Ranch Road, Glen Ellen, CA 95442.

Designing Your Wine Business From a Legal Perspective (BUS 831W #4162)Instructor: Richard IdellMost counties require a use permit for a winery and tasting room. The land-use process for obtaining a required use permit in for a new winery and tasting room or an existing, expanding facility, has become exceedingly complex. This course looks at the process and walks you through the various agencies who may have to weigh in, what consultants and reports will be needed, what issues can arise and cause detours, how to work with the planning staff at the planning agency, crucial food and event issues and the process of and strategies for the hearing in front of the applicable planning agency and any appeals.

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BEER AND WINE INDUSTRYSocial Media and Wine Marketing (BUS 833W #4150)Instructor: Andrew HealyThis course will empower you with the knowledge, tools, and applications of Social Media Best Practices. You will learn an accessible and practical process to help you effectively listen, create, optimize, engage, and manage your social media presence and network of relationships.

State of Compliance for Direct Shipping (BUS 834W #4157)Instructor: Steve GrossThis course will take a hands-on approach to helping students understand the processes for complying with the complex array of state regulations for direct shipping of wine. The course will describe the requirements for registration and reporting in all states, cover the tax and alcohol regulatory requirements for wine shipping, and discuss the future of direct shipping regulations. Each participant will receive the latest materials from the Wine Institute, which includes all required state forms and instructions for their completion.

Tasting Room Management (BUS 815W #4153)Instructor: Jil ChildA properly functioning tasting room is a key component to a winery’s success. Whether you’re currently a winery owner seeking to optimize sales and profitability, or a member of the tasting room staff looking to advance into management, this course will provide you with a review of the key components to meet those goals. The class will focus on physical facilities management, inventory control, employment and compensation issues, wine education and salesmanship training, promotion, and merchandising.

Using QuickBooks® in the Wine Industry (BUS 824W #4154)Instructor: Jeanette TanA look at the most common time saving processes built into QuickBooks® plus many other important tasks. This seminar will explore the basics of Excel as it is used in relation to QuickBooks® reports and how to manually integrate your point of sale information. You will leave with checklists, templates and diagrams of procedures that can be put to use immediately.

Wine Marketing Basics (BUS 832W #4155)Instructor: Paul WagnerMarketing is a blend of science and art, but most wineries make certain fundamental mistakes that doom them to an endless battle to sell a few more cases. Paul Wagner will identify the key elements of marketing that are overlooked by 95 percent of the wineries in the marketplace today, and suggest very specific steps to solve the problem. From there, the course will cover a series of marketing and sales tactics that build on this foundation and create a focused and successful marketing plan for any small winery, with special attention to direct sales and tasting room activities.

Sustainable Winegrowing Day (BUS 835W #4149)Instructor: Allison Jordan and Marie GewirtzA full day seminar covering a multitude of business aspects that drive successful, sustainable winegrowing including: vineyard and winery practices from soil and pest management, air and water quality protection, energy and water efficiency, habitat preservation and environmentally preferred purchasing, to enhancing human resources and relationships with neighbors and communities. Sustainable, Organic, and Biodynamic certification programs and other tools for improvement will be discussed, along with marketplace trends for sustainably produced wine and other products. Local, sustainable lunch included.

This course will be held at Benziger Winery, 1883 London Ranch Road, Glen Ellen, CA 95442.


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Wine Business Institute: Direct to Consumer CertificatePROGRAM INFORMATIONThis certificate enables students to take their direct to consumer (DTC) sales to the next level. Taught by wine industry professionals in the various DTC fields, each seminar is designed to provide the individual with core concepts and proven tactics to increase DTC sales in multiple retail channels. Created in response to industry demand for a more tailored and encompassing program, this certificate will expand on topics such as direct to consumer marketing, wine clubs, events, social media, mobile commerce and tasting room sales.

HIGHLIGHTSLength: 8 half-day seminars (32 hours), which can be completed in one semester or at student’s own paceCertificate Qualifications: In order to be awarded the Direct to Consumer Certificate, students must attend all 5 core seminars and 3 elective seminars of their choosing. If a student wishes to complete both the Direct to Consumer and the Wine Industry Finance and Accounting Certificates, 2 electives can be transferred for credit to the second certificate, for a total of 14 seminars (56 hours) instead of 16 seminars (64 hours).

CORE SEMINARS: All 5 Required for Certificate (see seminar course descriptions on pages 7-8)

Date Time Location Units FeeDirect to consumer marketing

Thursday, March 26 8:30am-12:30pm Schulz Information Center 3001 0.4 CEUs $180*selling through the tasting room

Thursday, March 26 1:30pm-5:30pm Schulz Information Center 3001 0.4 CEUs $180*hoW to builD a Profitable Wine club

Friday, March 27 8:30am-12:30pm Salazar Hall 2020 0.4 CEUs $180*hoW to create anD execute successful Winery events

Friday, March 27 1:30pm-5:30pm Salazar Hall 2020 0.4 CEUs $180*Practical strategies to increase ecommerce

Thursday, April 2 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*

ELECTIVE SEMINARS: 3 Required for Certificate (see seminar course descriptions on pages 8-9)

Date Time Location Units FeeexPloring a career in the Wine business

Thursday, March 12 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*setting uP your Wine business from a legal PersPective

Thursday, March 12 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*Wine marketing basics

Friday, March 13 8:30am-12:30pm Napa Valley Vintners 0.4 CEUs $180*tasting room management

Friday, March 13 1:30pm-5:30pm Napa Valley Vintners 0.4 CEUs $180*social meDia anD Wine marketing

Thursday, April 2 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*sustainable WinegroWing Day

Friday, April 3 8:30 am-5:00pm Benziger Winery, Glen Ellen 0.8 CEUs $390**state of comPliance for Direct shiPPing

Wednesday, April 22 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*using Quickbooks® in the Wine inDustry

Wednesday, April 22 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*

*Course fee is $150 up until two weeks prior to the seminar start date. Register early and save $30 per course! **Course fee is $330 up until two weeks prior to the seminar start date. Register early and save $60 per course!


