Sonalika tractor Project
Transcript of Sonalika tractor Project
“SONALIKA - ITL”
Presented by:
Anmol Verma Roll no. 09
OBJECTIVE OF THE STUDY
SONALIKA • Sonalika is the brand name of the company.• Company name- International Tractors Limited.• Sonalika Tractors is one of the top five tractor
manufacturing companies in India. Its product listing includes tractors, multi utility vehicle, Engines and various farm equipments.
MISSION & VISION VISION STATEMENT
• To become the World's leading tractor manufacturing company and a major player in automotive products and services.
• To provide value for money to the customers by producing High Quality Innovative Products at competitive price.
MISSION STATEMENT
• “To translate vision into reality.”
CORE VALUES
• Fast adaptability to change• Innovative in fields and business• Offer service with a smile to customers.• Provide enjoyable working environments to employees
Light Pass Vehicle
Commercial Vehicle
Tractor Two
Wheelers Three
Wheelers
PCs/MUVs/SU
Vs
LCVs/M&HCVS/B
USES
Farm/Earthmoving & Construction
Equipments
Motorcycles/Scoo
ters/Mopeds
Passenger Carriers /
Goods Carriers
Automobile Industry
SONALIKAGROUP
INTERNATIONAL
TRACTOR LIMITED
INTERNATIONAL CARS
AND MOTOR
LIMITED
INTERNATIONAL
AUTOTRAC FINANCE LIMITED
SONALIKA AGRO
INDUSTRIES
SONALIKA
A run C haudharyA G M Eng ineD iv
N .C . Koh liS r . G M Q ua li ty
S ubra ta M a itiA V P F inanace
R akesh A ggarw alG M M ater ia ls
P arveen S ardanaS r. G M Purchase
A shok K apoorJ t . C O O
S .K . D u ttaD G M - H R ,P & A &S ecur ity
L .R . YadavC O O
D .L . R anaS r. G M - M arke t ing
A shw ani M a likS r. M anager-R &D
S .C . S a iniS r. G M A u toC om ponen ts
R a jiv W ahiS r. V P -E xports
A .S . M itta lV ice C ha irm an
D e e p ak M itta lM a n a g in g D ire c to r
L .D . M itta lC h a irm an
Tractor Market Of India
• Mahindra • Tafe • Escort• Sonalika• Fiat New Holland• Johan Deere
FY05 FY06 FY07 FY08 FY09 FY100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
39.7 41.4 39 38.9 40.8 41.4
22.3 23.723.4 23.5 22.3 22
12.8 9.3 13.9 14.7 13.5 13.3
10.3 11.6 11.1 9.8 8.9 8.7
4.3 4.4 4.4 5.3 5.3 4.83.3 3.5 3.7 4.4 6 76.3 6.1 4.5 3.6 3.1 2.8
M&M+PTL TAFE+EICHER ESCORTS
SONALIKA FNH JD
OTHER
Market Share Of Company In India
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY150
10000
20000
30000
40000
50000
60000
23290
30464
35334
2962027049
3481837733
4089344318
4802952052
ITL (SONALIKA) SALES FY05 TO FY10
InvestmentITL-9.5% InvestmentICML-18%
CVCI
Investment-12%
YANMARJapan
InvestmentITL-10% InvestmentICML-10%
3i AgriVehicels
PARTENERS
Magma Shrachi Finance
joint venture with Magma Shrachi Finance 74:26 (Magma-ITL)
JM Financial Trustee Pvt Ltd
Financial Partner with the equity stake of 5%.
technical collaboration
MG ROVER Group Limited
Corporate Social Responsibilities
• Aanand Ashram
• Project Clean & Green
SWOT Analysis
STRENGTH:-• Human Resource• Research & Development• Physical Resources:- SAP, own IT dept.• Availability of finance• Investors Relationship
WEAKNESS:-• Import of tractor implements• Unsuccessful Rhino car• Lack of advertisement regarding their
products
OPPORTUNITIES:-• Unexplored Markets for
Exports :-Mexican & Brazilian markets
THREATS:-• Competitors
1. Mahindra & Mahindra2. New Holland3. John Deere4. TAFE5. Escort
SUGGESTIONS• Through tractor market is
highly competitive in India and Sonalika is relatively new brand. Hence Sonalika need a strong positioning.
• Finding new market outside india those having strong demand for high HP and low HP tractor.
• More focus on brand image bocz some big company like Mahindra is one of the world leading tractor manufacturer .
CONCLUSION• Sonalika has various advantages
over its competitors such as low initial cost, low fuel consumption, high speed, low maintenance cost, & easy availability.
• Having international technology with the joint venture of yanmar Japan.