INDUSTRIAL TRAINING REPORT TRAINING AT

INDUSTRIAL TRAINING REPORT TRAINING AT

IntroductionThe spirit of the name Sonalika which literally means 'Sone ki Lakeerein' or Lines of Gold has not only helped the country in becoming self sufficient in food grains but also ensured that it turns India into an exporter of food grains through the surplus in domestic production.International Tractors Limited, manufacturer of Sonalika Farm Equipment and Tractors under the brand name 'Sonalika' has taken the same spirit forward not only in India but to over 70 countries across the world and has become a name to reckon with.

Today, taking the voyage of success further, Sonalika Group sits on a strong platform with a turnover of approx. 650 million USD. The annual average growth of 30% is the testimony of our achievements and makes us one of the fastest growing corporate in India. Moreover, Sonalika Group is also one of the few debt free corporate of the world. Its strength of 5000 people includes some of the renowned names in industry. Vision

To become the World's leading tractor manufacturing company and a major player in automotive products and services.To provide value for money to the customers by producing High Quality Innovative Products at competitive price.

Core Values

Fast adaptability to changeInnovative in fields and businessOffer service with a smile to customers.Provide enjoyable working environments to employeesSonalika | Highlights

2010Sonalika Tractors are now EURO III A Norms CompliantStarted Export of Tractors to Argentina & SerbiaExecuted the export order to Cameroon worth 40 Million US$.2009Grand Launch of tenchnical advanced worldtrac series of tractors. The series comprises of tractors with advanced features.Developed in-house unique DIESEL SAVER UNIT FOR SONALIKA Tractors.Became only Company in India To Produce 90 Hp Tractors.2008Launch of RX Series of Tractors. Aesthetically appealing designs and shape accepted across the world.Export of Tractors Started to USA.Continue

2007Joint Venture between International Tractors Ltd. and Magma Shrachi Finance.2006Successfully Developed Four Wheel Drive front axles and Transmission of tractor for Yanmar.2005Achieved turnover of USD 235 Million.Joint venture with Yanmar of Japan for manufacturing of Tractors in India.2001Started in house manufacturing of engine for tractor application2000Entered into Joint venture with Renault-France and Class-Germany. Which helped the group to upgrade its technology and systems.International MarketAlgeriaAngolaArgentinaArmeniaAustraliaBangladeshBeninBrazilBurkina FasoBurundiCameroonCanadaChileColombiaCosta RicaCroatiaDR CongoDubaiEcuadorEgyptEthiopiaGambiaGhanaGuatemalaGuyanaHondurasIranIraqIvory CoastJordanKuwaitKenyaLesothoLibyaMadagascarMalawiMalaysiaMaliMauritiusMoroccoMozambiqueNamibiaNepalNicaraguaNigerPeruNigeriaQatarRussiaSaudi ArabiaSenegalSerbiaSeychellesSierra LeonaSloveniaSouth-AfricaSri LankaSudanSurinameSwazilandSyriaTanzaniaTogoTunisiaTurkeyUgandaUruguayUSAVenezuelaYemenZambiaZimbabweSonalika tractors have presence in the following countries :SWOT AnalysisSTRENGTH:-Human ResourceResearch & DevelopmentPhysical Resources: - SAP, own IT dept.Availability of financeInvestors RelationshipWEAKNESS:-Import of tractor implementsLack of advertisement regarding their productsOPPORTUNITIES:-Unexplored Markets for Exports :-Mexican & Brazilian marketsTHREATS:-CompetitorsHigh Maintenance costMainly used for agro-purposeProjectVillage Fact SheetAfact sheet,factsheetor (in some industries)one-sheetis a presentation ofdatain a format which emphasizes key points concisely. The layout is simple and often standardized, e.g. using a table, bullet points and/or headings, and is usually on a single printed page.

Fact sheets often contain product information, technical data, lists,statistics, answers to common questions (e.g.FAQs), educational material, or how-to, "do-it-yourself" advice. They are sometimes a summary of a longer document.

Village Fact SheetName of Village:TalukaCategory **Class ***Distance from Dlrship:-Pin codeProgressive FarmerFresh Buyer Main Crops: -Wheat,Peddy.SugarcaneVPOInfluential FarmerSonalika LoyalistMain Festival :Holi Diwali Lohri BaisakhiBlock (If applicable)Commercial userExchange ProspectIrrigation Mode:Type of Soil:MechanicOpinion Leader / AgentMajor caste:Major applicationsSonalika Tractor OwnerVillage Mukhiya / Panch etcPerson's Name Father's NameContact No.Category **Land AvailableOld Tractor Make & ModelOld tr year of ManufactureCondition of old tractor (good/ avg/poor)Class of user / Influencer / ProspectExpected Date of new purchaseAnalysisTractor usage-purpose

Factors influencing TO PURCHASE THE TRACTORVehicle PerformanceQuality of service provided by dealersValue for service and Vehicle durabilityDEALER RELATIONSHIP(Have Any Problem)FrequencyPercentValid PercentCumulative PercentYes1326.726.726.7No3773.373.3100Total50100100PRODUCT RECOMMENDATIONFrequencyPercentValid PercentCumulative PercentYes4083.383.383.3No1016.716.7100Total50100100DEALER SERVICE RANKINGSUGGESTIONSMany consumers felt that the price of Sonalika tractors in very high. Therefore they suggested for a reduction in the price of Sonalika tractors.Sonalika Company should adopt latest technologies for further improvement of the fuel efficiency of its tractors.The users have complaint regarding after sale service of the dealers has highly unsatisfactory, it is suggested that the company should advice the dealers to render better after sale service to its customers.It has been suggested that to create awareness & popularize its tractors Sonalika Company should go for frequent advertisements in magazines newspapers, hoardings and T.V. advertisementsCONCLUSIONSonalika has various advantages over its competitors such as low fuel consumption, high speed, low maintenance cost, & easy availabilityAs tractor is meant for pulling load, sonalika has all these qualities to pull maximum load due to high backup torque.People prefer Farmtrac and Ford tractors as per the study and people like engine performance as the main consideration of purchasing tractors.They basically affected by the displays in providing information regarding new products so company should create some awareness regarding this and make some hoarding on roads to attract tractor users with new features mention on it.

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