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Wine Business Institute: Wine Industry Finance & Accounting CertificatePROGRAM INFORMATIONThis program gives an overview of the financial and accounting concepts that will enable you to make better business decisions and advance your career. Taught by wine industry professionals in the finance and accounting fields, each seminar is tailored to provide the individual with core concepts that are presented with wine industry examples, giving you the knowledge to immediately apply those principles to your business or organization. Little or no previous experience in finance and accounting is required. This program is also for those that have experience in finance and accounting, as a refresher, or to gain wine industry specific applications knowledge.

PROGRAM HIGHLIGHTSLength: 8 half-day seminars (32 hours), which can be completed in one semester or at student’s own paceCertificate Qualifications: In order to be awarded the Wine Industry Finance and Accounting Certificate, students must attend all 4 core seminars and 4 elective seminars of their choosing. If a student wishes to complete both the Direct to Consumer and the Wine Industry Finance and Accounting Certificates, 2 electives can be transferred for credit to the second certificate, for a total of 14 seminars (56 hours) instead of 16 seminars (64 hours).

CORE SEMINARS: All 4 Required for Certificate (see seminar course descriptions on page 8)

Date Time Location Units Feefinancial accounting for the Wine inDustry

Thursday, April 23 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*calculating the true cost of your Wine

Thursday, April 23 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*managerial accounting for the Wine inDustry

Friday, April 24 8:30am-12:30pm Salazar Hall 2020 0.4 CEUs $180*buDgets, forecasting, anD best Practices in the Wine inDustry

Friday, April 24 1:30pm-5:30pm Salazar Hall 2020 0.4 CEUs $180*

SEMINARS: 4 Required for Certificate (see seminar course descriptions on pages 8-9)

Date Time Location Units FeeexPloring a career Wine business

Thursday, March 12 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*setting uP your Wine business from a legal PersPective

Thursday, March 12 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*Wine marketing basics

Friday, March 13 8:30am-12:30pm Napa Valley Vintners 0.4 CEUs $180*tasting room management

Friday, March 13 1:30pm-5:30pm Napa Valley Vintners 0.4 CEUs $180*social meDia anD Wine marketing

Thursday, April 2 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*sustainable WinegroWing Day

Friday, April 3 8:30am-12:30pm Benziger Winery, Glen Ellen 0.8 CEUs $390**state of comPliance for Direct shiPPing

Wednesday, April 22 8:30am-12:30pm Schulz Information Center 1121 0.4 CEUs $180*using Quickbooks® in the Wine inDustry

Wednesday, April 22 1:30pm-5:30pm Schulz Information Center 1121 0.4 CEUs $180*

*Course fee is $150 up until two weeks prior to the seminar start date. Register early and save $30 per course! **Course fee is $330 up until two weeks prior to the seminar start date. Register early and save $60 per course!


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Wine Business Institute: Wine Business Management Certificate (Online)PROGRAM INFORMATIONDeveloped and taught by wine business experts, this program will advance your knowledge of wine business operations. Whether you’re a current wine industry professional, a winemaker or viticulturist, or someone wanting to enter the wine industry, the Wine Business Management Certificate is right for you. This certificate program is made up of three levels: Foundation, Intermediate and Advanced. Each level builds upon the previous and is designed to challenge participants while creating a superior understanding of wine business operations. Areas of focus include:

• Business issues associated with viticulture and winemaking• Traditional business functions of strategy in building a wine business• eCommerce• Supply chain management• Wine commerce and trade including 3-tier distribution and Direct to Consumer• Wine marketing and sales• Cost analysis, quality management and value creation• Optional certification at the successful completion of the Advanced Level

NOTE: For those seeking admission to Sonoma State University’s accredited MBA in Wine Business, successfully completing the Advanced Level of the Wine Business Management Certificate waives the wine industry experience admission requirement. This will enable professionals in other fields to access to the Wine MBA program more readily. Two years of professional work experience in any industry is also required along with meeting the other basic admission criterion.

PROGRAM HIGHLIGHTSLength: 28 weeks (88 hours) for completion of all three levels.Certificate Qualifications: The Wine Business Management Certificate is awarded after successfully passing all three levels and passing the optional certification exam. The final certification exam is only available to those who have successfully completed all three levels of the program.

COURSESFoundation: Introduction to Wine Business (BUS 840W #4160)Prerequisite: NoneThis course offers an overview of global wine commerce—how wine is distributed and sold around the world.

Intermediate: A Survey of the Key Drivers in a Wine Business (BUS 841W #4159)Prerequisite: Successful completion of Foundation courseThis course provides an in-depth exploration of the various components of the wine business: global statistics on wine, business issues with viticulture and enology; wine marketing; branding; distribution; sales; public relations; and exporting.

Advanced: Strategic Wine MarketingPrerequisite: Successful completion of Foundation and Intermediate coursesThis course provides an introduction to wine marketing terminology and concepts, including the steps in brand creation, packaging decisions, integrated communication strategy, navigating the three tier distribution channels, and direct to consumer sales. Topics of tasting room management, wine tourism, importing, and exporting wine are also presented. The culminating project is the creation of a marketing and sales plan for the launch of a new wine business. Participants will choose 2 of the following 3 electives:

Strategic Wine Marketing (BUS 842W #4158) This level provides an introduction to wine marketing terminology and concepts, including the steps in brand creation,

packaging decisions, integrated communication strategy, navigating the three tier distribution channels, and direct to consumer sales. Topics of tasting room management, wine tourism, importing, and exporting wine are also presented. The culminating project is the creation of a marketing and sales plan for the launch of a new wine business.

Other advanced courses will be offered in future terms. Please check with the Wine Business Institute for more information.


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Date Length Location Units FeefounDation: introDuction to Wine business

January 14 - February 11 16 Hours over 4 weeks Online 1.6 CEUs $710*intermeDiate: a survey of the key Drivers in a Wine business

February 25 - April 22 24 Hours over 8 weeks Online 2.4 CEUs $960aDvanceD: strategic Wine marketing (Select 2 below) 48 Hours over 16 weeks Strategic Wine Marketing

January 21 - March 18 24 Hours over 8 weeks Online 2.4 CEUs $960

*Course fee is $590 up until two weeks prior to the seminar start date. Register early and save $120!

CERTIFICATION EXAM (OPTIONAL)Spring Exam offerings TBDFee: $160At the conclusion of the second and final advanced level course, students will have a period for review before entering the exam period. The exam period encompasses two weeks, during which students will have one opportunity to log in and take the exam during a single, timed session. Extensions beyond the exam period will not be granted. Students will be notified of their results within 10 days of the conclusion of the exam period.

Or, participants may elect to complete the Online levels for professional development and not take the certification exam. Documentation of course completion will be provided.


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Wine Business Institute: Wine Branding Certificate: Building a Competitive Wine BrandPROGRAM INFORMATIONThis certificate course offers a theoretical foundation with practical insights to assist managers in their strategic brand development and management. Students will learn to use marketing and branding to build a strong and enduring wine business and gain new insight into the importance and value of a strongly differentiated wine brand. Students will come away with knowledge and skills that can be immediately applied to leverage their brand for increased customer loyalty, competitive advantage and profitability. Key concepts covered include: brand equity, brand portfolio, and brand positioning and will be incorporated into a series of case studies to optimize students’ learning.

HIGHLIGHTSLength: 4 meetings (18 hours)Certificate Qualifications: In order to be awarded the Certificate of Completion, students must attend all 4 meetings of instruction.

FACULTYKyuho Lee, Ph.D. received his Ph.D. in Hospitality and Tourism Management from Pamplin College of Business at Virginia Tech. His work experience in top hotels such as Noga Hilton (Geneva, Switzerland) and Fontainebleau Miami has helped him integrate real hospitality operation management skills and experiences into academic hospitality theory. Dr. Lee taught a variety of hospitality management courses at Virginia Tech and Western Carolina University, and has presented his research at prestigious academic conferences such as the Annual Meeting of Academy of Management and published in top-tier academic journals such as Journal of Retailing and Cornell Hospitality Quarterly.

Dates Day/Time Location Units FeeBUS 851W #4174February 25-28 Wed-Sat, 8am-5pm Student Center, SSU 1.8 CEUs $2000


TLCDARCHITECTURE

THE WINE SPECTATOR LEARNING CENTER AT SONOMA STATEThe new home of Sonoma State’s Wine Business Institute, the Wine Spectator Learning Center, will be a destination for everyone who wants to learn and lead in the wine industry. Opening in 2016.

15

CONSTRUCTION AND SUSTAINABILITY

Construction Management Certificate ProgramINFORMATION MEETINGTuesday, January 13 | 6-7:30pm | Sonoma State University, Schulz Information Center 1121

PROGRAM INFORMATIONThis Certificate Program provides education and training for contractors, subcontractors, project managers, superintendents, owner representatives, design professionals, and anyone interested in advancing in a career in the construction industry. Courses may be taken alone to fulfill an individual’s specific need for specialized knowledge, or to complete the requirements for the Construction Management Certificate. Students may enroll in the courses in any order; there is no required sequence.

PROGRAM HIGHLIGHTSLength: 10 weeks (30 hours) per courseCertificate Qualifications: Students must successfully complete 240 hours of classroom instruction. Most courses are 30 hours each.

FACULTYBryan J. Varner, FCSI, CCCA, LEED AP is a California attorney and a LEED Accredited Professional with more than 25 years of experience. His practice is concentrated in construction, general negligence and real estate litigation. He is past president of the Redwood Empire Chapter of the Construction Specifications Institute and is a Certified Construction Contract Administrator.

Peter Daly combines a 31 year construction background with 21 years of experience in dispute resolution. He has constructed over $150 million of residential and light commercial projects and has extensive knowledge of wood frame construction, cast-in-place concrete structures and of the application of high-end materials and finishes.

John Guill, FCSI, CCS, CCCA, AIA,SCIP is a Specifier and Technical Consultant with DTR Consulting Services, Inc. in Santa Rosa and Roseville, CA with over 30 years experience in educational and institutional architecture for local, state and federal government agencies, corporate and private clients. Guill is also a frequent presenter on topics for CSI, AIA, and other industry groups.

COURSESCalifornia Construction Law (BUS 800 #4130)This course reviews areas of California construction law of relevance to general contractors, subcontractors, owners and design professionals. Legal requirements pertaining to the construction industry and how to identify and manage legal risks are addressed. Topics include: contractor’s license law, mechanic’s liens, stop notices, payment bonds, insurance and indemnity, labor and employment, liabilities, building codes, arbitration and mediation.

Introduction to Construction Contract Administration (ES 800 #4131)Based on the Construction Specifications Institute (CSI) curriculum for the Certified Construction Contract Administration examination and the CSI Practice Guides, this class presents a comprehensive overview of Construction Administration processes and procedures. Learn basic information about CSI principles and formats for administering construction projects. Specific contract procedures will focus on traditional Design-Bid-Build project delivery, based on industry standard AIA and EJCDC Model Contracts, CSI documentation and forms, presented with emphasis on the importance of the relationship between art and architecture.

Residential Estimating (ES 800 #4132)Sound estimating practices are the key to successful project management. Students will learn the fundamental techniques and strategies for developing estimates for residential remodels and new homes. The class explores the relationship between estimating, scheduling, and project management and looks at ways to use estimates to control risk. Students must have access to Excel.

Date Time Location Units Feecalifornia construction laW

February 10 - April 28 (No class March 17 & 31) Tuesday, 7-10pm Salazar Hall 2013 3 CEUs $272introDuction to construction contract aDministration

February 11 - April 22 (No class March 18) Wednesday, 7-10pm Salazar Hall 2022 3 CEUs $272resiDential estimating

February 12 - April 23 (No class March 19) Thursday, 7-10pm Salazar Hall 2013 3 CEUs $272

www.sonoma.edu/exed/construction

16

BUSINESS AND MANAGEMENT

Human Resource Management Certificate ProgramINFORMATION MEETINGTuesday, January 27 | 6:45-8pm | Sonoma State University, Schulz Information Center 1121

PROGRAM INFORMATIONThe Human Resource Management Certificate Program teaches the skills and knowledge required to successfully manage the human resources in today’s complex business environment. The program is a 12 week intensive course covering all aspects of Human Resource Management. Rather than using only one instructor for the course, multiple instructors with significant professional expertise lead each of the weekly topics to impart professional knowledge and practical application of HRM concepts. This program will be of value to a range of individuals, including the HR professional preparing for the PHR or SPHR exam, a prospective HR professional seeking to establish a career in the HR field, or those with HR responsibilities such as small business owners or managers.

The program combines technical knowledge with skill-building in the following areas:

• Management Practices• Managing a Diverse Workforce• The Legal Context • Selection and Placement• Training and Development• Compensation• Benefits Administration• Conflict and Dispute Resolution• Employee and Labor Relations• Employee Development• Health, Safety, and Security

PROGRAM HIGHLIGHTSLength: 12 weeks (36 hours)Required Textbook: Managing Human Resources by Wayne Casico (8th, 9th or International Edition). McGraw Hill version is also acceptable. Textbook is required for the first class meeting.Certificate Qualifications: In order to be awarded the Certificate of Completion, students must attend all 12 meetings of instruction.

FACULTYSusan Adams, M.A., S.P.H.R. has worked in human resource management for over 18 years in a variety of non-profit and corporate environments. Currently, she teaches in the School of Business and Economics at SSU and serves as the Director of HR at PNI Sensor Corporation.

Dates Day/Time Location Units FeeBUS 800 #4135February 10 - May 5 (no class March 17 and March 31) Tuesday, 6:45-9:45 pm Stevenson Hall 3026 3.6 CEUs $690

www.sonoma.edu/exed/human-resource

17

BUSINESS AND MANAGEMENT

Project Management Certificate ProgramINFORMATION MEETINGThursday, January 15 | 7-8pm | Sonoma State University, Schulz Information Center 1121

PROGRAM INFORMATIONProject management is the application of knowledge, skills and techniques to execute projects effectively and efficiently. It’s a strategic competency for organizations, enabling them to tie project results to business goals -- and thus, better compete in their markets. It has always been practiced informally, but began to emerge as a distinct profession in the mid-20th century. Today, it is one of the top skills demanded by organizations around the world.

The Project Management Institute (PMI), the recognized leader in the field, offers several certificates; all of which require a specified number of educational hours provided by a recognized educational provider, and all (except the entry-level certificate) require a specified amount of project management experience. The Sonoma State University Project Management Certification & Exam Preparation Course will meet the 23-hour educational requirement to sit for the entry-level Certified Associate in Project Management (CAPM) exam and will offer experienced project managers the 35-hour educational requirement necessary to qualify for the Project Management Professional (PMP) exam. The course will not include the PMI exam as that must be administered by a PMI-licensed testing facility.

This course will also provide training in the use of Microsoft Project, and a copy of the software will be bundled with the text. The inclusion of M/S Project training will differentiate the SSU course from other project management courses, and the issuance of an SSU Certificate in Project Management will distinguish our course from the exam-prep only courses.

HIGHLIGHTSLength: 16 weeks (48 hours)Required Textbooks: • A Guide to the Project Management Body of Knowledge by the Project Management Institute (5th Edition).• Project Management: The Managerial Process by Erik Larson & Clifford Gray (6th Edition) - includes a copy of Microsoft Project.Certificate Qualifications: In order to be awarded the Certificate of Completion, students must attend all 16 meetings of instruction (students who successfully meet this requirement will earn the Certificate, regardless of their status with the PMI exam).

FACULTYJim Robison, Ph.D. has over 30 years of operations management experience. Positions held include stock control manager, inventory manager, purchasing manager, materials manager, director of production control, and director of supply chain. He received a BS in Business Administration from San Jose State University, an MBA from Sonoma State University, and a DBA in Business and Technology Management from Golden Gate University. His master’s thesis won the “best article of the year” when published in the Production and Inventory Management Journal and his doctoral dissertation was awarded the “best doctoral dissertation of the year” by the Production Operations Management Society.

Dr. Robison is a Certified Fellow in Production and Inventory Management, CFPIM, and is a past President of the Redwood Empire Chapter of APICS, the American Production and Inventory Control Society. He was awarded the Certified Purchasing Manager designation by the Institute for Supply Management and is currently pursuing certification by the Project Management Institute. He served in the United States Army Reserve, Field Artillery, for 22 years and retired as a Lieutenant Colonel.

Dates Day/Time Location Units FeeBUS 800 #4137January 22 - May 14 (no class March 19) Thursday, 6-9 pm Stevenson Hall 2050 4.8 CEUs $2050

www.sonoma.edu/exed/pmcp

18

DIGITAL TECHNOLOGY

Professional Social Media Certificate ProgramPROGRAM INFORMATIONAs of September 2013, 73% of U.S. online adults use social networking sites. Yet, even those comfortable using social media in their personal lives are often unprepared to take on professional responsibilities. This course provides professionals with the strategies and knowledge to improve their practice or explore a social media career.

The Professional Social Media Certificate provides participants with training and experience developing a social media campaign in their industry. This program combines hands-on experience and the opportunity to learn from others. The program will yield a certificate and increased intentionality, competency, confidence and experience not attained through individual independent content exploration. The course will be of value to a range of individuals, including communications and marketing professionals, individuals interested in developing avenues for promotion, non-profit program managers and coordinators, and social media enthusiasts.

Program Features:

• Hands-on practice and experimentation with several popular social media platforms• Hands-on use of monitoring tools and website analytics to listen and measure results• Case studies of organizations using social media for their benefit• Completion of a social media project

PROGRAM HIGHLIGHTSLength: 15 weeks (49 hours)Prerequisites: Participants should be comfortable using at least one social media channel (Facebook, Twitter, LinkedIn, Google+, etc.).Required Materials: A laptop, and a Google account for use of GoogleDrive.Certificate Qualifications: In order to be awarded the Professional Social Media Certificate, students must complete the Social Media Certificate Capstone project and submit a portfolio within 4 months after course completion.

FACULTYMerith Weisman, M.A. is the Community Engagement & Social Media coordinator for Sonoma State University. Merith’s academic background is in applied cultural anthropology, and she lives on a boat in San Rafael.

Pamela van Halsema is an information professional with a specific focus on communications technologies, community building and education. She works as the Dean’s Coordinator and Strategist in the School of Education at Sonoma State University, and holds a Master of Library Information Science Degree from San Jose State University. She is active in the local community and volunteers with local schools and organizations to develop and implement communications strategies to further their organizational mission and achieve their goals.

Dates Day/Time Location Units FeeLIBS 800 #4136January 28 - May 13 (no class March 18) Wednesday, 6-9:30 pm Art Building 102 4.9 CEUs $1050

www.sonoma.edu/exed/psm

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DIGITAL TECHNOLOGY

WordPress Website Development Certificate ProgramINFORMATION MEETINGFriday, November 21 | 10am-12pm | Sonoma State University, Salazar Hall 2019

PROGRAM INFORMATIONAs WordPress is used by 22.4% of the top 10 million websites, and with over 25 million users and a rich set of features, themes and plug-ins, WordPress has become the most widely-used web content management system. Upon completion of this course, participants earning a Certificate in WordPress Website Development will develop, market, and measure the efficacy of a website built in the WordPress platform.

*Course requires a laptop

PROGRAM HIGHLIGHTSLength: 10 weeks (80 hours)Required Materials: LaptopCertificate Qualifications: This certificate is earned in one semester with the completion of the five modules:

• Module I Intro to WordPress• Module II Marketing/SEO/integration with whole communications plan• Module III Intermediate WordPress• Module IV GA/analytics split testing• Module V Advanced WordPress

FACULTYMark Kithcart is a San Francisco area senior-level marketing executive and strategist at a wide range of companies, from start-ups to large multinational organizations. 18 years of successful management and leadership experience with SaaS products & business models.

Gera Yeramin has been developing on top of WordPress for 8 years and is a veteran of the platform, building everything from simple websites to full on web applications.

Dates Day/Time Location Units FeeCOMS 800 #4127February 20 - May 1 (no class March 20) Friday, 8am-5pm Salazar Hall 2023 8 CEUs $1600

www.sonoma.edu/exed/wordpress

20

EDUCATION

Maker Certificate ProgramPROGRAM INFORMATIONThe School of Education at SSU in partnership with the Sonoma County Office of Education (SCOE) and Maker Media are proud to offer a Maker Certificate Program for educators. The Maker Certificate Program is a unique professional development and mentorship opportunity for educators to introduce Making in Pre-K-16 learning environments. Educators are required to take 50-hours of mini-course to earn the Certificate; educators can enroll in individual courses even if they are not interested in earning a Certificate, although some courses are only available to students intending to complete the Maker Certificate Program.

In order to attract more people into the fields of STE(A)M, meet the demands of the Common Core State Standards and Next Generation Science Standards, support the Making and Do-It-Yourself movements, and cultivate lifelong learning, the Maker Certificate Program is designed for all kind of educators (e.g., pre- and in-service teachers, administrators, librarians, after-school coordinators, and community and other non-profit partners) and adults (parents, community members, etc.) interested in starting a Maker Program and/or Maker activities in a local learning environment. The Maker Certificate Program enables participants to learn the principles and practices of the Maker movement and develop an action plan for implementation.

The Maker Certificate curriculum has been designed by Maker Educators, for educators, and is a flexible program. Mini-courses are offered in different formats: face-to-face, hybrid, or online. In order to earn the Maker Certificate, educators must meet the 50-seat hour requirement and complete two assessments: Maker Portfolio and Maker Design Project. The pathway to certification is based on a 50-hour requirement and educators can “mix and match” from the mini-courses offered. Courses run during fall, spring, and summer. Please note that the Maker Professional Development course is only available to learners who are completing the entire certificate program.

PROGRAM HIGHLIGHTSCertificate Qualifications: To earn a Maker Certificate, educators must complete two comprehensive assessments and take mini-courses that total 50 seat hours or 5 CEUs.

FACULTYJessica Parker, Ph.D. is an Associate Professor in the Curriculum Studies and Secondary Education department in the School of Education. She currently works with both pre-service teachers in the single subject credential program and in-service teachers enrolled in the MA program in curriculum, teaching, and learning with educational technology. Jessica studies how secondary schools integrate media literacy and media production into academic literacy learning, and she is currently studying the development and effectiveness of online learning environments. She is the author of Teaching Tech-Savvy Kids: Bringing Digital Media into the Classroom, and has been recognized by the California State University (CSU) system for producing exemplary hybrid and online courses. She is the 2014 recipient of the Sony Electronics Faculty Award for Innovative Instruction with Technology. Jessica completed her undergraduate and graduate work at the University of California, Berkeley; she has a BA in Media Studies and a MA and a PhD in Education.

COURSESHack Your Notebook: Illuminate Your Thinking (EDCT 800-105 #4126)Hack Your Notebook: Illuminate Your Thinking is an introductory course to paper circuitry and the maker-based activity of hacking a traditional composition notebook. Paper circuitry invites connections across content areas such as science, technology,engineering, art, and mathematics (STEAM), and bridges core ideas and concepts from the Common Core English Language Arts (ELA) standards, Next Generation Science Standards (NGSS), and art-based studio habits of mind. Participants will build their light bulb moments with LED circuit stickers and then design a circuitry activity or project for a local learning environment.

Hack Your Notebook: Program Your Pages (EDCT 800-106 #4125)Hack Your Notebook: Program Your Pages is an advanced circuitry course based on the maker-based activity of hacking a traditional composition notebook with paper circuits and micro controllers. Paper circuitry invites connections across content areas such as science,technology, engineering, art, and mathematics (STEAM), and bridges core ideas and concepts from the Common Core English Language Arts (ELA) and standards for mathematical practice, Next Generation Science Standards (NGSS), and art-based studio habits of mind. Participants will design a circuit system and program light patterns, and then create an advanced circuitry activity or project for a local learning environment.

This course is more advanced and it is recommended that you take Hack Your Notebook: Illuminate Your Thinking prior to taking this course.

www.sonoma.edu/exed/maker-certificate

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EDUCATIONMaking for Educators (EDCT 800-101 #4121)A seven-session hybrid course that combines hands-on Making activities with tools and resources for building a culture of making in a local learning environment. Participants will engage in sustainable Maker activities as they build a personal learning network (PLN) of Makers and analyze how to support and fund a fully equitable and connected Maker space and/or activity.Dates & Locations: 2/28-SSU Salazar Hall, 3/14-Analy High School, 3/28-White Hill Middle School, 4/18-Meadow Elementary

Introduction to Making (EDCT 800-103 #4123)Introduction to Making, the face-to-face version, is a 2-day course offered through Lighthouse Creativity Lab in Oakland, CA that introduces participants to the philosophy and world of making through interactive activities and Making experiences. Participants plan a making project or comprehensive activity based on a local learning space, and have an opportunity to make, develop, test and troubleshoot the making project or activity.

Introduction to Making (EDCT 800-102 #4122 - Online)A three-session online course that introduces participants to the philosophy and world of making through interactive activities and Making experiences. Participants will examine their own learning environments, be it a classroom environment, library hang out space, community center, or after school fab lab, to determine how to best create a space that promotes and holds a culture of Making and sharing. Each session will challenge participants to make and share a simple DIY project with items found within the confines of their homes and online communities. As participants take on the role of Maker, and reflect on their experiences as a Maker, they will work to develop an action plan for implementing Maker activities in a learning environment. Participants will engage in reflective conversations with one another and the instructors as to how Making culture fits in with other educational initiatives such as Common Core standards and the Next Generation Science Standards.

Maker Professional Development (EDCT 800-104 #4124 or EDCT 800-107 #4175)Prerequisites: Successful completion of Making for Educators and Introduction to MakingA hybrid course that supports educators with networking with local makers in their community and finalizing their Maker Design Project. Students are required for 10 or more hours to attend and/or volunteer at local or online Maker events and activities while they work with an advisor to complete their Maker Design Project.

Dates Day/Time Location Units Feehack your notebook: illuminate your thinking

February 7 Saturday, 9:30am-1:30pm+ Online

Salazar 2020

1.5 CEUs $400

hack your notebook: Program your Pages

April 25 Saturday, 9:30am-1:30pm+ Online

Salazar 2020 1.5 CEUs $400

making for eDucators

February 28, March 14 & 28, and April 18 Saturdays, times TBD+ Online

Salazar 2020+ Offsite locations

2.5 CEUs $400

introDuction to making February 27-28 March 20-21

Friday/Saturday, 9am-5pmFriday/Saturday, 9am-5pm

Castilleja School, Palo AltoLighthouse Community Charter School, Oakland

1.5 CEUs $400

introDuction to making (online)February 1 - April 30 Online Online 1.5 CEUs $400

maker Professional DeveloPment (#4124)February 2 - April 6 Days/Times TBD TBD 1 CEU $200

maker Professional DeveloPment (#4175)March 2 - May 4 Days/Times TBD TBD 1 CEU $200

www.sonoma.edu/exed/maker-certificate

22

HEALTHCARE

Health Navigator Certificate ProgramPROGRAM INFORMATIONOur health care system is rapidly changing. Be on the forefront of that change! Health Navigators are the newest addition to the healthcare landscape, and you can be part of shaping this new profession. In the Sonoma State University Health Navigator Certificate Program, we start with one basic skill: listening - not fixing! You will learn to help patients use their own wisdom to guide them to better health, while you support them by providing skilled reflection, appropriate resources, readiness for change evaluation and coaching, goal setting, and incremental planning to help them reach their health goals one small step at a time. The focus of the program is on the process of the Navigator/Client relationship and learning to grow in any type of setting that the a graduate might encounter. You will learn how to research a diagnosis, how to find resources, how to document to fit any type of charting, how to reflect on your experience with each patient/client in order to grow your skills, and more. Training in this new field provides students with the skills to navigate clients in medical offices, hospitals, community clinics, health clubs, non-profit organizations and more.

PROGRAM HIGHLIGHTSLength: 4 weekends + online coursework (75 hours) per course.Certificate Qualifications: In order to be awarded the Certificate of Completion, students must complete 90 hours of in-class time, 120 hours of online and/or phone supervision time, and a minimum 128 hours of fieldwork.

FACULTYPam Koppel, LCSW (Program Coordinator, Lead Instructor) has 22 years experience in the health care field and has been working in the field of Integrative Medicine since 1996. She began her career in 1991 as a hospice social worker and has since worked in health care management, program development, education and Patient Navigation. She is co-founder of the Integrative Medical Clinic of Santa Rosa and worked for 5 years as the Program Coordinator of Sutter Health’s Integrative Health and Healing Services, a program that offers free complementary therapies to women with cancer. She co-developed the Patient Navigator Program with Dr. Ellen Barnett, and recently began her own Patient Navigator business, Northern California Patient Navigator Services. She is initially providing her own services, with the long term goal of employing Patient Navigator grads around the bay area.

Ellen Barnett, MD, Ph.D. (Site Placement Coordinator, Instructor) is a family physician and educator. She received her PhD in Education from the University of Southern California. After working for several years in graduate medical education, Dr. Barnett returned to medical school at Case Western Reserve University, graduating in 1980. She completed her Family Medicine Residency in Santa Rosa, and then taught in the Residency Program for over 15 years, serving as Curriculum Director. Dr. Barnett has been in clinical practice for over 30 years and currently practices at the Integrative Medical Clinic of Santa Rosa with her husband, Bob Dozor, M.D. with whom she has 3 wonderful children and 2 grandchildren.

COURSESHealth Navigation I - Offered in Fall Only

Health Navigation II (NURS 800 #4133) - Offered in Spring OnlyPrerequisite: Successful completion of Health Navigation IThe second semester of the Health Navigation program deepens and expands on the learning of the first semester, and offers the opportunity for “hands-on” navigation experience in a medical or community setting. Skills learned in the first semester are further refined and new skills are introduced, such as facilitating groups, working with families, and behavior change coaching. A semester-long internship will provide the opportunity to apply learning while receiving individual supervision. Students will also bring cases from their internship to class for group evaluation and discussion. This course is a combination of on-site and online work. Students who live locally will be assigned internships. Students will be placed in internship sites that best meet their needs and the needs of each organization. The program reserves the final authorization for site placement.

Dates Day/Time Location Units Feehealth navigation iiFebruary 7-8, March 7-8, April 11-12, May 16 Saturday/Sunday,

9am-4pm + OnlineSalazar Hall 2022 7.5 CEUs $2700

www.sonoma.edu/exed/health-navigator

23

HOSPITALITY

Hospitality Management Certificate ProgramINFORMATION MEETINGMonday, February 9 | 7-8pm | Sonoma State University, Schulz Information Center 1121

PROGRAM INFORMATIONHospitality has become an economic mainstay of Northern California. The hospitality sector, which ranges from the lodging and dining industry to the casino industry, has generated a vast number of employment opportunities in Northern California including the new casino in Rohnert Park. In response to the growing needs of talented and trained employees from the local hospitality and tourism sector, the Hospitality Management Certificate Program is designed to offer an overview of hospitality management. A variety of hospitality industry sectors such as hotels, restaurants, meetings and conventions, event management, cruise lines, are discussed in detail. This certificate program helps students better understand the nature of the multifaceted hospitality industry and the functions of each hospitality segment. This course is designed to aid students toward advancement or find their career opportunities in the hospitality and tourism industry.

Key Benefits:

• The focus on the business aspects of hospitality management gives students an in-depth overview• Covers significant and emerging hospitality management topics such as hospitality management leadership and branding using a

number of case studies• Provides great network opportunities with diverse local hospitality business operators ranging from event planners to general

managers of local hotels• Create a dynamic and interactive learning environment through small class size• Learn real-world hospitality management from a variety of guest speakers who take leadership positions in the hospitality business

PROGRAM HIGHLIGHTSLength: 12 weeks (36 hours).Required Textbook: Hospitality Today: An Introduction by Rocco M. Angelo & Andrew Vladimir (2010).Supplemental Textbook: Setting the Table: The Transforming of Hospitality in Business by Danny Meyer (2006).Certificate Qualifications: A Certificate of Completion, endorsed by the American Hotel & Lodging Association, is awarded after successful completion of the course (students must receive 70% or more on the course final exam to earn the Certificate).

FACULTYKyuho Lee, Ph.D. received his Ph.D. in Hospitality and Tourism Management from Pamplin College of Business at Virginia Tech. His work experience in top hotels such as Noga Hilton (Geneva, Switzerland) and Fontainebleau Miami has helped him integrate real hospitality operation management skills and experiences into academic hospitality theory. Dr. Lee taught a variety of hospitality management courses at Virginia Tech and Western Carolina University, and has presented his research at prestigious academic conferences such as the Annual Meeting of Academy of Management and published in top-tier academic journals such as Journal of Retailing and Cornell Hospitality Quarterly.

Dates Day/Time Location Units FeeBUS 800 #4134February 16 - May 11 (no class March 16) Monday, 6-8:40 pm Salazar Hall 2013 3.6 CEUs $1195

www.sonoma.edu/exed/htp

24

MUSIC

Certificate in Audio and Recording ProductionPROGRAM INFORMATIONThe Certificate in Audio and Recording Production is open to the local community and inclined matriculated students interested in music recording and production in a studio setting. The program makes use of SSU’s Wolford Recording Studio in Ives Hall, which is newly renovated and updated with high level, state of the art, 24 channel pro-tools, mac based equipment, and integrated with red-net ability to record from the Green Music Center’s Weill and Schroeder Halls. Students will use the recording studio as a lab to produce music as part of a formalized curriculum. Only continuing Audio & Recording students may enroll.

HIGHLIGHTSLength: 7 weeks/15 hours per course.Certificate Qualifications: In order to be awarded the Certificate of Completion, students must successfully complete all three courses.

FACULTYBrian Wilson, D.M.A is a composer and conductor. He is native of Lynn, MA, and a graduate of New England Conservatory (B.M.), The University of Chicago (M.A.) and the University of Arizona (D.M.A.). His teachers include Malcolm Peyton, Edward Diamente, Dan Asia, Ralph Shapey and Shulamit Ran (composition) and Barbara Schubert, Michael Walters, Gregg Hanson and Kurt Klippstater (conducting). He has participated in conducting workshops under Frederick Fennell and Sergiu Commissiona. Wilson is Chair of the Department of Music at Sonoma State University, where he also teaches Music Theory and Composition.

Ivan Piesh has worked as an audio engineer and teacher in the Bay Area for the past 10 years. He produces, records, mixes, and masters recordings for a wide variety of artists including Kev Choice, K.Flay, The Deadlies, and has operated as a Live Sound Monitor engineer for acts such as Sheila E and Front of House Engineer for Nicki Bluhm and the Gramblers. He is also an instructor at Ex’pression College for Digital Arts in the East Bay where he was named instructor of the year. His main area of expertise is Avid Pro Tools software.

Robert C. Edwards is a sound designer-editor-mixer at Skywalker Ranch in Marin County, California. Bob was a music recording engineer for 15 years prior to starting at Skywalker in 1989. Music engineering is very close to his heart. He has taught and lectured at South Lake Tahoe High School among other places. He also ran the Skywalker scoring stage from its inception. Mr. Edwards also works closely with the Sun Dance Institute. Part of what he does is acclimating film makers to a professional post production sound process. Bob’s kind of the Sundance King around the ranch. His recent credits include the award winning Fruitvale Station and Beasts of the Southern Wild.

COURSESMusic Technology: Tools & Applications - Only offered in Fall semester.A hands-on survey of hardware and software resources for music notation, midi sequencing, digital recording and synthesizer operation. The focus will be on building basic skills for using these tools in real-world situations.

Audio & Recording Production I (MUS 800 #4115) - Only offered to continuing students who have completed Music Technology: Tools & Applications. Fundamentals of audio and recording production in a studio and of live performances. Discussion and demonstrations of major types of software and/or hardware used in the production of music including creative and innovative methods. Students will develop skills in all phases of studio and live performance operation and will complete a number of individual projects.

Audio & Recording Production II (MUS 800 #4116) - Only offered to continuing students who have completed Music Technology: Tools & Applications. A continuation of Audio and Recording Production I. Prerequisite: Successful completion of Audio & Recording Production I.

Dates Day/Time Location Units FeeauDio & recorDing ProDuction iJanuary 22 - March 5 Thursday, 7-9pm Ives Hall 32 1.5 CEUs $285auDio & recorDing ProDuction iiMarch 26 - May 7 Thursday, 7-9pm Ives Hall 32 1.5 CEUs $285

www.sonoma.edu/exed/carp

25

ACADEMIC CREDIT or CEU

Intuition: The Light of Inner GuidanceCOURSE INFORMATIONIn this course you will learn how to recognize and develop your intuition in order to guide you in various areas of your life (relationships, career, health and well-being, spirituality, decision-making, problem solving, financial prosperity, sports, creativity, etc.). The emphasis of this course is on the development of practical intuitive skills that you can apply immediately to your life. Literature and research from various disciplines will be presented regarding how intuition is recognized, interpreted, and developed.

This course takes place over two Saturdays. Students can choose to take the course for academic credit or for CEU credit.

FACULTYDavid F. Sowerby, Ph.D. is an adjunct faculty member in the Psychology Departments at Sonoma State University and Dominican University of California. He is also a consultant, and has been serving individuals, groups, organizations, businesses, and agencies for over 30 years. Dr. Sowerby has published research in the areas of intuition and hypnosis, and is the author of a book on intuition, dreams, and healing. He has taught psychology at various San Francisco Bay Area universities and graduate schools; been interviewed on television, radio, podcasting, and for newspapers; worked as a psychotherapist (in Canada), manager, and sports instructor; served on community development councils (local and national); and played competitive sports (local, interstate, and international).

Dates Day/Time Location Units FeePSY 490 #4118 (Academic Credit)February 7 and February 14 Saturday, 9am-5pm Stevenson Hall 3046 1 unit $205PSY 800 #4120 (CEU Credit)February 7 and February 14 Saturday, 9am-5pm Stevenson Hall 3046 1.4 CEUs $154

26

ACADEMIC CREDIT

Museum Collections ManagementCOURSE INFORMATIONThis course is an overview of the principles and practices of managing and caring for today’s museum collections. Classes will relate to different types of collections including art, history, and anthropology, as well as different models of museums: public, private, and corporate. Lectures will focus on accessioning, object handling and storage, traveling exhibitions, preventative conservation, collections planning, and risk management. Guest speakers and tours of Bay Area museums will round out the topics.

COURSE HIGHLIGHTSLength: 15 weeks (30 hours)

FACULTYDinah Houghtaling, M.A. has over 16 years of experience working in the museum field. Her work experience has been interdisciplinary, including work with archives, anthropological and historical collections, film prop and costume collections, as well as fine art. As Traveling Exhibits Manager at the Charles M. Schulz Museum and Research Center, she oversees the development of traveling exhibits from concept to fabrication, as well as organizing, packing, and shipping multiple exhibitions touring throughout the world. Dinah holds a B.A. in Anthropology from the University of California, Santa Barbara, and an M.A. in Collections Management from San Francisco State University.

Annee Knight, M.A. has nearly 20 years of experience working in the arts and museum fields. As Exhibits Manager at the Charles M. Schulz Museum and Research Center, she produces creative solution is exhibit designs from concept to wall. Annee serves as Chair on the Petaluma Public Art Committee and has been a key contributor to the Petaluma Public Art Master Plan. She has been guest lecturer in collection stewardship for several Bay Area institutions. Annee holds a B.A. in History from the University of Colorado at Boulder and an M.A. in collections management from John F. Kennedy University.

Dates Day/Time Location Units FeeARTH 495 #4003January 23 - May 8 Friday, 10am-12pm Art Building 102 2 units $590

Summer 2015CELEBRATING 33 years of academic and cultural enrichment.

Come join our award winning program! EXCEL offers students entering grades 4th–9th interactive classes in

science, technology, and the arts on the campus of Sonoma State University.• Session1:June15-19• Session2:June22-26• Session3:July6-10• Session4:July13-17• Special2-weekclasseswillbeheldfromJuly6-17

For the latest updates, go to www.sonoma.edu/exed/excel

for Youth Program

Learning...for the Joy of it!

Join us in dynamic classes dedicated to ongoing learning,

discovery, and insight - for adults 50 and older.

Classes offered year-round in Healdsburg, Oakmont and at

Sonoma State University.

School of Extended and International EducationFor more information:

www.sonoma.edu/exed/olli

Sonoma State UniversityStevenson Hall 1012 1801 East Cotati AvenueRohnert Park, CA 94928

www.sonoma.edu/[email protected]

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PAIDSonoma State

University

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Sonoma State University School of Extended & International Education - Spring Catalog 2015

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